So right here’s one thing that’ll most likely annoy you: I simply checked my Fb insights final week, and considered one of my posts acquired seen by 847 individuals. Guess what number of truly did one thing with it?
12 individuals.
That’s like 1.4%. Fairly horrible, proper?
However then I remembered this different publish I did just a few months again that acquired loopy engagement – like 50+ feedback, tons of shares, individuals truly messaging me about it. What was totally different?
That’s what I need to discuss in the present day. I’ve been messing round with Fb for my enterprise for about 3 years now, and I’ve lastly discovered some stuff that truly works. Not the generic recommendation everybody provides you, however actual ways that get individuals to cease scrolling and truly have interaction.
What Even Counts as Engagement?
OK, so earlier than we get into the great things, let’s simply make sure that we’re speaking about the identical factor. Once I say “engagement,” I imply:
- Folks liking your posts (or utilizing these response issues – the center, chuckle, offended face, no matter)
- Feedback (even when it’s simply an emoji)
- Shares
- Folks clicking in your stuff
- Watching your movies
- Any time somebody does SOMETHING as a substitute of simply scrolling previous
Right here’s how you determine if you happen to’re doing good or unhealthy:
Take all of the engagements you bought, divide by how many individuals noticed it, and multiply by 100. So if 1000 individuals noticed your publish and 30 individuals engaged with it, that’s 3%.
In accordance with this Fb statistic, most pages get round 0.27%. In case you’re getting 1% or larger, you’re truly doing fairly nicely. However I feel you are able to do means higher than that.
#1: Your First Line Higher Be Good
That is most likely crucial factor. In case your opening sucks, no one’s studying the remainder.
I realized this the arduous means. Used to start out posts with boring stuff like “Hope everybody’s having an amazing week!” Engagement was horrible.
Now I strive stuff like:
- “OK, that is going to sound bizarre however…”
- “Unpopular opinion time:”
- “I simply realized one thing that blew my thoughts.”
- “Fast query – am I the one one who…”
The purpose is to make individuals assume “wait, what?” and hold studying.
#2: Publish When Folks Are On-line
This appears apparent, however most individuals get it improper. Everybody says “publish at 11 am on Wednesday” or no matter, however that’s simply common knowledge. Your individuals is perhaps utterly totally different.
I used to publish each time I felt prefer it. Unhealthy concept. Now I test Fb insights to see when MY followers are on-line. Seems most of mine are on round 7 pm on weekdays (most likely scrolling after work) and Saturday mornings.
As soon as I began posting, then as a substitute of random instances, my engagement went up by 200%. It’s not rocket science – extra individuals on-line whenever you publish = extra individuals see it = extra engagement.
#3: Ask Questions That Folks Need to Reply
This one’s enormous. As a substitute of simply sharing stuff, I began ending posts with questions that get individuals speaking.
Some that work rather well:
- “Fill within the clean: The worst half about [your industry] is ___”
- “Espresso or tea? (And don’t say each, choose a aspect!)”
- “Scorching take: [something mildly controversial]”
- “On a scale of 1-10, how a lot do you agree with this?”
- “What do you assume this business will seem like in 10 years?”
The bottom line is asking about stuff individuals have opinions on. Don’t ask “How’s your day?” Ask one thing they care about.
#4: Cease Speaking About Your self So A lot
Greatest mistake I made early on? All the things was about my enterprise. “Take a look at our new product!” “Try our newest weblog publish!” “We’re so excited to announce…”
Folks acquired bored quick.
Now I comply with this rule: for each 10 posts, solely 2 might be about my stuff. The opposite 8 must entertain individuals, educate them one thing, or simply be fascinating.
Like, if you happen to promote health tools, don’t simply publish about your merchandise. Share exercise suggestions, wholesome recipes, motivational quotes, humorous gymnasium memes, no matter. Folks comply with you for worth, not adverts.
#5: Visible Stuff Will get Approach Extra Engagement
I’m positive you’ve heard this earlier than, but it surely’s true. Posts with photographs get shared like 650% greater than text-only posts.
However right here’s what most individuals don’t let you know – the TYPE of picture issues a ton.
What works finest for me:
- Behind-the-scenes photographs (individuals consuming lunch, messy desks, no matter)
- Footage of actual prospects utilizing my stuff
- Easy quote graphics (however not these tacky Pinterest-looking ones)
- Quick movies exhibiting learn how to do one thing
- Earlier than/after comparisons
Inventory photographs are often boring. Folks can inform they’re pretend. Your cellphone digicam might be adequate – simply make sure that the lighting doesn’t suck.
#6: Tales and Reels Are Gold
Most companies ignore these, which is dumb as a result of they get loopy engagement.
Tales present up on the prime of individuals’s feeds and disappear in 24 hours, so there’s this urgency factor. Plus, you’ll be able to add polls, questions, and all that interactive stuff.
Reels are Fb making an attempt to compete with TikTok, so the algorithm pushes them arduous proper now.
I’m not nice at video stuff but, however even my horrible Reels get extra views than my common posts. Simply hold them quick and attempt to soar on trending sounds if you happen to can work out learn how to make them related.
#7: Discuss TO Folks, Not AT Them
Social media is meant to be social, however most companies deal with it like a billboard.
As a substitute of “Try our new service!” strive “We simply added one thing new. What issues most to you whenever you’re on the lookout for [type of service]?”
As a substitute of “Completely happy Monday!” strive “What’s one factor you’re enthusiastic about this week? Want some Monday motivation over right here!”
See the distinction? One begins a dialog, the opposite simply broadcasts.
#8: Reply to Feedback Like Your Life Will depend on It
If somebody takes the time to remark in your publish, acknowledge it. I strive to reply to each single remark, even when it’s only a like.
A number of issues I realized:
- Reply quick (inside just a few hours if potential)
- Use individuals’s names whenever you reply
- Ask follow-up inquiries to hold the dialog going
- Match their power – in the event that they’re excited, be excited again
Once you reply to feedback, it tells Fb your publish is producing engagement, so that they present it to extra individuals. Plus, individuals are extra more likely to remark sooner or later in the event that they know you’ll reply.
#9: Get Your Prospects to Publish About You
Person-generated content material is superb for engagement. When actual prospects share photographs or tales about your corporation, it’s like social proof on steroids.
I began asking prospects to tag us in photographs and use our hashtag. Took some time to catch on, however now we get a number of tagged posts each week.
You can too run picture contests, ask for opinions, or simply straight up ask, “In case you’ve tried our [product], we’d like to see how you employ it!”
At all times ask permission earlier than resharing buyer stuff, and tag them whenever you do.
#10: Fb Teams Are Engagement Goldmines
Teams get means larger engagement than pages. Like 10x larger, no joke.
I joined a bunch of teams the place my ideally suited prospects hang around. To not spam them, however to be useful. Reply questions, share helpful stuff (with out being salesy), and begin fascinating discussions.
Folks discover whenever you’re constantly useful, and so they take a look at your web page. A few of my finest prospects discovered me by means of teams.
You can too create your individual group for patrons and business individuals. Takes time to construct, however when you get momentum, it’s superb for engagement.
#11: Go Stay Typically
Fb Stay movies get insane engagement in comparison with common movies. One thing about stay content material makes individuals really feel extra related.
I used to be terrified to go stay at first (nonetheless form of am), however even my awkward stay movies get good engagement.
Concepts that work:
- Present behind-the-scenes stuff
- Do Q&As
- Exhibit learn how to use your product
- Simply discuss business developments
Folks can remark when you’re stay, and you may reply in actual time. It’s like having conversations along with your viewers.
#12: Don’t Let Good Content material Die
Your finest posts shouldn’t simply disappear after a day or two. I began repurposing content material that carried out nicely.
Like if a tip publish acquired tons of engagement, I’ll flip it right into a video just a few weeks later. Or take a preferred weblog publish and break it right into a sequence of smaller posts.
New followers haven’t seen your outdated stuff, so don’t be afraid to reshare issues with up to date commentary.
#13: Typically You Have to Pay to Play
I hate that natural attain is so low now, however typically you gotta enhance posts to get them seen.
I often solely enhance:
- Posts which are already doing nicely organically
- Necessary bulletins
- Time-sensitive stuff like gross sales or occasions
Begin small – like $10-20. Goal your current followers first since they’re most certainly to have interaction.
#14: Accomplice with Companies That Assist
Look, I’m all about natural progress, however typically you want a bit enhance to get issues transferring. Particularly whenever you’re beginning out or the algorithm is being further annoying.
That is the place working with legit providers can assist you improve Fb views and get that preliminary momentum going.
I’ve labored with Socialplug earlier than, and so they’re reliable, which is uncommon on this house. Most providers provide you with pretend engagement from bots, however these guys give attention to actual individuals and gradual progress that doesn’t look suspicious.
Right here’s when it is sensible:
- You’re launching one thing new and wish preliminary traction
- Your natural attain is caught, and it’s essential to break by means of
- You will have essential content material that must be seen
What I like about Socialplug:
- They ship actual engagement from precise Fb customers
- Development appears to be like pure, not such as you purchased 10,000 likes in a single day
- They’ve precise buyer help (loopy, I do know)
- No shady practices that might get your account in bother
- Clear pricing with out hidden charges
Simply keep in mind – providers like this work finest whenever you mix them with good content material and the natural methods I’m speaking about right here. Consider it as giving your content material the preliminary push it must succeed by itself.
#15: Take a look at Your Information
I used to only publish randomly and hope for the perfect. Unhealthy technique.
Now I test Fb insights each week to see what’s working. Search for patterns in your finest posts:
- What time did you publish them?
- What kind of content material was it?
- How did you phrase the caption?
- What was the subject?
Double down on what works, cease doing what doesn’t.
Fb reveals you when your followers are on-line, which posts acquired probably the most engagement, demographics of people that have interaction most, all that great things.
What’s Subsequent?
Right here’s the factor – Fb engagement isn’t nearly getting extra likes and feedback. It’s about constructing precise relationships with individuals who care about what you do.
The stuff I shared right here has labored for me and many different companies I do know. However you need to truly DO it, not simply examine it.
Choose one technique from this listing. Strive it for every week. See what occurs. Then add one other one.
