I Reviewed the ten Greatest Free Survey Instruments of 2026

Understanding your viewers is extra vital than ever. From entrepreneurs crafting campaigns to product groups shaping roadmaps, actionable insights could make the distinction between guesswork and knowledgeable choices. But, I do know that not each group has a price range for premium survey instruments.

Fortunately, I’ve discovered quite a lot of free survey instruments that provide highly effective options, comparable to customizable templates, analytics dashboards, and real-time reporting, which can assist you gather significant information with out incurring any prices.

And survey instruments aren’t only for companies. I’ve seen college students use them for analysis, content material creators collect viewers suggestions, and nonprofits measure their affect, all with these accessible options.

On this information, I’ll stroll you thru the very best free survey platforms, sharing actual consumer experiences, function breakdowns, and sensible professionals and cons that can assist you decide the appropriate instrument in your wants.

The worldwide demand for survey instruments retains rising as companies rely extra on real-time insights to information choices. The marketplace for on-line survey software program was valued at $4.5 billion in 2025 and is projected to almost double by 2030.

Whether or not it’s understanding buyer sentiment, validating product concepts, or gathering worker suggestions, these instruments have change into important for groups throughout industries.

And from what I’ve seen, “finest” doesn’t all the time imply “paid.” Some free survey platforms I’ve tried delivered spectacular performance — serving to me gather cleaner information, analyze responses quicker, and perceive my viewers with out stretching my price range.

The product listing beneath incorporates actual consumer opinions from the very best free survey instruments class web page. It’s vital to notice that within the context of this listing, distributors providing a free trial are additionally thought of free.

To be included on this class, an answer should:

• Create and customise surveys
• Gather, analyze, and retailer survey information
• Simply share and distribute surveys

This information was pulled from G2 in 2025. Some opinions could have been edited for readability and accuracy. 

Alchemer Survey provides superior survey instruments with intensive customization choices and highly effective information evaluation capabilities. It helps complicated survey designs and integrates with varied third-party functions, making it appropriate for folks needing detailed and versatile survey options.

Execs and cons of Alchemer Survey: My take

What G2 customers like about Alchemer Survey:

“Alchemer has a ton of functionalities and actions that help you tailor the usage of the appliance. They again up this extremely developed product with an easy-to-access consumer interface and wonderful customer support. Regardless of the time of day, I can all the time get an individual on the telephone instantly. They do not cease till they’ve solved your situation or have a full understanding of what could also be a bug within the system earlier than they allow you to go. No dashing you off the telephone or minimizing the seriousness of your state of affairs. The survey utility itself is top-notch and makes my job as a program evaluator and training researcher just a bit bit simpler.”

– Alchemer Survey Assessment, Lisa W.

What G2 customers dislike about Alchemer Survey:

“It lacks the total potential to personalize and customise the looks of surveys. Surveys all are inclined to look the identical with little to no customization obtainable.”

– Alchemer Survey Assessment, Katherine F.

Google Varieties, a part of Google Workspace, is a user-friendly type builder instrument for creating primary surveys and quizzes. Its energy lies in its simplicity, fast setup, and seamless integration with different Google instruments. Ideally suited for small groups and informal information assortment, Google Varieties provides real-time collaboration, automated information export to Google Sheets, and customizable templates. In keeping with G2 information, it ranks because the third best to make use of instrument.

Execs and cons of Google Workspace: My take

What G2 customers like about Google Workspace:

“Google Varieties lets you create questionnaires, surveys, and arranged varieties, which have been very useful to me. Sure/No radio buttons are a cherry on the cake. It’s additionally very straightforward to deal with and modify the varieties as required. Textual content fields and strictly numeric fields assist preserve the integrity of the varieties. Top-of-the-line options is the power to create multiple-choice questions inside these varieties.”

– Google Workspace Assessment, Prashant P.

What G2 customers dislike about Google Workspace:

“There needs to be extra design choices and templates obtainable to make surveys extra interactive. Typically, the essential design results in low consumer participation, and the survey templates must be extra interesting. Shoppers ought to really feel that their enter will probably be heard.”

– Google Workspace Assessment, Animesh M.

Jotform is an internet survey instrument that stands out for its user-friendly drag-and-drop interface and intensive listing of integrations. Past primary on-line varieties, Jotform gives instruments for constructing surveys and amassing funds. With an unlimited template library and cellular compatibility, Jotform is a flexible selection for people and companies. In keeping with G2 Information, it’s utilized by 72% small companies. 

Execs and cons of Jotform: My take

What G2 customers like about Jotform:

“What I like finest about JotForm is its intuitive and user-friendly interface, which makes it extremely straightforward to create customized varieties for varied functions. The intensive vary of type templates and customization choices permits for unparalleled flexibility in designing varieties to go well with particular wants. Integrating varied third-party apps and platforms enhances productiveness and streamlines workflows. Total, JotForm’s strong options and ease make it a standout instrument for type creation and information assortment”

– Jotform Assessment, Edgars S.

What G2 customers dislike about Jotform:

“The free plan has a submission restrict. Customers unfamiliar with type creation could encounter a studying curve when utilizing extra superior options. Moreover, an web connection is required to create and submit varieties, which could possibly be a limitation if it’s essential to be offline. Customizing PDFs of type submissions is restricted on the free plan.”

– Jotform Assessment, Adam J.

Leapsome is a strong platform constructed for worker suggestions, engagement, and efficiency. It lets groups run pulse surveys, 360° opinions, and efficiency evaluations — multi function place. Its intuitive interface and strong analytics make it preferrred for corporations aiming to repeatedly monitor worker satisfaction, progress, and group dynamics. In keeping with G2 Information, it ranks as the fifth easiest-to-use software program. 

Execs and cons of Leapsome: My take

What G2 customers like about Leapsome:

“Leapsome has change into a vital instrument in our group for managing efficiency opinions, steady suggestions, objective monitoring, and worker improvement. What I recognize most is how seamlessly it brings transparency to the whole assessment and suggestions course of. The interface is intuitive, superbly designed, and makes it straightforward for each managers and workers to offer structured, significant suggestions. The platform additionally permits ongoing improvement conversations, which makes our 1:1s and assessment cycles extra productive and aligned.”

– Leapsome Assessment, Phuc T.

What G2 customers dislike about Leapsome:

“I discover the present construction of efficiency cycles and the suggestions offered throughout half-year and full-year evaluations to be considerably restricted. Introducing a social web page inside the platform may considerably enhance consumer engagement by permitting for extra dynamic and interactive content material, comparable to posts or dialogue threads.”

– Leapsome Assessment, Meet J.

Mailchimp survey instruments are a part of its complete advertising suite, permitting you to create and distribute surveys by way of e-mail campaigns. With built-in analytics, you’ll be able to observe responses and combine suggestions into your advertising methods. This makes it a wonderful selection if you’re trying to align buyer insights together with your advertising efforts.

Execs and cons of Mailchimp: My take

What G2 customers like about Mailchimp All-in-One Advertising and marketing Platform:

“Mailchimp is unquestionably splendid by way of automating and optimizing e-mail advertising. It has an intuitive and user-friendly interface. It permits me to personalize the templates based mostly on the viewers’s conduct and former interactions. Its analytics and reporting instruments enable me to trace numbers and make advertising choices based mostly on it.”

– Mailchimp All-in-One Advertising and marketing Platform Assessment, Siddhant G.

What G2 customers dislike about Mailchimp All-in-One Advertising and marketing Platform:

“Typically it is extremely sluggish to load. Relating to the pricing construction, the prices can change into prohibitive, resulting in a possible draw back for budget-conscious customers or these with quickly increasing contact lists.”

– Mailchimp All-in-One Advertising and marketing Platform Assessment, Agata M.

Qualtrics CoreXM gives in-depth buyer insights and worker expertise administration. It excels at creating skilled surveys, distributing them throughout a number of channels, and providing superior analytics. With a give attention to data-driven insights and AI capabilities, Qualtrics caters to organizations in search of high-quality survey options.

Execs and cons of Qualtrics CoreXM: My take

What G2 customers like about Qualtrics CoreXM:

“The very best a part of Qualtrics is the variety of other ways surveys may be configured. There are various various kinds of questions, a number of methods to create survey logic, and a extremely strong exterior REST API for constructing functions on high of Qualtrics, in addition to an inside Javascript API so as to add performance to the platform.”

– Qualtrics CoreXM Assessment, Arijit S.

What G2 customers dislike about Qualtrics CoreXM:

“I do not like the brand new interface in Qualtrics. The up to date buttons are troublesome to seek out (e.g., analysis circulation and validation). Moreover, I hope that the wealthy content material field may be made simpler for folks to make use of and customise. I additionally assume the survey customization could possibly be improved.”

– Qualtrics CoreXM Assessment, Yiqiu Y. 

QuestionPro is a good instrument for complicated surveys. It provides superior options like personalized thank-you pages, a number of distribution channels, integration with buyer relationship administration (CRM) methods, survey panel integration, and ISO-compliant surveys. Ideally suited for large-scale information assortment and in-depth evaluation, QuestionPro caters to organizations with refined analysis wants.

Execs and cons of QuestionPro: My take

What G2 customers like about QuestionPro:

“With an unlimited array of templates, QuestionPro makes it straightforward to create surveys proper out of the gate. That is important for small workplace workers. From assembly satisfaction to polling, QuestionPro permits us to get fast suggestions from our graduates. The share outcomes hyperlink for survey responses is vital for sharing info with our Board, with easy-to-read graphs.”

– QuestionPro Assessment, Laura L.

What G2 customers dislike about QuestionPro:

“​​It may be a troublesome instrument to make use of for easy surveys. Easy reporting may be intimidating if you don’t want complicated evaluation.”

– QuestionPro Assessment, Paul C.

SurveyMonkey is a well-liked selection for each inexperienced persons and skilled researchers in search of a steadiness of simplicity and options. It gives a variety of query sorts, customization choices, and collaboration instruments. Whereas the free tier is beneficial for primary surveys, SurveyMonkey’s paid plans unlock superior options for extra complicated survey creation.

Execs and cons of SurveyMonkey: My take

What G2 customers like about SurveyMonkey:

“I like the way in which that surveys can be utilized for a lot of completely different subjects, concepts, and enterprise fashions. I have been utilizing it for varied corporations to additional their efforts and provides insights into their items and companies.”

– SurveyMonkey Assessment, Domingo M.

What G2 customers dislike about SurveyMonkey:

“Once I designed my survey, I did not notice some options required a subscription. I spent a number of time creating it, after which I found that some very primary options wanted to be bought, so I had no selection however to buy the subscription with a purpose to full my undertaking. A few years in the past, purchase of a subscription wasn’t even required to make a primary survey.”

– SurveyMonkey Assessment, Christy M.

SurveySparrow is one other free on-line survey instrument that blends conversational components with conventional query codecs to create surveys. With options like web promoter rating (NPS), buyer satisfaction (CSAT), and worker evaluation templates, it helps companies collect actionable suggestions and enhance buyer and worker experiences.

Execs and cons of SurveySparrow: My take

What G2 customers like about SurveySparrow:

“What I like finest about SurveySparrow is how simply and rapidly you can also make a personalized survey that’s enticing and makes your audience wish to reply! Options like bulk questions, how one can lay out the questions, and how one can transfer them round are widespread to different survey functions. Nevertheless, the amenities for making it look “enjoyable,” the amenities for including your individual background/brand to make it look “yours” – they’re superior to what I’ve used earlier than. And their gross sales group? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer personalized to you. As I stated: Wow!”

– SurveySparrow Assessment, Pat M.

What G2 customers dislike about SurveySparrow:

“The one draw back is the bounce in pricing to make use of choices which can be solely obtainable on the Enterprise plan– particularly, the URL whitelabeling function and Salesforce integrations.”

– SurveySparrow Assessment, Karmen W.

Zoho Survey, a part of the Zoho Suite, provides a user-friendly interface for creating detailed surveys. It gives real-time reporting, customizable templates, and seamless integration with different Zoho merchandise. In the event you already use Zoho’s ecosystem, it may be an ideal possibility for effectively gathering and analyzing suggestions. In keeping with G2 Information, it’s utilized by 51% companies.

Execs and cons of ZohoSurvey: My take

What G2 customers like about Zoho Survey:

“Essentially the most optimistic factor about Zoho is the pleasant pricing with out compromising on the options. Additionally, its consumer interface is clear and user-friendly.”

– Zoho Survey Assessment, Narendra R.

What G2 customers dislike about Zoho Survey:

“The one factor I really feel needs to be made straightforward is the onboarding course of. Zoho Surveys has a prolonged web site onboarding course of and instruments overview, which, for my part, is tiring. In flip, I’d recommend the group make it shorter with a demo video, which might make a number of sense.”

– Zoho Survey Assessment, Josh B.

Don’t cease at amassing responses. Uncover how the finest advertising analytics software program can assist you observe traits, measure ROI, and optimize campaigns.

This text was initially printed in 2024. It has been up to date with new info.