Synthetic intelligence (AI) has develop into a defining buzzword of our time. However AI isn’t simply one thing corporations discuss—it’s altering how we work, create, and join. Over the previous 5 years, conversations about AI have shifted dramatically, and the information round key phrase tendencies tells a narrative of its personal.
At Domo on Information, we tracked the rise (and occasional fall) of AI-related key phrases in Google search patterns. Some phrases, like “machine studying” and “automation,” have proven regular recognition over time, whereas others, like “generative AI” or “LLMs,” appeared to seem nearly in a single day. Wanting again on the knowledge helps us see how shortly the dialog round AI evolves—and what’s capturing consideration proper now.
For those who’re a longtime reader, sure—this is identical method we took to analyzing the recognition of Taylor Swift, Travis Kelce, and the NFL.
Let’s have a look at 20 years of AI search historical past
First, we thought-about historic searches for the time period “AI,” quick for synthetic intelligence. We made the visible above a 20-year lookback as a result of AI, whereas ubiquitous, has lengthy been a preferred—if mysterious—subject.
Forbes reported that the time period “synthetic intelligence” was coined in 1955 when a bunch of scientists from Dartmouth School, Harvard College, Bell Labs, and IBM proposed a research on the subject.
Our visible begins in January 2004, a few years after the dot-com bubble burst. AI acquired only a few month-to-month searches till a spike between October 2011 and January 2012. We will’t inform precisely why, however we suspect the mixing of Siri into the iPhone 4 on October 4, 2011, had one thing to do with it.
After all, we see an unlimited enhance in Google searches of AI beginning in November 2022. ChatGPT’s preliminary launch occurred on November 30 that yr. Since then, AI’s recognition hasn’t waned and even peaked in November 2024.
Who wins the title of the preferred chatbot?
When ChatGPT launched, OpenAI received a particular first-mover benefit. The discharge captured the general public’s consideration—and apparently by no means misplaced it.
Within the visible above, we tracked probably the most superior chatbots powered by giant language fashions (LLMs): Gemini from Google, Copilot from Microsoft, ChatGPT from OpenAI, and Claude from Anthropic. ChatGPT goes from 0 on November 20, 2022, to 10 simply two weeks later. In the present day, it’s as much as 100. The following most-search-for chatbot on Google is Gemini, which broke away from Copilot and Claude in February 2024.
What’s subsequent within the AI house…and for Domo
In almost each aspect of society and tradition, tendencies come and go, whether or not discussing the Girls’s World Cup or Stranger Issues.
That, in fact, is true within the AI house, and we’re seeing a brand new time period crop up in your Google searches. That time period is “AI brokers” and a associated time period, “agentic AI.” As you possibly can see, the momentum began to select up in April 2024, with a spiky climb by September. Within the final two months, searches for “AI brokers” appear to be hitting a fever pitch, one thing we’re thrilled about at Domo.
From what we are able to inform, the information highlights how shortly AI has gone from a distinct segment subject to a family time period, with searches for “AI brokers” and “agentic AI” now taking the highlight. Buzzwords fade, however this one feels completely different—it would level to the place AI is headed subsequent.
If this piques your curiosity, Domo’s on-demand webinar on agentic AI may be price a glance. Both means, it’s clear: the AI story is simply getting began.
