Have you ever ever stared at a clean WordPress web page for therefore lengthy it begins to really feel like your laptop computer is judging you? Welcome to the ceremony of passage generally known as “making an attempt to construct a product touchdown web page.”
We’ve all been there —too many tabs, too few concepts, and a little bit voice at the back of your head whispering, “Is Comedian Sans…unhealthy?”
Welcome to the one information you want on how one can construct a touchdown web page, or a standalone net web page created with a single aim in thoughts. For product pages, the aim is often to promote one thing or encourage a signup.
Not like your homepage (which wears too many hats), a touchdown web page does one job —and does it nicely.
Beneath, we’re displaying you 15 product touchdown web page examples that don’t simply look good; they really convert. And extra importantly, we’ll break down why every one works and how one can apply the identical methods to your individual web site. No design diploma required.
Let’s ditch the design paralysis and get constructing.
What Makes a Product Touchdown Web page Convert?
Earlier than we dive into examples, it helps to know what you’re in search of —and what you need to construct towards. Whereas nice touchdown pages are available all shapes, sizes, fonts, and colours, the very best ones are likely to nail these 4 components:
1. A Clear, Singular Focus
A product touchdown web page ought to do one factor and do it nicely. That could be promoting a single merchandise, selling a characteristic, or getting somebody to subscribe. The hot button is to keep away from distractions. No menus, no footers filled with weblog hyperlinks, no combined CTAs.
Professional tip: Earlier than you design something, ask: “What precisely do I would like somebody to do on this web page?” Then construct every thing round that.
2. Visible Storytelling
Folks course of photos 60,000 instances quicker than textual content. So in case you’re making an attempt to clarify a product, displaying is often higher than telling. That would imply product movies, way of life pictures, animations, or stay demos.
Professional tip: Begin with one nice product picture or video and construct your structure round it.
3. A Compelling Worth Proposition
A price prop isn’t only a characteristic record —it’s a promise.
What are you providing? Who’s it for? Why is it higher than the choice?
The earlier a customer understands these three issues, the earlier they will turn out to be a buyer.
Professional tip: Write a sentence or two and reply this query: “Why ought to somebody purchase this proper now?” Put that on the prime of your web page.
4. Belief Boosters
Folks don’t belief web sites by default. Critiques, testimonials, star scores, media mentions, and badges (like a 30-day assure) all assist newbies overcome their skepticism. Should you’re a more recent model, that is particularly vital.
Professional tip: You don’t want a Wall Road Journal quote. A brief, constructive buyer evaluation can work wonders.
15 Product Touchdown Web page Examples That Get It Proper
Every of the next examples places the core conversion rules above into follow, however there are extra the explanation why these pages are so profitable. Beneath, we’ll break all of it down, together with recommendations on how one can recreate related outcomes by yourself web site.
1. Notion Calendar
✅ Clear focus
✅ Visible storytelling
✅ Worth prop
✅ Belief
What works: Notion introduces its Calendar with calm confidence. There’s no litter, only a clear headline and an animated walkthrough that immediately communicates the product’s function. It’s much less “gross sales pitch” and extra “guided tour,” which builds belief shortly.
Steal this concept: Use an above-the-fold video (and even one thing like a scroll-triggered animation) to point out your product fixing a particular ache level. Don’t over-explain —simply let the product shine.
2. Bellroy
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: The star of this web page is the slider that compares Bellroy’s slim pockets to a cumbersome one. No textual content crucial, you instantly perceive the product’s worth.
Steal this concept: Use an interactive aspect to exhibit your product’s benefit in seconds. Can’t code a slider? No downside. You need to use a easy before-and-after picture comparability to get an analogous impact.
3. Apple AirPods Max
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: Apple pages are masterclasses in restraint. This one is visually wealthy however copy-light. As you scroll, every part presents a characteristic with clear visuals and simply sufficient supporting textual content.
Steal this concept: Create a scannable touchdown web page with one characteristic per part. Use robust visuals, quick headlines, and restrict textual content to some strains per level.
4. Stripe Checkout
✅ Clear focus
✅ Worth prop
✅ Belief boosters
What works: Stripe leads with readability: “We constructed Checkout so that you don’t must.” The product demo is interactive and layered with technical documentation and have highlights. This web page builds confidence for builders and decision-makers alike.
Steal this concept: Your headline ought to make your provide apparent in a single sentence. Reinforce that with “micro-demos” or animations to point out how straightforward it’s. Should you can’t construct interactive demos, use looping GIFs or quick embedded movies to spotlight performance.
5. Figma Dev Mode
✅ Visible storytelling
✅ Worth prop
✅ Belief boosters
What works: Dev Mode is tailor-made to builders with clear animations, use-case examples, and testimonial quotes that talk on to ache factors. Every part solutions one query after which reveals the answer.
Steal this concept: Construction your web page round person issues, not product options. Ask your self: what’s the #1 downside my viewers has, and the way does my product remedy it? Make that your first headline.
6. Recess
✅ Visible storytelling
✅ Worth prop
What works: The design communicates calm. Floating clouds, pastel colours, and replica that’s minimal and mood-based —the complete expertise displays the good thing about the product: relax.
Steal this concept: Match your visible aesthetic to your product profit. Choose one emotion you need your customer to really feel, and design your shade palette, font, and structure round it.
7. Clickup
✅ Clear focus
✅ Visible storytelling
✅ Belief
What works: ClickUp has quick video modules embedded all through, with every one displaying how ClickUp can streamline a particular process. It additionally shouts out large manufacturers who use the product, serving to increase belief above the fold.
Steal this concept: Break down your product into use circumstances and present every one visually. Even a easy screencast can assist exhibit a profit. Goal for <30 seconds per characteristic.
8. Ugmonk Collect
✅ Visible storytelling
✅ Worth prop
✅ Clear focus
What works: This web page makes use of minimalism to promote minimalism. The video demos are quick, and the copy addresses clutter-related frustration. Every part displays the worth prop: a tidier desk.
Steal this concept: Let your design reinforce your product message. Alternatively, keep away from litter in your touchdown web page. Stick to 2 fonts, one or two colours, and clear, repeatable spacing.
9. Hilma
✅ Worth prop
✅ Belief boosters
✅ Clear focus
What works: Hilma explains its product utilizing clear icons, a daring pink “no record” for undesirable components, and a tone that balances science with pure wellness. It’s straightforward to scan and perceive what you’re getting —and never getting.
Steal this concept: Use visuals to clarify each what’s included and what’s omitted. In case your product has “free-from” claims (for instance, gluten, preservatives, or dyes), name these out in a colourful, skimmable format.
10. Draggable
✅ Visible storytelling
✅ Clear focus
What works: The product is the demo. You land on the web page, and also you’re dragging components inside seconds. No want for prolonged descriptions, it’s self-explanatory and satisfying.
Steal this concept: Make your product demo the centerpiece of the web page. Can’t code a stay demo? Use display screen recordings or animations to simulate the interplay.
11. Burrow
✅ Visible storytelling
✅ Worth prop
What works: Way of life imagery locations the couch in real-world settings. Each scroll offers you a special configuration, making it straightforward to think about the way it matches into your life. The modularity message is constant all through.
Steal this concept: Can’t afford way of life photoshoots? Use customer-generated content material or create mockups as a substitute.
12. Magic Spoon
✅ Worth prop
✅ Belief boosters
What works: Magic Spoon takes a direct method: Their cereal is healthier than yours, and right here’s why. A simple-to-read chart compares their macros to mainstream cereal manufacturers, and playful packaging attracts you in.
Steal this concept: Use comparability charts to point out the way you outperform the established order. Even a easy desk can add large credibility. Record “you vs. them” side-by-side to construct belief with potential new clients.
13. Kettle & Fireplace
✅ Belief boosters
✅ Clear focus
What works: Ingredient transparency, press mentions, and well being claims are central right here. The web page makes one thing as old-school as bone broth really feel trendy, scrumptious, and premium.
Steal this concept: Lead with product credibility. Don’t underestimate a quote from a happy buyer or well being skilled, which might carry critical weight, even in a crowded area of interest.
14. Beardbrand
✅ Worth prop
✅ Visible storytelling
What works: Beardbrand sells scent, with out smell-o-vision. So as a substitute, they use descriptive storytelling, moody imagery, and a no-risk return coverage to deliver the expertise to life. Each part provides dimension to the product line.
Steal this concept: In case your product is tough to clarify digitally, lean into narrative and visuals. Write sensory-rich descriptions that assist clients think about your product IRL.
15. Framer
✅ Visible storytelling
✅ Worth prop
What works: You’ll be able to generate a touchdown web page from the touchdown web page. Framer leads with a stay demo and quick explainer textual content, as a result of typically it’s higher to point out than inform.
Steal this concept: Let your product show itself immediately. Should you provide a free trial or builder instrument, let folks use it proper from the web page —no sign-ups or different gatekeeping.
So, What Ought to Your Touchdown Web page Look Like?
Right here’s the place issues get a little bit extra sophisticated, as a result of there’s no one-size-fits-all template.
Finest practices are literally type of contradictory, as a result of nice product touchdown pages are formed by the product itself, your model’s persona, and most significantly —your viewers.
Right here’s how one can discover your match and switch it into one thing you may really construct:
1. Perceive Your Product Kind and Consumer Intent
- In case your product is complicated or new: Begin with schooling. Assume tutorials, FAQs, or demo movies.
- In case your product is visible: Let images or movies take the lead.
- In case your product is emotionally pushed (like within the magnificence, style, or way of life classes): Use shade, design, and story to construct a vibe.
Do this: Write down the one motion you need guests to take. That’s your north star. Each aspect of the web page ought to information folks towards that motion.
2. Determine What Belief Alerts Matter Most
- Should you’re a brand new model: Characteristic buyer testimonials and media mentions entrance and heart.
- Should you’re a longtime enterprise: Exhibit social proof, big-name clients, or certifications.
- In case your product asks for a subscription or one other kind of long-term dedication: Reinforce ensures, refund insurance policies, or pattern kits to decrease the chance concerned.
Do this: Ask three pleased clients to write down a brief evaluation about their expertise. Embrace these critiques (with a pleasant headshot, if potential) to humanize the suggestions.
3. Select Your Construction
There are just a few touchdown web page “archetypes” to contemplate:
- The explainer has options like a transparent headline, video demo, and bulleted record of advantages.
- The storyteller has options like a hero picture, narrative copy, testimonials, and an emotional CTA.
- The visible showcase has options like minimal copy, large photos or movies, and a product-focused structure.
Do this: Sketch out your construction earlier than opening your web site builder. Packing containers, arrows, rooster scratches — all of it helps formulate a plan.
4. Use Instruments That Make Execution Simple
You don’t want to rent a designer to construct one thing lovely. WordPress customers can set up web page builders that enable them to pull, drop, and customise. No coding information crucial.
Do this: DreamHost WordPress internet hosting plans include a free AI web site builder so you may deliver your imaginative and prescient to life in underneath a minute—with no coding, design expertise, or different skilled information required.
Prepared To Launch? DreamHost Can Assist
You’ve bought concepts, examples, and a plan. Now it’s time to place pixels to web page.
Whether or not you’re constructing your very first touchdown web page or redesigning one which by no means fairly labored, DreamHost has instruments that can assist you deliver it to life:
It’s time to begin constructing. Your finest touchdown web page is only a few clicks away.
Professional Companies – Net Design
DreamHost Makes Net Design Simple
Our designers can create a stunning web site from SCRATCH to completely match your model and imaginative and prescient — all coded with WordPress so you may handle your content material going ahead.
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