Have you ever ever checked out a Keepa graph and thought, “Are you certain these are Amazon costs and gross sales ranks? It appears extra just like the outcomes of a loopy lie detector take a look at.”
Keepa is useful gizmo that, when used appropriately, can offer you the important info you have to make good sourcing selections. We use Keepa all through every day as we work on our Amazon FBA enterprise, whether or not it’s out sourcing retail arbitrage, at dwelling doing on-line arbitrage or wholesale analysis, or in repricing our stock.
When you’d slightly see a video introduction to Keepa, then scroll down towards the top of this weblog publish and I’ll present you a video walkthrough on easy methods to perceive Keepa graphs.
Check out a Keepa graph for a product on Amazon.
At first this graph can seem like nonsense – simply plenty of blue, black, and inexperienced squigglies with some orange and white shading thrown in. However all of those colours and features will make sense to us shortly.
Keepa Coloration Key
When you look to the precise of the graph, you’ll see a field with a key to the colours on the graph:
- Amazon = orange
- Market New = blue
- Market Used = black
- Gross sales Rank = inexperienced
Beneath the primary 4 strains of the Keepa key there are a lot of extra information choices you’ll be able to select to view, which may be very useful, however for proper now, we’ll concentrate on studying and understanding the info from these first 4 strains (Amazon, Market New, Market Used, and Gross sales Rank).
How Far Into the Previous Do You Wish to Go?
Beneath this key, there’s an inventory of date ranges the place you’ll be able to choose the time period you want to have a look at: day, week, month, 3 months, a yr, or all the info Keepa has ever tracked on this merchandise.
{Dollars} and Dates on Keepa
Alongside the left aspect of the graph are greenback quantities, with the bottom quantity on the backside and the very best on the high. Alongside the underside of the graph are the dates you could have chosen for the graph, with the newest date on the precise and the oldest date to the left. Alongside the precise aspect of the graph are the gross sales rank numbers, with the bottom on the backside and the very best on the high.
You’ll be able to click on to take away every of the units of information within the color-coded key to the precise of the graph. When you click on Amazon, Market New, Market Used, and Gross sales Rank, you’re left with a plain white graph with no strains or shading.
Amazon In Inventory or Out of Inventory?
When you click on so as to add again the Amazon information, now you will note orange shading that signifies when Amazon has had the merchandise in inventory. If the realm is orange, Amazon is in inventory. Wherever you see white gaps on the graph, Amazon is out of inventory. When you click on on the completely different date ranges you’ll be able to have Keepa show how usually Amazon is in or out of inventory on the merchandise.
Keepa Gross sales Rank Historical past (want paid subscription for gross sales rank)
Now, when you click on the orange circle to take away the Amazon information and click on the inexperienced circle to deliver up the gross sales rank information, you then’ll see a inexperienced line come up on the graph to indicate the modifications in gross sales rank over time. Discover that the upper gross sales rank quantity is on the high of the graph and the decrease gross sales rank quantity on the backside.
BIG TIP: Any time the gross sales rank quantity considerably strikes from a bigger quantity to a smaller quantity signifies at the very least one sale has occurred. Typically the advance in gross sales rank means a number of gross sales. There may be not a strategy to know for certain the algorithm for a way Amazon gross sales influence the merchandise’s gross sales rank, however the extra gross sales the merchandise will get over a latest time interval, the higher (decrease) the gross sales rank quantity will get.
All of the Knowledge You Want in One Place
When you transfer your cursor over the graph, you’ll see small containers that pops up close to the cursor to inform you all the information (that you’ve activated on the Keepa key) at that specific time limit. Across the cursor, you’ll be able to see Amazon’s worth, the Market New worth, the Market Used worth, and the Gross sales Rank. On the backside, there will likely be a field that exhibits you the date that the info is from. As you slide your cursor throughout the graph, you’ll be able to see the place the worth and gross sales rank goes down or up over time.
Keepa is 100% Very important to Success on Amazon
I can’t think about my Amazon FBA enterprise with out utilizing Keepa each day. Proper now, the pricing historical past for Keepa is free, however the gross sales rank (and another important information, like purchase field historical past) is included in a minimal paid subscription. For extra info on how to join a subscription to Keepa, click on right here. I believe that the Keepa information plan is 100% value the associated fee, and I believe you’ll too.
Keepa Video Stroll By way of
You should definitely take a look at the display screen seize video under the place I’ll present you a fundamental walk-through of how Keepa works. Additionally, don’t overlook to subscribe to the Full-Time FBA YouTube channel for notifications once we add new movies (which is commonly).
Watch this video in full-screen mode for higher viewing.
The above weblog publish and video are solely scratching the floor on what is feasible with Keepa. I solely confirmed you easy methods to learn and perceive just a few of the info factors, however Keepa has a lot extra that may allow you to make the neatest sourcing and pricing selections to your Amazon FBA enterprise.
I need to encourage you as we speak when you’re making sourcing selections with out utilizing historic gross sales rank and pricing information from Keepa — there’s a higher approach to purchase Amazon FBA stock! You may make smarter sourcing selections. Your corporation will vastly profit when you take the time to learn to use Keepa the precise approach.
How about you? Do you utilize Keepa? What’s your favourite factor about Keepa? I’d love to listen to from you within the feedback under.
You know the way I exploit Keepa? Not solely does Keepa present me the gross sales rank historical past and pricing historical past, it additionally exhibits me different necessary information, like purchase field historical past, used merchandise historical past, Amazon in inventory historical past, competitor’s inventory ranges, and a lot extra.
To search out out every little thing there may be to find out about utilizing Keepa to make good sourcing selections, make sure you take a look at our course, The Reseller’s Information to Keepa: Utilizing Amazon Gross sales Historical past to Make Sensible Sourcing Choices.
This course will stroll you thru every little thing you have to know to make sense of Keepa in methods you’ve by no means considered. With this course, you’ll make higher sourcing selections, higher pricing selections, and also you’ll develop your Amazon enterprise to the subsequent degree by promoting your stock sooner and at greater costs!
I can’t wait to share all of this data with you in our up to date course, The Reseller’s Information to Keepa.
