My Take On The ten Finest Gross sales Enablement Software program

I’ve at all times thought gross sales was cool. There’s one thing thrilling about fixing actual issues, connecting with folks, and shutting offers. However the behind-the-scenes work? That’s the place it will get tough.

Gross sales isn’t nearly charisma—it’s about preparation, timing, and the precise instruments.

That’s what led me to discover greatest gross sales enablement software program. I wished to know how the most effective groups keep organized, ship the precise message on the proper time, and hold every little thing working easily behind the scenes.

So I learn G2 person critiques, in contrast platforms, and examined out a number of options myself. What I discovered was game-changing: the precise gross sales enablement instruments don’t simply help the gross sales course of—they supercharge it.

If you happen to’re trying to degree up your gross sales recreation and provides your reps the sources they should win, hold studying. I’ve damaged down the most effective gross sales enablement software program that can assist you discover the proper match.

My high 7 gross sales enablement software program suggestions for 2025

The most effective gross sales enablement software program is crafted to empower gross sales groups with the instruments they should shut offers sooner and extra effectively. As I evaluated these platforms, I witnessed how they centralize content material, automate workflows, and supply data-driven insights that assist groups ship customized experiences to prospects, boosting gross sales productiveness and efficiency.

What makes gross sales enablement software program price it: my opinion

• Act as a repository for a wide range of advertising and marketing and gross sales content material for use by gross sales representatives
• Present tagging or search capabilities to make sure environment friendly discovery of content material
• Monitor engagement on content material and gross sales pitches, resembling prospect engagement or inside utilization
• Enable customers to add a wide range of collateral or construct and edit content material immediately inside the device

This information was pulled from G2 in 2025. Some critiques have been edited for readability.

Based mostly on my evaluate of G2 person suggestions, Salesforce Gross sales Cloud stands out for its intuitive person interface, notably inside the Lightning Expertise. I regularly see G2 reviewers spotlight how simple it’s to navigate between key modules like Accounts and Contacts.

Many customers point out that with just some clicks, they will entry buyer profiles, interplay historical past, and associated data, which streamlines day-to-day operations. From what I’ve gathered, this simplicity improves general effectivity and helps groups keep centered on relationship administration with out getting slowed down in complicated navigation.

One function that I see getting constant reward,  particularly from latest critiques, is the Intelligence Views, launched in Spring ’24. Throughout a number of critiques, customers point out how these views make it simpler to scan, analyze, and act on record-level information while not having to open particular person pages.

Reviewers admire the time saved and the readability it brings to working with Accounts and different objects. From what I’ve seen, this replace has considerably enhanced productiveness for customers managing giant volumes of knowledge.

In keeping with G2 customers, centralized information visibility throughout Leads, Contacts, and their actions is a generally appreciated factor. I’ve learn a number of critiques that decision this a game-changer for buyer analytics. Customers usually spotlight how this eliminates the necessity for exterior instruments like spreadsheets. As an alternative of exporting and cross-referencing information manually, they’re capable of view all related buyer interactions in a single place, in actual time. 

That mentioned, I’ve come throughout noticeable dissatisfaction round preliminary platform setup and configuration. Some G2 reviewers point out that onboarding can really feel overwhelming, particularly for these unfamiliar with Salesforce. Many customers describe a steep studying curve with regards to understanding object relationships and organising workflows. I’ve seen some customers categorical frustration with relying closely on documentation and neighborhood boards simply to finish primary configuration duties.

One other recurring theme in G2 critiques is the complexity of the Lightning Expertise for brand spanking new customers. Whereas many admire the modern design, others level out that it could really feel cluttered and unintuitive at instances. I’ve seen that customers, particularly these transitioning from less complicated CRMs, report problem navigating between data and understanding the structure. The facility of the platform is evident, however the onboarding expertise isn’t at all times easy.

Lastly, primarily based on G2 suggestions, there’s a good quantity of criticism round the restrictions of Salesforce’s low-code capabilities. A number of customers anticipated to construct out enterprise processes utilizing drag-and-drop instruments however bumped into roadblocks that required Apex growth. I’ve learn a number of reviewers point out struggles with implementing logic that appeared primary however finally required coding experience. This creates friction for groups trying to keep agile with out counting on technical help for each change.

What I dislike about Salesforce Gross sales Cloud:

• I’ve come throughout a number of critiques saying the preliminary setup feels overwhelming and the educational curve is steep for brand spanking new customers.
• I’ve seen customers battle with low-code instruments and point out that even easy workflows typically require Apex growth.

What G2 customers dislike about Salesforce Gross sales Cloud:

“The brand new Salesforce Lightning model has so many click-throughs and is usually slower. It takes quite a lot of time to hover over hyperlinks to disclose key information objects it’s essential to see, or worse, having to open a number of browser tabs to see extra detailed account/alternative info. There’s a lot information they’re attempting to point out or hyperlink to on a web page. Nonetheless, I discover that the majority essential information is buried or hidden behind ‘view extra/all’ hyperlinks or proven within the pop-up home windows, so I always need to dig deeper to seek out what I want and infrequently get misplaced in dozens of browser tabs.”

– Salesforce Gross sales Cloud Overview, Ted G.

HubSpot Gross sales Hub is regularly described as a every day important for gross sales professionals. Many reviewers point out utilizing it constantly to handle gross sales pipelines, observe efficiency, and keep organized with leads and offers. From what I’ve gathered, the device performs a central position of their workflows, with customers usually crediting it for serving to them shift focus from administrative duties to precise promoting.

One standout functionality, in response to customers, is the convenience of automating workflows. I’ve learn a number of G2 critiques the place customers spotlight how intuitive it’s to arrange follow-up sequences, transfer leads by way of the pipeline, and assign duties robotically. This automation appears to be a significant time-saver and a high cause why customers depend on the platform every day. There’s additionally constant reward for the best way prospects could be filtered and categorized into lists, giving customers higher construction and visibility throughout their pipeline.

Reporting performance is one other regularly appreciated function. Throughout a number of critiques, I’ve seen customers point out how useful it’s to entry real-time information to observe efficiency. They usually speak about utilizing HubSpot’s dashboards to determine what’s working, whether or not it’s monitoring deal progress or measuring e mail open charges. That type of visibility into KPIs appears to actually empower customers to make strategic enhancements and keep accountable to their gross sales objectives.

One other space that constantly will get optimistic suggestions is buyer help. In keeping with suggestions I gathered from G2 customers, help from HubSpot is quick, dependable, and informative. Accessing responsive assist appears to considerably ease the onboarding course of for newer customers. I’ve seen reviewers emphasize how reassuring it’s to know that help is just a message away, which builds confidence in the course of the early levels of adoption.

That mentioned, not all suggestions is glowing. A constant theme in G2 critiques that I’ve seen is a studying curve with the interface. Some customers notice that whereas HubSpot is usually user-friendly, there are options and workflows that take time to completely perceive. I’ve seen feedback about elements of the platform feeling clunky at first, requiring customers to spend time exploring and getting comfy earlier than issues click on into place.

One other limitation customers regularly level out is the cell app’s restricted performance. From what I’ve learn, it’s good for fast updates like checking a deal or sending a message, however many reviewers point out that deeper duties—resembling enhancing properties, managing pipelines, or accessing experiences—require switching to the desktop model. For customers who are sometimes on the go, this appears to be a noticeable shortcoming.

What I dislike about HubSpot Gross sales Hub:

• I’ve seen a studying curve talked about by customers who discover some options clunky and never instantly intuitive.
• I’ve come throughout suggestions saying the cell app is restricted and doesn’t help deeper duties like full report entry.

What G2 customers dislike about HubSpot Gross sales Hub:

“I want you might set up the static lists higher. When referring to leads in a listing, you can not click on ‘subsequent’ inside the listing to go to the following lead. You need to return to the principle listing web page and click on on a special contact, when it might be rather more ultimate if you did not have to maintain going again.”

– HubSpot Gross sales Hub Overview, Cole L.

Seismic Content material is usually considered as an progressive platform with a variety of options, although some areas have obtained combined suggestions.

One function that I regularly see getting reward from G2 customers is the platform’s deal with innovation and buyer collaboration. Many customers spotlight how Seismic actively engages with prospects throughout product testing, ensuring that person suggestions immediately shapes the platform’s evolution. G2 reviewers usually point out how this collaboration creates a way of belief and ensures that new options deal with actual person wants, which appears to be a standout side of the platform.

One other generally appreciated function in G2 critiques is the flexibility to construct personalized hubs for gross sales groups. G2 customers regularly emphasize how this function permits them to tailor content material hubs primarily based on totally different gross sales priorities, like product strains or market segments. This customization is broadly praised for making it simpler for gross sales groups to seek out related, up-to-date supplies with out losing time sifting by way of irrelevant content material. 

From what I’ve seen in G2 critiques, the depth of analytics provided by Seismic additionally stands out. Many customers admire how Seismic gives clear, actionable insights into content material utilization, engagement, and influence. G2 customers usually point out how these analytics assist advertising and marketing groups refine their methods primarily based on actual information, guaranteeing that the simplest belongings are prioritized for each inside coaching and customer-facing interactions. 

Nevertheless, I’ve additionally seen some G2 customers categorical frustration with content material discoverability throughout the platform. Destructive suggestions tends to deal with the search performance, with many customers mentioning that it doesn’t at all times floor essentially the most related outcomes.

In giant enterprises, fast entry to content material is essential, and a number of other G2 reviewers have famous that discovering particular paperwork or belongings could be difficult, particularly when there’s a wealth of knowledge uploaded to the platform.

One other situation that I’ve come throughout in G2 reviews is Seismic’s flexibility in design and implementation. Whereas many customers admire the vary of configuration and customization choices, some have talked about that this flexibility could be overwhelming.

With out a clear roadmap or sturdy change administration plan, customers have discovered it simple to get caught attempting to determine which options to allow or how one can set up the platform’s again finish. A constant theme in G2 critiques is that having a strategic plan from the outset is essential to avoiding trial and error and guaranteeing a easy implementation course of.

What I dislike about Seismic Content material:

• I’ve seen frustration from customers relating to Seismic’s search performance. Many point out problem discovering related content material.
• I’ve come throughout suggestions stating that the platform’s flexibility in design could be overwhelming with out a clear implementation technique.

What G2 customers dislike about Seismic Content material:

“Seismic could have traditionally lacked some options in comparison with sure rivals, because it expanded into extra enablement areas than others. Nevertheless, latest developments and a powerful product roadmap are more and more closing these gaps.”

– Seismic Content material Overview, Romain B.

Highspot is widely known for its strong set of instruments designed for gross sales enablement, studying, and training.

One function that I see regularly praised by G2 customers is its versatility. Many reviewers spotlight how successfully the platform is used for each onboarding new hires and training current groups. Customers admire the convenience of use of the educational administration options, which assist get new workers on top of things shortly with gross sales content material. The flexibility to centralize coaching supplies in a single location is often talked about as a significant power, streamlining processes and enhancing the general onboarding expertise.

One other side that stands out in G2 critiques is the mixing with Salesforce for pitching and content material monitoring. From what I’ve seen in person suggestions, many reviewers worth how Highspot permits gross sales groups to pitch immediately from the platform, robotically capturing information on content material views and downloads by prospects. This integration eliminates the necessity for guide information entry and saves time. G2 customers usually point out how this function gives helpful insights into buyer curiosity and engagement, making it simpler for gross sales groups to regulate their method primarily based on real-time analytics.

Content material administration can also be highlighted as a powerful level by G2 customers, particularly the ease of organizing and retrieving content material. Many reviewers notice that Highspot makes it easy to show and bookmark important supplies for fast reference, whether or not it’s a pitch deck, case research, or product sheet. This performance appears notably helpful for groups that must entry essential content material on the fly, and it’s one thing that many customers admire for enhancing productiveness.

That mentioned, G2 critiques additionally point out areas the place Highspot might enhance. One recurring level of suggestions I’ve seen is the content material add course of, with many customers expressing frustration that it isn’t totally automated. Customers usually point out that whereas content material is housed in a single folder, it doesn’t sync robotically, which implies guide uploads are nonetheless required. This course of can develop into tedious, particularly when coping with giant volumes of content material, and automating it appears to be a generally requested enchancment.

By way of usability, navigation is one other space the place G2 customers really feel there’s room for enchancment. I’ve seen that some reviewers discover it tough to find saved objects or work out the easiest way to phrase search phrases to get the outcomes they want. The method of looking for content material appears to be extra trial-and-error than anticipated, which could be irritating for customers looking for particular supplies shortly.

Lastly, suggestions on reporting and dashboard customization tends to focus on some limitations. I’ve learn a number of G2 customers point out that whereas Highspot’s reporting instruments are strong, the flexibility to customise experiences and dashboards is considerably missing. Customers would admire extra flexibility in tailoring these experiences to particular wants or presenting information in a extra intuitive approach. If this function have been enhanced, it might considerably enhance the worth of the analytics supplied by the platform.

What I dislike about Highspot:

• I’ve come throughout suggestions in regards to the guide content material add course of, with customers annoyed that it’s not automated and may develop into tedious with giant volumes of content material.
• I’ve seen some reviewers level out that navigation and looking for particular content material could be difficult, requiring trial and error to get correct outcomes.

What G2 customers dislike about Highspot:

“The registration course of on this platform is just not very intuitive and feels sluggish. I wish to see its performance higher tailor-made to the precise enterprise wants of every firm.”

– Highspot Overview, Kim E.

What I dislike about Mindtickle:

• Some customers I’ve examine categorical frustration with the essential reporting capabilities, wishing for extra superior insights into content material efficiency to make smarter, data-driven selections.
• I’ve come throughout suggestions indicating that content material administration and collaboration may very well be improved, with customers suggesting the addition of challenge administration options to streamline staff coordination.

What G2 customers dislike about Mindtickle:

“At instances, it may be difficult to tell apart between required coaching, as outlined by company coverage, and elective programs. Usually, I must prioritize necessary coaching, however it’s not at all times clear, particularly when a number of trainings can be found. It will be useful if required, incomplete coaching have been at all times introduced first, guaranteeing that coaching obligations are clearly prioritized and met.”

– Mindtickle Overview, Verified Person in Laptop {Hardware}

I’ve seen that Allego’s easy-to-use interface is usually highlighted as one of many platform’s strongest factors. A number of reviewers regularly name out how intuitive the system is, making it easy for groups to shortly entry related gross sales supplies. In keeping with G2 customers, this on-demand entry is particularly helpful in fast-paced environments, the place time is of the essence, and having every little thing organized and simple to seek out makes a noticeable distinction in productiveness.

One other function that stands out in G2 evaluates is Allego’s Digital Gross sales Rooms. Many customers appear to actually admire this function, noting the way it allows them to create and share personalized gross sales areas with shoppers. This functionality permits for extra significant engagement, as customers can tailor content material to particular prospects and hold every little thing centralized. I’ve come throughout a number of reviewers who point out how this function has helped enhance their buyer interactions and differentiate their choices within the market.

One standout functionality regularly talked about by G2 customers is Allego’s dialog intelligence platform. From what I’ve seen in person suggestions, this function is praised for offering fast, actionable insights into offers in actual time. Reviewers usually categorical the way it helps them observe progress throughout groups, share greatest practices, and improve teaching. Many customers, notably gross sales leaders, spotlight how the platform’s teaching options have helped new staff members ramp up sooner and extra successfully, enhancing general staff efficiency.

Nevertheless, regardless of these strengths, I’ve seen some dissatisfaction round Allego’s complexity. G2 critiques usually point out that whereas the platform provides a variety of highly effective capabilities, it could really feel overwhelming at instances resulting from its sheer breadth. I’ve learn a number of reviewers categorical that it took them some time to completely perceive the system, which made the onboarding course of more difficult than anticipated. The suggestions means that whereas Allego is a strong device, its complexity could be a barrier for customers who’re new to gross sales enablement platforms.

Based mostly on the suggestions I gathered from G2 customers, structured coaching sources are an space for potential enchancment. Many customers have instructed that Allego may gain advantage from providing extra beginner-friendly sources, resembling easy coaching movies that cowl each primary functionalities and extra superior options. In keeping with the critiques, this might assist new customers stand up to hurry extra shortly and really feel extra assured navigating the platform. A well-structured coaching method might guarantee customers are capable of maximize Allego’s full potential sooner and extra successfully.

What I dislike about Allego:

• Regardless of its strengths, I’ve seen some G2 reviewers point out that Allego’s breadth of options can really feel overwhelming, making the onboarding course of more difficult for brand spanking new customers.
• In keeping with suggestions, some customers consider Allego may gain advantage from providing extra beginner-friendly coaching sources, resembling easy video tutorials, to assist customers stand up to hurry extra shortly and navigate the platform with confidence.

What G2 customers dislike about Allego:

“For me, the largest draw back is that the platform can really feel a bit overwhelming as a result of it provides so many options. It may be onerous to wrap my head round every little thing directly. I believe having a sequence of straightforward coaching movies for newbies could be a good way to assist customers get began. A structured sequence that progresses from primary to superior to expert-level capabilities could be extraordinarily useful.”

– Allego Overview, Craig S.

What I dislike about Showpad Content material:

• I’ve seen recurring complaints about Showpad’s search performance. Customers point out that it usually returns irrelevant or incomplete outcomes.
• I’ve seen a number of critiques point out that the setup course of for brand spanking new content material experiences could be time-consuming and unintuitive, which provides friction to the rollout.

What G2 customers dislike about Showpad Content material:

“They’ll course of most file codecs nicely. Nevertheless, complicated PDFs with many layers could sometimes fail to course of. That mentioned, it’s not a significant situation, because the help staff gives efficient workarounds. Total, the platform performs nicely for its supposed functionalities. It will be nice if they may additionally present an replace that permits for month-over-month analytics comparisons.”

– Showpad Content material Overview, Karthik T.

Guarantee your gross sales staff at all times has the precise, on-brand collateral at their fingertips with a scalable digital asset administration resolution.