The Fact Each Vendor Must Know
If you happen to’ve offered on Amazon for greater than 5 minutes, you already know: opinions could make or break your corporation.
However how do you get extra opinions—with out crossing Amazon’s ever-evolving coverage traces?
Key Takeaways:
- Amazon’s Request a Assessment is the most secure and most scalable solution to automate evaluate requests.
- Customized messages through Purchaser-Vendor Messaging are allowed—however provided that they strictly observe Amazon’s communication insurance policies.
- Automation instruments like Vendor Labs Suggestions Genius assist you to keep compliant by utilizing Amazon’s official API.
- Even compliant messaging needs to be reviewed and up to date commonly to keep away from surprising violations.
- The fitting software program and actual human steering assist you to keep compliant and assured together with your evaluate outreach technique.
Fast Information: What You’ll Study
Opinions are the lifeblood of your Amazon listings. With out them, you’re invisible. However chasing them the fallacious approach can land you in Amazon purgatory quicker than you may say “Phrases of Service.”
So… is it okay to make use of automated evaluate request software program on Amazon?
Let’s break it down. No fluff. No fear-mongering. Simply precisely what it’s worthwhile to know to guard your account—and develop your model.
Why Assessment Requests Matter Extra Than Ever
In in the present day’s hyper-competitive Amazon market, social proof isn’t non-obligatory—it’s survival.
- Buyers depend on opinions for belief
- Amazon’s algorithm favors listings with frequent opinions
- Conversion charges rely closely on latest suggestions
However let’s be actual: natural opinions are arduous to earn.
- Most clients by no means depart suggestions
- You may’t incentivize them
- Manually requesting opinions is time-consuming and never scalable
That’s the place automated evaluate request software program is available in. However not all automation is created equal—and that’s the place issues get difficult.
The Two Varieties of Assessment Automation
Amazon’s Request a Assessment Automation (✅ Secure and Scalable)
- Automates Amazon’s “Request a Assessment” function utilizing the official Vendor Central API
- Instruments like Vendor Labs Suggestions Genius deal with this robotically for each order
- The message is Amazon-generated, non-customizable, and absolutely TOS-compliant
Customized Messaging Automation (✅ Okay—If You Observe the Guidelines Precisely)
- Many instruments, together with Vendor Labs, enable sellers to ship personalised messages to patrons through Amazon’s Purchaser-Vendor Messaging system
- That is allowed—so long as your message meets Amazon’s strict communication pointers.
Wish to study extra? Try our full weblog on the do’s and don’ts of making compliant customized messages.
And sure, that is the place most sellers make harmless—however expensive—errors.
Learn how to Keep Compliant and Assured
That can assist you keep away from compliance points, right here’s what Vendor Labs recommends:
- Use instruments that combine with Amazon’s official API
- If you happen to’re sending customized messages, observe Amazon’s communication guidelines precisely
- When doubtful, ship your message to our Buyer Success staff for a fast evaluate
- Assessment message templates each 30–60 days or after any coverage replace
With the appropriate strategy and periodic checks, customized messaging will be each highly effective and completely secure.
Why This Nonetheless Feels Dangerous
Even with authorized instruments and compliant templates, sellers hesitate—and for good cause:
- Concern of sudden coverage modifications – “Amazon updates its TOS continually. What’s okay in the present day is likely to be dangerous tomorrow.”
- Concern of false flags – “What if my account will get flagged, even when I observe the principles?”
- Lack of clear steering from Amazon – “They don’t precisely clarify issues in plain English.”
- Instrument confusion – “How do I do know this platform received’t get me in hassle?”
These issues are legitimate. That’s why automation alone isn’t sufficient. Sellers want a mix of trusted software program, training, and responsive assist.
The Vendor Labs Benefit: Secure Assessment Automation With out the Guesswork
Right here’s why 1000’s of sellers belief Vendor Labs:
✅ Absolutely built-in with Amazon’s official API
✅ Instruments that safely automate Amazon’s Request a Assessment for each order
✅ Entry to human assist for message opinions and updates
Vendor Labs equips you with the instruments, assets, and skilled assist to navigate evaluate automation confidently.
Automate Assessment Requests With out the Threat
Right here’s your guidelines to automate with confidence:
- Use instruments that combine instantly with Amazon’s API
- Automate Amazon’s Request a Assessment button for a easy, foolproof strategy
- If sending customized messages, guarantee you might be following Amazon’s purchaser vendor message phrases of service
- By no means provide incentives or request solely optimistic opinions
- Hold your messaging skilled, transient, and related
- Audit your templates commonly
- Attain out our Buyer Success staff should you’re not sure—higher secure than suspended
You’re not gaming the system. You’re working with it—to develop smarter, safer, and quicker.
Remaining Verdict: Use Automation—However Solely With the Proper Guardrails
Sure—you can automate evaluate requests on Amazon. And sure—you ought to.
However you’ve received two paths:
🔁 Automate Amazon’s Request a Assessment function
- Fully hands-off
- 100% compliant and scalable
✍️ Or ship personalised customized messages
- Simply guarantee you might be following Amazon’s purchaser vendor message phrases of service
- Assessment messages usually to maintain them compliant
Professional Tip: Don’t guess. Use our evaluate compliance weblog or chat with our Buyer Success staff for a free message evaluate earlier than sending something.
Incessantly Requested Questions About Amazon Assessment Automation
No—Amazon permits automation utilizing its “Request a Assessment” function, which sends a non-editable message by means of its API. Instruments like Vendor Labs Suggestions Genius automates these requests for every order utilizing Amazon’s official API.
Sure, however solely by means of Amazon’s Purchaser-Vendor Messaging system, and provided that the content material follows Amazon’s communication pointers precisely. By no means request optimistic opinions, provide incentives, or embody off-topic content material.
The Request a Assessment function sends a standardized, Amazon-created message that’s 100% compliant. Customized messages are personalised however should strictly observe Amazon’s guidelines and needs to be reviewed commonly.
No instrument can assure opinions. Nonetheless, Vendor Labs helps you ship evaluate requests constantly and in a TOS-compliant approach, decreasing the danger of violations.
We advocate reviewing templates each 30–60 days or each time Amazon updates its insurance policies. Vendor Labs additionally affords message opinions that can assist you keep compliant – simply ship a message to our Buyer Success Workforce utilizing our chat function.
Able to Scale Assessment Era With out Concern?
Whether or not you need hands-free automation or strategic, personalised outreach, Vendor Labs has your again.
💬 Need assistance reviewing your present message template? We’ll examine it for compliance.
📚 Unsure what to say? Begin with our pre-built, compliant templates and personalize with confidence.
🔁 Already utilizing customized messages? Ship them in—we’ll make certain they’re nonetheless secure to make use of.
