Amazon backend key phrases is likely to be hidden from buyers’ eyes, however they’re the best-kept secrets and techniques for reinforcing your product visibility. Consider them because the cheat code to win over Amazon’s algorithm and make your self seen within the ecommerce web site’s Search Engine Outcomes Pages (SERPs).
These are the phrases and phrases that assist your itemizing seem in the fitting search outcomes, to the specified viewers, with out cluttering your product title or bullet factors.
From understanding what backend key phrases Amazon is to mastering the Amazon backend key phrases restrict, we carry you an entire Amazon backend search phrases pointers.
On this information, we’ll break down confirmed methods to optimize listings with Amazon backend key phrases, stroll you thru actual Amazon backend key phrases examples, present you add them, and share Amazon backend key phrases finest practices which can be working in 2025.
You’ll additionally uncover use numerous SellerApp key phrase instruments to make the method quick, exact, and efficient.
What Are Amazon Backend Key phrases?
Amazon backend key phrases are the hidden search phrases that may quietly skyrocket your product visibility. Backend key phrases Amazon aren’t proven to buyers; they’re solely seen in your Amazon Vendor Central backend, which tells Amazon’s algorithm that your product can also be related for these phrases that individuals are on the lookout for.
There are sometimes formally known as Amazon backend search phrases, they’re like your product’s secret handshake with A9. However right here’s an typically ignored, essential half. To make these Amazon backend key phrases really serve a objective, they have to be listed by Amazon.
Indexing primarily refers back to the Amazon algorithm recognizing these phrases. When the algorithm associates these backend key phrases together with your product, buyers who enter these particular phrases get to see your product itemizing present up on their SERPs. With out indexing, your backend key phrases are simply wasted area.
Right here’s what prevents backend key phrases Amazon from being listed and resolve it.
| Motive Key phrases Don’t Get Listed | Learn how to Remedy It |
|---|---|
| It’s a duplicate key phrase that is already within the title or bullet factors. | Keep away from repeating key phrases out of your front-end itemizing content material or use synonyms. |
| Exceeding the 250-byte restrict and the non-indexed key phrase falls past that phrase restrict. | Amazon will ignore the key phrases entered after it exceeds the restrict, so keep away from it in any respect price. |
| Use of prohibited or irrelevant phrases (e.g., key phrases that violate Amazon’s insurance policies like competitor model identify key phrases, trademarked phrases that you just don’t personal, offensive language, or something deceptive. | Solely use related, allowed key phrases and keep away from competitor model names or trademarked phrases. |
| Key phrases are too lengthy or phrased awkwardly (eg., “hydration vessel BPA-free eco-friendly reusable”) | Use pure, buyer-friendly phrases that match how prospects search. Most well-liked key phrases: “reusable water bottle”, “eco-friendly water bottle”, “BPA-free bottle”, “water bottle for fitness center” |
| Use of particular characters or punctuation | Keep away from symbols and punctuation marks in backend key phrases. Use areas to separate key phrases as an alternative of commas or different marks. |
Further tricks to optimize merchandise for Amazon backend key phrases
- Repeatedly take a look at your indexing by looking key phrase + ASIN on Amazon or use a third-party Amazon backend key phrases device reminiscent of SellerApp Amazon Key phrase Analysis Software.
- Prioritize relevance and pure language to extend the prospect of indexing thus you may also present up for Rufus AI search outcomes.
- Maximize key phrase area by avoiding redundancy with front-end content material.
- In the event you’re bidding on key phrases however aren’t listed organically, including them to backend fields can strengthen relevance indicators.
However, why?
Once you bid on key phrases in Amazon PPC campaigns however discover you’re not listed for those self same key phrases, it means Amazon’s algorithm doesn’t at the moment affiliate your product itemizing strongly sufficient with these search phrases. With out natural indexing, your advert visibility relies upon solely on paid visitors, limiting long-term development and growing your advert spend.
By including these PPC-targeted key phrases to your backend fields, you ship a stronger relevance sign to Amazon’s A9 search algorithm. Regardless that these key phrases aren’t seen in your product web page, together with them within the backend search phrases helps Amazon higher perceive that your product is said to these queries.
- Most significantly, you possibly can defensively add your individual model identify variations to backend fields in order that if buyers seek for your model incorrectly, your itemizing nonetheless indexes.
In case your model is “EcoBrew” however prospects typically search “Eco Brew” or “EkoBrew,” these go into backend key phrases.
The defensive technique is about defending your individual model, not hijacking others’ visitors.
Right here’s a real-life state of affairs:
From the Amazon Search time period experiences our PPC advert specialists discovered that the model Reelskin was getting higher conversions from branded key phrases. In order that they doubled down on ppc advert campaigns pushed by branded key phrases and their variation reminiscent of “Realskin”, “Actual Pores and skin” and so forth.
Moreover, to spice up the Amazon backend key phrase technique and the PPC efficiency, they centered on a synergetic method. They added these branded key phrase variations to the again finish to spice up efficiency the place the goal and backend key phrases supported one another, to spice up efficiency and to profit from these methods.
This manner, your backend key phrases get listed correctly, serving to your product attain extra buyers.
What’s the restrict of backend key phrases on Amazon?
The restrict for Amazon backend key phrases is 250 bytes whole, which roughly interprets to about 250 characters, if you happen to’re solely utilizing easy letters and numbers. Every letter or quantity often takes up 1 byte. Be careful for symbols, punctuations, and particular letters too, as it’s counted as one other character =1 byte. So, use your Amazon backend search phrases properly, keep below 250 bytes, and also you’ll seize extra searches with out cluttering your itemizing.
Amazon ignores the entire thing everytime you go over this restrict.
Amazon backend key phrases instance would seem like this. Promoting a “chrome steel journey mug”? Your principal itemizing may goal “journey mug” and “espresso mug,” however within the backend, you may add “thermos cup,” “insulated tumbler,” “sizzling drink container”, together with all the additional or associated queries that prospects would use that don’t slot in your front-end copy.
We’ll clarify the opposite attainable variations, too, within the following segments.
Why Are Amazon Backend Key phrases Vital?
Amazon backend key phrases matter greater than you assume. These are the key instructions that inform the Amazon A9 and A10 algorithms the place to ship visitors. Though they’re invisible to buyers, it’s essential on your discoverability.
1. They Assist You Present Up in Extra Searches, With out Cluttering Your Itemizing
You’ll be able to solely match so many key phrases into your title, bullets, and outline. However your product nonetheless wants to indicate up for misspellings, synonyms, alternate phrases, and fewer apparent long-tail key phrases if the purpose is to seize each alternative.
That’s precisely the place backend key phrases on Amazon are available.
For instance, let’s say your product is a “desk organizer.” You may use backend search phrases like stationery tray, dwelling workplace tidy, instructor reward, and dorm setup to indicate up for even the closest relevance. They’re not seen in your itemizing, however they increase your attain to potential prospects.
2. They Let You Seize Lengthy-Tail and Low-Quantity Search Site visitors
Folks search in all types of the way. Some sort “wi-fi charger quick charging,” whereas others search “fast wall telephone charger.” These variations might not have large quantity individually, however mixed, they characterize significant visitors.
Amazon backend key phrases finest practices counsel that one ought to use this area for particular, intent-driven phrases that you could’t match up entrance, however nonetheless need to rank for.
3. They Enhance Your Discoverability With out Repeating the Apparent
Already talked about “wi-fi charger” in your product title? No must repeat it in your backend. That’s area you should utilize for completely new key phrases. In accordance with Amazon backend search phrases pointers, repetition is wasteful. As an alternative, assume what else may prospects search that’s not lined but.
4. They Let You Communicate the Purchaser’s Language (Even If They Spell It Improper)
Whether or not somebody searches “coffeemaker,” “espresso maker,” and even “cofee maker,” you should utilize Amazon backend search phrases to catch all these variations. That is particularly highly effective for:
- Misspellings
- Regional spellings (shade vs. color)
- Abbreviations (TV, AC, PS5)
Figuring out add backend key phrases to Amazon listings permits you to construct on this flexibility, quietly however successfully.
5. They Assist You Rank With out Violating Amazon’s Tips
You’ll be able to’t say “finest,” “top-rated,” or “#1” in your seen content material. However you possibly can goal high-intent phrases like “finest blender for smoothies” in your backend. That’s the loophole, and it’s totally allowed below Amazon backend key phrases pointers.
6. They’re a Should-Have for Aggressive Classes
In the event you’re in a crowded area like dietary supplements, electronics, or magnificence your backend key phrases are your edge. With the fitting Amazon backend key phrases device, Reverse ASIN device and Amazon Key phrase analysis device, you’ll find, hidden gem key phrases, long-tail searches opponents are lacking, area of interest viewers segments (e.g., “teen lady room decor” for LED lights) and extra.
7. They’re Simple to Replace and A/B Check
The utility of backend search phrases? They’re low-risk and simple to alter. You’ll be able to repeatedly:
- Check completely different combos
- Monitor indexing
- Rotate in seasonal or event-based phrases (like “Valentine’s Day items”)
In the event you’re severe about efficiency, following the Amazon backend key phrases finest practices means testing and refining repeatedly. Right here’s the place SellerApp’s group of specialists come to the rescue. They analyze your present backend search phrases, establish high-impact key phrases you is likely to be lacking from the Search Time period experiences, and optimize your key phrase technique to maximise visibility and gross sales, all whereas making certain you keep inside Amazon’s strict 250-byte restrict. With their data-driven method, you get smarter concentrating on, higher rankings, and a gradual enhance in your Amazon enterprise.
8. To Cleverly Use it to Your Benefit (Vendor tip)
To remain one step forward of your recreation, you possibly can add result-based key phrases. Say, you’re promoting natural tea and also you need to present up as an answer for ‘Fats loss’, you may also add that as your backend key phrases Amazon. It is not going to solely improve your attain to lukewarm leads but in addition abide by the Amazon backend search phrases pointers.
You see so many merchandise displaying up for the time period ‘fats loss’. It may be a fasting package, probiotic complement, protein powder or perhaps a monitoring gadget!

Learn how to Add Amazon Backend Key phrases to your Amazon Listings?
Including Amazon backend key phrases to your Amazon itemizing is simple.
- Head over to your Amazon Vendor Central portal.
- From Menu (on the high left nook), hover the cursor over “Stock” and select “Handle Stock.”
- Discover the product itemizing you need to replace, then click on “Edit.”
- Go to the “Key phrases” tab.
- Beneath the “Search Phrases” part, enter your chosen backend key phrases that you could be discover from the Search time period experiences.
- Click on “Save and End” to use the modifications and finalize.
How Do I Know if a Backend Key phrase is Listed?
Right here’s a full breakdown of all of the attainable methods to test if a backend key phrase is listed on Amazon, from fast guide checks to a complicated automated Amazon backend key phrases device:
1. Handbook Amazon Search Check (utilizing Key phrase + ASIN)
Go to Amazon’s search bar. Sort in your key phrase + ASIN
For instance: ‘Dumbbell Set with Rack’ and B0F7XS4N4H
In case your product itemizing seems within the SERPs, that key phrase Amazon backend key phrase is listed. If not, it’s not listed.
It’s a free, fast test for particular person key phrases. However it’s sluggish and never fitted to bulk key phrase checking.


As we will see for this specific key phrase+ ASIN, (Dumbbell Set with Rack’ and B0F7XS4N4H), the primary outcome exhibits the actual product, which implies it’s listed.
2. Handbook Search with Actual Phrase
As an alternative of including key phrase + ASIN, search the precise key phrase phrase alone on the Amazon search bar. Then you possibly can manually look by means of the outcomes to see in case your itemizing exhibits up. Nonetheless, it’s much less exact. Your itemizing is likely to be buried in outcomes even when listed, so it’s time-consuming, and so we don’t advocate this.
Quite the opposite, it may be helpful for checking your key phrases’ search competitors as effectively, if that’s one thing you intention for.
3. Backend Key phrase Rotation & Re-check
Typically, a key phrase won’t be listed as a result of one other key phrase in the identical backend search time period area is breaking Amazon’s guidelines (for instance, if it’s over the 250-byte restrict or incorporates prohibited phrases).
When that occurs, Amazon can ignore your entire area, which means none of your backend key phrases get listed.
So if you happen to’re uncertain which key phrase isn’t aligning with the Amazon backend search phrases pointers, you:
- Take away a suspicious key phrase (or swap it with one other) from the backend search phrases.
- Wait 24–48 hours (as a result of Amazon wants time to reprocess indexing)
In case your backend key phrases embrace ‘eco-friendly bottle, BPA-free insulated tumbler, espresso mug with lid’
- Amazon isn’t indexing any of them.
- You believe you studied “with” is a cease phrase and could also be inflicting byte depend points.
- You take away “with lid” and save modifications.
- After 1–2 days, you test once more, in case your different key phrases now index, you’ve discovered the offender.
This methodology works like debugging code. You strip away attainable drawback phrases till you discover the one stopping indexing. Though it is a approach to establish which particular key phrases are inflicting indexing points, it could is slower attributable to Amazon’s indexing replace cycle.
However why waste time when you’ve free instruments that may present you which of them Amazon backend key phrases are listed in only a click on?
4. Browser Extension Index Checkers reminiscent of SellerApp
SellerApp Index Checker Chrome extension will also be of nice assist if you happen to’re optimizing your merchandise for the specified Amazon backend key phrases.
The way it works:
Set up the SellerApp Index Checker Chrome extension and open it from the extension bar on the high.


Enter an ASIN and a listing of key phrases (and even one) and hit ‘Examine’. The device checks every certainly one of key phrase routinely and exhibits if it’s listed.
It’s an excellent handy device for quick or bulk checks. Cons? There’s none as a result of the SellerApp Index Checker Chrome extension is totally free to be used.
Learn how to Discover the Proper Amazon Backend Key phrases for Your Itemizing
When you consider optimizing an Amazon itemizing, your thoughts in all probability jumps to the title, bullet factors, and product description. However seasoned sellers know that backend key phrases in Amazon fields are the place you possibly can quietly outmaneuver your competitors.
These Amazon backend search phrases act like invisible hooks in Amazon’s A9 algorithm, capturing search visitors from phrases you didn’t use on the entrance finish however which can be nonetheless extremely related to your product.
So let’s see how superior sellers uncover these hidden gems and maximize each byte of their Amazon backend key phrases restrict.
1. Mining the Search Time period Report
The Search Time period Report (STR) in Amazon Vendor Central is greater than only a file of clicks and impressions. Amazon PPC specialists use it to grasp the shopper search conduct. If backend key phrase optimization is your purpose, that is your first cease.
- Phase Amazon search phrases by Match Sort: In the event you’re working Sponsored Merchandise or Sponsored Manufacturers, filter out the report by match sorts. Broad match campaigns typically reveal “hidden winner” phrases in STR, those you didn’t goal straight, however are good for backend addition.
- Zero-Click on Impressions: Search for queries with excessive impressions however low CTR within the Amazon search phrases listing. These are sometimes related to your product however are lacking out of your seen copy. Add them to your backend search phrases, Amazon fields to check their efficiency quietly. You’ll be able to ultimately take a look at by together with what works and excluding what doesn’t.
- Lengthy-Tail Variations of Amazon Backend Search Phrases: Acquire and apply long-tail variations like “chrome steel insulated espresso mug” and “steel insulated espresso cup”. Hold one seen to the viewers and ship the remainder of them to the backend.
- Seasonal Information Mining to seek out trending Amazon Backend Search Phrases: Overview experiences from high-traffic seasons reminiscent of Prime Day, This fall, and so forth., to establish spikes in key phrase tendencies. Progressively begin including them to backend fields forward of peak procuring intervals.
- Semantic Variation Mapping: These experiences can uncover semantically associated phrases that the A9 algorithm nonetheless connects to your product. For instance, if you happen to rank for “wi-fi earbuds,” however not “Bluetooth earphones,” the backend is the place you add the alternate phrases or synonyms.
- Misspellings & Locale Variations to focus on completely different Geos: From “shade” to “color” or “organiser” to “organizer,” ensure you’re not dropping out on prospects. These variations go into backend key phrases to seize international visitors with out cluttering your itemizing.
2. Utilizing Amazon Key phrase Instruments for Hole Evaluation
A dependable Amazon backend key phrases device, reminiscent of SellerApp’s Key phrase Analysis device, will help you discover high-value phrases you’re lacking.
Right here you’ll discover the:
Competitor Missed Phrases which can be appropriate as Amazon backend key phrases
Give attention to and establish phrases your opponents rank for that you just don’t. In the event that they’re related however fail to align together with your model voice within the itemizing (entrance finish), place them within the backend.
Allow us to clarify.
Entrance finish itemizing copy might embrace “Natural Canine Shampoo – Light, Hypoallergenic, Plant-Primarily based System for Delicate Pores and skin”
Backend key phrases might include “low cost canine shampoo, flea shampoo for canine,” and so forth. which can be missed by opponents as it could not lok presentable for the entrance finish description.
This manner, you seize search quantity you’d in any other case miss, with out breaking tone or belief on the customer-facing facet.
Search Quantity vs. Relevance Scoring
One of the crucial widespread errors sellers make is chasing the very best search quantity attainable and overlooking the related but low quantity key phrases. Excessive-volume phrases are aggressive and should already be lined in your front-end copy.
Backend fields are finest used once you goal medium-volume or low-competition phrases. That is the place even a small rating enhance can push you into the highest 10 search outcomes!
3. Reverse ASIN Lookup
Working a reverse ASIN lookup on high opponents reveals each key phrase they’re listed for, together with ones you’ve by no means thought of. This can be a game-changer for backend key phrase technique. Allow us to clarify how SellerApp’s Reverse ASIN device will help.
You merely take your competitor’s product ASIN, paste it into the device, and in seconds, it’s such as you’ve pulled again the curtain on their key phrase technique. You see each single search time period they’re displaying up and changing for. Most significantly, you get a granular look-up on the search quantity of those phrases, relevance, CPC, conversion charge, and estimated orders.
From there, you possibly can spot the high-value key phrases they’re rating for that you just’re lacking and, with out disrupting your current itemizing, add them to the again finish.


4. SellerApp’s SUPA Reviews for Backend Key phrase Insights
In the event you’ve been promoting on Amazon for some time, you already acknowledge that information is in every single place, however discovering actionable insights takes time. That is the place SellerApp’s SUPA Reviews are available. This reporting resolution turns dense key phrase efficiency metrics right into a precedence listing that you will need to goal in your Amazon backend search phrases.
You get extra in-depth, related insights that propel you into making higher, more practical selections, all backed by your small business information.
Learn how to Combine SellerApp’s SUPA Reviews into Your Backend Key phrase Technique?
- Pull the newest SUPA Report back to get an up to date listing of high-potential, underutilized key phrases primarily based in your precise gross sales and advert information.
- Validate SUPA’s options by evaluating them together with your Amazon Search Time period Report to make sure these phrases drive clicks or impressions.
- Add these vetted key phrases to your Amazon backend key phrases fields, avoiding duplication, respecting the 249-byte restrict, and following Amazon backend search phrases pointers.
- Monitor itemizing impressions and natural rank modifications for these key phrases post-update.
And in the end, use SUPA experiences repeatedly to refresh backend phrases primarily based on evolving market tendencies and new competitor information.


Amazon Backend Key phrases Do’s & Don’ts
Used accurately, Amazon backend search phrases can amplify your attain, rank you for long-tail searches, and unlock discoverability that your front-end content material can’t carry alone.
So, let’s break down add backend key phrases to Amazon listings the sensible means, with a couple of guidelines you’ll want you adopted sooner.
The Do’s: Learn how to Optimize Amazon Backend Key phrases for Most Visibility
1. Use All 250 Bytes Strategically
Amazon provides you 250 bytes, not characters, within the Search Phrases area. Each byte you permit clean is a missed rating alternative. We’ve already talked about, 1 byte = 1 character. Particular characters (like é or ü) take as much as 2+ bytes, so use a byte counter earlier than saving your backend search phrases.
In the event you go even one byte over, Amazon will ignore that phrase and what comes past that, which can have an effect on your key phrase intent.
Think about your Amazon backend search phrases area has a 249-byte restrict, and also you add the next key phrases ‘chrome steel insulated espresso mug journey tumbler reusable eco pleasant BPA free’. Honest sufficient for a protracted tail key phrase.
Let’s say this string is precisely 249 bytes. Now, if you happen to by chance add yet another phrase, like “chrome steel insulated espresso mug journey tumbler reusable eco pleasant BPA free dishwasher secure”, the additional phrase “dishwasher secure” pushes the entire measurement past 249 bytes by a number of bytes.
So on this case, “dishwasher secure” received’t be listed in any respect, which implies you lose visibility on that vital key phrase phrase, doubtlessly impacting how your product seems in related searches.
2. Prioritize Excessive-Oppportunity Key phrases
Your backend is the place you plug in key phrases that:
- Didn’t match into your title or bullet factors
- Have search demand however low competitors
- Embrace alternate spellings, slang, or overseas language phrases
- Are related to seasonal occasions or purchaser intent
Promoting a desk organizer? Use backend key phrases like research desk, tidy setup, and dorm necessities.
3. Embrace Backend-Solely Variants
Not every part deserves front-row standing in your title or bullets. However your backend is a secure dwelling for: Misspellings (organiser, organizor), steadily used phrases (dorm hack, instructor reward) and so forth.
These increase your attain with out cluttering your itemizing.
4. Attraction to Logical Search Order
Sure, Amazon indexes particular person phrases. However phrase order nonetheless issues for phrase match relevance.
Right here’s a comparability. ‘Wi-fi charger iPhone quick’ is most popular over ‘quick iPhone wi-fi charger’
The primary matches how customers really search and perceive their lingo.
5. Make the most of Abbreviations and Alternate Names
Assume like a consumer. They may seek for “TV” as an alternative of “tv,” or “laptop computer stand” as an alternative of “pocket book riser.” Your backend search phrases on Amazon are the right place to incorporate:
- Product nicknames
- Acronyms
- Market-specific phrases (e.g., “automotive boot organizer” within the UK)
6. Use All Lowercase
Amazon treats key phrases as case-insensitive. Typing in lowercase retains issues clear and byte-efficient.
For instance, ‘usb hub macbook adapter’ is most popular. Don’t waste time with: USB Hub MacBook Adapter
7. Separate Key phrases with a Single Area
Use one area between every key phrase and nothing else.
8. Add Misspellings (With Warning)
Amazon autocorrects many typos, however not all. If key phrase information exhibits visitors for particular misspellings, use them in your backend.
Sensible instance: coffeemaker, cofee maker, coffie maker
Solely add them if they’ve quantity. In any other case, skip.
9. Localize for International Markets
Promoting on a number of Amazon marketplaces? Regulate spelling, colloquial phrases, and phrasing for every nation.
For US Geo, use ‘shade’, ‘trash can’. For UK use ‘color’, ‘bin’.
Localized backend key phrases. This results in a focused attain, therefore higher gross sales.
10. Monitor & Preserve Key phrase Efficiency
Backend optimization isn’t one-and-done. Use Amazon backend key phrases device talked about to always observe what’s working, and trim what’s not.
The Don’ts: What to Keep away from in Backend Key phrases Amazon Listings
1. Don’t Reuse Key phrases from Again-Finish
Amazon is already indexing the Amazon backend key phrases. Repeating it in your front-end simply wastes area. As an alternative, concentrate on new, related key phrases.
2. Don’t Key phrase Stuff
Keep away from repeating key phrase variations like, ‘quick charger’, ‘fast charger’, ‘fast charger’ except backed by search time period experiences. Amazon sees them as redundant. One time period per intent is sufficient. A better take could be ‘quick charger android wall moveable’.
3. Don’t Use Competitor Model Names
Tempting? Sure. Sensible? No. Except you’re a reseller of that model, Amazon can suppress your itemizing or penalize your account if you happen to use competitor-branded key phrases as your Amazon backend key phrases. Follow generic, category-focused phrases. Not logos.
4. Don’t Use Deceptive or Irrelevant Key phrases
Your backend isn’t a black gap. Including irrelevant high-volume phrases like “charger” for a water heater-like product violates Amazon’s pointers, which can result in account warnings or suppression.
5. Don’t Fear About Case Sensitivity
Typing “Wi-fi Charger” vs “wi-fi charger” received’t change how Amazon sees your product. Save your self the hassle and simply go all lowercase.
Ultimate Ideas
Optimizing your merchandise with Amazon backend key phrases isn’t nearly stuffing phrases right into a hidden area, when carried out deliberately, it’s about sending clear, focused relevance indicators to Amazon’s search algorithm.
To make no errors, use SellerApp’s duplicate key phrase remover device. Additionally, do attempt our index checker device to verify your key phrase analysis efforts are working in your favour.
Whether or not you’re determining add generic key phrases to Amazon itemizing, utilizing an Amazon backend key phrases device, or just tightening your key phrase technique, precision issues. Observe the Amazon backend key phrases finest practices shared right here, however preserve testing repeatedly to refine your method.
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