“It’s not nearly itemizing your product anymore—it’s about bringing it to life.”
In 2025, promoting on Amazon means competing in a market pushed by scrolls, swipes, and split-second choices. A killer headline? Useful. A clear picture stack? Vital. However the secret weapon? Video.
Now, with Amazon Video Builder (Beta), you possibly can create participating, skilled product movies in minutes—totally free.
This information walks you thru tips on how to use the device and tips on how to strengthen its impression by optimizing your full Amazon technique with insights from Vendor Labs.
Why Video Is No Longer Non-compulsory in 2025
Product movies aren’t simply nice-to-have—they’re the quickest option to enhance engagement, cut back returns, and convert curious browsers into consumers.
Actually:
- 📱 Video now performs robotically on cell PDPs.
- 🛍️ Buyers are 5x extra doubtless to buy after watching a product video.
- 🔁 Clear product understanding results in fewer returns and higher evaluations.
- 🏷️ Listings with wealthy content material like video usually tend to earn badges like Amazon’s Selection and Finest Vendor. Need to discover ways to unlock these badges? Take a look at our full information to Amazon badges in 2025.
And with Prime Day 2025 set for July 8–11, that is your second to seize site visitors, not lose it.
Meet Your Free Inventive Accomplice: Amazon Video Builder
Amazon Video Builder is a self-service video creation device constructed proper into your Amazon Advertisements dashboard.
No enhancing software program. No manufacturing group. Simply easy, efficient video creation.
Right here’s what you get:
✅ Prepared-made, customizable video templates
✅ Background music, transition results, and overlays
✅ Textual content overlays, logos, and picture uploads
✅ Seamless integration into Sponsored Manufacturers and Sponsored Show campaigns
🎥 Amazon’s official walkthrough right here
How you can Create a Video in Below 10 Minutes
- Log in to your Amazon Advertisements account
- Navigate to “Video Builder (Beta)”
- Select your product(s) you wish to promote
- Choose your most well-liked template
- Add photos, textual content, logos, and music
- Preview and publish
Now your itemizing doesn’t simply say what it does—it reveals it.
However Wait—Is Your Itemizing Video-Prepared?
A terrific video doesn’t repair a damaged itemizing. Earlier than you hit “publish,” be certain your content material is clear and compliant.
Begin right here:
👉 Repair Amazon Product Title Suppression in 2025
Ask your self:
- Is your title suppressed?
- Are your bullet factors benefit-driven and keyword-rich?
- Do you have got robust evaluations—or a plan to watch and reply to them?
That’s the place Vendor Labs turns into your aggressive benefit.
How How Vendor Labs Helps Your Video Technique
Your video works greatest when paired with a well-optimized itemizing, good advert concentrating on, and stable logistics. Vendor Labs doesn’t create movies—but it surely enhances all the pieces round them to assist your content material carry out.
Right here’s how:
📦 Restock App
Don’t run adverts on merchandise with low stock. Our device helps forecast stock so that you’re all the time Prime Day–prepared.
💬 Suggestions Genius
Monitor and handle buyer evaluations in actual time to guard your popularity—and your itemizing’s conversion fee.
📊 Advert Genius
Advert Genius helps you optimize Sponsored Product and Sponsored Model campaigns with clever key phrase solutions, bid methods, and efficiency insights—so your advert spend helps your best-performing listings, together with these that includes video.
Storytelling That Sells
Each nice product video ought to reply 3 questions within the first few seconds:
- What is that this?
- Why does it matter to me?
- Can I belief it?
Use the Amazon Video Builder as your stage—however let your product’s story be the script:
- Begin with a hook: “Bored with blenders that clog on smoothies?”
- Present real-world use: “Right here’s what occurred once we tried it with frozen bananas.”
- Finish with a assured CTA: “Mix smarter. Store now.”
What Occurs When You Do This Proper?
A product video isn’t simply eye sweet—it’s a scroll-stopper and a conversion driver. Extra importantly, it fuels Amazon’s algorithm:
✅ Will increase time-on-page (boosting natural rating)
✅ Helps practice Amazon’s AI for future searches
✅ Reinforces model belief in seconds
Add Movies to Product Listings (Not Simply Advertisements)
Video Builder content material isn’t restricted to adverts—you possibly can (and may) add your movies to your product element pages too.
Go to: Vendor Central → Stock → Add & Handle Movies
Why?
- Makes your PDP extra dynamic
- Reinforces messaging to natural buyers
- Will increase purchaser confidence and reduces returns
Closing Ideas: Your Product Deserves a Voice
In right this moment’s Amazon market, consideration is foreign money—and video is the way you earn it.
You’re not simply promoting a product. You’re constructing belief, fixing issues, and telling a narrative that units you other than each different tab your shopper has open.
With Amazon Video Builder, you possibly can convey your itemizing to life in just some clicks. With Vendor Labs, you may make certain all the pieces round that video—out of your title to your evaluations and stock—is working collectively to drive conversions.
So don’t look ahead to Prime Day to degree up your itemizing. Don’t let an incredible product go unseen as a result of your itemizing doesn’t present what it’s actually value.
🎯 Use Amazon Video Builder to create.
🔍 Use Vendor Labs to optimize.
🔥 Use each to dominate Prime Day 2025 and past.
As a result of in 2025, the product that will get watched is the product that will get purchased.
Begin Now
✅ Repair your titles
✅ Watch our Restock App walkthrough
✅ Discover Vendor Labs instruments
✅ Log into Amazon Advertisements and launch your first video with Video Builder
