If you happen to’re severe about turning content material right into a pipeline, an eBook is without doubt one of the best advertising and marketing instruments.
Not like a weblog submit that disappears within the feed or a social replace with a 24-hour shelf life, an eBook positions your model as an authority, generates leads, and creates evergreen worth you may repurpose.
What used to require a writer and months of prep is now quick, reasonably priced, and totally in your management. With trendy doc creation software program like Google Docs, Scrivener, or Adobe InDesign, you may plan, design, and ship a professional-grade eBook in days. Pair it with the proper distribution technique, and your content material turns into a scalable advertising and marketing asset — one that pulls prospects, nurtures them by the funnel, and drives measurable income.
If constructing an eCommerce technique on your eBooks is in your 2025 roadmap, that is the place to begin.
What’s an eBook?
An eBook is a digital model of a guide that may be learn on digital gadgets akin to eReaders, tablets, smartphones, or computer systems. eBooks typically embody interactive options, adjustable fonts, and built-in dictionaries. Frequent codecs embody EPUB, PDF, and MOBI.
If you happen to look eBook up within the dictionary, you’d discover the next:
Noun: A guide composed in or transformed to digital format for show on a pc display or handheld machine.
Fairly simple. An digital guide; an eEbook.
TL;DR: Every little thing it’s good to find out about eBooks
- What’s an eBook? It’s a non-editable, reflowable digital file (like EPUB, AZW, or PDF) that may be learn on telephones, tablets, eReaders, and computer systems.
- How does an eBook work throughout gadgets? Codecs like EPUB modify to display sizes, whereas PDFs protect mounted layouts.
- Which eBook format do you have to use? EPUB for compatibility, AZW for Kindle publishing, and PDF for advertising and marketing or B2B property.
- Why are eBooks priceless in 2025? They’re moveable, eco-friendly, cost-effective, and immediately accessible, nice for each readers and companies.
- How do you create an eBook from scratch? This information walks by planning, writing, designing, formatting, and changing your content material step-by-step.
- What’s the easiest way to publish and promote an eBook? Use Amazon KDP for attain, or promote direct through your web site utilizing EPUB or PDF codecs.
- How do you promote an eBook successfully? Leverage electronic mail campaigns, touchdown pages, social media, and influencer partnerships to maximise downloads and engagement.
To have a greater understanding of what an eBook actually is, let’s check out the traits of an eBook.
What are the traits of an eBook?
For starters, eBooks are recordsdata that you could learn on a digital machine — a pill, smartphone, pc, and so on. However once more, contemplating different recordsdata can be learn on digital gadgets (e.g., Phrase paperwork), eBooks have particular traits that differentiate them.
eBooks shouldn’t be editable
One distinct attribute of an eBook: the textual content shouldn’t be editable. An eBook ought to at all times be transformed right into a format that ensures it’s uneditable. With hundreds of individuals accessing it on digital gadgets, folks might doubtlessly change any content material with out the creator’s permission. So, as a way to qualify as an precise eBook, textual content shouldn’t be capable of be modified in any means, identical to a paperback guide.
eBooks are reflowable (with an exception)
One other necessary attribute is that true eBooks must be reflowable. Which means it doesn’t matter what the scale of the display you’re viewing the eBook on, it would at all times suit your display; textual content will stay formatted with line breaks and chapters and pictures will resize to suit the proportions of the machine you’re studying on.
There’s one exception although: PDFs. Contemplating PDFs can’t be edited, however they aren’t reflowable, they technically don’t qualify as eBooks in response to the traits that differentiate eBooks. However with companies benefiting from the convenience of PDF downloads and distribution, PDFs have turn into “unofficial” eBooks and are nonetheless extensively used eBook codecs.
What are the most typical eBook codecs?
If you happen to have been to seek for eBook codecs, you’ll come throughout fairly just a few choices. Dozens really. Nevertheless, the chance of really utilizing many of those codecs is fairly slim. To maintain it easy for you, we’re going to simply check out the three which are recognized for his or her ease of use and talent for use in a format that’s extensively distributed: EBUP, AZW, and PDF.
EPUB (.epub)
An EPUB, or digital publication, is probably the most extensively supported format and will be learn on a wide range of gadgets, together with computer systems, smartphones, tablets, and most eReaders (besides Kindles). EPUB recordsdata are reflowable, which make them true eBooks and simpler to learn on small gadgets.
AZW (.azw)
AZW recordsdata have been developed by Amazon for its Kindle eReaders. These recordsdata can retailer advanced content material like bookmarks, annotations, and highlights. However use of AZW recordsdata are restricted to Kindles or gadgets with Kindle apps. Additively, they’ll solely be accessed from the Amazon on-line bookstore.
PDF (.pdf)
A PDF, also referred to as a transportable doc format, isn’t technically a true eBook in response to our definition, however it’s the format most individuals are conversant in. Created by Adobe, PDFss are recognized for his or her ease of use and talent to carry customized layouts. As a result of they maintain their format and aren’t reflowable, they are often tough to learn on a small display. Regardless of this, they’re nonetheless probably the most generally used eBook codecs, particularly by entrepreneurs.
Construct polished content material sooner with the proper instruments
Whether or not it’s drafting an inside report, designing an eBook, or collaborating on gross sales collateral, doc creation software program retains groups productive and constant. The most effective instruments streamline writing, formatting, and design so your content material seems skilled throughout each channel.
On G2, professionals share evaluations of doc creation software program that assist companies create, edit, and handle paperwork effectively, from fast drafts to publish-ready property.
EPUB vs. AZW vs. PDF: Which eBook format do you have to select?
Selecting the best format impacts how simply your eBook will be learn, shared, and offered. Right here’s how the highest three evaluate:
| Function | EPUB | AZW (Kindle) | |
| Reflowable | ✅ Sure | ✅ Sure | ❌ No |
| Editable | ❌ No | ❌ No | ❌ (if exported correctly) |
| Gadget compatibility | Most gadgets and apps | Kindle + Kindle app solely | Any machine with a reader |
| Preferrred for | Common sharing | Promoting on Amazon | Enterprise and advertising and marketing content material |
| Format flexibility | Medium (reflow-first) | Medium | Excessive (locked structure) |
| Interactivity | ✅ Helps hyperlinks/media | ✅ Helps Kindle options | ⚠️ Restricted |
Need vast distribution? Use EPUB. Publishing on Amazon? Go together with AZW. Designing a lead magnet or B2B obtain? PDF wins.
Why ought to entrepreneurs create an eBook?
If you happen to’re contemplating making an eBook, it’s probably for one in every of two causes:
- Self-publication functions
- As a part of your advertising and marketing technique
Regardless of the case could also be, let’s have a look at why it’s best to transfer ahead with making an eBook.
Self-publication
Whether or not it’s a analysis paper or just a guide you’ve been engaged on, self-publishing an eBook is a superb thought for anybody trying to share their concepts with the world. Undecided methods to publish an eBook? Do not let that stand in your means; it is fairly straightforward and definitely worth the effort. Given the truth that eBooks are shareable and simply accessible to readers, new writers can develop their viewers by sharing their eBooks on-line.
They’re additionally an effective way to realize confidence in your particular material and enhance your writing abilities. Creating an eBook to coach readers permits you to develop your information on the subject, set up your experience, and develop your writing and enhancing abilities alongside the best way.
Advertising technique
eBooks have gotten more and more well-liked as a part of advertising and marketing methods. It is because content material is the spine of inbound advertising and marketing, and the standard of that content material could make or break an inbound advertising and marketing technique. Relating to mastering your technique, understanding what kind of content material works greatest in every stage will show you how to efficiently plan your inbound advertising and marketing technique.
eBooks are significantly nice property within the entice stage of the inbound advertising and marketing technique. They create model advertising and marketing consciousness and provide worth to guests (potential clients) by giving them one thing that’s helpful to them. If you happen to handle to do it proper, you may flip these guests into leads by gathering their contact particulars and transferring them to the convert stage.
As a marketer, writing an eBook is a superb alternative to be the one-stop store that readers need. With informative, priceless content material, you’ll entice strangers to your web site and supply your organization with potential leads. How do these guests turn into leads, you ask? If you happen to collect their contact info, akin to their electronic mail addresses. An incredible instance of how efficient eBooks will be in your advertising and marketing efforts.
eBook market traits and stats (2025)
The digital publishing world isn’t slowing down. In actual fact:
- The income within the eBooks market globally is projected to succeed in US $14.92 billion in 2025.
- From 2025 to 2030, the eBook market income is projected to develop at a compound annual charge of 1.24%, reaching an estimated $15.87 billion by 2030.
- On common, every person is predicted to generate round $13.97 in income.
- General, the eBook business continues to realize momentum as shoppers more and more flip to digital, moveable, and environmentally acutely aware studying choices over conventional print codecs.
What are the advantages of eBooks?
With eBooks launched to the world of studying, have you ever ever puzzled what might probably make them higher than conventional paperback books? I’ve, and listed here are only a few of the advantages of eBooks:
eBooks save house
Some individuals are lucky sufficient to have large libraries to retailer their books. However for the bookworms who don’t have that further room, eBooks save an incredible quantity of house by permitting readers to retailer hundreds of books on one machine. No extra looking for house to retailer your new books.
eBooks get monetary savings
I do know this one caught your eye, as a result of who doesn’t need to get monetary savings? With no manufacturing or transport prices, eBooks are cheaper than paperback books. The common worth of an eBook rings in at lower than $5, whereas paperback books are usually greater than $10. May not seem to be a lot, however it provides up for those who’re an avid reader.
eBooks save the surroundings
Fairly probably my favourite advantage of eBooks. The book-printing business consumes 16 million tons of paper every year; that’s 32 million timber. And don’t get me began on the quantity of air pollution that factories launch into the air. Discuss an unlimited carbon footprint.
With eBooks making up round 30 % of guide gross sales, they not solely save power and cut back air pollution, however additionally they save roughly 9.6 million of these 32 million timber yearly! This can be a win for everybody.
eBooks are moveable and handy
Something that makes life simpler for folks is engaging, and comfort is an actual crowd pleaser. eBooks are moveable AND handy. With a supported eBook machine, you may have a library at your fingertips. Carrying round your favourite books in your iPad, eReader, smartphone, or pill (all light-weight gadgets!) sounds so much simpler than lugging round a thousand paperback books for those who ask me.
Immediately obtain eBooks
These days, when folks need one thing, they need it now. You should buy an eBook from nearly wherever on any eBook-supported machine with the contact of a button and obtain it immediately. No extra driving to the shop and wandering round for hours, shuffling by the handfuls of bookshelves, or ready on your order to reach. You’ll be able to simply entry eBooks anytime and wherever, and begin studying instantly.
You’ll be able to change the font measurement of an eBook
Relying on the format (excludes PDF), you may change the font measurement of an eBook. That is particularly interesting to those that have a tough time seeing. No extra squinting or reaching on your glasses. It’s good and straightforward to customise your font measurement with an eBook.
Though you may’t change the font measurement of a PDF eBook, you continue to can zoom in in your machine. Not as handy, however nonetheless one thing you may’t do with a paperback guide.
eBooks are searchable
Not like paperback books, eBooks are simply searchable. As a substitute of flipping by the pages looking for a favourite quote or a part of the story, you may return by looking out key phrases to seek out the part of your guide you have been on the lookout for. That is particularly useful if you’re studying lengthy books that might take hours to flip by on the lookout for a selected web page.
How do you create an eBook? Step-by-step information
It may be overwhelming studying methods to make an eBook, however they’re really pretty straightforward to place collectively and promote with just a little steerage.
1. Outline your viewers and objective
The method begins with defining your aims and viewers.
Ask: “Who is that this for?” and “What do I need it to do?”
Is that this a lead magnet? A thought management piece? A monetized product?
Understanding this stuff will then mean you can select a subject that won’t solely curiosity your viewers, but additionally fulfill the explanation you’re writing the eBook within the first place.
2. Select your matter and title
Use long-tail key phrases that mirror reader intent.
Instance: “How you can Construct a Lead-Gen Funnel With eBooks”
When you’ve chosen a subject, select a selected title to tug in your readers. It also needs to give them a motive to need to learn your eBook; a obscure title gained’t get you very far.
3. Construct your define
From there, start outlining your eBook by planning an efficient introduction, breaking it into chapters, and inserting acceptable calls to motion all through. Creating this define will prevent time when you begin writing.
Break the guide into:
- A hooky intro
- 3–6 core chapters
- Calls-to-action (CTAs)
- Ultimate abstract or guidelines
Writing your eBook must be enjoyable. That is your likelihood to indicate readers that you just’re an skilled on the topic you’re writing about. Embrace particulars, be inventive, and present them what you’re made from. Be sure you proofread when you’re performed!
4. Write with readability and voice
Hold it conversational however authoritative. Use examples. Anticipate reader questions.
5. Design it effectively
Subsequent comes the design. From shade to visuals to branding and font, the design of your eBook ought to complement the content material it would embody. Your title ought to pull the reader in, however the design ought to assist with that too. As you might have seen, creating advertising and marketing content material requires a number of steps and groups coming collectively to create a brand new piece of content material. Some firms use a content material advertising and marketing platform to speak effectively between tasks.
Use Canva, InDesign, and so on. to type your eBook. Concentrate on:
- Readable fonts
- Robust distinction
- Whitespace + visuals
To make your eBook seem straightforward to learn, take into account the formatting too; break up massive blocks of textual content with lists and visuals.
6. Convert your file
Lastly, you’ll need to convert, publish, and promote your eBook! You’ve put a variety of thought into it, in addition to invested a variety of time in it. So selling it is a crucial step. You need to be sure your eBook is seen and browse. Making a touchdown web page, utilizing social media advertising and marketing, and incorporating your eBook in your weblog technique are all easy, but efficient, methods to begin selling your eBook instantly.
The place are you able to promote your eBook on-line?
Now that you just’ve made an eBook, it’s time to promote it. One of many best methods to distribute your eBook is to promote it immediately out of your web site. You’ll be able to simply promote PDFs and EBUBs in your website, however you should definitely give guests directions on methods to obtain your eBook.
One other great spot to begin: Amazon. In 2017, Amazon led eBook gross sales within the indie self-published, small/medium publishers, and massive 5 revealed classes. So for those who’re trying to attain the most important market, get your eBook on Amazon.
Another retailers dominating eBook gross sales embody Apple, Kobo, and Nook.
If you happen to get your eBook on these websites, you’ll be promoting them like loopy very quickly.
How are you going to promote and distribute an eBook successfully?
From a advertising and marketing standpoint, you’ll need to spend so much of time selling and distributing your eBook in a wide range of methods. Since you’re trying to attain a large viewers together with your eBook, you’ll need to not solely promote the eBook in your web site’s homepage, but additionally plan to distribute it by different shops as effectively.
Just a few easy methods to begin selling your eBook instantly are:
- Together with your eBook in nurture or electronic mail drip campaigns
- Scheduling common social media posts with quotes and hyperlinks to your eBook
- Utilizing influencer advertising and marketing to advertise your eBook
- Writing electronic mail and cellphone scripts about your eBook for chilly outreach
The checklist goes on and on, however when it comes all the way down to it, the extra publicity you will get on your eBook, the extra readers you’ll entice. Contemplate the examples above to get you began, however don’t be afraid to spend a while brainstorming inventive distribution and promotional ways, both.
Promotion and distribution ways
As soon as your eBook is completed, your job’s solely half performed. Now it’s time to get it in entrance of the proper folks.
E mail campaigns
- Use a drip sequence to nurture leads with chapters or highlights
- Add obtain hyperlinks to onboarding emails and newsletters
- Phase primarily based on pursuits and conduct
Touchdown pages
Create a standalone lead-gen web page with:
- A compelling headline
- Sneak peek or excerpt
- Social proof
- Lead type or instantaneous obtain
Social and influencers
- Run promo posts throughout LinkedIn, Instagram, and Twitter/X
- Accomplice with area of interest influencers or micro-creators to unfold the phrase
Chilly outreach
Use the eBook as a dialog starter:
“Hey [Name], I put collectively a information on [Topic] — thoughts if I ship it your means?”
Tip: Observe downloads and CTAs with UTM parameters and conversion occasions.
What gadgets are greatest for studying eBooks?
You’ll be able to learn an eBook on virtually any digital machine. However not all studying experiences are created equal.
Normal gadgets:
- Smartphones & Tablets: Good for informal studying; not at all times nice on the eyes.
- Laptops & Desktops: Preferrred for PDFs or research-heavy content material.
- Apps: Kindle, Apple Books, and Google Play Books assist most codecs.
In recent times, although, an digital reader (eReader) was developed particularly for studying and storing eBooks. An eReader is just a handheld machine on which eBooks will be learn.
Among the hottest eReader gadgets embody:
- Amazon’s Kindle
- Rakuten’s Kobo
- Barnes & Noble’s Nook
A few of these gadgets have been made with built-in lighting in order that readers can proceed to learn as soon as they not have entry to mild.
eReaders just like the Kindle, Kobo, and Nook have been made for bookworms. Right here’s why they’re nonetheless well-liked:
- Battery life that lasts weeks
- No display glare in daylight
- 1000’s of books saved on one machine
- Distraction-free studying (no emails or notifications)
You can begin studying in your Kindle on the seashore and choose up proper the place you left off in your cellphone later. Fairly seamless.
Regularly requested questions (FAQs) about eBooks
Have extra questions? Discover the solutions right here.
Q1. How do EPUB, AZW, and PDF differ?
The principle distinction between EPUB, AZW, and PDF is format compatibility and options. EPUB is an open, reflowable format supported by most eReaders. AZW is Amazon’s proprietary Kindle format with DRM choices. PDF preserves mounted layouts and is greatest for paperwork requiring precise formatting.
Q2. What gadgets assist studying eBooks?
Units that assist studying eBooks embody devoted eReaders like Amazon Kindle and Kobo, tablets akin to iPad and Samsung Galaxy Tab, smartphones operating iOS or Android, and computer systems with eBook software program. Many good TVs and good shows additionally provide primary eBook studying apps.
Q3. Why ought to I create an eBook for advertising and marketing or publishing?
Create an eBook for advertising and marketing or publishing to succeed in a world viewers, set up authority, and generate leads. eBooks are cost-effective to provide, simply distributed on-line, and provide long-term visibility. They will also be repurposed into weblog posts, infographics, or movies for prolonged content material worth.
This autumn. The place and the way can I promote or distribute an eBook?
Promote or distribute an eBook by on-line marketplaces like Amazon Kindle Direct Publishing, Apple Books, and Kobo Writing Life, or through your personal web site utilizing eCommerce instruments. You can even distribute by electronic mail advertising and marketing, social media promotions, and content material partnerships to succeed in focused audiences.
Q5. What codecs do eBooks are available in?
eBooks are available in codecs akin to EPUB, MOBI, AZW, and PDF. EPUB is extensively supported and reflowable, MOBI and AZW are used totally on Amazon Kindle gadgets, and PDF preserves mounted layouts, making it preferrred for graphic-rich or design-specific publications.
Q6. How is an eBook completely different from a PDF?
The principle distinction between an eBook and a PDF is structure flexibility. eBooks, in codecs like EPUB or MOBI, are reflowable and adapt to display measurement, making them preferrred for varied gadgets. PDFs keep a set structure, preserving precise formatting however limiting readability on smaller screens.
Q7. What are the advantages of eBooks?
The advantages of eBooks embody instantaneous supply, portability, and adjustable studying options. eBooks will be downloaded worldwide, saved in massive portions on a single machine, and provide choices like font resizing, search features, and built-in dictionaries for enhanced studying comfort.
Bookmark this second
Properly, what do you assume? Do you are feeling like every little thing it’s good to find out about eBooks? I hope so!
We’ve lined what makes an eBook an eBook, eBook codecs, well-liked eBook gadgets, advantages of an eBook, why and methods to make an eBook, and methods to buy, promote, and distribute an eBook.
If you happen to’re excited by studying extra about eBooks, you should definitely verify again for brand spanking new updates and new articles.
Able to create designs that look nearly as good on display as they do in print? Discover the greatest desktop publishing software program and begin your subsequent venture right now.
This text was initially revealed in 2018. The content material has been up to date with new info.
