Do you wish to lean extra into social commerce however aren’t fairly positive of how a lot of an affect it has within the ecommerce trade as a complete?
Social commerce is a subset of ecommerce by which on-line transactions for items happen completely on social media.
On this publish, you’ll discover the most effective statistics that show the rise of social commerce and social commerce developments.
Editor’s prime picks – social commerce statistics
- 59% of shoppers world wide have made at the least one buy on social media. (eMarketer2)
- The social commerce market has an estimated worth of $1.26 trillion worldwide. (Priority Analysis)
- Gross sales from social commerce are projected to surpass $100 billion in america in 2026. (eMarketer1)
- 43.8% of TikTok customers in america made a purchase order from TikTok Store in 2024. (eMarketer1)
- 78% of shoppers world wide cite not receiving purchaser safety and refunds as their largest fear about social purchasing. (Statista8)
Basic social commerce stats
1. Social commerce makes up 18.5% of world ecommerce gross sales
In accordance with knowledge collected by Statista, the social commerce sector of ecommerce makes up 18.5% of your complete trade world wide.
Supply: Statista1
2. There are 106.7 million social consumers in america
In accordance with knowledge collected by Statista, there have been an estimated 106.7 million shoppers who made purchases on social media in america in 2023.
This quantity is anticipated to extend by 10.6% to 118 million social consumers.
Supply: Statista2
3. The worldwide social commerce market was valued at $1.26 trillion in 2024
In accordance with a examine carried out by Priority Analysis, the worldwide social commerce market was valued at $1,262.19 billion in 2024.
This converts into $1.26 trillion.
It can develop to $1.66 trillion in 2025 and attain $19.81 trillion by 2034, rising at a compound annual progress fee (CAGR) of 31.7% between 2024 and 2034.
Supply: Priority Analysis
4. The Asia-Pacific market accounts for 90% of the worldwide social commerce market
Priority Analysis’s knowledge is from 2023, besides, it revealed how the Asia-Pacific market dominates the social commerce trade.
It makes up 90% of the worldwide social commerce market.
Particularly, it accounted for $1.14 trillion in 2024 and can account for $17.93 trillion in 2034.
It can develop at a CAGR of 31.77%.
TikTok Store opened in new markets in 2023 and 2024 and is constant to rise in affect, so these numbers are prone to change as analysis firms conduct extra research on the social commerce trade.
Supply: Priority Analysis
5. Social commerce makes up 46.6% of all ecommerce gross sales in China
Social commerce has lots of affect in China, based on knowledge reported by Statista.
46.6% of all ecommerce gross sales within the nation got here from social commerce in 2023, up from simply 13.2% in 2018.
That is how this determine compares to different markets on this planet:
Share of social commerce gross sales out of all ecommerce gross sales:
| 2018 | 2023 | 2028 | |
| China | 13.2% | 46.6% | 54.7% |
| India | 4.6% | 15.3% | 23.4% |
| United States | 3.3% | 8.3% | 9.2% |
| Brazil | 2.2% | 7.1% | 9.2% |
| Germany | 1.9% | 5.0% | 5.9% |
| Indonesia | N/A | 3.6% | 5.0% |
| Japan | 1.9% | 4.5% | 4.8% |
| Russia | 0.5% | 1.9% | 2.5% |
Supply: Statista3
6. The variety of social commerce consumers in america surpassed 100 million in 2024
In accordance with eMarketer’s knowledge on social commerce in america, the variety of social media customers who store on social media platforms reached 100.7 million in 2024.
The location’s knowledge says this determine represents 45.8% of all social media customers in america.
There shall be 116.9 million social commerce consumers in america by 2028, which can symbolize 49.5% of social media customers in america.
Supply: eMarketer1
7. Social commerce gross sales elevated by 26% in 2024
eMarketer’s knowledge on social commerce states that social commerce gross sales elevated by 26% in america because of the emergence of TikTok Store.
After the preliminary surge wears off, social commerce gross sales may have solely elevated by 19.5% in 2025, 18% in 2026, 16.7% in 2027 and 16.5% in 2028.
The corporate acknowledged that this improve can be because of a 5.3% improve in social commerce consumers in america.
The variety of consumers who store on social media on this area elevated from 95.7 million in 2023 to 100.7 million in 2024.
Supply: eMarketer1
8. Social commerce gross sales will surpass $100 billion in america in 2026
In accordance with eMarketer, gross sales from social commerce shall be $100.99 billion in america in 2026.
Social commerce gross sales amounted to $71.62 billion on this area in 2024. This represented 6% of all ecommerce gross sales.
Gross sales elevated by 26% from 2023 when social commerce gross sales amounted to $56.84 billion in america.
It can improve by 19.5% in 2025, amounting to $85.58 billion or 6.6% of all ecommerce gross sales.
Development will decelerate in 2026 however social commerce gross sales will account for a bigger portion of all ecommerce gross sales, particularly 7.2%.
They may account for 8.4% of all social commerce gross sales by 2028. Social commerce gross sales will surpass $137 billion in america by then.
Supply: eMarketer1
9. The worldwide penetration fee for social commerce will attain 31.71% by 2029
In accordance with a forecast made by Statista, the worldwide social commerce penetration fee will develop by 0.8% annually between 2024 and 2029.
This implies 31.71% of all social customers may have the potential to turn out to be social media consumers by 2029.
Supply: Statista4
10. The B2C section of social commerce accounted for 57% of the market in 2023
In accordance with Priority Analysis’s examine, business-to-consumer retail was hottest on this planet of social commerce.
It accounted for 57% of the market in 2023.
Supply: Priority Analysis
11. Video commerce accounted for 42.7% of the social commerce income share in 2023
Priority Analysis discovered that movies had the most important market share in social commerce.
They accounted for 42.7% of the income this trade generated in 2023.
Supply: Priority Analysis
12. Attire accounted for 23.6% of the income share for social commerce in 2023
Priority Analysis discovered that the attire section of ecommerce had the most important market share in social commerce in 2023.
This section accounted for 23.6% of the income this trade generated in 2023.
Supply: Priority Analysis
Statistics for social commerce platforms
13. Douyin’s income from social commerce reached $200 billion in 2024
TikTok is banned in China, however its father or mother firm, ByteDance, has a clone made particularly for the nation.
It’s referred to as Douyin, and it leads within the income share for social commerce. An estimated $200 billion of the corporate’s gross merchandise worth (GMV) of $490 billion in 2024 got here from social commerce alone.
That is astounding seeing as TikTok’s whole income was round $20 billion in 2024.
Chinese language app WeChat had an estimated $152 billion in income from social commerce in 2024 whereas Meta, the father or mother firm of Fb and Instagram, had an estimated income of $94 billion from social commerce in 2024.
Supply: Statista5
14. TikTok transformed 43.8% of US-based customers into prospects in 2024
eMarketer retains observe of and creates a number of forecasts for social commerce, together with what number of customers on every social media platform will convert into prospects.
They found that the quantity of TikTok customers primarily based in america who made a purchase order from TikTok Store elevated from 34.4% in 2023 to 43.8% in 2024.
That is because of the discharge of TikTok Store in america.
This quantity is ready to stay regular over the following few years, solely growing to 46.1% by 2028.
Right here’s how TikTok’s numbers in comparison with different social media platforms:
- TikTok – 43.8% of US-based social media customers shopped with this platform in 2024
- Fb – 37.3%
- Instagram – 36.6%
- Pinterest – 22.0%
Supply: eMarketer1
15. 5.6% of social media customers in america store on TikTok at the least twice per week
eMarketer surveyed over 1,200 social media customers between the ages of 15 and 77 in america in March of 2024.
They requested these customers concerning the social platforms they store on.
They found that 5.6% of those customers store on TikTok two or extra instances each week:
- TikTok – 5.6% of social media customers store on this platform two or extra instances per week
- Pinterest – 4.3%
- Instagram – 3.1%
- Fb – 2.4%
Tiktok and Instagram tied within the as soon as per week class at 5.1% every:
- Instagram – 5.1% of social media customers store on this platform at the least as soon as per week
- TikTok – 5.1%
- Pinterest – 4.3%
- Fb – 1.9%
Instagram gained the 2 to a few instances a month class at 16.2%:
- Instagram – 16.2% of social media customers store on this platform two to a few instances a month
- TikTok – 15.9%
- Fb – 13.1%
- Pinterest – 11.7%
Instagram additionally gained the as soon as a month class at 23.4%:
- Instagram – 23.4% of social media customers store on this platform as soon as a month
- TikTok – 23.1%
- Pinterest – 21.5%
- Fb – 19.9%
Fb and Pinterest solely gained the class that represented the bottom purchasing frequency, lower than as soon as a month:
- Fb – 62.7% of social media customers store on this platform occasionally all year long
- Pinterest – 58.3%
- Instagram – 52.2%
- TikTok – 50.3%
Supply: eMarketer1
Statistics about web shoppers
16. 59% of world shoppers have made purchases on social media
In accordance with a survey carried out by Salesforce and reported by eMarketer, 59% of shoppers world wide have used social media to make at the least one buy.
This places it forward of messaging apps, voice assistants, livestreams and any sale that requires chat, together with chatbots and instantaneous messaging:
- Social media – 59% of shoppers world wide have used this channel to make purchases
- Messaging app – 36%
- Voice assistants – 24%
- Livestream video – 21%
- Chat – 20%
Supply: eMarketer2
17. 50% of world shoppers have used social media to find merchandise
In accordance with a survey carried out by Salesforce and reported by eMarketer, 50% of shoppers world wide have used social media for product discovery.
This makes social media extra in style for locating merchandise than messaging apps, livestreams and chat.
“Influencers” was added as its personal class within the survey, however it’s necessary to keep in mind that lots of product discovery on social media occurs as a result of of influencer advertising.
Nonetheless, as a result of “influencers” might additionally imply athletes giving an endorsement throughout match protection, podcasters studying an advert on Spotify, or discuss present hosts selling a product, it’s higher to to not hyperlink this determine on to social commerce:
- Social media – 50% of shoppers world wide have used this technique to find merchandise
- Influencers – 22%
- Messaging app – 14%
- Livestream video – 11%
- Video or stay chat – 8%
Supply: eMarketer2
18. 28% of social media customers in america are very prone to analysis merchandise on social media
When eMarketer surveyed over 1,200 social media customers in america, they requested about these customers’ purchasing habits with reference to social media.
The vast majority of customers, or 28%, say they’re very prone to seek for merchandise on social media earlier than deciding to purchase them.
Solely 13% are not possible to:
- Very probably – 28% of social media customers in america say that is how probably they’re to analysis merchandise on social media
- Seemingly – 20%
- Considerably probably – 19%
- Considerably unlikely – 9% of social media customers in america say that is how unlikely they’re to analysis merchandise on social media
- Unlikely – 11%
- Impossible – 13%
General, 67% of social media customers in america are prone to analysis merchandise on social media earlier than making purchases whereas 33% are unlikely to.
Supply: eMarketer1
19. 23.1% of US-based consumers aged 25 to 34 have made at the least one buy through social media
That is an older statistic that dates again to September 2023, which is across the identical time TikTok Store was made accessible in america.
This implies it’s very probably these numbers are a lot bigger now.
Nonetheless, they show how influential social commerce is amongst prime promoting age teams:
- 14 to 17 – 7.5% of US-based shoppers on this age group have made purchases through social media channels
- 18 to 24 – 16.8%
- 25 to 34 – 23.1%
- 35 to 44 – 19.1%
- 45 to 54 – 13.5%
- 55 to 64 – 10.4%
- 65+ – 9.6%
Supply: eMarketer2
20. 26% of world shoppers have purchased grocery merchandise 8 or extra instances on social media
In accordance with a survey of over 3,800 respondents, 26% of shoppers world wide have used social media to buy grocery gadgets eight or extra instances.
24% have bought attire and equipment eight or extra instances on social media whereas 44% have bought gadgets from this class between three and 7 instances.
Supply: Statista6
21. 25.6% of shoppers in america say attire is the principle product class they purchased from on social media
The Influencer Advertising Manufacturing unit surveyed 1,000 respondents, and Statista reported the information.
Within the survey, shoppers in america have been requested concerning the product classes they purchased from on social media in 2023.
The bulk mentioned they primarily bought items from the attire product class.
Listed below are different product classes shoppers bought from:
- Attire – 25.6% of shoppers in america purchased merchandise on this class on social media
- Magnificence – 19.4%
- Residence – 13.5%
- Tech – 8.3%
- Meals and drinks – 6.2%
Supply: Statista7
22. 78% of world shoppers are involved about not receiving refunds when shopping for on social media
In accordance with survey outcomes reported by Statista, 41% of shoppers world wide are apprehensive their purchases won’t be protected after they purchase merchandise immediately on social media.
37% are apprehensive they gained’t obtain sufficient refunds for returned merchandise.
This implies 78% of shoppers world wide are apprehensive they gained’t obtain sufficient refunds when one thing doesn’t go proper with merchandise they purchased on social media:
- Purchases not protected – 41% of world shoppers cite this as a priority when shopping for on social media
- Satisfactory refunds not given for returns – 37%
- Mishandling of information by social media websites – 29%
- Suggestions by social media influencers – 24%
- Authenticity or high quality of bought items – 23%
Word from Adam: It is a enormous sticking level for potential consumers. So, you would possibly discover that most individuals favor to buy through a properly acknowledged on-line retailer. On a aspect word, If you happen to’re trying to get into ecommerce your self, it’s simpler than ever to get began because of ecommerce platforms like Sellfy and Shopify. And some of these platforms present extra management over how your merchandise are offered in comparison with social.
Supply: Statista8
23. 42.3% of shoppers in america are involved in shopping for luxurious items on social media
eMarketer teamed up with Bizrate to ask US-based shoppers about their purchasing habits relating to luxurious items.
They found that almost all of shoppers, or 42.3%, are involved in shopping for some of these items on social media:
- Social commerce – 42.3% of shoppers in america have or are involved in shopping for luxurious merchandise from this gross sales channel
- Digital shops – 27.3%
- Livestream purchasing – 23.4%
- GenAI-powered digital private purchasing assistant/chatbot – 17.8%
- AR/VR purchasing device – 16.8%
- Digital clienteling session – 16.6%
- Digital items* – 10.4%
- Cryptocurrency funds – 7.4%
NFTs, skins for digital avatars in video video games, and digital variations of real-world merchandise.
Supply: eMarketer3
24. 57.4% of shoppers aged 18 to 34 favor to purchase luxurious items by means of social commerce
eMarketer and Bizrate’s survey divided its respondents into 4 age teams.
They found that social commerce was hottest amongst youthful shoppers when it got here to purchasing luxurious items:
- 18 to 34 – 57.4% of shoppers on this age group use social commerce to purchase luxurious items
- 35 to 54 – 43.0%
- 55 to 64 – 35.3%
- 65+ – 31.5%
Supply: eMarketer3
Stay purchasing statistics
25. 21% of world shoppers purchase merchandise from livestreams
A survey carried out by Salesforce and reported by eMarketer revealed that 21% of shoppers world wide purchase merchandise they found on livestreams.
59% purchase merchandise from social media usually, and it’s very probably livestreams hosted on social media are included on this determine.
36% purchase merchandise on messaging apps whereas 24% use voice assistants.
20% purchase merchandise by means of stay chat channels, chatbots and instantaneous messaging apps.
Supply: eMarketer2
26. 11% of world shoppers uncover merchandise by means of livestreams
In accordance with a survey carried out by Salesforce and reported by eMarketer, 11% of shoppers uncover merchandise by means of livestreams.
To be honest, the examine acknowledged 50% of shoppers use social media to find merchandise whereas 22% use influencers.
It’s very probably livestreaming is included in these figures.
Supply: eMarketer2
27. Whatnot surpassed $2 billion in livestream gross sales in 2024
Livestreaming purchasing platform Whatnot reported its creators surpassed the $2 billion mark in gross sales made on its platform.
That is $2 billion generated from livestreams on a single platform.
The corporate acknowledged over 175,000 hours of video are streamed stay on the platform each week, a determine they are saying “exceeds QVC’s weekly broadcast hours by 800x.”
Gross sales elevated by 155% in the UK between January and September whereas gross sales elevated 73% quarter-over-quarter in France.
The platform additionally states {that a} “Pokemon card is offered each 30 seconds in Germany.”
Supply: Whatnot
28. 66% of sellers on earn at the least $10,000 monthly from livestreams
Whatnot surveyed over 500 sellers from numerous platforms in addition to over 1,600 sellers on Whatnot.
They found that 66% of those sellers earn at the least $10,000 monthly by selling merchandise on livestreams.
25% earn $300,000 yearly.
Supply: Whatnot
29. 75% of small companies say livestream promoting elevated their gross sales
When Whatnot surveyed 500 livestream sellers on numerous platforms in addition to 1,600 of their very own sellers, they found that 75% of them who personal small companies reported a rise in gross sales from livestream promoting.
The truth is, 41% of those sellers generate greater than half of their gross sales by means of livestreams.
Supply: Whatnot
Remaining ideas
If the sources on this publish are something to go by, it’s clear that social commerce is booming and it appears right here to remain.
Whereas extra social networks are including ecommerce performance and that performance is getting used, there’s no substitute for constructing your individual ecommerce retailer that you simply management.
Then there are platforms which are taking the mixture of social and commerce to the following degree reminiscent of Whatnot. We’ll probably see extra small companies operating livestreams to promote merchandise on some of these platforms.
Occupied with extra statistic roundups? Take a look at our different posts on social media statistics, Instagram statistics, and on-line purchasing statistics.
