In July 2014, Dwelling Enterprise Journal first highlighted Brian “Coach B” Arrington’s early journey into sports activities/discuss radio, that includes the launch of his new grassroots sports activities present, created, produced, and bought totally from his house workplace. His would first be profile within the journal again in 2001, masking the profitable home-based document label he constructed.
Rising uninterested in the document enterprise, Arrington pivoted to radio. His new challenge debuted on a small impartial radio station in San Bernardino, California. Arrington mixed ardour, dedication, and entrepreneurial grit to put the groundwork for what would develop into the primary sports activities/discuss radio present within the Inland Empire (Riverside/San Bernardino, CA) market.
Greater than a decade later, Arrington’s story is one in all perseverance, evolution, and full-circle triumph. “Going again to my time operating my document label, I began out doing the whole lot from my house workplace,” Arrington recollects. “(To today) I maintain all of my gross sales calls, I do my enhancing, schedule interviews, constructing my model, all of it occurs at my home.”
The turning level for his broadcast profession got here when FOX Sports activities Radio entered the market. Recognizing a chance to raise his present to a broader viewers, Arrington boldly approached the community with a proposal to deliver his present underneath the FOX Sports activities Radio banner. The pitch was profitable.
“Getting the present on FOX Sports activities was a serious milestone,” he says. “We grew to become the primary rated sports activities/discuss radio present within the area, and we saved that place for eight years straight.”
Beneath the FOX Sports activities Radio umbrella, Arrington expanded his viewers, his sponsors, and affect. The present featured protection of native highschool sports activities, interviews with high athletes and coaches. But, regardless of the expanded attain and status, Arrington continued to run his enterprise like he at all times had, from house.
“I’ll have been on a serious station, however I used to be nonetheless understanding of my house workplace,” Arrington says. “It’s the place I’m best. I’ve been utilizing the identical desk and setup for over twenty years.”
In late 2024, one other life-changing alternative emerged, this time within the type of radio possession. A station within the Palm Springs market—simply east of the Inland Empire—1270 AM, grew to become obtainable for buy. Along with his connections with FOX Sports activities Radio, Brian ‘Coach B’ Arrington knew there was just one model he wished to affiliate with. So, he took the leap from radio present host to station proprietor, alongside together with his spouse, Brandi, they each knew this may be an enormous enterprise, and the 2 had been undeterred by the brand new problem. They believed within the energy of their imaginative and prescient and invested accordingly.
“My spouse and I used the fairness from our house to buy the station,” Arrington shares. “It was an enormous danger, however it’s one thing we felt known as to do. We noticed it as not only a enterprise funding, however a legacy transfer for our household. Our three children, Briana, Brian, II and Brandon all now work with us on the radio station.”
The couple rebranded the station to FOX Sports activities 1270 AM/Palm Springs. Along with broadcasting among the largest names in sports activities together with Dan Patrick, Colin Cowherd and Doug Gottelib, the station runs 24/7 FOX Sports activities Radio programming and native programming. The husband-and-wife pleasure themselves on bringing with them their homegrown values and dedication to neighborhood.
“Even with us having a bodily radio station studio, I nonetheless function as a home-based enterprise,” he says. “I run all my gross sales efforts and host most digital and cellphone conferences from my house workplace, the identical house the place I began this journey.”
Brian “Coach B” Arrington objective is to be a testomony to what can occur when ardour meets persistence and when a house workplace turns into the birthplace of a media powerhouse. From pitching sponsors over the cellphone to proudly owning and working a FOX Sports activities affiliate together with his spouse, Arrington embodies the spirit of home-based entrepreneurship.
“I by no means forgot the place I got here from,” he says. “Irrespective of how massive the station will get, it began at house. And that’s nonetheless the place I do my greatest work.”
As we revisit his broadcasting journey greater than a decade after his final Dwelling Enterprise Journal characteristic, Arrington’s story stays a robust reminder: success doesn’t at all times begin in a boardroom. Generally, it begins at your kitchen desk.
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