November 30, 2025
New Delivery’s lead pastor, Jamal Bryant, has led the initiative to uplift Black companies that align with buyers’ values.
Nearly 100 Black companies have been spotlighted by Pastor Jamal Bryant and the New Delivery Baptist Church for its new entrepreneurial initaitive.
The Bullseye Black Market, starting Nov. 28, featured these companies in an effort to spice up buyer consciousness and assist. The distributors poured into the New Delivery Baptist church’s metro Atlanta services for a day of intentional procuring inside the neighborhood.
Beginning on Black Friday, widely known as the most important procuring occasion of the 12 months, the Bullseye Black Market aimed to pour a reimbursement into native Black-owned retailers throughout town. As an alternative of buyers placing their {dollars} into huge chains like Amazon or Goal, they might patronize companies that promote high quality items, conserving these entrepreneurs thriving.
“It allowed me to reinvest extra money into my enterprise and assist school college students, considered one of my very own, which is my daughter. So, the cash, whenever you assist my enterprise, it helps assist me and my household to have the ability to present a residing for us as effectively,” shared vendor Renee Alexander of Mrs. Renee’s Well being Options, to 11Alive.
Based on New Delivery’s web site, the occasion featured vacation cheer alongside its concentrate on conserving Black {dollars} inside the neighborhood. Kids may additionally take photos with a Black Santa Claus as households engaged in Christmas purchasing for a higher goal.
Initiated by Pastor Jamal Bryant, who additionally spearheaded the boycotts of Goal over the corporate’s DEI cutbacks, the primary iteration of the market befell round Juneteenth. The transfer supplied different locations for folks to buy that uplifted Black folks in enterprise, a mission many distributors nonetheless really feel at the moment.
“I feel it’s essential for us to come back out and assist the neighborhood and truly educate ourselves on what merchandise we’ve within the Black neighborhood as a result of how will you purchase Black when you don’t know what Black has to supply,” added vendor Gerald Dean of Been to the Bayou.
The transfer to constantly “purchase Black,” particularly in the course of the vacation season, helps buyers assist companies that align with their values. Whereas chains like Goal have pushed again on the narrative that they don’t assist various companies, Bryant has remained adamant on highlighting Black entrepreneurs throughout the Atlanta neighborhood.
The store will stay open all through the vacation weekend, together with Sunday hours as effectively.
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