I Discovered the Finest Digital Expertise Platforms (DXP) for 2025

As entrepreneurs, we’re not simply launching campaigns; we’re shaping how folks expertise a model at each touchpoint. And doing that throughout web sites, apps, social media, and e mail? It provides up quick.

That’s why digital expertise platforms (DXPs) are getting critical consideration. The market is projected to develop at a gentle 11.7% CAGR by means of 2030, a transparent signal that extra groups see the worth in platforms constructed to handle content material, unify information, and personalize buyer interactions at scale.

In contrast to a fundamental content material administration system (CMS), the perfect digital expertise platforms help the complete journey, serving to advertising and marketing groups coordinate experiences throughout channels with out getting buried in complexity. Nonetheless, not each platform lives as much as the promise.

To unravel it, I evaluated 20+ instruments and dug into a whole lot of G2 evaluations to search out out which DXPs let entrepreneurs work smarter and construct stronger connections. Listed here are the 5 that stood out.

5 finest digital expertise platforms I like to recommend

You don’t want a patchwork of instruments or a dev staff on pace dial to construct standout digital experiences anymore. DXPs have shortly turn out to be the go-to for advertising and marketing groups that wish to transfer quicker, ship smarter, and keep linked with prospects throughout each digital touchpoint.

What’s driving this shift? Extra industries are adopting digital-first methods, and it’s not simply discuss. Retail alone is anticipated to account for over 30% of DXP utilization in 2025, with finance, healthcare, and telecom following carefully behind. These industries are all investing in higher methods to earn buyer loyalty on-line.

For those who’re on the lookout for a platform that helps you combine content material, information, and buyer journeys into one cohesive workflow, the choices can really feel overwhelming. I sifted by means of actual person evaluations to highlight the 5 finest digital expertise platforms which are truly delivering. This is how I went about it.

What I prioritized when evaluating DXP 

I thought-about the next elements when evaluating the perfect digital expertise platforms.

• Content material administration and publishing workflows: I centered on how simply advertising and marketing groups can create, handle, and publish content material throughout channels. I paid consideration to flexibility in structure, help for localization, and the way nicely platforms allow collaboration between writers, designers, and editors with out fixed technical enter.
• Personalization and viewers focusing on: Personalization is core to fashionable digital experiences, so I prioritized platforms that provide superior segmentation, behavioral focusing on, and real-time content material variation. I appeared for instruments that assist entrepreneurs tailor journeys primarily based on person intent, stage, or earlier interactions.
• Buyer information integration and activation: A superb DXP ought to pull in information from CRMs, CDPs, internet analytics, and commerce platforms, then make it actionable. I evaluated how nicely every platform handles information unification and whether or not entrepreneurs can use that information to set off campaigns or personalize experiences.
• Omnichannel supply and expertise orchestration: I assessed whether or not every platform helps constant experiences throughout internet, cellular, e mail, social media, and even offline channels. This included taking a look at journey builders, marketing campaign coordination instruments, and how simply entrepreneurs can reuse belongings throughout touchpoints.
• Ease of use: I evaluated how intuitive the platform is for non-technical customers. Can a marketer make fast edits, launch campaigns, or spin up touchdown pages with out developer help? Instruments that require intensive backend setup or technical coaching didn’t rank as excessive.
• Scalability and efficiency: For rising groups, I checked out how nicely the platform scales throughout manufacturers, languages, and geographies. I additionally factored in governance options, corresponding to person roles, approval workflows, and audit trails that help staff collaboration with out bottlenecks.
• Integrations and ecosystem help: No platform exists in a vacuum. I prioritized instruments that provide strong APIs, pre-built connectors, and clean integrations with key martech methods like CRM, e mail, e-commerce, and analytics platforms.

The checklist under incorporates real person evaluations from the DXP software program class web page. To be included on this class, an answer should:

*This information was pulled from G2 in 2025. Some evaluations could have been edited for readability.

Sitecore Digital Expertise Platform stands out for its mixture of enterprise-ready content material administration and versatile personalization options. In line with the G2 Grid Report, it’s particularly valued by IT, hospital, and healthcare groups, and has 50% adoption in enterprises. 

Customers typically spotlight how nicely Sitecore helps structured content material operations with out feeling overly inflexible. The platform’s content material editor and organizational construction make sustaining consistency throughout high-volume initiatives simpler, and plenty of reviewers admire how reusable elements assist pace up execution. 

Personalization capabilities come up ceaselessly within the evaluations, too. G2 customers worth the flexibility to ship completely different content material experiences primarily based on viewers habits or journey stage. The foundations-based system for focusing on content material is talked about as a big plus, particularly by groups operating campaigns throughout various viewers segments. A number of reviewers describe significant enhancements in buyer engagement after rolling out personalised experiences. 

One other generally talked about profit is Sitecore’s means to scale alongside rising advertising and marketing wants. Reviewers observe that the platform performs nicely underneath complicated use circumstances, corresponding to managing a number of enterprise models or launching region-specific campaigns. The modular setup and configurable construction assist groups keep management at the same time as their operations broaden. Many G2 reviewers describe it as a platform that may develop with them quite than one which must be changed as calls for improve.

That stated, a recurring theme within the evaluations is that Sitecore isn’t one thing you grasp in a single day. A number of customers identified that the educational curve is noticeable, particularly for these with out expertise utilizing related platforms. 

A number of G2 reviewers additionally expressed dissatisfaction with the documentation. The sources offered lean extra towards technical customers, leaving entrepreneurs on the lookout for clear, step-by-step steering with out a lot to work with. This mismatch slows down adoption for groups that don’t have rapid developer help or a associate company already concerned.

Pricing can be talked about throughout a number of evaluations as an element value contemplating. Sitecore is described as a extra premium platform, which is sensible given its enterprise focus. The worth appears to be there for groups with large-scale or complicated wants, although smaller groups might have to think about whether or not they’ll use the platform’s full capabilities.

General, for groups seeking to construct structured, personalised digital experiences throughout manufacturers and areas, Sitecore presents the flexibleness and management to make that potential.

What I dislike about Sitecore Digital Expertise Platform:

• The training curve got here up in lots of evaluations. It feels like even skilled entrepreneurs want additional time or help to stand up to hurry.
• Documentation was one other friction level. Customers didn’t all the time discover what they wanted within the official supplies.

What G2 customers dislike about Sitecore Digital Expertise Platform:

“One facet that stands out is the complexity and lack of readability in Sitecore’s licensing construction. Licensing can generally really feel opaque, and clearer, extra streamlined data would assist companions and prospects.

Moreover, though Sitecore has made noticeable enhancements lately, the know-how stack, particularly on the front-end aspect, nonetheless has a long way to go to align totally with broader market requirements. For a lot of front-end builders who’re used to fashionable frameworks and business practices, transitioning into the Sitecore ecosystem will be difficult. Larger alignment with broadly adopted front-end applied sciences would ease onboarding and assist broaden the pool of builders in a position to ship options inside the platform.”

– Sitecore Digital Expertise Platform Evaluate, Rodrigo P.

Jahia DXP helps organizations handle content material and ship constant experiences throughout digital channels. In line with the G2 Grid Report, it’s generally utilized by groups within the IT and chemical industries and is steadily adopted by mid-sized (42%) and enterprise organizations (43%).

G2 customers typically level to content material administration as certainly one of Jahia’s strongest capabilities. Many groups depend on it to handle structured content material throughout a number of channels, they usually admire how the platform permits for content material reuse and centralized management with out pointless rigidity. One recurring theme is how straightforward it’s to keep up a constant model expertise, even throughout completely different groups or websites.

Customization is one other space the place Jahia stands out in G2 suggestions. Reviewers ceaselessly point out that the platform is very adaptable to distinctive enterprise guidelines and website constructions. Many groups lean on its modular design to create tailor-made digital experiences that combine nicely with current instruments and content material fashions.

Jahia’s buyer help additionally receives constructive suggestions throughout a number of evaluations. Customers describe the help staff as fast to reply and genuinely useful throughout onboarding, upgrades, and troubleshooting. There’s a powerful appreciation for the extent of technical experience and the personalised strategy many groups skilled.

Nonetheless, some customers do level out challenges when first adopting the platform. A standard sentiment throughout G2 evaluations is that Jahia can really feel a bit complicated to navigate. From permissions to interface structure, the setup isn’t all the time intuitive out of the field.

Efficiency is one other space the place just a few customers famous room for enchancment. Whereas most suggestions on platform stability is constructive, some evaluations point out slower load instances when coping with massive volumes of content material or customized elements. These points appear extra widespread in high-customization environments and will require tuning over time.

Pricing additionally comes up in a number of G2 evaluations, notably amongst mid-sized groups weighing price towards options. Jahia isn’t sometimes considered as a price range platform, and some customers talked about evaluating it alongside extra inexpensive choices. Nonetheless, many felt the funding was justified for the extent of flexibility and management it presents.

General, Jahia presents the right combination of management, adaptability, and hands-on partnership for groups that need a content-first platform with room to customise and a help staff that sticks with them.

What I dislike about Jahia DXP:

• Some customers discovered the platform robust to study at first. The complexity of setup and permissions can sluggish issues down for non-technical groups.
• Efficiency dips in heavier builds have been additionally talked about. For those who’re planning a high-customization rollout, that is one thing to remember.

What G2 customers dislike about Jahia DXP:

“Whereas Jahia presents lots of nice options, I’m not an enormous fan of the JCR (Java Content material Repository) system. When one thing goes unsuitable or will get corrupted, it may be actually difficult to repair and troubleshoot. The complexity of the JCR construction makes it tougher to diagnose and resolve points in comparison with different CMS platforms, which may decelerate workflows when issues go off observe.”

– Jahia DXP Evaluate, Lewis M.

Bloomreach’s digital expertise platform consolidates buyer information, customizes content material, and automates advertising and marketing workflows. G2 Grid Report reveals that the DXP is very favored in retail, advertising and marketing, and promoting, with the very best adoption fee within the mid-market section at 46%.

Ease of use comes up constantly in person evaluations. G2 reviewers describe the interface as intuitive, with a structure that makes day-to-day duties like marketing campaign setup and content material updates really feel manageable. The platform earns reward for its drag-and-drop editors, clear design, and ease of navigation. One ceaselessly talked about profit is how shortly groups are in a position to launch new campaigns or workflows as soon as they get accustomed to the system. Whereas setup can take coordination, the educational curve flattens shortly for customers who interact with the platform commonly.

One other generally mentioned power is Bloomreach’s advertising and marketing automation options. G2 reviewers typically spotlight the platform’s means to set off personalised actions primarily based on habits, timing, and buyer segments. Many groups use it to automate cross-channel journeys, like e mail campaigns triggered by looking habits or transactional exercise. In line with a number of evaluations, the automation builder is highly effective but accessible, giving entrepreneurs sufficient flexibility with out overwhelming them with complexity.

Actual-time entry to buyer information additionally receives sturdy suggestions. Customers appear to like how Bloomreach connects exercise throughout classes and channels, providing a unified view of what prospects are doing and enabling groups to react shortly. The power to personalize content material, presents, or messages primarily based on reside interactions is talked about throughout quite a few evaluations.

However, as with the opposite two platforms talked about earlier, some customers famous that Bloomreach isn’t instantly intuitive in all areas. A recurring theme in G2 evaluations is that it might probably take time to unlock the platform’s full worth, particularly for superior options. Whereas the fundamentals are straightforward to study, mastering personalization logic or detailed segmentation could require extra coaching or help.

A handful of reviewers additionally talked about that Bloomreach is extra tailor-made to e-commerce use circumstances, which could make it much less versatile for groups exterior that area. Whereas the platform excels in retail environments, some non-commerce customers felt they needed to adapt workflows to suit their wants. This wasn’t flagged as a dealbreaker however got here up compared to extra general-purpose DXPs.

Lastly, just a few customers talked about minor characteristic gaps. These ranged from wanting extra analytics choices to requesting enhancements to UI customization or A/B testing instruments. Most of this suggestions got here from a spot of customers seeking to push the platform additional, quite than customers scuffling with the fundamentals. For a lot of groups, these limitations didn’t have an effect on core use however have been famous as areas for potential enchancment.

What I dislike about Bloomreach:

• Some groups famous that the platform is extra commerce-focused than general-purpose. It’d take additional effort to tailor it to different industries.
• A number of evaluations talked about smaller characteristic gaps, not main blockers, however issues like expanded reporting or interface tweaks that will make day by day work smoother.

What G2 customers dislike about Bloomreach:

“The interface will be unintuitive, particularly when navigating complicated workflows or making an attempt to handle a number of initiatives directly. Some options, like reporting or experimentation, might be extra user-friendly and visually clear. Moreover, implementing customized use circumstances typically requires developer involvement, which may decelerate execution.”

– Bloomreach Evaluate, Harry C.

Yext assists organizations in managing structured content material and making certain correct, up-to-date data throughout digital channels. In line with the G2 Grid Report, it’s generally utilized by well being and wellness companies, with mid-market customers at 48% and enterprise customers at 40%.

A standout characteristic customers typically point out is the Yext Information Graph. This structured content material framework helps groups handle location information, product information, FAQs, and repair particulars from a single supply of fact. In line with G2 reviewers, the flexibility to push updates throughout a number of endpoints saves time and minimizes the danger of outdated or inconsistent data.

One other ceaselessly praised facet of Yext is its centralized dashboard. Customers describe it as an environment friendly hub for publishing content material, managing enterprise listings, monitoring buyer evaluations, and making fast updates throughout areas. This setup is especially useful for operational and advertising and marketing groups working throughout a number of areas. Reviewers typically observe the way it simplifies day by day duties and reduces the necessity to navigate between platforms or interfaces.

Buyer help comes up throughout G2 evaluations with a mixture of reward and critique. Some customers report a clean expertise when working with the help staff, particularly throughout onboarding or concern decision. Others point out occasional delays or unclear communication when coping with extra complicated platform wants. Whereas many groups discovered the help they wanted, others felt that follow-through might be extra constant. General, help high quality seems to differ relying on the staff’s particular use case and the character of their setup.

Yext customers additionally level out limitations in customization. Whereas the platform handles structured content material and third-party publishing very nicely, just a few reviewers stated it may be difficult to tailor layouts or content material habits past the default configuration. This will likely not influence on a regular basis use, however it may be a barrier for groups looking for extra design flexibility or distinctive integration workflows.

Some evaluations additionally point out that the platform’s preliminary complexity requires extra setup time, particularly for organizations making an attempt to construction massive volumes of content material or information fields. As soon as up and operating, most customers discovered it easy, however configuring relationships inside the Information Graph or managing syncs with exterior platforms can take planning.

For companies prioritizing content material accuracy throughout digital channels, Yext presents a centralized platform inside the DXP area to effectively handle updates at scale.

What I dislike about Yext:

• Some customers stated the platform will be tougher to customise, particularly when you’re making an attempt to transcend the usual templates or integrations.
• There have been additionally blended experiences with buyer help. Whereas some groups obtained the assistance they wanted, others talked about follow-ups that didn’t meet expectations.

What G2 customers dislike about Yext:

“The filters and standards utilized in studies can get overwhelming and a bit difficult. There are a lot of parameters that may confuse first-time customers. It is all the time a good suggestion to get assist and a few coaching from Yext workers.”

– Yext Evaluate, Mehmet Soner C.

Sanity is thought for its developer-friendly strategy to managing and delivering structured content material throughout channels. In line with the G2 Grid Report, it’s broadly adopted by pc software program and advertising and marketing and promoting groups, with the very best adoption in small companies at 67%.

One of the vital ceaselessly talked about options is Sanity Studio, the platform’s open-source content material workspace. Constructed with React, it offers groups full management over how editors work together with content material, from schema design to customized workflows. G2 customers admire the flexibility to construct a tailor-made modifying expertise that aligns with how their group truly works. The interface can be praised for being quick and responsive as soon as arrange, with a number of reviewers noting how simply it integrates into current dev workflows.

One other characteristic customers spotlight is GROQ, Sanity’s native question language. In contrast to extra restricted filtering instruments, GROQ permits groups to request precisely the info they want, no extra, no much less. Reviewers describe it as highly effective and environment friendly, particularly for builders engaged on structured content material supply throughout completely different front-end frameworks.

Sanity’s headless structure additionally receives sturdy suggestions. G2 reviewers worth the flexibility to separate content material from presentation, enabling omnichannel publishing and frontend flexibility. The API-first design lets groups construct web sites, apps, and inner instruments with out being constrained by templated UI or inflexible supply logic. This decoupled mannequin has been particularly useful for groups managing content material throughout a number of platforms and person sorts.

That stated, as with a number of different platforms on this checklist, one constant problem reviewers point out is the educational curve. Whereas Sanity is very versatile, it typically requires extra technical data upfront, particularly throughout schema modeling and Studio customization. For builders, that’s typically a plus, however non-technical customers might have extra coaching or help to really feel assured navigating the workspace.

Documentation is one other space the place reviewers see room for enchancment. Some customers stated the official docs don’t all the time go deep sufficient or assume an excessive amount of background data. Whereas group sources assist fill the gaps, the onboarding expertise might be smoother for groups encountering Sanity for the primary time.

A really few evaluations additionally level to price as an element to think about. Though Sanity presents a beneficiant free tier, organizations with complicated setups or greater utilization wants could discover the pricing provides up over time. A number of customers beneficial carefully reviewing the pricing mannequin when you plan to scale shortly or require enterprise-level help and efficiency. 

That stated, the excessive adoption fee amongst small companies, as talked about earlier, means that Sanity continues to be accessible for lean groups and startups that want flexibility and not using a heavy upfront funding.

For groups that wish to personal their content material mannequin, tailor the authoring expertise, and ship throughout channels with pace and precision, Sanity presents the architectural flexibility and developer management to make that occur.

What I dislike about Sanity:

• As with different platforms we’ve checked out, the educational curve got here up rather a lot. It appears to work finest when there’s a technical staff concerned in setup and onboarding.
• A number of customers additionally talked about the documentation might be stronger, particularly for newer customers making an attempt to maneuver past the fundamentals.

What G2 customers dislike about Sanity:

“Due to its developer focus, it might probably result in over-engineering at the price of the content material creators’ expertise. Additional, the info modeling requires coding, so this isn’t a no/low-code software.”

– Sanity Evaluate, Daniel M.

Wish to tie your DXP to actual outcomes? Discover the perfect advertising and marketing analytics instruments to measure influence throughout each stage of the client journey.