We Have A Winner for 2025

Wix vs. Shopify: What’s completely different and what’s not? 

Earlier than we start the head-to-head testing, I need you to look at the online builder platforms and their options extra intently. They’re each spectacular. However the satan’s within the particulars, is not it? Let’s break down what units them aside!

Wix vs. Shopify: The variations

Wix vs. Shopify: How they really carried out in my checks

For every comparability issue, I’ll discuss why the software program’s characteristic stood out and the way it impacts a consumer. I’ve examined these instruments to seek out their strengths and weaknesses and offer you an entire overview. This could assist you make an knowledgeable choice when buying Wix or Shopify. 

1. Person-friendliness and suppleness

It’s tremendous straightforward to work with Wix when creating your e-commerce retailer. You’ll be able to visually edit gadgets on the web page with out going into technical know-how. I used to be capable of edit the textual content, call-to-action (CTA), photos, and graphics just by clicking and modifying them. 

The platform allowed me so as to add animation with a button click on. For instance, when hovering, the product’s picture expands in dimension. In every product web page, you’ll be able to add a evaluate part by a widget. If there are fewer evaluations, the platform helps you combination them by evaluate request automation. 

Though the platform was straightforward to make use of, we’d want a while to get acquainted. Whereas enhancing a product web page, navigating again to the house web page was a bit of difficult. Nonetheless, I may transfer to the homepage through the use of the pages drop-down menu on the top-left nook. Nonetheless, I solely found it after utilizing the platform for some time.

From a UI standpoint, Wix is straightforward to make use of. It’s responsive, and you may take a look at pages on completely different display screen sizes utilizing the choices within the prime bar.

On Shopify’s entrance, you might want to undergo a fast studying curve so as to arrange your retailer. The platform skillfully guides you to achieve completely different checkpoints that will help you design seamlessly. Nonetheless, I like Wix’s flexibility higher. On Shopify, I needed to manually sort the product description (I copy-pasted it from ChatGPT), however Wix gave me AI help in its product itself to create copy on the go, which is an actual worth whenever you need some inspiration. 

Shopify additionally gives a number of themes for designing your retailer, and it was pretty straightforward to decide on one. Concerning themes and templates, Wix and Shopify have a couple of variations. Wix gives extra themes and templates than Shopify. Nonetheless, most templates cater to web sites from services or products firms. For e-commerce, there are solely 156 templates, which is fewer than Shopify, which primarily caters to e-commerce companies. 

General, I discovered Wix’s interface extra intuitive and versatile than Shopify’s.

Winner: Wix 🏆 

2. Design options and capabilities

Each platforms are wealthy in design options and capabilities. Wix gives a number of inventory media, making it simpler to make use of the pictures from the platform when protecting generic gadgets. 

I like that Wix’s themes include photos and placeholder textual content. You’ll be able to merely change these and get your retailer arrange sooner. 

On the subject of Shopify, it’s difficult so as to add inventory photos to merchandise. It is sensible from a promoting perspective, as distinctive merchandise promote higher than generic gadgets. It encourages you to add photos of your merchandise, write descriptions, and add them to the platform. Nonetheless, you should utilize Shopify’s inventory photos on the duvet or different areas, which generally is a little generic. 

Shopify is wealthy in design components and layouts, making it simpler for designers to select and add them to their shops. For instance, there are a number of rows, collages, collapsible content material, a contact type, and extra. Whereas Shopify has all of the design options, it doesn’t counsel when to make use of them. These sections are set as placeholders with inventory photos in Wix’s theme. 

Caption: Shopify’s sections

Wix offers you choices to rework completely different sections in accordance with your wants. The variety of potentialities is low in comparison with Shopify. Nonetheless, these strategies are primarily based on the theme’s present format. In the event you change the format, you’ll have extra choices to rework the design. 

Wix offers capabilities to design photos utilizing AI. Nonetheless, it’s not very helpful since AI picture era in Wix struggles with accuracy. I gave a immediate, “Create a picture to indicate a girl holding a yellow lipstick from Blush & Lush.” However I acquired an image with a yellow face cream reasonably than lipstick. 

Caption: Wix’s AI picture generator

At present, Shopify doesn’t have an AI picture generator, nevertheless it has a library of inventory photos you should utilize. 

General, each platforms do a reasonably good job with their design capabilities. Wix is extra intuitive than Shopify, most likely as a result of Wix makes use of extra icons to show design performance, whereas Shopify shows extra textual content. Technical design-related textual content can confuse a newbie in the event that they’re not from a design background. I discovered the customizability of each platforms related. I examined for primary customization. If we implement extra refined design customization, the opinions can range. 

Winner: Tie

*Wix provided AI capabilities along with the standard design and customization performance. Nonetheless, it’s not correct, making no qualitative distinction.

3. E-commerce integration

Wix gives completely different automations to handle an e-commerce retailer and improve its gross sales. Shopify additionally gives automation, nevertheless it’s not out there within the free trial. To check the automation pretty, I upgraded to a paid plan on Shopify. 

With Wix, it was comparatively simpler to arrange automation as a result of its intuitive interface. I used to be capable of configure them seamlessly. With Shopify, I used to be anticipated to put in a couple of apps, like Shopify Electronic mail, to set them up. That is attainable as a result of Shopify caters to a big scale of target market and requires extra strong options with regards to e mail or workflow automation.  

Establishing deserted cart e mail automation on Wix

Shopify does an honest job with regards to stock. It permits transfers (transferring stock between completely different places), making it simpler to handle stock throughout completely different enterprise places. Wix doesn’t provide this characteristic. 

Furthermore, Shopify gives point-of-sale (PoS) help for on-line and offline channels, making it simpler to handle your retail enterprise. It helps you stop fixed bouncing between completely different platforms to handle completely different gross sales channels. 

Wix gives the characteristic “classes” that can help you group bestselling merchandise, buyers’ favorites, and so on. Shopify achieves the identical by the “collections” characteristic. Wix’s interface and ease of use are barely higher than Shopify’s. Nonetheless functionality-wise, Shopify does a greater job at e-commerce, particularly when it scales to a number of merchandise at completely different places. 

This makes Shopify a winner for its stock administration options and skill to scale e-commerce. The platform offers detailed documentation on managing stock successfully, which I discovered tremendous useful. 

Winner: Shopify 🏆

4. search engine marketing

Visibility is vital for an e-commerce platform. When it occurs organically, it straight displays profitability. Options associated to search engine marketing are vital for the model’s natural progress, making them a essential ingredient for an online builder platform. Each platforms do fairly properly when it comes to delivering search engine marketing options. 

Wix gives an entire search engine marketing guidelines and guides you thru it to make vital optimizations earlier than you are taking the shop dwell.

search engine marketing guidelines on Wix

Shopify encourages customers to change the search engine itemizing when creating a brand new product. The platform permits customers to optimize on–web page components like title, meta description, uniform useful resource locator (URL) slug, and the product’s full description in a single place, serving to retailer homeowners preserve uniformity. 

Shopify’s search engine marketing for a product

Shopify additionally gives social sharing options, the place customers can modify how they want to present their product (title, description, and picture) when the viewers shares product hyperlinks with others. You get an analogous characteristic on Wix, too. 

Each Wix and Shopify provide first rate methods to optimize for search engines like google and yahoo. Wix does that barely higher, because it delivers an entire guidelines, which could be very helpful for enterprise homeowners unfamiliar with search engine marketing. Because of this, Wix is a winner when it comes to search engine marketing efficiency. 

Winner: Wix 🏆

5. Pricing 

Wix gives a free plan, however Shopify doesn’t. The latter lets customers strive the e-commerce expertise for a 3-day free trial. Nonetheless, it’s a brief window, so Shopify expenses $1 for the primary month. 

Under are the completely different plan choices out there with Wix. 

• Lite: $17/month
• Core: $29/month
• Enterprise: $36/month
• Enterprise Elite: $159/month

You get a primary e-commerce retailer within the core plan. In the event you’re ranging from scratch, you get a free area with the Wix premium plan. For the templates, in case you select a paid one, that’s $1 to $70 further. When operating an e-commerce retailer, you’ll be paying a transaction payment in case you’re utilizing a third-party fee supplier, like a fee gateway. Wix doesn’t cost a transaction payment in case you’re utilizing Wix Cost. The identical is true with Shopify whenever you’re utilizing Shopify Funds. 

Shopify gives the next plans: 

• Starter: $5/month
• Primary: $39/month
• Develop: $89/month
• Superior: $399/month

Third-party transaction charges apply in case you use a third-party fee supplier that permits you to settle for funds on-line. Shopify expenses a small payment for in-store funds made through Visa or Mastercard, relying in your plan. The transaction charges can vary between 2.4% plus 10¢ to five% plus 30¢, relying in your plan and mode of purchases (on-line or in-person).

Winner: It was a cut up choice. Wix is greatest for early-stage enterprise homeowners, and Shopify is greatest for establishing a scalable retail or e-commerce enterprise. 

Wix vs. Shopify: Head-to-head comparability desk

Right here’s a desk exhibiting the online builder software program that wins.

Key insights on Wix vs. Shopify from G2 knowledge

I additionally checked out evaluate knowledge on G2 to seek out strengths and adoption patterns for Wix and Shopify. Here is what stood out:

Satisfaction scores

• Wix excels in ease of use (91%), ease of setup (91%), and ease of doing enterprise (86%).
• Shopify has first rate ease of use scores (90%) and admirable satisfaction scores for ease of doing enterprise (90%) and ease of setup (90%).

Prime industries represented

• Wix dominates in advertising and promoting, laptop software program, IT companies, design, and graphics. 
• Shopify has a powerful presence in retail, attire and trend, advertising and promoting, client items, and the web.

Highest-rated options

• Wix excels in visualization instruments (92%), templates library (90%), and content material components libraries (89%). 
• Shopify stands out for fee processing (90%), safety (90%), and efficiency and reliability (90%).

Lowest-rated options

• Wix struggles with hypertext markup language (HTML) and CSS editors (86%), advertising instruments integrations (89%), and WYSIWYG editor integration (88%). 
• Shopify struggles with search engine marketing (85%), business-to-business (B2B) (85%), and decoupling (85%).

Continuously requested questions on Wix vs. Shopify

Nonetheless have questions? Get your solutions right here!

1. Who’s Shopify greatest suited to?

Shopify is greatest suited to companies that need to promote merchandise on-line at scale. 

In the event you’re simply beginning, you most likely don’t want options as intensive as Shopify’s initially. When beginning, Wix will assist you arrange the shop simply because it’s comparatively user-friendly and fewer complicated. 

2. How a lot does Shopify and Wix take per sale?

Shopify expenses 2.9% + $0.30 per transaction. Wix doesn’t cost a transaction payment, nevertheless it does cost a fee payment. This payment is taken out of all funds when the transaction is processed. For instance, if in case you have PayPal set in your website, you’ll obtain a fee payment every time a transaction is processed by PayPal. Shopify expenses each a fee payment and a transaction payment per sale. Wix expenses solely a fee payment per sale.

3. You probably have a multi-product e-commerce web site, would you select Shopify or Wix?

Shopify makes extra sense for e-commerce with a big and various stock. Shopify enables you to add as much as 2000 variants per product and robotically applies commonplace classes and attributes to every product. The majority editors assist you make modifications throughout commonplace classes or traits to every product. Wix is appropriate for smaller shops whenever you’re promoting 10 merchandise or fewer.

4. How do you migrate from Wix to Shopify?

Sure, you’ll be able to migrate from Wix to Shopify in a number of methods. You’ll be able to export all merchandise manually to a CSV file after which import them into Shopify. Alternatively, there’s an software known as Cart2Cart that performs the migration for you. With the applying, you’ll be able to transfer your complete web site throughout. 

Wix or Shopify: My last verdict

Go together with Wix if you’d like an all-in-one web site builder with limitless flexibility and easy e-commerce instruments. It’s tremendous straightforward to make use of, and you may work with the Wix AI to offer prompts and have it construct a shocking web site for you. Wix is appropriate for creatives, service-based companies, and anybody in retail beginning small with a restricted product vary. 

In the event you intend to run a web based retailer, and that’s your objective, go along with Shopify. Initially, you would possibly undergo a brief studying curve. However there are tonnes of sources out there that will help you out. In the long term, it will likely be a profit-sum recreation. You’ll get superior options to handle intensive stock and help in on-line and bodily retailer gross sales.