You leap onto a competitor’s homepage to see what they’re as much as, and there it’s: a brief, looping video that makes their cupcakes (or garden mower blades, or customized Labubus, or no matter they promote) sparkle like they’re in a Hollywood trailer produced by Spielberg himself.
In the meantime, by yourself web site?
A lone, nonetheless JPEG.
Sadly, that issues extra than simply the quick sizzle reel envy it offers you. In Wyzowl’s 2024 State of Video Advertising survey, 82% of individuals say that they’ve been satisfied to purchase a services or products after watching a video.
If movement grabs wallets that reliably, leaving your pages static is principally an open invitation for buyers to go elsewhere.
The catch, in fact, is that the majority small companies don’t have a digital camera crew (or price range) to supply a slick video for each services or products they provide.
Enter Midjourney.
Earlier this summer time, the AI instrument launched its new V1 Video mannequin. With prompts, photographs, or movies you seize on a smartphone, now you can create tremendous polished clips you may loop, prolong, and submit in minutes.
On this walkthrough, we’re exploring Midjourney’s video capabilities that can assist you see what the instrument can actually do for enterprise homeowners:
- What’s advertising and marketing hype and what’s actual
- Precise examples you may take inspiration from
- Workflows for enterprise homeowners who’re new to AI
- know when to make use of AI and when to truly shell out for a videographer
Prepared to seek out out if Midjourney’s V1 Video mannequin may give your web site its personal sizzle reel? Let’s dive in.
Midjourney Video 101
Midjourney’s V1 Video mannequin went reside on June 18, 2025, giving each subscriber a model new “Animate” button within the internet app (Discord instructions nonetheless don’t work for video). Drop in any nonetheless picture and the mannequin spits out five-second, 480p MP4 clips you may loop, prolong, or upscale.
What makes it totally different from different AI video toys you’ve heard about? Right here’s what small enterprise homeowners must know:
- It presents an image-to-video workflow: Begin with any Midjourney picture (or an uploaded photograph) and click on “Animate.” The mannequin generates 4 five-second movies. Which means there’s no must study text-to-video prompting from scratch. You merely construct on photographs you already like.
- There are two movement types: “Auto” writes a movement immediate for you. “Handbook” permits you to describe the motion. It’s also possible to select “excessive” or “low” movement. Auto is nice for first timers. Handbook offers you extra management if you need only a light product spin.
- It’s web-only (for now): Video era lives within the Midjourney internet app — Discord instructions don’t work but. This retains your workflow in a single browser tab, which may be useful if Discord feels cluttered.
- Movies generate at 480p decision out of the gate: Clips export at 854 × 480px, extendable to 21 seconds in four-second increments. That is excellent for social feeds and electronic mail banners, however you’ll need an upscaler for 1080p hero movies.
- Movies are dearer than photographs: Every video job prices roughly 8x what a picture prices to generate. On the $10 Primary plan (which will get you 200 Quick minutes), that equals ~25 quick clips per thirty days. Professional and Mega plans unlock limitless Calm down mode, which works slower however doesn’t dissipate your GPU pricing.
Midjourney Video Expectations vs. Actuality
Once they introduced V1 Video, Midjourney mentioned the mannequin was 25 instances extra reasonably priced than any comparable instrument available on the market. That’s technically true —however there are trade-offs each small enterprise proprietor ought to weigh.
- Video high quality: The advertising and marketing screenshots look slick, however Midjourney outputs are in 480p by default. That’s a-okay for social media, however should you plan to make use of them for full-width web site banners, you’ll want an upscaler.
- Time to generate: In “Quick” mode, it takes about three minutes to generate a five-second clip. Extending it to twenty seconds provides no less than two extra minutes on common. Sure, that’s quick, however it nonetheless isn’t on the spot. Plus, needless to say “Quick” mode is the most costly to make use of. When you don’t wish to burn by way of your credit, movies take longer to generate.
- GPU burn charge: Eight GPU minutes per video job means Primary customers hit the wall quick. When you’re planning to make use of Midjourney to create a day by day social media reel, the Primary plan probably received’t be sufficient for you, and also you’ll must improve to a dearer tier.
- Early stage quirks: Anticipate the occasional jittery digital camera transfer or odd morph. Handbook movement prompts assist, however there’s nonetheless a studying curve, and having to re-prompt to appropriate odd outputs eats up your GPU even sooner.
We used Midjourney V1 Video to create this 5-second clip.* It’s crisp sufficient for Instagram or electronic mail headers, however we’d suggest upscaling it for full-width web site banners.
*And as a slight downside, the “foam” begins out the identical coloration as espresso. So, one thing like this takes some finessing within the prompts.
Midjourney Examples for Small Companies
In search of some inspiration? Listed here are 3 ways small companies can use Midjourney.
- Product showcase: A 360-degree spinning loop of a best-seller that autoplays on its product web page.
- Picture: Excessive-res frontal product shot.
- Immediate starter: Sluggish 360-degree spin, impartial background, even lighting, loop seamlessly.
Professional tip: Hold the background plain so the movement masks doesn’t warp the product’s edges.
- Social media micro-ad: Brief-form video that catches each eyeballs and the algorithm.
- Picture: Vertical (9:16) way of life shot that includes your product in context (for instance, a espresso cup in hand or footwear on toes). Vibrant background colours may be additional eye-catching.
- Immediate starter: Vibrant digital camera push-in, confetti burst, upbeat power.
Professional tip: Crop the picture to vertical earlier than importing. Midjourney holds that facet ratio, so that you received’t lose vital framing if you export for Reels.
- Homepage hero: A daring, attention-grabbing loop to place above the fold in your homepage.
- Picture: Vast, panorama photograph that already feels on-brand. Hold the point of interest centered with unfavourable area on the edges.
- Immediate starter: Light slow-motion breeze impact, delicate motion solely in background, loop seamlessly.
Professional tip: After exporting, compress the loop beneath 5 MB to maintain your web page velocity excessive.
Your Midjourney Roadmap: How To Begin Animating Photographs in 10 Steps
Right here’s precisely what to click on, tweak, and add to create your first AI video utilizing this instrument.
Step 1: Select the Proper Plan for Your Enterprise
Midjourney presents 4 plans.
| Primary Plan | Commonplace Plan | Professional Plan | Mega Plan |
| $10 per thirty days $96 per yr 200 Quick minutes per thirty days No Calm down Time |
$30 per thirty days $288 per yr 15 Quick hours per thirty days Limitless Calm down photographs |
$60 per thirty days $576 per yr 30 Quick hours per thirty days Limitless Calm down movies |
$120 per thirty days $1,152 per yr 60 Quick hours per thirty days Limitless Calm down movies |
With all plans, you should buy additional GPU time for $4 per hour, and earn additional Quick time by score photographs.
Step 2: Begin With a Clear, Nicely-Lit Nonetheless Picture
A pointy, clutter-free photograph makes the AI’s movement masks almost certainly to behave. Shoot towards a plain background or take away litter in any fundamental editor earlier than importing.
It’s also possible to animate a picture you generate utilizing Midjourney.
Step 3: Log In and Hit “Create”
Go to Midjourney.com to generate a picture. Create a immediate and click on the paperplane button or add your personal.
As soon as the picture choices have been generated (there must be just a few choices), click on on the one you want greatest. Or, you may scroll by way of the thumbnails to the suitable you probably have already been engaged on different initiatives.
As soon as you choose the picture you want, you’ll see choices for personalisation, in addition to the “Animate Picture” choices on the backside of the menu.
Step 4: Select “Auto” for Your First Run
Auto writes the immediate for you, so it’s a great way to experiment when creating your first AI video. Handbook permits you to describe motion in plain English (for instance, “gradual 360-degree flip”).
Follow “Low Movement” if you’d like a delicate loop, or change to “Excessive Movement” should you’re on the lookout for digital camera swoops or larger topic motion.
Right here’s the way it got here out:
Step 5: Take a Break
On Quick mode, producing one five-second video takes round three minutes. Seize a espresso or a snack, or take a toilet break.
Step 6: Lengthen or Loop
When you want longer footage, right-click on a completed clip and choose Lengthen Auto, which provides 4 seconds at a time to the video’s size, or Loop, which aligns the primary and final frames for a seamless begin and finish to your video. You possibly can stretch a clip to a most of 21 seconds.
Step 7: Obtain and Compress
When you’re completely happy together with your video, obtain it and test the dimensions. Use a third-party instrument to shrink it to beneath 5 MB so it received’t decelerate your web page load instances.
Step 8: Add to WordPress
Add the video to your media library.
Then drop it into the web page the place you need it — whether or not it’s for a product web page or a brand new hero on your homepage.
Step 9: Don’t Skip Accessibility
Embody alt textual content that describes the movement (for instance, “5-second loop of rotating ceramic mug”) for accessibility. And, if there’s voice-over, present captions.
Step 10: Verify Your Load Time, Then Iterate
If the video hundreds in lower than one second, you’re good to go. If it takes longer, it may enhance your bounce charge. In that case, decrease the bitrate or shorten the clip, re-export, and check out once more.
When you’ve mastered the fundamentals, you may take issues additional with the guide Animate choice, which helps you to management the digital camera motion and topic movement your self. For comparability, right here’s a clip we created utilizing that strategy.
We clicked the checkbox to activate Loop and adjusted the Movement setting to Excessive.
Right here’s what we acquired:
Is Midjourney Price It?
Hiring a crew to shoot polished advertising and marketing footage isn’t low-cost. Business surveys point out {that a} live-action product demo prices between $1,000 – $3,000 per completed minute. Nonetheless, with Midjourney, you should buy the $ 60-per-month Professional plan and obtain limitless Calm down video minutes. So long as you’ve the time to attend for the movies to generate, the financial savings may be immense.
The underside line: When you solely want a handful of quick clips every month and are okay with 480p outputs or paying for an upscaler if wanted, Midjourney’s V1 Video mannequin pays for itself.
From Static to Cinematic
5-second clips received’t exchange a full manufacturing crew, however Midjourney’s V1 Video mannequin does one thing most AI toys solely promise: make helpful movement content material extraordinarily accessible. When you can add a photograph, you may create a really first rate product video —a spinning mug, a burst of confetti, or a mannequin exhibiting off completely becoming attire —all in much less time than it takes for DoorDash to reach with lunch.
Most significantly, your opponents are already experimenting with AI instruments. At simply $10 a month for a Primary plan, the query is, are you able to afford to not? When you’re prepared to provide your web site its personal sizzle reel, hearth up Midjourney, run by way of the roadmap you simply realized, and drop the completed MP4s into your web site.
And whilst you’re at it, try different AI instruments that may enable you to degree up your small enterprise, like our Liftoff AI Web site Builder.
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