Right here at SPI, we speak rather a lot about how the riches are within the niches—and Victoria Moll of Contempo Coding resides, respiratory proof of the facility of area of interest advertising and marketing! Victoria has generated a gradual six-figure earnings and an enormous YouTube following within the area of interest subject of medical coding, primarily by her YouTube channel.
Does it get way more niche-y than that?
Early in 2024, Victoria joined Pat on the SPI Podcast to share how she’s constructed a thriving enterprise that’s allowed her to stop her day job—one she’s working on her personal phrases.
Large Success in an Uncommon Area of interest: Medical Coding
When you concentrate on potential aspect hustles, medical coding most likely doesn’t come instantly to thoughts.
It entails taking affected person prognosis, procedures, providers and medical tools information and changing it into standardized codes used for billing insurance coverage, monitoring statistics, evaluation, and extra.
Whereas it could sound dry on paper, Victoria has turned medical coding right into a profitable focus for her enterprise by injecting a wholesome dose of life into the content material she shares on her channel and her web site. She faucets into her background as a popular culture blogger to “carry this totally different spin” to medical coding subjects and pep up what may be a snoozefest in lesser palms.
How YouTube Grew to become Her Launchpad
Although she began creating movies in 2017, Victoria’s YouTube journey actually took off in the course of the pandemic, when she was working full-time as a medical coding auditor whereas working her YouTube channel as a aspect hustle.
Throughout lockdown, Victoria turned a chat-box common on Pat’s each day “Revenue Stream” YouTube collection, absorbing suggestions and methods for educating, lighting, stay streaming, and rising a web-based enterprise by area of interest advertising and marketing.
“The Revenue Stream” supplied Victoria with an awesome alternative to concentrate on leveling up Contempo Coding.
She arrange a correct house workplace and tools and began researching how you can construct and have interaction an viewers on YouTube and make the most of instruments like key phrase optimization.
Reside streams turned a strong approach for Victoria to show ideas, share her display, and have interaction together with her viewers in real-time. She would typically use a doc digicam—like a light-weight overhead projector—to stroll by examples in medical coding books.
She additionally discovered to lean into the “enjoyable aspect” of her character in her movies—which, alongside together with her experience and credibility, helped her channel rapidly achieve traction. Contempo Coding now has over 100,000 subscribers, and Victoria’s Silver Play Button award takes pleasure of place within the background of all her movies.
Constructing a Profitable Product Line
Whereas her YouTube channel offers a wealth of free medical coding recommendation and tutorials, Victoria additionally monetizes her experience by on-line programs and applications.
She’s an teacher for the American Academy of Skilled Coders (AAPC) curriculum, which permits her to show programs for various medical coding certifications. Although annual licensing and per-student charges have been required (though she not licenses their materials), it saved her from creating a complete curriculum from scratch.
On her web site, Victoria gives her personal specialty certification programs and persevering with education schemes to assist of us advance their medical coding careers.
She’s additionally branched out into affiliate marketing online by partnering with an schooling firm that provides a proper program for folks seeking to get began in medical coding.
A Determination Filter for New Alternatives
With the success of her YouTube channel and product line, Victoria is usually juggling concepts and alternatives for brand spanking new books, programs, channels, stay streams, and extra area of interest advertising and marketing methods. In consequence, she’s discovered that it’s simple to change into overwhelmed.
She briefly supplied on-line teaching, but it surely began getting in the best way of her content material creation.
Finally, she realized she wanted a method to consider potential alternatives and decide the very best ones—so she developed a easy three-point filter:
- How am I on this alternative?
- How a lot time wouldn’t it require?
- How a lot income may it doubtlessly generate?
“If there’s one thing that hits all three of them, yep, that’s the one I am going for,” Victoria says. “If not, okay, what’s the closest factor I can do?”
This new strategy has unlocked much more success for Victoria, permitting her to embrace new alternatives with out overcommitting or shedding curiosity.
Delegating for Extra Magic and Much less Overwhelm
Victoria brings a wholesome dose of self-awareness to her aspect hustle. She is aware of she doesn’t need to handle a crew and is cautious about scaling too rapidly, preferring to maintain her operation lean.
However she did rent somebody to deal with the time-consuming work of modifying her movies, which has optimized her workflow immensely—and helped add much more pizzazz to her content material.
“It was simply so worthwhile to search out somebody who did it…I’ll make some extent, and I’ll gesture my hand out, and, like, sparkles will fly out of my hand… I’d have by no means discovered how you can make that occur.”
Victoria’s fiancé, Chuoc, has even gotten in on the enterprise, serving to part-time with transport, reporting, and working the family. In consequence, Victoria can preserve her circulate as a creator and teacher—with out the overwhelm.
Recommendation for Constructing a Model in an Unconventional Area of interest
Victoria’s success demonstrates which you could construct a profitable enterprise, even in an uncommon area of interest like medical coding. The important thing takeaways from Victoria’s success embrace:
- Inject your character and discover artistic methods to interact your viewers round your subject
- Do key phrase analysis and optimize your content material
- Discover totally different content material mediums like video programs, stay streams, and podcasts
- Discover methods to filter and prioritize new alternatives with out overextending your self
- Outsource modifying or different duties that drain your time and artistic vitality
- Faucet into your networks to search out freelance assist
Most significantly, Victoria’s journey reveals the riches that may be discovered by serving an unconventional area of interest market. Whereas medical coding might sound dry, her skill to energise the topic and construct a rabid following proves there’s an viewers for almost any subject if it’s packaged the appropriate approach.
You would possibly say she’s cracked the code. 😉
