Friday, June 20, 2025

Amazon CEO: Sellers Will Cross On Tariff Prices to Customers


Amazon CEO Andy Jassy stated on Thursday that Amazon sellers would in all probability reply to President Donald Trump’s tariffs by elevating costs for customers.

“I feel they [sellers] will attempt to move the fee on,” Jassy informed CNBC in an interview.

Trump levied a 10% tariff on all buying and selling companions and an “at the very least” 145% tariff on China earlier this week that would influence shopper costs. The tariff information has thrown Amazon sellers right into a panic as a result of the vast majority of items on the platform, as much as 70% of merchandise per Wedbush Securities estimates, come from China.

Associated: Amazon CEO Andy Jassy Says There’s One Trait That Contributes ‘an Embarrassing Quantity’ to Being Profitable

Whereas sellers resolve whether or not to boost costs or take up tariff prices, some Amazon customers might be responding to tariffs by stocking up earlier than any value hikes — although Jassy says the short-term nature of purchaser knowledge makes it exhausting to inform if it is a long-term pattern.

“Individuals haven’t stopped shopping for, and in sure classes, we do see folks shopping for forward, however it’s exhausting to know if it is simply an anomaly within the knowledge as a result of it is just some days, or how lengthy it is going to final,” Jassy informed CNBC.

Amazon CEO Andy Jassy. Photographer: Michael Nagle/Bloomberg through Getty Photographs

Amazon’s market consists of roughly 9.7 million sellers that contribute to 60% of gross sales on the platform. In keeping with Fox Enterprise, greater than half of the highest sellers on Amazon are primarily based in China.

Jassy informed CNBC that Amazon has made some “strategic” stock buys and is attempting to renegotiate phrases for some buy orders in response to tariffs. In keeping with Bloomberg, Amazon canceled orders for seashore chairs, scooters, air conditioners, and different merchandise from quite a few Amazon sellers in China final week after Trump introduced his tariff plan on April 2.

Amazon Is Nonetheless Spending on AI

Jassy additionally launched his annual shareholder letter on Thursday, outlining the the reason why Amazon is ready to spend $100 billion this 12 months on AI.

In keeping with the letter, Jassy stated that AI at the moment requires a “substantial capital funding,” however will at some point “not be as costly as it’s at this time” as the price of AI chips goes down.

Associated: Amazon CEO Andy Jassy Says Incomes Workers’ Belief Takes Extra Than ‘Being Good’ — Here is How He Does It

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