Thursday, June 19, 2025

Wix Launches Wix Features to Improve Enterprise Customization


Wix has launched Wix Features, a no-code resolution that enables customers to create custom-made enterprise flows, automate pricing and checkout guidelines, and tailor app conduct. This new instrument offers companies with better flexibility to adapt operations to their particular wants with out requiring technical experience.

Wix Features options an intuitive visible perform builder, enabling customers to outline enterprise logic utilizing circumstances, variables, formulation, and dynamic values. The instrument permits companies to customise pricing guidelines, implement checkout circumstances, and implement tailor-made loyalty rewards. Customers can begin from scratch or modify templates designed for particular Wix apps.

By deciding on enter knowledge from an app, reminiscent of cart and checkout particulars in Wix Shops, customers can set up logical circumstances that decide outcomes. For instance, Wix Features can apply location-based charges, set off reductions for returning clients, or implement customized kind validations. As soon as set, the perform outputs the desired motion, which is executed by the Wix app in real-time.

Wix Features ensures that checkout processes, rewards applications, and different workflows look ahead to the perform’s output earlier than continuing. Customers can select from pre-built perform templates or create customized guidelines tailor-made to their wants. The capabilities are triggered by app exercise, course of the required logic, and return a outcome that immediately impacts the enterprise operation—reminiscent of adjusting a payment, displaying a reduction, or proscribing a purchase order.

“Wix Features lets companies lengthen and customise Wix apps to suit their distinctive wants—with out writing a single line of code,” mentioned Tomas Petras Rupšys, Head of Wix Features at Wix. “Constructing on high of our new Automation builder, Wix Features provides companies much more management over their operations, enabling them to customise extra workflows, additional automate processes and implement superior enterprise guidelines. The perform’s output immediately influences how the Wix app behaves in real-time, guaranteeing that companies can seamlessly adapt their operations to fulfill distinctive wants, additional empowering enterprise homeowners to function extra effectively and scale with ease.”

Wix Features enhances Wix Automations by enabling real-time customization whereas automations deal with ongoing job administration. Collectively, these instruments present a complete system for companies to automate processes and optimize operations seamlessly.

Wix Features is now accessible on Wix and Wix Studio for Wix Shops, Wix Bookings, Wix Eating places, Wix Donations, Wix Types, and Wix Loyalty Program. The instrument is accessible at no cost, with elective premium upgrades accessible for expanded enterprise options reminiscent of checkout and funds. Customers can unlock limitless actions by way of premium upgrades.

Picture: Wix




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