Thursday Sep 05, 2024
Be a part of us as we welcome Josh Coleman, a Helium 10 Elite member, who shares his inspiring journey of launching and rising his model on TikTok. After attending a Helium 10 Elite workshop in late 2023, Josh and his spouse determined to experiment with TikTok, drawing from their distinctive mix of design and data-driven methods. Hear in as Josh discusses how his ardour for analytics helped him perceive their viewers higher and the collaborative dynamic together with his spouse that propelled their model to success.
We additionally discover the experiences of a pair who transitioned to full-time e-commerce with Amazon in late 2022, reaching seven-figure income inside a 12 months regardless of having no prior expertise. Their story highlights the significance of specializing in constructing a model and viewers, navigating provide chain challenges, and understanding the distinction between income and revenue. Moreover, we focus on the deceptive guarantees of simple success in e-commerce and the evolving complexities of the trade.
Lastly, the episode touches on maximizing gross sales throughout a number of platforms, emphasizing the worth of studying from these with sensible expertise. We focus on the affect of TikTok Store, the strategic alliance between Amazon and TikTok, and the rising affect of influencer-driven gross sales. For these seeking to transition from Amazon to TikTok Store, we provide sensible steps and spotlight the significance of getting a hero product and efficient stock administration. Be a part of us for a complete take a look at the way forward for e-commerce and influencer advertising and marketing, and uncover how one can keep forward on this dynamic panorama.
In episode 411 of the AM/PM Podcast, Kevin and Josh focus on:
- 00:00 – TikTok Gross sales Enhance E-commerce Enterprise
- 03:51 – Helium 10 Elite Workshop To TikTok Success
- 08:09 – Constructing a Profitable Amazon Enterprise
- 13:57 – Lengthy-Time period Technique for Amazon Enterprise
- 15:58 – Maximizing Gross sales Throughout A number of Platforms
- 20:50 – Evaluating TikTok and Amazon Gross sales
- 32:48 – TikTok Influencers Enhance Amazon Gross sales
- 35:43 – Maximizing TikTok Store With Creators
- 42:24 – TikTok Creators and Company Partnerships
- 45:01 – Leveraging Influencer Businesses Strategically
- 47:47 – Optimizing Hero Merchandise for TikTok
- 51:27 – Way forward for E-Commerce and Influencer Advertising and marketing
- 56:18 – How To Get In Contact With Josh Coleman
- 58:36 – Kevin King’s Phrases Of Knowledge
