Are you contemplating increasing your model into social media to make sure you climate no matter storm Google brings to its search engine?
It may be tough for bloggers to transition from creating text-heavy content material to creating video content material, but it surely’s truly quite a bit simpler than you’d suppose.
On this put up, we share recommendations on tips on how to repurpose a few of your weblog content material into fascinating social media posts.
1. Conduct social media analysis
I’m going to start this put up below the belief that you’re not but on social media and easily need assistance planning content material to put up when you arrive.
Take a couple of steps again, and decide which platforms your viewers makes use of by viewing your net analytics to see the place your social site visitors comes from in addition to by looking for content material associated to your area of interest on every social media platform.
TikTok, Instagram, Fb, YouTube and Twitter (X) are the most important social media platforms round. Nonetheless, there’s additionally Bluesky and Threads, that are rivals of Twitter (X). Plus, plenty of bloggers discover success on Pinterest and LinkedIn.
As soon as you discover out which platforms your area of interest makes use of, create private accounts for them that aren’t linked to your model.
Comply with your rivals in addition to creators in quite a lot of completely different niches. You’ll study quite a bit about every platform through the use of it on this approach.
Whenever you do create official social media profiles on your model, watch out about which creators you observe and how much posts you want. Some social media customers choose a model’s ethics by seeing who they observe and which content material they like and repost.
2. Find out about social media content material varieties
Changing into a social media person is one of the simplest ways to discover ways to create social media content material.
Listed below are the content material varieties you’ll see relying on which platforms you employ:
- Quick-form movies – Movies on TikTok, Instagram reels, Fb reels and YouTube shorts. They’re sometimes lower than three minutes lengthy every.
- Carousel posts – Slideshows that includes solely pictures on Instagram, TikTok and LinkedIn.
- Picture posts – Posts that function a picture and caption on Instagram, Fb, Twitter (X) and Pinterest.
- Lengthy-form movies – Movies which are longer than 5 minutes. These are normally posted to YouTube.
- Textual content-based posts – Twitter (X), LinkedIn and Fb posts that solely function textual content.
There are additionally tales on Instagram, Fb and Twitter. These are very brief movies and pictures that solely seem for twenty-four hours earlier than they’re routinely deleted.
Tales could be saved perpetually to story collections on Instagram, however they’ll by no means seem in a creator’s Instagram feed nor will they seem in your feed.
3. Determine your greatest weblog posts
Undergo your content material, and select weblog posts that may do very well as social media posts.
These are posts which are:
- Excessive performing: they obtain plenty of visits and engagement
- Evergreen: they’ll be related it doesn’t matter what 12 months it’s
- Worth heavy: they aim a selected ache level or a preferred matter in your area of interest
Don’t fear in regards to the size of your weblog posts. Simply deal with figuring out posts which have a number of of those attributes for now.
4. Break your put up down
Pick a weblog put up from the record you made, and break it down in a number of methods.
First, summarize it.
As an alternative of utilizing over 1,000 phrases to cowl your matter, use not more than 200.
Second, break your put up down into a number of chunks, in case you can. These particular person chunks ought to be their very own unbiased matters.
For instance, if we had been to interrupt down the very put up you’re studying, we’d use these chunks:
- How you can conduct social media analysis
- Social media content material varieties
- Social media content material concepts for repurposing weblog posts
- Instruments for modifying social media posts
- How you can handle your social media pages and weblog concurrently
Every certainly one of these could be their very own particular person social media posts.
Third, jot down memorable quotes as you learn via your put up.
Quotes to look out for are sentences which are teachable, relatable, or comprise vital information and information.
Do all three of those duties for each weblog put up you need to repurpose right into a social media put up.
5. Create short-form movies
Quick-form movies dominate social media.
Customers can eat them on TikTok, Instagram (reels), Fb (reels) and YouTube (shorts).
In the event you accomplished Step 1 of this information, you must already know which of those platforms to deal with.
However even in case you solely deal with one platform or the opposite, you may at all times cross put up to different short-form video platforms. A social media scheduling software like SocialBee makes this straightforward to do.
It’s possible you’ll achieve a following on a platform you by no means anticipated to. Plus, it’ll assist you survive a potential TikTok ban in your area and platform-specific algorithm adjustments that impression your views.
Use the abstract you wrote as a information on your script.
6. Create carousel posts
It’s also possible to flip your abstract into carousel posts.
These are image-based posts on Instagram, TikTok and LinkedIn which have a number of pictures for customers to click on via.
As an alternative of making a video on your put up, you may create a slideshow that breaks your put up down into a number of pictures as an alternative.
Every of those platforms permit you to overlay textual content over social media posts, so that you’ll have the ability to add the script you create as textual content as an alternative of utilizing your voice.
As for the pictures, you may create illustrated graphics, infographics or actual pictures. It is determined by your area of interest and what the put up requires.
7. Put up compelling pictures
If you’ll find a solution to depict your weblog put up with a single picture, achieve this!
For instance, in case you’re within the fishing area of interest and have a put up on the very best fly varieties for catching bass, share a picture of a bass you caught with one of many flies nonetheless in its mouth.
This one could be difficult to make use of as a repurposing methodology, but it surely has the potential to create a few of your most participating Instagram and Fb posts when executed properly.
8. Share memorable quotes
Bear in mind these quotes you wrote down? Nicely, you may flip them into participating Instagram, Fb and Twitter(X) posts.
You’ll be able to share the quote as plain textual content on Fb and Twitter in case you like, however you can too create a easy graphic that comprises it as properly.
And keep in mind, any put up you create for Twitter (X) will also be posted on its rivals, Bluesky and Threads.
9. Create a thread
Keep in mind that abstract you wrote on your put up? Nicely, you should utilize it to create a social media thread.
A thread is a collection of posts you create on Twitter (X), Bluesky and, properly, Threads.
You begin an preliminary put up, then put up a reply to that preliminary put up, then reply to that reply, and so forth and so forth.
This social media put up sort originated on Twitter, which had a 140-character restrict for a decade. Consequently, social media creators realized they might create a “thread” by replying to their very own posts.
Every particular person put up should not have any greater than three sentences. Some can have accompanying pictures and hyperlinks, but it surely’s greatest to stay to textual content.
10. Write a condensed model
Fb and LinkedIn have lengthy character limits for posts.
Fb’s is outrageous at 63,206 whereas LinkedIn’s is 3,000.
You should utilize these character limits to put up the abstract you wrote on social media relatively than your complete weblog put up.
When posting to LinkedIn, solely create posts that relate to knowledgeable trade.
11. Create long-form movies
In the event you nonetheless need to cowl your complete weblog put up at size, think about creating long-form movies as properly.
Lengthy-form movies are movies which are longer than 5 minutes.
It’s greatest to put up them to YouTube the place long-form movies have thrived since 2005.
12. Use a graphic design software
Be taught your approach round a couple of graphic design instruments to make creating social media posts a lot simpler.
Except you’re an artist or a photographer, put away apps like Photoshop, GIMP and Illustrator, and use easy graphic design instruments as an alternative.
Visme, Canva and Placeit are unbelievable choices for social media creators. They every have massive collections of templates so that you can work with.
Piktochart is nice for creating infographics, however the first three we talked about have infographic templates as properly in case you’d desire to stay to at least one software.
13. Use CapCut for video modifying
CapCut is a strong and easy-to-use video editor you should utilize in your cellphone.
It’s made by the identical firm who owns TikTok, so it’s optimized for TikTok movies, however you should utilize it to edit any sort of video.
14. Mix your weblog technique together with your social media technique
Don’t use social media as a advertising and marketing technique on your weblog. Use it as an extension of your advertising and marketing technique on your complete model.
Create a constant posting schedule for social media, and use social media scheduling instruments to handle it.
These instruments even permit you to handle your social media inbox (direct messages and feedback), which is vital since participating together with your group is vital to your success.
From right here on out, you must weave your social media technique into your weblog technique.
Whenever you plan new weblog posts, plan social media content material to create proper alongside it.
Remaining ideas
You’ve already executed the laborious half – creating insightful weblog posts that the world must learn.
The following half is all about turning these posts into bite-sized chunks for social media. This can assist you capitalize on the huge attain of social media with out having to reinvent the wheel.
Repurposing is all about using that content material until the wheels fall off. Or, so to talk.
Associated studying:
Disclosure: Our content material is reader-supported. In the event you click on on sure hyperlinks we could make a fee.
