Amazon Voice of the Buyer (VoC): Changing the Buyer Opinions Dashboard in 2025

Amazon Retires the Buyer Opinions Dashboard

On September 30, 2025, Amazon will retire the long-standing Buyer Opinions dashboard in Vendor Central. As a replacement, sellers will discover the Voice of the Buyer (VoC) dashboard, a software designed to ship proactive, AI-powered insights into the total buyer expertise.

This transformation goes far past monitoring critiques. Amazon’s shift to VoC means sellers should put together to observe CX Well being, NCX Charge, Root Trigger Insights, and AI Repair Suggestions—metrics that go deeper into buyer satisfaction and efficiency traits.

Why This Issues for Amazon Sellers

Sellers who adapt early will acquire a transparent benefit. Buyer critiques have at all times influenced gross sales, however VoC integrates returns, refunds, and purchaser messages into one expertise rating. Ignoring these alerts might imply increased return charges, decrease scores, and misplaced gross sales.

Research persistently present:

Key Deadlines and Metrics

• Deadline: Buyer Opinions dashboard disappears September 30, 2025.
• Alternative: The brand new Voice of the Buyer dashboard turns into totally energetic October 1, 2025.
• Metrics to know:
  
  • CX Well being – Ranks efficiency (Wonderful to Very Poor).
  • NCX Charge – Tracks unfavourable experiences (returns, refunds, claims, messages, critiques).
  • Root Trigger Insights – Identifies recurring issues (defects, mislabeling, packaging points).
  • AI Repair Suggestions – Suggests itemizing and product enhancements.

Quick Actions for Sellers

• Export all historic critiques earlier than September 30 (screenshots or third-party instruments).
• Study the VoC dashboard and CX Well being metrics to know how Amazon will consider efficiency.
• Arrange suggestions alerts (instruments like Vendor Labs assist automate this course of so you may act quicker).
• Monitor patterns and apply fixes persistently to deal with recurring points earlier than they escalate.

Potential Influence of Making ready Early

Sellers who act now are higher positioned to:

• Cut back unfavourable critiques by catching issues sooner,
• Decrease return charges by addressing root causes, and
• Safeguard each gross sales and model popularity via proactive subject administration.

Why Amazon Is Making This Change

Amazon’s Voice of the Buyer (VoC) dashboard is greater than a easy alternative—it’s a strategic shift. As an alternative of focusing solely on critiques, VoC provides sellers a 360-degree view of buyer expertise by monitoring:

• CX Well being – Measures itemizing efficiency in comparison with related provides.
• Detrimental Buyer Expertise (NCX) Charge – Screens returns, refunds, purchaser messages, and critiques.
• Root Trigger Insights – Identifies recurring points akin to faulty objects, mislabeling, or packaging issues.
• AI Repair Suggestions – Offers data-driven strategies to enhance listings and scale back unfavourable experiences.

With these new instruments, reacting to particular person critiques is not sufficient. Sellers should now proactively monitor traits, determine recurring issues, and take motion earlier than small points escalate into unfavourable suggestions or expensive returns.

Step-by-Step: How Sellers Can Transition to Voice of the Buyer

1. Archive Historic Opinions 

Earlier than September 30, protect previous critiques by taking screenshots or utilizing a good third-party export software. This ensures you retain knowledge for benchmarking in opposition to new VoC metrics.

2. Get Aware of CX Well being

CX Well being categorizes efficiency as:

• Wonderful (inexperienced) — considerably higher than related provides
• Good (mild inexperienced) — higher than common
• Truthful (yellow) — comparable
• Poor (orange) — worse than common
• Very Poor (crimson) — considerably worse

These scores assist prioritize which listings want pressing consideration.

3. Monitor NCX Charge

NCX tracks unfavourable experiences throughout:

• Returns
• Refunds
• Purchaser-seller messages
• A-to-Z claims
• Product critiques

Excessive NCX charges sign listings that want enchancment. With Vendor Labs, you may observe traits throughout all ASINs, determine recurring issues, and act quicker.

4. Use Root Trigger Insights

VoC teams suggestions into classes like:

• Broken or faulty objects
• Incorrect labeling or descriptions
• Transport or packaging points

By addressing the basis trigger, sellers forestall repeated unfavourable experiences and scale back returns.

5. Apply AI Repair Suggestions

VoC reveals you the place issues are occurring—then you should use Amazon’s Gen-AI instruments like Improve My Itemizing to:

• Replace product listings
• Enhance titles and descriptions
• Optimize return/refund discount methods

6. Set Up Alerts for Detrimental Suggestions

Actual-time alerts (by way of Vendor Labs and different instruments) allow you to reply immediately to complaints, defending your star scores and stopping small points from escalating into critiques.

Amazon Buyer Opinions → Voice of the Buyer: Fast Reference

The Enterprise Influence of Appearing Early

Sellers who undertake VoC and implement fixes proactively can count on:

• Fewer unfavourable critiques via early intervention.
• Decrease return charges by addressing root causes.
• Improved purchaser belief and better search rating.
• A stronger model popularity constructed on constant buyer expertise.

The distinction between performing now and ready till the final minute may very well be 1000’s in misplaced gross sales and a broken vendor popularity.

How Vendor Labs Helps Sellers Keep Forward

Even should you aren’t but utilizing VoC straight, Vendor Labs empowers sellers to behave quick and keep on high of buyer suggestions:

• Customized Suggestions Alerts – Obtain notifications for critiques based mostly on the star scores you select, so you may reply instantly to potential points.
• Pattern Monitoring – Observe adjustments in overview quantity and scores over time to identify patterns and recurring issues.
• Proactive Situation Administration – Determine potential downside listings earlier than points unfold.
• Actionable Insights – Use alerts and traits to prioritize fixes, optimize listings, and shield your model popularity.

By leveraging these instruments, sellers can keep forward of unfavourable critiques, safeguard gross sales, and keep model belief—at the same time as Amazon transitions totally to Voice of the Buyer.

Don’t Wait—Put together Now

The Buyer Opinions dashboard is ending, however this isn’t a purpose to panic—it’s an opportunity to get forward. By performing now, studying VoC metrics, and utilizing Vendor Labs instruments, you may:

• Cut back unfavourable critiques
• Forestall returns
• Optimize listings
• Shield your gross sales

September 30, 2025 is the deadline. Day by day you wait is a missed alternative to safeguard your model and income. Begin getting ready at present.

✅ Subsequent Step: Log in to Vendor Central, discover Voice of the Buyer, and arrange Vendor Labs for rapid alerts and actionable insights.

FAQ: Amazon Buyer Opinions Dashboard & VoC

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