Chinese language on-line market Temu has not too long ago began utilizing native warehouses in Europe. Sooner or later, the corporate needs 80 % of all European orders to be shipped from native warehouses.
Temu launched in Europe in 2023. A 12 months later, it introduced that it will open {the marketplace} to European sellers. In august final 12 months, the platform invited European sellers to register on Temu.
Native warehouses
First, it was introduced that European sellers would want to deal with logistics themselves. Nevertheless, in December 2024, Temu has began utilizing native warehouses in Europe. From these logistics facilities, merchandise from Chinese language and European sellers are despatched to clients in Europe. This reduces supply time to a number of days, as an alternative of weeks.
Delivery from native warehouses is accessible in a number of European markets
Delivery from native warehouses is now accessible in a number of European markets, together with Germany, France, Spain, the Netherlands and Italy. Austria was additionally not too long ago added. Temu says it is going to ultimately course of as a lot as 80 % of European gross sales by these native warehouses.
Deployment of retail media
As well as, Temu not too long ago began testing retail media, giving promoting area to sellers. Sellers pay for extra visibility on the platform. This methodology of promoting has lengthy been standard within the ecommerce world, however Temu is testing it solely in the USA for now. The corporate is anticipated to deploy it inside Europe as effectively.
Merchandise in violation of European guidelines
Simply final week, European market authorities introduced {that a} overwhelming majority of merchandise from Chinese language platforms, corresponding to Temu, don’t adjust to European guidelines. With the introduced progress of Temu in Europe, it appears this downside will proceed.
