Amazon Netherlands, Amazon Sweden, Amazon Poland; what’s subsequent?
As e-commerce continues to blow up across the globe, the probabilities to increase your Amazon enterprise have turn out to be seemingly limitless. There’s actually just one predominant factor which may forestall you from getting your product’s message to potential consumers in rising international Amazon markets. That’s precisely translating your data into all of the totally different languages.
As we speak on the Severe Sellers Podcast, Helium 10’s Director of Coaching and Chief Evangelist, Bradley Sutton welcomes Jana Krekic, a licensed translator, worldwide speaker, an e-commerce advisor. Jana can be the founding father of 7-figure Amazon devoted translations company – YLT Translations. She has a few years of expertise working with extremely profitable Amazon sellers and is the proper individual to assist us perceive how one can navigate a world e-commerce panorama.
On this episode, Jana talks about vital European delivery laws, what’s the perfect product to promote within the United Arab Emirates, and why Amazon Poland is likely to be the following huge factor!
In episode 229 of the Severe Sellers Podcast, Bradley and Jana talk about:
- 03:15 – Don’t Consider the Instagram Pictures, Jana is Working Onerous
- 06:50 – Distant Work Has a Huge Upside!
- 08:05 – E-Commerce Can Imply Substantial Freedom
- 10:25 – Amazon Netherlands is Lastly Rising
- 13:00 – Each Jana and Bradley Give Amazon Poland a Huge Thumbs Up
- 16:40 – Jana’s Amazon Europe Enterprise Technique
- 18:35 – An Amazon Europe Product Launch
- 22:00 – Ways for European Amazon Sellers Increasing to the US
- 24:00 – Essential European Union Delivery Laws
- 25:40 – Promoting on Amazon in Japan
- 27:25 – Dwelling Décor Sells Properly on Amazon within the UAE
- 34:00 – Jana’s Prime Off-Amazon Marketplaces
- 35:05 – What’s the Finest Option to Fulfill Non-US Amazon Orders?
- 38:00 – Learn how to Contact Jana
Get pleasure from this episode? You should definitely take a look at our earlier episodes for much more content material to propel you to Amazon FBA Vendor success! And don’t neglect to “Like” our Fb web page and subscribe to the podcast on iTunes, Google Podcast or wherever you hearken to our podcast.
Need to completely begin crushing it on Amazon? Listed below are few fastidiously curated sources to get you began:
- Freedom Ticket: Taught by Amazon thought chief Kevin King, get A-Z Amazon methods and methods for establishing and solidifying your corporation.
- Final Useful resource Information: Uncover the perfect instruments and companies that will help you dominate on Amazon.
- Helium 10: 20+ software program instruments to spice up your total gross sales pipeline from product analysis to buyer communication and Amazon refund automation. Make operating a profitable Amazon enterprise simpler with higher knowledge and insights. See what our prospects need to say.
- Helium 10 Chrome Extension: Confirm your Amazon product concept and validate how profitable it may be with over a dozen knowledge metrics and profitability estimation.
- SellerTradmarks.com: Logos are very important for shielding your Amazon model from hijackers, and sellertrademarks.com supplies a streamlined course of for serving to you get one.
Transcript
Bradley Sutton: On immediately’s episode, we’re going to speak about the perfect practices for translating listings in addition to the promoting potential in over 20 totally different worldwide marketplaces. Some that I haven’t even heard of. How cool is that? Fairly cool, I believe.
Bradley Sutton: Are you guys on the app clubhouse? In that case, ensure that to go seek for the membership Severe Sellers Podcasts and comply with it. And likewise discover me on there and comply with me @h10Bradley this Friday, we’re going to have our first ever Severe Sellers Podcast after present, or we’re going to have a preferred podcast visitors, Selene Dior, the queen of Instagram advertising and marketing. Coming again to reply your questions reside. Something about influencer advertising and marketing or rising your Instagram following. You guys can ask her any questions on that. So be a part of us at 11:00 AM on the clubhouse app in our Severe Sellers Podcast membership to ask questions. And when you guys prefer it, we’d make this a everlasting function the place we convey visitors again for reside Q and A, similar to this.
Bradley Sutton: Hi there, everyone, and welcome to a different episode of the Severe Sellers Podcast by Helium 10. I’m your host Bradley Sutton, and that is the present that’s a totally BS free, unscripted and unrehearsed natural dialog about critical methods for critical sellers of any stage within the e-commerce world. And we’ve obtained again Jana Krekic.
Jana: It’s good to be right here. Thanks for inviting me.
Bradley Sutton: Good. All proper, we’re going to be speaking about languages right here. Jana is within the Amazon world, one of the crucial foremost, or essentially the most recognized, I might say I’m making an attempt to make a elaborate phrase. Let me simply use a easy phrase right here. I can’t even communicate English. I’m simply making an attempt to talk different languages. Essentially the most recognized individual, I might say in our business about translating Amazon listings, and all that’s entailed in it. And we had Jana on the podcast and spent like a 12 months and a half or so in the past. It’s laborious to imagine it’s been that lengthy, however we needed it to convey you again to see what’s new, what’s occurring. I imply, since we have been on the podcast, there’s been new market open in Amazon, a number of issues have modified. I imply, the world has modified, so we’re prefer it’s time to convey Jana again and let’s simply see what’s occurring. So, to start with, we’re simply speaking proper earlier than we obtained on the podcast right here, the way you’ve simply spent like final month touring you and Lazar, who’s additionally a podcast veteran right here, proper? So like, what was it a month you guys have been going round?
Jana: We’re really away for nearly two months. It was nearly eight weeks. So, we went to Miami, we met up with Cassandra over there. We spent a while together with her after which it was like, we have been on our method to Puerto Rico. We went to this actually cool mastermind. So there was enterprise. After which after like these 10 days have been over, it was additionally pleasure once more. After which it was additionally enterprise. So it was like mixture of like enterprise and pleasure. I do know my Instagram doesn’t appear like I do any work in any respect, however I do tons of it. However I’m simply going to– I don’t wish to need to take like footage of like, me, my laptop on a balcony on the seventeenth ground and I’m similar to– so then we went again to Miami after which we obtained again dwelling to Europe, to Serbia like per week in the past. And we’re actually completely happy that we obtained again in March as a result of like January and February, it was actually, actually chilly. So I’m actually completely happy that we obtained to not expertise winter this 12 months. So though like, we didn’t plan on like touring, particularly in January, it’s simply going to occur. I didn’t know, like how e-commerce is. I imply, when you’ll be able to journey, it’s like, the place are you going subsequent week? You’re like, no, I’m similar to chilling at dwelling. And then you definitely’re like, Oh, properly, I’m going to love Paris and London on Thursday and Friday kind of. So, we’re actually, actually completely happy and blessed that we may journey to the States. Lots of people can not journey, however particularly wish to Florida, you don’t want any PCR. And I imply, it’s a complete totally different world on the market. So I used to be actually, actually completely happy that we may go there.
Bradley Sutton: Cool. Cool. Then now neither of you promote on Amazon, proper?
Jana: Properly, I simply began promoting on Amazon really.
Bradley Sutton: Oh, actually?
Jana: Sure.
Bradley Sutton: When did you launch your product?
Jana: I didn’t launch it but, however I’m about to launch it, but it surely’s like, I don’t wish to say something about it. I don’t wish to jinx it, however I’ve a product and it’s taking place. It’s going to occur throughout the subsequent–
Bradley Sutton: Yeah, that’s what I at all times say. Like, we have now lots of people on right here who should not Amazon sellers, however they’re type of like service suppliers, possibly they they’re accountants, or one thing like that. Like we just lately had some insurance coverage brokers, individuals who assist Amazon sellers get insurance coverage. That’s one thing now you’re going to have to fret about. However in any case, I at all times ask them, I used to be like, you take care of so many profitable Amazon sellers. Like, doesn’t it make you wish to promote on Amazon your self? Is that why you began? Like, have been you taking a look at a few of your like your shoppers are coming to you and then you definitely simply have a look at their success and also you’re like, why am I not doing this? Or why are you doing it?
Jana: You recognize what, like I needed to begin promoting ever since I’ve began like wild tea, as a result of I at all times needed to love, see and examine one thing and do one thing by myself product and like experiment. As a result of when you might have shoppers, like we don’t handle anyone’s account. After which, I’ve to succeed in out they usually need to ship these numbers and I’ve to ask them like, whats up, may we please use this for this case research? And now we’re like, we’re working with tons of eight and 9 determine sellers. And typically they don’t wish to share their data, after which I used to be at all times like, questioning like, properly, possibly if I had my product line and I’ll be managing my very own account that may experiment with the whole lot I need after which they are going to be so cool.
Bradley Sutton: Yeah. I imply, one of many explanation why I used to be asking about that’s as a result of I believe even what you probably did was just like what an Amazon vendor has the liberty to do. I imply, such as you mentioned, you didn’t similar to go on trip for 2 months. You have been nonetheless speaking along with your crew again dwelling and doubtless doing a little work remotely. Now I bear in mind earlier than used to work for a, an precise firm. I bear in mind in our final episode, earlier than you bought into what you do now, however such as you couldn’t, I imply, particularly again within the day, you couldn’t simply go, Hey, firm, I’m going to go to the USA for 2 months and celebration. And I wish to simply work, possibly a pair hours a day or one thing. I imply, that’s not like one thing that you are able to do.
Jana: Yeah. I imply, however even when like earlier, if I journey, as a result of we don’t have a bodily workplace, a complete crew is distant and I may journey. And there have been no restrictions for me, when it comes to like, I can not journey immediately or like subsequent week, as a result of they should maintain one thing on the workplace. I may journey, but it surely wouldn’t make a lot distinction for me the place I used to be, as a result of I used to be mainly working like the entire day, like from morning to night, I used to be actually working and I might possibly like go to the seashore, like on weekends, I’ll have some days off, however it could not imply the identical as me touring proper now, as a result of like, now I can determine what I wish to work. In fact, we’re going to have some conferences. I sit down, like I take calls and I speak to shoppers in fact, however I’m answerable for my very own time. After which if I determine that I don’t wish to work for the following two weeks, I don’t need to, however then some issues are simply going to not occur at an organization. Like the corporate is simply going to remain as it’s, as a result of I’m nonetheless the individual that scales the corporate. I don’t count on the corporate to scale by itself.
Bradley Sutton: In case you didn’t begin YLT translations and also you have been simply an Amazon vendor and also you had a crew, it could be an identical state of affairs. So, that’s simply one other benefit for individuals who promote on Amazon is it doesn’t imply you reside laptop computer life-style. Don’t hearken to the individuals who attempt to say that you may’t simply launch a product after which sit on the seashore of the Maldives and do nothing. You’ve obtained to be checking in, you’ve obtained to have a crew, when you’re by your self, I might say, don’t go to the Puerto Rico for 2 months but when you’re simply by your self. However when you’ve constructed up like a crew and also you don’t need to be there within the day-to-day operations, like eight hours a day, that is the type of factor you are able to do. My level of this entire line of questioning was that that is simply one of many advantages while you have been working on this business. Jana is just not but promoting on Amazon, however she’s nonetheless benefiting from that life-style as a result of she’s this business and we have now the liberty to get programmed by Kevin King, that’s in Helium 10 for coaching you how one can promote on Amazon. Properly, why did he name it? We didn’t title it, Helium 10 didn’t title it. Why did Kevin provide you with that title? Freedom ticket? Properly, while you’re doing e-commerce, it may be like your ticket to freedom, typically since you’re in a position to do a number of issues that you may’t do when working for firms. Now, let’s get into what I needed you again on the present for is– I wish to discover out what’s occurring with translating and issues like that. So, to start with, I bear in mind the final time you have been on the present. Individuals have been excited in regards to the new Amazon Netherlands that was popping out. Now, appropriate me if I’m incorrect, but it surely’s been type of like a slower rollout or, I imply, Netherlands, people who find themselves promoting on Netherlands should not promoting as a lot as the opposite European marketplaces but. Proper?
Jana: Properly, you realize what occurred? Individuals have been very disillusioned within the Dutch market final 12 months, as a result of they weren’t experiencing any kind of gross sales. I imply, persons are getting like 20, 30 gross sales per 30 days. And I believe that they have been anticipating way more. The issue was that Amazon hadn’t, at that time, they hadn’t rolled out a PPC for the Dutch market but. It was a dominant market and other people have been nonetheless shopping for from that one. And likewise, folks have been nonetheless used to purchasing stuff from Amazon.ede from the German, Amazon, like outdated folks from the Netherlands have been simply, when you’re going to purchase it from Amazon, I’m simply going to purchase it from the German, Amazon. And I don’t assume that folks have been– they weren’t conscious that they might really purchase from their very own market and Amazon didn’t simply attempt, I believe, to type of push {the marketplace} that arduous. However then as quickly as they rolled out PPC, which was in December, 2020, folks began getting some, like, actually, actually good outcomes. And it simply type of went by means of the roof, like with all these gross sales, prefer it simply obtained like actually in a single day one thing occurred, and other people have been beginning to get extra gross sales, the Dutch market, and now, Amazon is larger, and it has like 3.8 billion in income. Like that’s how a lot, like, folks spend over there. It’s like twice as huge and that’s occurred like actually in 4 months.
Bradley Sutton: Okay. Attention-grabbing. Attention-grabbing. So after that, I don’t know. I believe it was like six to eight months later. I believe the following one was Sweden that opened up, proper?
Jana: Yeah, Sweden they usually had a horrible, horrible launch. Like, Amazon Sweden was launched and their Amazon net web page was on this ridiculous machine translated, like tax was simply in every single place. There have been like so many horrible errors and like all of the newspapers, like simply making enjoyable of like poorly translated listings and this entire web page. Ridiculous. I imply, Amazon didn’t put a Swedish flag on their entire web page. They put the Argentinian flag as a substitute of Swedish flag. I imply, how ridiculous is that? And so like, they’ve, let’s say a tough begin, however I imply, persons are very attention-grabbing in Sweden as a brand new market base as a result of Sweden has like this very particular e-commerce tradition. And in 2020, that they had near 10 billion in on-line gross sales. And I imply, speaking about like Sweden, you must point out Ikea and H&M, and stuff like that. So, it’s like a distinct e-commerce tradition then you definitely would have possibly like in France or Spain or Italy. Proper. So persons are extra– the e-commerce penetration is increased.
Bradley Sutton: Now, for me, that is simply my hunch and simply my taking the heart beat of the business and my layman’s concept of the market. However to me, the thrilling one is Poland, you assume I’m incorrect? Or do you assume that Poland has a number of potential?
Jana: No, completely. You’re completely proper. So Poland is primary trending market in Europe. Everyone needs to go to Poland. So, some folks wish to go to Sweden and a few of them wish to go to the Netherlands, however we have now our returning shoppers which can be like, right here’s our entire catalog, do it for Poland. They didn’t go to the Netherlands. They didn’t go to Sweden. A few of them didn’t even go to Spain or Italy, however they’re like, we wish to do that in Polish. And it’s been loopy. So I believe that Poland goes to be on fireplace this 12 months. And it’s an enormous, enormous nation with a really, very huge inhabitants. And so they have like 4 thousand solely shops in Poland and Allegro, their market is like, it’s the main web site in Polish e-commerce, but it surely’s additionally like one of many high 10 worldwide marketplaces. And it comes proper after Shopee and T-mall. And, it signifies that mainly 200 million guests go to that web site, which is loopy.
Bradley Sutton: Do you might have a number of your shoppers who’re preparing for that type of like they did for Netherlands, the place they’re asking you to go forward and translate their German and English, et cetera, listings?
Jana: Yeah, completely. As I mentioned, like, the brand new shoppers are like, let’s do Germany, France, Spain, Italy, and Poland. Not all of them are doing Sweden. So, when the Netherlands like, popped up as a brand new market, everyone needed to go there as a result of it has been some time since Amazon launched the brand new market in Europe. So folks have been similar to, wow, let’s go. It’s a brand new market. Proper. And so like, folks needed to increase there. After which after not getting so many gross sales, all of that enthusiasm type of like went away they usually’re like, properly, I don’t know. After which for Sweden, it was not, the folks weren’t that excited as they have been for the Netherlands, as a result of they’re like, Oh, properly, Sweden is that, it’s not, it doesn’t that huge inhabitants. I don’t know. However, Poland was positively like, primary, like actually everyone is happy about Poland. And as I mentioned, like, individuals who didn’t increase anyplace else, besides like Germany or Germany and France, they arrive again to us they usually inform us like, look, we have now to do a Polish translations. Like, that is what we have now to do. So I believe that Poland ought to be– I at all times advocate, when you requested me like now, and we’re like, the place ought to I promote? Like in Europe, as an illustration, I’ll be completely like Germany and Poland, as a result of I believe Poland goes to be the following huge factor.
Bradley Sutton: Okay. Okay. Attention-grabbing. Now, let’s simply take a step again and take a broader strategy. Let me offer you a situation right here. Let’s say I’m an American vendor. I’m considerably profitable on Amazon USA, and now I’ve determined, you realize what, I believe it’s time to increase to Europe. Do you recommend launching throughout all, what’s it, seven or six platforms now, or do you begin within the largest one Amazon Germany, or do you simply do UK and Germany? Like how do you recommend an American vendor increase to Europe on Amazon?
Jana: Proper. I imply, when speaking about like, let’s say like worldwide marketplaces, I might at all times inform American vendor to go first to Canada. That is your first market place. Like, if you wish to go, as a result of you’ll be able to like maintain English and also you simply wants French key phrases in your backend, that is what it will get listed. And it’s a extremely cool concept for Canadian listings to solely have French high key phrases in your backend. After which if you wish to go to Europe, lots of people would completely do UK, however these days, after Brexit, like UK type of stands alone and really remoted. So like, I might possibly even not advocate like going to the UK, as a result of when you go to the UK, you’re caught over there. You can not ship your merchandise. Like, as you could possibly earlier, such as you’re going to get registered within the UK, you might have the stock and no matter not, after which you’ll be able to ship to all different European international locations. So you can not do this. And you can not do this anymore, however you’ll deal is like, you would need to have the stock additionally shipped and despatched to the warehouse in Europe, registered for the pen, after which you could possibly ship out like a ship throughout the entire of Europe. So it’s an enormous of a problem proper now. So I might possibly advocate even simply going to Germany after which registering for the pan-European program, after which we’ll be capable of ship like your merchandise in every single place, as a result of now we have now like seven marketplaces and Czech Republic goes to be the eighth market. I don’t know after they’re going to launch this. It was additionally like scheduled for like late final 12 months, but it surely didn’t occur. However Czech Republic can be going to be a market as a result of as most likely you bear in mind like earlier, while you simply had like Germany, France, Spain, Italy, you needed to register for VAT in Poland and Czech Republic. So there was most likely like an extended long-term plan for Amazon to additionally launch these market locations. And Czech Republic has had the most important development in e-commerce final 12 months, just like the group, or like 16%, which is insane while you evaluate it to Germany, which solely grew seven. So I believe Czech Republic ought to be additionally a superb market. And I might recommend going by means of Germany after which increasing to the remainder of Europe, as a result of by registering in Germany, you might have the entry to love seven different international locations. And it’s very, very straightforward so that you can promote throughout Europe.
Bradley Sutton: Okay. Attention-grabbing. Attention-grabbing. Now, when any person approaches you to do a translation, have you ever ever– for a sure market, have you ever ever taken a have a look at the product and also you’re doing all your analysis? As a result of I do know you guys use Helium 10 to do some key phrase analysis and issues like that, however then do you ever say, you realize what, this won’t be a superb product for this market.
Jana: We attempt to put it, like, we attempt to put it properly as a result of I imply, we don’t do product analysis. We don’t have any, like a growth crew that does that, however we have now like native translators and we have now like crew leaders they usually’re all native folks. And so they’ve been into Amazon for a very long time. After which we obtained one consumer and he needed to do some t-shirts and on the t-shirt it says like Mr and Mrs., with some image on it, it was a extremely silly image, no matter. And I’ve despatched that to my crew on translators. And actually like three of them advised me, like, you realize Jana, I don’t assume that is going to do properly in Germany as a result of that is simply not what’s pushed folks like, and I used to be like, properly, why not? And he or she was similar to, properly, that is simply not what a German individual would put on.
Bradley Sutton: Right here in America, if we’re undecided what title may resonate or what predominant picture, what we at all times recommend utilizing Pickfu. However then one query I at all times get, Choose Fu doesn’t have like a Polish set of shoppers or a German set or a UK. So how are you going to do cut up testing earlier than an inventory is energetic within the European marketplaces? Or are you able to?
Jana: Properly, I imply, it is determined by like what you wish to evaluate it. Like, as an illustration, if you wish to evaluate like a title, stuff like that, like if you wish to evaluate, like, as an illustration, such as you do a brand new title as a result of we at all times advocate, like if you wish to change one thing like, do you must like, change this one variable at a time. You don’t change the entire record factor and then you definitely don’t know what works, what didn’t work. Proper.
Bradley Sutton: All proper. Fast break from this episode for my BTS, Bradley’s 30 seconds tip of the episode, we’ve been speaking about translation right here and I needed to speak about, Jana mentioned that, Hey, you will discover some Spanish key phrases or different language key phrases utilizing Helium 10. So completely do this. Make sure that to place it within the again finish of your itemizing. If you’re wanting into the perfect key phrases on your opponents utilizing Magnet, one can find a few of these international language key phrases, put a few of these within the backend of your itemizing, however the ones that you simply see essentially the most, or the principle key phrase, like the principle single phrase on your itemizing, like let’s say it was collagen peptides and also you discovered the Spanish phrase for it and take that seed phrase and put it as a broad phrase marketing campaign in your PPC. After which, if different phrases begin trending, different phrases won’t have any search quantity in any respect, however possibly Amazon will begin exhibiting you for PPC on a broad marketing campaign for that international language key phrase. As these search volumes enhance.
Bradley Sutton: We’ve got a number of listeners who’re in Europe, possibly crushing it in Amazon, Germany, or UK or one thing. What could be the instructed path for doing market analysis, even earlier than they arrive to any person such as you to translate their itemizing, to see, Hey, is my product viable within the USA?
Jana: You imply, sellers who’re increasing from Europe to USA?
Bradley Sutton: Sure. I imply, as a result of I’m assuming that you simply don’t simply say, Hey, you’re promoting in Europe. Nice. As quickly as you’re prepared, come to me and I’ll translate, you’re listening to English. Like any person ought to examine the market first most likely earlier than they make that.
Jana: Yeah. I imply, in fact you should utilize like Helium 10 for that. Like you will get like product concepts. You’ll be able to see like, what’s in style. What’s not, however I believe lots of people, so how like that our growth groups after which they will see like what’s promoting, what’s not promoting in any respect how huge opponents are or not. However like, it’s at all times tougher in fact, to promote on the US market place as a result of opponents are– there’s so many extra opponents, there are such a lot of extra restrictions, like as an illustration, like a restriction, the US market, like they may take your itemizing down. If in case you have like caps lock and bullets, like in Europe, you’ll be able to nonetheless do this. Like caps lock are not any downside in bullets and tons of different restrictions, and the explanations they’re taking their listings on US, they have been most likely by no means going to occur in Europe as a result of Europe is like 5 years behind all of these restrictions taking place with the US market. So if you wish to like, get your German or no matter, then you definitely’re like, give it to a crew like give it to your VA, possibly do a little analysis by yourself, like in Helium 10 or comparable instruments. And then you definitely’ll see if it pays off so that you can go there as a result of competitors is just not actually, actually robust on the US market. I’m not going to say like saturated, but it surely’s very tough now to go there. And launch is sort of a profitable European vendor. In case you hadn’t carried out your homework in regards to the product analysis.
Bradley Sutton: Okay. Okay. Typically once we take into consideration translation, folks simply assume it’s about your listings and issues, however what lots of people fail to know is that there’s a distinct international locations even have totally different laws so far as packaging and issues like that. So I’m assuming you guys deal with that type of factor too, however what are the laws like in Europe? Like your stock is all from one place. So in Europe it’s okay to love possibly have German in your packaging, however you’re fulfilling that package deal to Spain and Italy and different locations. Is that okay?
Jana: So the issue now’s that the regulation, like, I believe that is like fairly new, like most likely a few weeks outdated is that each one European packages need to have the goal language on the package deal. So, we can not ship your merchandise with an English textual content in your package deal to Germany or to Italy. All of them need to have totally different labels like on these languages. And so they need to have totally different texts of their packaging. That is new and that is what you must change. And that’s why we’re having like tons of requests for this as a result of the laws have modified.
Bradley Sutton: Attention-grabbing. Yeah. And I do know even in America guys, and even in North America, I ought to say, like sure dietary supplements, you can not say sure phrases on the packaging in Canada that you may within the US, like I bear in mind once I was working for like a weight loss program capsule firm, like, you’ll be able to’t even say weight loss program capsule, or one thing like that. We’ve got to say like weight reduction, one thing. All the time examine the laws guys about what that you must put within the packaging.
Jana: I imply, it actually relies upon like from nation to nation, like, I do know that sure issues are like allowed in France concerning like magnificence merchandise and the components. And also you’re not allowed to make use of that like in Germany, as a result of like, typically that shampoo you’re promoting, possibly like a type of components is a prescription drug on the German market and you’ll completely purchase it’s actually within the UK. After which that is what you’re going to get your product banned or restricted, simply due to the one ingredient that you simply assume it’s additionally okay. As a result of you should buy it like in CVS, however like, when you go to Germany, you want a prescription for that.
Bradley Sutton: Yeah. Yeah, precisely. Okay. What have you ever been doing if something, for the Japanese market?
Jana: So there’s nothing majorly new on for the Japanese market. I believe that mainly Japanese market at what’s at I suppose left like two years in the past. In fact you might have like one other platform in Japan, which is tremendous in style, additionally like Rakuten. Such as you may be promoting on that as properly, however on the subject of Amazon, Japan, mainly we don’t have, you continue to don’t have any instruments which have key phrase analysis for Japanese sellers or one to promote there. So you must do a number of handbook work. You actually have to love manually examine your opponents and see what are doing. And likewise like a very powerful factor is as a result of you must translate it to Japanese. It’s a must to have– there are two sorts of Japanese. Really, you might have like the standard and you’ve got the one which mainly reads like English. So it’s like the combo of two. So when you have like key phrases, you’ll be able to have like a standard Japanese key phrase with like Japanese type. After which you’ll be able to have the identical key phrase, however written in English, Japanese mattered to say so. That is one thing you must actually take note of. However other than that, like not a lot has modified. Like PPC continues to be fairly low-cost. Like clicks are tremendous, tremendous low. And when you have the best product, I might at all times advocate Japan.
Bradley Sutton: You’ve talked about a number of marketplaces up to now. What different Amazon marketplaces are you doing work for, or that you simply’ve seen a few of your shoppers have success in, as a result of that is possibly we’ve solely talked about half of the, all the newer marketplaces which can be on the market on Amazon.
Jana: Yeah. So we do additionally UAE. We’ve got like, I believe like requests for like Sweden and UAE proper now are about the identical. And actually cool factor about UAE is like, when you have a product inside the house decor class, it is best to go and take a look at it at UAE. As a result of like, UAE is a rustic with a number of points they usually like go there. They rented an condo, they arrive and go, proper. However just like the residences they lease are empty they usually want furnishings. They want something, from the house decor class and Dubai, as an illustration, prefer it’s very costly, and the individuals who wish to get a superb cut price. So if we are able to like supply a few these, a few DRMS lower than what you will get into retailer. Like folks will certainly purchase that. And particularly, you’ll be able to depart your listings in English since you’re concentrating on points they usually don’t communicate Arabic. Like 90% of the foreigners don’t communicate Arabic. So you’ll be able to completely depart the translations. I imply, you don’t want translations. You’ll be able to simply depart the textual content as it’s. And I might positively use American English and American key phrases, not British, like British is one thing for Amazon, Singapore, and Dubai, and like UAE there with their ties and political ties and the whole lot. They’re like, very related to the US and lots of people work, in Dubai from the US and I believe it’s a extremely good alternative for, as I mentioned, the house decor. And likewise, like, when you examine just like the class, it has like a few 1000’s of merchandise. If you evaluate that to the US market place, they’ve like over 30,000 merchandise. So there’s mainly nothing. So I might positively advocate this class till, lots of people discover out about us and simply type of go and promote dwelling decor, however you wouldn’t use it actually, actually good for that. It’s not an enormous nation, however folks have actually excessive residing normal. And I believe folks would admire a superb cut price if they’ve.
Bradley Sutton: Okay. What about, let’s say Amazon Turkey or Israel, or Brazil?
Jana: Properly, I’m anticipating huge issues from Amazon Brazil, however I simply additionally assume as what they did, like with the Netherlands, I didn’t even like, attempt to simply get out and push folks into promoting their, and even investing in that market as a result of Brazil is an enormous nation, prefer it’s over 200 million folks. And likewise like, Amazon Columbia is predicted to open as properly. So I believe South America ought to be an excellent, doubtlessly excellent market, particularly for the US sellers. In relation to Turkey, like while you’ve had possibly like one requests, just like the final two and a half years, and we do like greater than 3000 listings now each month. So folks don’t wish to get, like, become involved in Turkish market, Israel. I imply, there’s nothing mainly like no one is saying, or mentioning like something about Amazon Israel. And I imply, there’s Amazon, Singapore, however then market is so small, but it surely’s so vital to Amazon as a result of that is Amazon’s gateway into Southeast Asia. And that’s why this market is vital for them, but it surely’s not that huge. Like, I imply, I might by no means command like any person from the States or from Europe, like promoting in Singapore. It simply doesn’t make sense. There are better alternatives elsewhere than like Singaporean market.
Bradley Sutton: All proper. We’ve been speaking strictly about Amazon up to now, however what are some marketplaces in Europe and even within the USA that you’ve expertise with anyplace on the earth, that, what would you say that the following high 5 marketplaces {that a} vendor who’s already promoting on Amazon? I believe you’d most likely at all times advocate beginning on Amazon first, but when not, let me know, however when you’re on Amazon, you’re profitable in a sure nation, Hey, that you must take a look at bowl, or that you must take a look at the, I forgot what the one in Dubai is, however the totally different ones, what are the highest 5?
Jana: Yeah, it’s referred to as Suk.
Bradley Sutton: So, like, what would you say your precedence could be for off Amazon marketplaces?
Jana: So as an illustration, like in Europe, Allegro positively. That’s the most important market. That’s the Polish one. That’s like in high 10 worldwide marketplaces. So, and we really, immediately, I simply obtained a request from somebody to do translations as a result of they wish to promote on Allegro they’re from the UK. So persons are, I believe like Poland is now turning into increasingly more engaging when it comes to like e-commerce in any respect typically not simply Amazon, however like, Oh, look, I believe that folks now, lots of people simply heard about Allegro proper now they usually’re like, wow, they’ve their very own like loopy huge market. Let’s attempt one thing on the market. And likewise I’m actually excited by you’re like, are we going to get like extra request for Allegro, as an illustration. After which you might have a sauce course. It’s like one of many largest on-line trend retailers on the earth.
Bradley Sutton: Attention-grabbing. Any others, or what about in America? Like, are your whole European prospects just about solely completely promoting on like on Amazon USA and Mexico.
Jana: I’ve to say, I’ve to measure a extremely, actually huge and vital market. It’s French market. It’s referred to as c-discount, c-discount is fairly, fairly huge. Yeah. They’re tremendous vital. I imply, there are like a number of like German ones. In fact. I’ve to say Zalando. It’s a market in Germany and they’re like expanded to a number of European market locations.
Bradley Sutton: How do you spell that one?
Jana: Zalando.
Bradley Sutton: And the way about in America? Just like the people who find themselves asking you to translate to English? I imply, clearly I might say 95% is for Amazon USA. However do you see any will increase in Walmart or Etsy or issues like that?
Jana: Yeah, like lots of people, like, particularly final 12 months as a result of folks simply wish to diversify, so that they type of you’re open to new gross sales– channels which can be open to new international locations. I imply, simply final 12 months, like 40% we obtained, like, as an illustration, on the subject of translation and localization and we’ve obtained 40% extra inquiries than what we normally do. However on the subject of like totally different market foundation, persons are going to Walmart, they’re going to Etsy, they’re going to eBay, like, they’re going to– what’s the title of it, a Newegg, like, I believe it additionally talked about somebody about Newegg. So he’s like, a pc like shopper electronics. So, these are like among the marketplaces out. I bear in mind folks going to. They’re like a number of totally different marketplaces all around the globe. And I imply, lots of people have by no means heard about it and even went to the web site. Everyone is aware of like asells, Allegro and Zalando. Like, that’s like, you actually, you don’t have like a pc. Like when you don’t find out about these. It’s like, and other people actually, actually purchase from these web sites. I purchased like tons of stuff, like from Zalando, like a few years in the past. And like Germans, like they only assume purchase from Zalando. Like that is like, it’s like, they’re, I don’t know, like greatest purchase or one thing, it’s like no brainer. Like I’m shopping for from Zalando.
Bradley Sutton: Yeah. I extremely recommend everyone, don’t simply get your gross sales from one Amazon market, increase to different Amazon marketplaces. However after that, Hey, begin increasing to those marketplaces which can be in native markets which can be typically much more in style than Amazon. And do a few of your shoppers, do they really fulfill possibly orders from Amazon or how do they even fulfill orders or do these packages have their very own type of like FBA issues?
Jana: No, I imply, see this account doesn’t have an FBA to only have like one, like a warehouse and you must ship your merchandise over there. It’s like someplace like between like service provider and like FBA, it’s kind of like, it’s type of, it’s totally different. I imply, the factor is that each one these marketplaces, they’ve a distinct method of dealing with issues. So I might at all times recommend like, when you have the capital, it is best to go to worldwide marketplaces. I imply, everyone can like construct an internet site, like a Shopify web site, however takes like tons of cash and capital to put money into it to begin working correctly. Proper. So I would love recommend like going to, like Canada or anyplace actually wish to, as a result of you realize the sport, you understand how it really works. It’s at all times going to be the identical system. However when you’re like Albany expanded to Europe, I’ll positively take a look at, like, let’s say in France, I might take a look at like, C-discount or in Germany, I might take a look at like Zalando, since you’re going to have already got like translated listings and all of those platforms, they’re way more easy than Amazon when it comes to like listings and like, maintain as much as the station, stuff like that. I imply, let’s simply have a look at like Walmart’s listings, proper. It’s type of fairly easy, very brief, like I, they don’t have that many, like an enormous, just like the descriptions and it’s going to– it’s very, very totally different, however I might recommend like, not sticking to Amazon solely. And when you’re assume you’re like, okay, I’m carried out. I’ve like, I’ve expanded, I’ve carried out no matter I can on Amazon. Let’s similar to check different platforms. And when you’re have already got the whole lot prepared within the goal language, why not attempt every other native platform, possibly you’ll going to be much more profitable there. So I positively agree that folks ought to like attempt promoting on totally different platforms in these different international locations as properly.
Bradley Sutton: Okay, cool. Cool. Now you’ve been giving us a number of ideas and methods all through this entire episode, however now we come to the a part of the present we name the TST, or the TST 30-second tip. What’s simply one thing a few translation or getting into different marketplaces that you may say like 30 seconds or so, that’s very worthwhile, very actionable for our listeners
Jana: For Poland or Sweden, there are not any instruments, sadly, that might enable you with the Key phrase Analysis, however you’ll be able to. I imply, the way in which what you are able to do is like you’ll be able to go to key phrase planner, after which you’ll be able to like, lookup the key phrases over there, after which you’ll be able to evaluate that to what your opponents are doing. And you are able to do the Xray, it doesn’t matter that there’s like no instruments, however you are able to do the Xray and you’ll see like what the key phrases are that persons are utilizing. After which you’ll be able to evaluate it to the key phrase planner and you’ll see what’s in style in Amazon and what’s not, sadly needs to be handbook, however that is the one method how you are able to do it.
Bradley Sutton: Okay, cool. Cool. Now, if any person needs to succeed in out to you to get extra data on something we’ve talked about immediately, or to probably already use you for some type of translation, how can they discover you on the inter webs on the market?
Jana: Certain. Oh, properly, to start with, you guys, can like our Fb web page YLT translations.
Bradley Sutton: That’s YLT, the letter YLT, proper?
Jana: Yeah. It stands for Your Itemizing Translation. And you may like our web page on Fb. We actually have all of the up-to-date details about all worldwide marketplaces key phrases, and tons of different stuff. So when you have been that positively comply with us and you could possibly attain out to me, positively. If in case you have any questions or, if there’s any method I will help you with recommendation or something, be at liberty to succeed in out to me at Jana. That’s [email protected]. So it’s translations with an S on the finish, trigger lots of people similar to translation.
Bradley Sutton: Good. All proper, Jana, thanks a lot for becoming a member of us immediately and subsequent 12 months, in 2022, once we attain out to you, who is aware of now you’re going to be not solely a profitable entrepreneur, however a profitable Amazon vendor, possibly, as properly.
Jana: Sure. Possibly I’ll be a part of the podcast as an eight determine vendor.
Bradley Sutton: Let’s do it. All proper, we’ll speak to you later.
