I used to assist folks purchase and promote blogs, and as I outcome I get at the least a few emails weekly from bloggers asking if I may also help them to promote their blogs. If I consider the sale is possible (i.e., the weblog is high quality one and already makes good cash) I do assist. Many of the instances, nonetheless, promoting the blogs can be too laborious to be value anybody’s time.
Essentially the most clear instance of this are individuals who e-mail me asking if I may also help to promote their Blogspot blogs (i.e., a weblog they created on Google’s Blogger service). Promoting such a weblog is sort of not possible. Why? To start with as a result of the particular person isn’t the true proprietor of the weblog. He owns the content material, however the weblog is property of Google. In reality if you happen to learn Blogger’s Phrases of Service you’ll discover this sentence within the very first paragraph:
Google additionally reserves the proper to change, droop or discontinue the Service with or with out discover at any time and with none legal responsibility to you.
Which means your weblog could possibly be shut down any day, and it will be laborious to discover a purchaser keen to bear this danger.
Second, you’ll even be violating one other clause of the ToS:
7. No Resale of the Service. Until expressly licensed in writing by Google, you agree to not reproduce, duplicate, copy, promote, commerce, resell or exploit for any business functions (a) any portion of the Service, (b) use of the Service, or (c) entry to the Service.
You would attempt to promote it secretly, but when Google finds out they might most likely shut down the account/weblog, which once more scares most consumers off.
Need some empirical proof? Examine the final 1,000 websites/blogs that had been bought on Flippa. I simply did. None of them was utilizing Blogger’s platform. All of them had their very own domains.
Fact be informed I’ve seen a few Blogspot blogs being bought prior to now, however they had been producing a whole lot of income with AdSense (e.g., near $1,000 month-to-month), so the consumers had been keen to take the chance. Aside from these exceptions I’ve by no means seen a Blogspot weblog promote for an honest value.
Does this imply you might be screwed if in case you have a Blogspot weblog? Under no circumstances. You’ll simply want to unravel the scenario earlier than you attempt to promote it.
Keep in mind, whereas Google owns the platform itself, you personal all of the content material you write there. Right here is the quote from the ToS:
Google claims no possession or management over any Content material submitted, posted or displayed by you on or by way of Google companies. You or a 3rd occasion licensor, as acceptable, retain all patent, trademark and copyright to any Content material you submit, submit or show on or by way of Google companies and you might be liable for defending these rights, as acceptable.
So that you’ll simply must get your content material out of Blogger and hosted by yourself web site earlier than you may promote it. Here’s a fast step-by-step information for doing that:
- Purchase a website identify
- Get an organization to host it
- Set up WordPress in your area
- Use the “Import” function on WordPress and import all of the posts out of your Blogspot weblog
- Redirect your blogspot weblog to your new area (here’s a information for that)
A second various is to level your Blogger account to a customized area. This isn’t supreme, nonetheless, as a result of your content material would nonetheless be hosted on Blogger. If you wish to do this simply go to Dashboard > Settings> Publishing, click on on “Change to: Customized Area”.
