Galaxus, Switzerland’s largest ecommerce firm, noticed its platform gross sales enhance 18 p.c final yr, reaching 3.4 billion euros. Progress was significantly robust exterior its residence market, with additional European enlargement on the agenda.
This was introduced by Galaxus in a report on its efficiency over the previous yr. The corporate attributes the expansion partly to the enlargement of its product portfolio. At the moment, its platforms, Galaxus and Digitec, provide eight million completely different merchandise — a virtually 25 p.c enhance in comparison with a yr in the past. The expansion is essentially pushed by an inflow of latest market companions, each home and worldwide.
Worldwide progress
Worldwide enlargement can also be a key progress driver. In 2024, 4.5 million folks positioned orders with Galaxus, together with 1.2 million from Germany, Austria, Italy, and different EU international locations. Gross sales in these worldwide markets grew by 27 p.c to a complete of 362 million euros. In consequence, the corporate now generates practically 11 p.c of its income from buyers exterior Switzerland.
Galaxus’ cross-border share stands at virtually 11%.
Galaxus noticed significantly excessive demand for cellphones, notebooks, and PC parts in its worldwide markets final yr.
Logistics heart
Galaxus is constructing a brand new logistics heart in Neuenburg am Rhein, southern Germany, the place 1,000 individuals are anticipated to work to serve each Swiss and worldwide prospects. “Like the corporate’s present logistics heart in Krefeld (additionally in Germany), the brand new warehouse is ideally located to serve rising European markets similar to Germany and France.”
A brand new warehouse serves rising European markets.
Over the subsequent few years, Galaxus’ guardian firm, Migros Group, “will probably be focusing on substantial additional funding in its on-line enterprise within the European market”, in response to the press launch.
Ecommerce in Switzerland
Based on the Analysis Middle for Retail Administration on the College of St. Gallen, Galaxus was Switzerland’s second-largest on-line retailer by measurement, behind Amazon, in 2024. Its sister platform, Digitec, ranks fifth within the lately revealed rating. Mixed, they surpass Amazon and lead ecommerce in Switzerland. Temu and Shein have entered the nationwide high 10 for the primary time.
In one other examine by Carpathia, revealed six months in the past, Galaxus and Digitec have been additionally ranked as Switzerland’s largest B2C ecommerce participant when mixed, second solely to Zalando on the time.
