June 2025 was a robust month for Amazon Promoting and Vendor Central updates. Nonetheless, past the standard characteristic tweaks, this month’s adjustments supply actual, sensible benefits.
Particularly for marketing campaign managers and operators dealing with a number of manufacturers, shoppers, or product traces.
With deeper entry to buy conduct by AMC, higher DSP visibility, improved acquisition instruments in Sponsored Manufacturers, and extra flexibility in concentrating on enterprise clients by Sponsored Merchandise, Amazon has made it simpler to optimize campaigns throughout the funnel.
On the vendor facet, Amazon launched adjustments that assist higher stock planning, itemizing high quality, operational compliance, and evaluation era. All of those new updates can instantly affect advert efficiency and conversion.
Whether or not you’re getting ready for Prime Day or fine-tuning Q3 technique, these updates may also help take away bottlenecks and provide you with extra levers to work with. Which we at SellerApp completely recognize.
Right here’s a full breakdown of what modified and the right way to use it to your benefit:
Amazon Promoting June 2025 Updates
June introduced a collection of updates from Amazon Promoting which might be genuinely helpful for marketing campaign managers. These aren’t simply technical adjustments.
They provide new methods to enhance how you intend, section, and scale your advert technique with much less guesswork and extra management.
Right here’s a fast abstract of what launched and the way every replace may also help you’re employed smarter:
Amazon Promoting Replace 1: Prime Day 2025 Will Run for a Whopping 4 Days!
Amazon has confirmed Prime Day 2025 will run from July 8 to 11. That provides manufacturers 4 full days to drive gross sales, however the alternative isn’t unfold equally throughout the occasion. Campaigns that succeed gained’t deal with every day the identical.
Buyers start looking and including to cart days earlier than the occasion formally begins.
From July 5 to 7, you need to already be growing budgets on ASINs with scheduled offers whereas conserving spend environment friendly on others. Day one usually delivers the best ROAS, so your prime performers and hero merchandise ought to lead with most visibility and finances. Efficiency can begin to taper on day two.
You’ll want to observe spend and pivot in actual time to seize demand with out overspending. The ultimate two days are extra fluid. Some buyers return for second probabilities, whereas others drop off. Use your mid-event information to determine whether or not to maintain visibility or scale down steadily.
After Prime Day ends, the window isn’t closed. Excessive-traffic intervals generate loads of heat audiences. Spend money on retargeting, particularly for consumables or steadily reordered merchandise. You’ve earned the visibility. Now make it work longer.
Amazon Promoting Replace 2: Viewers Focusing on Begins to Floor in Deal Creation
Amazon is beginning to combine viewers filters into the deal creation move. Proper now, it’s a easy toggle. Nevertheless it factors to a bigger shift in how sellers will goal promotional visibility sooner or later.
If expanded, this might introduce segmentation choices that mirror Amazon Advertising and marketing Cloud, together with filters for new-to-brand patrons, repeat clients, or cart abandoners. Whereas it’s nonetheless in early levels, the route is obvious. Amazon is getting ready to supply sellers extra management over who sees their offers.
Even with restricted concentrating on, this characteristic creates instant worth for high-intent occasions like Prime Day.
Should you can prohibit visibility to Prime members who usually tend to convert, you scale back inefficient impressions and defend margin.
Begin desirous about how deal segmentation suits into your broader media combine. As extra controls roll out, your deal technique will now not be one-size-fits-all.
Amazon Promoting Replace 3: AI-Powered Video Builder Rolls Out Contained in the Console
Amazon has launched a brand new AI-driven video creation device throughout the Sponsored Manufacturers artistic suite. It makes use of your product photographs and preset templates to robotically generate brief movies. The present model is pretty primary. Customization is proscribed and transitions are easy. However it is a clear transfer towards scalable artistic era contained in the Adverts console.
Because the device evolves, we anticipate to see extra choices for scene management, textual content overlays, and probably dynamic product highlights. In its present type, it’s a helpful solution to get video adverts dwell shortly. Particularly for sellers who don’t have in-house manufacturing assets.
Marketing campaign managers ought to view this as a testing floor. Run head-to-head comparisons between AI-generated movies and your present static creatives. Observe click-through price, scroll engagement, and downstream affect. If video constantly outperforms, you’ll know the place to scale.
Amazon Vendor Updates: June 2025 Roundup for Higher Ops and Compliance
Amazon continues to launch updates that instantly affect how sellers handle product visibility, success, compliance, and operations.
Right here’s what’s new and the right way to profit from it:
Amazon Vendor Replace 1: Plan Forward for Potential Port Delays on the West Coast
Amazon has flagged recurring congestion at main West Coast ports, particularly the Port of Los Angeles. When volumes peak, shipments can face delays entering into the Success Community.
To keep away from disruption, it’s a good suggestion to diversify your inbound technique. Amazon recommends sending inventory sooner than typical throughout peak intervals, holding security inventory within the US utilizing Amazon Warehousing and Distribution, and exploring different ports like Oakland, Seattle-Tacoma, New York-New Jersey, or Savannah. You may as well take into account sending stock to non-West Coast success facilities or utilizing air freight for time-sensitive SKUs.
These steps may also help you keep in inventory and keep away from efficiency dips throughout high-volume seasons.
Amazon Vendor Replace 2: FBA Field Size Restrict Elevated to 36 Inches Beginning June 20
Starting June 20, 2025, Amazon will enable longer bins for FBA shipments within the US. The utmost allowed size is growing from 25 inches to 36 inches. The brand new normal field limits can be 36 inches in size, 25 inches in width, 25 inches in top, and 50 kilos in weight.
This makes it simpler to align your packaging with normal trade sizes or deal with longer merchandise while not having particular prep or outsized classification. Should you’ve already shipped bins that meet the brand new specs, Amazon will course of them as standard-size shipments with no defects or added charges.
Amazon Vendor Replace 3: Battery Security Questions Now Required for Service provider-Fulfilled Listings
Should you promote battery-powered merchandise by Fulfilled by Service provider, pay attention to a brand new compliance requirement coming into impact on July 28, 2025. You’ll now must reply a brief set of battery security questions when creating or enhancing listings.
The itemizing move will ask if batteries are required, whether or not they’re included, and what the battery cell composition is. If the battery sort isn’t listed, you possibly can enter it manually.
Getting this mistaken might result in itemizing deactivation, so ensure your groups have entry to the proper packaging or producer info when importing listings. That is a part of Amazon’s ongoing push to enhance security and transparency.
Amazon Vendor Replace 4: New Bulk Template to Handle Value Reductions Throughout SKUs
Should you’ve been manually updating value reductions, it will prevent a number of time. Amazon has launched a bulk template that allows you to add or replace reductions and amount limits for as much as 500 SKUs directly.
It really works for brand spanking new reductions and likewise for updating present ones, particularly if there are errors flagged in your present setup. You’ll be able to export your discounted SKUs, edit them within the template, and re-upload adjustments. This ought to be particularly helpful throughout peak gross sales or seasonal campaigns.
The template is offered by the Value Reductions dashboard.
Amazon Vendor Replace 5: Product Check Outcomes Will Solely Be Accepted from Compliant Labs Beginning July 13
To tighten up product security requirements, Amazon will solely settle for take a look at reviews from labs that meet its compliance necessities beginning July 13, 2025.
In case your documentation comes from a lab on Amazon’s unapproved checklist, it is going to be rejected. Earlier than requesting new take a look at reviews, it’s value checking the newest checklist of suspended validation labs. This may assist you to keep away from wasted time, delays in itemizing approval, or points throughout product compliance evaluations.
You’ll find accredited labs by the Service Supplier Community.
Amazon Vendor Replace 6: AI-Based mostly Repair Suggestions Now Accessible in Voice of the Buyer Dashboard
The Voice of the Buyer dashboard now features a Repair Suggestions device that helps you enhance product listings primarily based on actual buyer suggestions. The system makes use of AI to floor edits that may scale back returns and enhance satisfaction.
It suggests listing-level adjustments with an evidence of how they’re more likely to affect metrics like return price. This may be helpful for groups making an attempt to troubleshoot underperforming ASINs with out manually studying by tons of of evaluations.
You’ll be able to attempt the device now by visiting your Voice of the Buyer dashboard.
Amazon Vendor Replace 7: Resellers Can Now Use Amazon Vine to Generate Critiques
As of early June 2025, Amazon Vine is now open to resellers in 9 international locations together with america, Canada, the UK, Germany, France, Spain, Italy, Japan, and Australia.
In case you are a reseller approved by a model enrolled in Amazon Model Registry, now you can enroll ASINs in Vine and begin constructing early-stage evaluations. That is notably useful for newer listings or chilly begin merchandise that usually battle with visibility and purchaser belief.
Marketing campaign managers can use this replace to speed up conversion for newer merchandise by getting them into the Vine pipeline earlier than main occasions like Prime Day or This autumn. Enroll merchandise instantly from the Promoting tab in Vendor Central.
Amazon Vendor Replace 8: Amazon Introduces Devoted Stolen Items Coverage Beginning June 30
Amazon will start implementing a standalone stolen items coverage beginning June 30, 2025. This transfer is in response to regulatory necessities however displays insurance policies that had been already in place.
The important thing takeaway right here is that nothing about your operational duties adjustments. Nonetheless, enforcement might turn out to be extra seen and particular now that there’s a devoted coverage in place. Be sure your sourcing documentation is so as and that you’re working solely with verified suppliers.
The penalties for violations stay extreme, together with potential elimination of listings, lack of promoting privileges, and stock disposal at your expense. Use this as a reminder to double-check your chain of custody, particularly in case you work by distributors or liquidators.
Amazon Vendor Replace 9: Vendor Central Cellular App Provides Keep Knowledgeable Tab
Amazon has added a Keep Knowledgeable tab to the cell Vendor Central app as of June 2025. This characteristic consolidates the newest bulletins and updates that usually seem on Vendor Information.
For sellers managing day-to-day operations on the go, particularly throughout seasonal peaks, this offers a faster solution to keep present while not having to log in from a desktop. You probably have distant groups or handle a number of accounts, this small replace might enhance communication and inside alignment.
Amazon Vendor Replace 10: 5 % Surcharge Waived for Walmart Success by way of MCF
Sellers utilizing Amazon’s Multi-Channel Success to ship Walmart Market orders can now keep away from the 5 p.c surcharge that usually applies when blocking Amazon Logistics.
This payment waiver is offered by January 14, 2026, and is very helpful for sustaining quick success whereas respecting Walmart’s coverage towards utilizing Amazon-branded supply.
Should you’re working cross-channel campaigns or diversifying past Amazon, this helps defend your margins with out compromising success pace. You should use supported order administration apps to automate the method or submit orders manually in Vendor Central by deciding on different provider choices at checkout.
In 2023, sellers who used MCF alongside FBA noticed diminished out-of-stock charges and improved stock turnover. This waiver makes it simpler to duplicate these outcomes throughout marketplaces.
Amazon Vendor Replace 11: Decrease Forex Switch Charges with Vendor Pockets Via June 27
Amazon is providing diminished cross-currency switch charges by Vendor Pockets in case you enroll by June 27, 2025. As soon as enrolled, you’ll qualify for a 0.5 p.c switch payment for six months.
For sellers shifting $100,000 or extra in worldwide gross sales proceeds yearly, this might imply financial savings of as much as $1,000 or much more relying in your quantity. Should you exceed that threshold, it’s possible you’ll be eligible for even higher charges.
Vendor Pockets allows you to convert earnings into greater than 20 currencies, view dwell trade charges, and pay suppliers or reinvest instantly from Vendor Central. This reduces dependency on third-party forex platforms and simplifies international money move administration.
Should you’re working worldwide adverts or managing international provide chains, this payment reduce will be particularly useful forward of Prime Day and Q3 planning.
Remaining Ideas
What stands out in regards to the June 2025 updates is how interconnected they’re. The AMC dataset offers you long-term insights that may inform top-funnel DSP campaigns or refine Sponsored concentrating on.
On the similar time, instruments like the brand new bulk pricing template, Vine for resellers, and AI-powered itemizing solutions assist enhance conversion charges. That means your advert {dollars} work tougher.
There’s additionally a transparent push towards operational resilience. From West Coast port delays to stricter product compliance guidelines, Amazon is surfacing dangers early and offering workarounds.
These are indicators value listening to, particularly in case you’re scaling throughout areas or planning stock for key procuring occasions.
Should you’re working adverts, managing listings, or overseeing each, these adjustments are extra than simply characteristic updates. They’re a part of an even bigger shift towards giving advertisers and sellers extra transparency and management.
One of the simplest ways to take benefit is to check these options early and construct them into your long-term workflows earlier than the seasonal stress hits.
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