I Evaluated Finest PIM Software program in 2025: 7 Winners

7 greatest PIM software program I strongly suggest

As a product-oriented skilled, what issues is how product info traverses your organizational workflows. When you lack a set system and handle product specs in silos, you may finally be subjected to consumer frustrations.

Ideally, to shortlist the perfect PIM software program, that you must first clear the room in your present product growth workflows. Set a course of to take care of knowledge high quality, accessibility, file administration, file cleaning, and centralized consumer repositories to segregate them with income, manpower, and enterprise objectives. 

Having a transparent pipeline of product knowledge and constructing compatibility for the info pipeline with the present tech framework (integration with CRM and ERPs) is step one in managing the ins and outs of a selected product throughout a number of channels.

What makes a PIM software program value it: my opinion

Distributors care when their product is highlighted by their consumer base. Parallely,  most B2B corporations cope with challenges like knowledge silos, inaccurate knowledge specs, and redesigning product workflows for purchasers and distributors that are part of their KPI.

As companies discover PIM instruments to handle their product content material and hold a central SKU for it, the marketplace for PIM instruments additionally proceed rising from USD 12.2 billion in 2022 to USD 223.8 billion by 2027, in accordance with a markets and markets report.

In line with me, instruments that supply knowledge storage, multi-channel syndication for content material and media, a centralized repository for technical specs, and integration of information to optimize high quality and keep consumer relations are essential.

Under are some elements you possibly can’t miss out on if you’re researching for an efficient PIM software program:

• Centralized product knowledge repository: I shortlisted the instruments that act as a single reality for all product knowledge, together with descriptions, specs, SKUs, pricing, photos, and localized content material. A centralized system reduces knowledge silos, will increase consistency throughout groups, and helps omnichannel distribution with correct product content material. 
• Multichannel syndication with integration capabilities: It was necessary for me to have a look at all angles that permit product specialists to retailer and share exact specs. The highest PIM software program permits for seamless syndication of product knowledge throughout a number of gross sales channels, marketplaces (Amazon and eBay), e-commerce platforms (Shopify, Magento), ERP programs, and print catalogues. You may profit from pre-built connectors and APIs that guarantee sooner time-to-market and scale back handbook effort.
• Knowledge high quality and validation instruments: I factored in automated knowledge high quality checks in my evaluation, together with completeness scoring, rule-based validation, and duplicate detection. These instruments assist keep prime quality knowledge, which immediately impacts purchaser’s belief and conversion charges. Options like knowledge high quality options additionally make consumers belief that they will obtain viable product options and enhancements with the instrument.
• Person roles and workflow administration: A PIM instrument would not need to compromise on knowledge safety and encryption. Strong role-based entry management and customizable approval workflows assist groups collaborate effectively. Whether or not it is advertising and marketing, merchandising, or localization groups, you’d want an answer that helps clear possession and visibility by means of your entire product content material lifecycle.

Whether or not you’re a B2B or B2C SaaS agency, having the appropriate automations to retailer product particulars and sync them along with your present IT infrastructure is essential to your conversions.

Out of 40+ instruments that I initially shortlisted, I went forward and did a nostril dive into 7 greatest PIM instruments in 2025. To be included on this class, a software program should:

• Acquire and unify product info from numerous separate information into one supply.
• Establish and repair problematic or inconsistent product knowledge and metadata.
• Present search or filtering capabilities that can be utilized internally or on-line by consumers.
• Manage product knowledge primarily based on their traits, attributes, and similarities.
• Push product info out into e-commerce, retail, social media, and marketplaces.
• Analyze product knowledge, its high quality, and utilization throughout a number of channels.

*This knowledge was pulled from G2 in 2025. Some critiques might have been edited for readability.  

Plytix PIM helps you scale back your dependency on handbook spreadsheets and third-party instruments by consolidating product knowledge throughout numerous channels into one unified platform. It additionally cuts down on knowledge silos, will increase multichannel syndication and improves your time to market.

From the outset, what stood out to me was how straightforward it was to make use of. The person interface is intuitive, the navigation is easy, and every thing feels designed for a broader viewers, not simply knowledge engineers.

What I liked most about Plytix is the way it helps centralize all product knowledge, and makes managing info really feel much less like a chore and extra like a sensible collaboration. Bulk enhancing function is one other plus. The system permits for large product knowledge updates with just some clicks, which is a lifesaver in the case of managing intensive catalogues.

I additionally need to name out their workforce collaboration function. Plytix makes it straightforward to align tasks, observe modifications and work throughout departments. And talking of groups, their buyer help? High notch. They’re all the time responsive and tremendous pleasant, whether or not it is a dwell chat query or an in depth electronic mail request.

Plytix’s “Model Portals” function are {custom}, shareable product catalogues you could construct and publish on-line. Whereas I like the way it helps ship curated lists to companions and distributors, I do really feel like they will profit from enhanced structure choices and customizable choices a bit extra.

Plytix provides a freemium mannequin that’s surprisingly purposeful and could be a robust gateway for startups or small groups. 

The premium tiers introduce options like channel administration, the place you possibly can export product knowledge in {custom} codecs for platforms like Shopify, and Amazon, and even print catalogues. The {custom} attributes system additionally expands in these tiers, letting you construction knowledge to suit complicated workflows or regional compliance wants. 

That stated, there are some areas for enchancment. As an example, establishing your attribute hierarchy can really feel a bit inflexible. The UI, whereas clear, generally hides superior capabilities behind too many clicks. And if you’re a bigger group with bigger SKUs, the efficiency may be a bit lagging.

General, Plytix Cloud PIM and DAM assist handle product knowledge, combine knowledge seamlessly, and supply multi-channel product distribution to draw extra conversions.

Nonetheless, there are some points to enhance concerning the platform. As an example, establishing your attribute hierarchy can really feel a bit inflexible. The UI, whereas clear, generally hides superior capabilities behind too many clicks. And if you’re a bigger group with bigger SKUs, the efficiency may be a bit lagging.

General, Plytix Cloud PIM and DAM helps handle product knowledge, combine knowledge seamlessly and supply multi-channel product distribution to draw extra conversions. 

What I dislike about Plytix Cloud PIM and DAM:

• In line with customers, language help for product knowledge is at present not accessible and a few import feed integrations nonetheless want enchancment.
• I noticed that getting it arrange and configuring it took longer than anticipated, which can be highlighted often by G2 buyer critiques.

What do G2 customers dislike about Plytix Cloud PIM and DAM:

“Plytix makes use of what they name ‘Model Portals’ to offer finish person entry to info, however as for exports it is restricted to only one PDF, 1 Excel/CSV file. Separate SKU data will get mixed all into one PDF or EXCEL/CSV, the place it ought to present extra choices.”

– Plytix PIM Overview, Michelle O.

Gross sales Layer PIM permits automation of complicated B2B processes and product centralization, together with suitable connectivity to your current B2B workflows to cut back time and error discrepancies.

What I seen concerning the platform instantly that how straightforward it’s to get began. I didn’t want a handbook or a crash course, because the interface is clear, intuitive, and form of enjoyable to make use of. Every part is the place you’d count on it to be.

I additionally preferred that managing product info throughout a number of platforms was actually easy. You could possibly deal with a ton of SKUs numbers, and with Gross sales Layer, it might really feel like chaos remains to be underneath management. I can replace a product description or a spec sheet in a single place, and it is dwell throughout all our gross sales channels.

Its potential to handle catalogs, push updates in actual time, and even tweak fields in bulk is wonderful — to not point out it saves you a substantial period of time.

Nonetheless, not every thing is ideal. Their buyer help was once prime tier, however ever since they switched to a ticketing system, the wait instances have gotten a bit longer.

Shifting on to superior options: In case you are on a primary plan, be prepared for some limitations. To make use of formulation to automate knowledge fields or arrange superior filters, you would want to purchase a premium subscription. What’s extra, creating these formulation is not precisely plug and play. It took me some time to determine the logic syntax and the documentation did not assist.

In case your catalogue is huge, the search perform would not be as intuitive as you suppose. It really works, however not as neatly because it ought to.

Regardless, Gross sales Layer PIM helps you handle product particulars throughout a number of SKUs and inventories, retailer exact product specs, and automate your consumer conversions seamlessly.

What I dislike about Gross sales Layer PIM

• I noticed that the method of updating and refining knowledge generated inside connectors may be improved.
• Whereas Gross sales Layer PIM provides a centralized product repository, there are nonetheless limits on the exportations.

What do G2 customers dislike about Gross sales Layer PIM

“After we initially migrated from PIM to Gross sales Layer, we had issues with the import of household kinds, since Gross sales Layer may be very delicate and permits the creation of attributes and attribute values no matter whether or not they’re discovered within the configuration of the households’ technical sheets. This duplicated the product traits if that they had a tab or had been in plural or singular. We have now been in a position to decrease these instances through the use of household templates exported immediately from SL.”

– Gross sales Layer PIM Overview, Gisselle D.

Akeneo PIM is a pacesetter within the product expertise class, permitting a number of B2B and B2C manufacturers to scale their omnichannel retail processes. Companies throughout manufacturing, distributors, retailers, or world manufacturers use it for product onboarding.

Once I first began utilizing Akeneo PIM, it was tremendous straightforward to configure and set it up. It genuinely didn’t take me lengthy to get conversant in the system, even with restricted coaching. It’s web-based, light-weight, and simply aesthetically well-designed. I may simply flick thru product classes, handle attributes, and customise fields with no need to dive right into a person handbook each time.

One of many standout options for me has been its flexibility in the case of managing complicated product knowledge. I work with 1000’s of SKUs, and Akeneo’s dealing with of variant product administration, categorization, and attribute units made it a lot simpler to take care of consistency throughout totally different marketplaces. The system helps bulk edits, tailor-made export builders, and a powerful import/export engine that’s extremely configurable.

Akeneo additionally rolled out the brand new AI capabilities for producing product descriptions which may genuinely enhance the way you enrich your product content material at scale.

One other factor I liked was its modularity. Akeneo is constructed on Symfony, which suggests it’s extremely extensible. Whether or not you want a connector for Bynder, Magento, or any ERP system, you possibly can both have a plug-and-play resolution from the Akeneo Market or construct a {custom} connector comparatively rapidly.

Even the Group Version feels highly effective with a big selection of free plugins, although I’ll admit the Enterprise Version (EE) packs a much bigger punch with unique options like superior rights administration and tailor-made export choices.

I’ve interacted with Akeneo’s buyer workforce, and so they’re passionate, fast to reply, and genuinely invested in serving to customers. The documentation is evident, detailed, and there’s an energetic neighborhood discussion board, which saved me greater than as soon as.

However, in fact, every thing has a flip aspect. One of many early challenges I confronted was the preliminary setup, it’s not plug-and-play on the enterprise scale. In case your product taxonomy is complicated or your attribute logic is non-linear, count on to spend time mapping issues out.

Additionally, whereas the GUI handles most admin duties, some modifications (like complicated attribute rule definitions or metric unit updates) nonetheless require enhancing configuration information or YAML definitions, which looks like a step again for a product this mature.

The pricing mannequin could be a little bit of a hurdle, particularly for smaller groups. Some G2 reviewers talked about that key options like webhooks, good attributes, or reference entity enhancements are solely accessible within the EE model.

I discovered myself wishing Akeneo provided these as à la carte add-ons as an alternative of locking them behind a paywall. Whereas the API is well-documented and usually dependable, I did expertise some latency in high-load environments — although I heard that’s being addressed in newer variations.

Other than this, I bumped into minor annoyances like the shortcoming to simply convert column varieties (say from textual content to a dropdown). It was not potential to construct nested attribute teams as properly. This turns into irritating once you’re making an attempt to prepare massive, multi-level product datasets logically. 

Lastly, the EE’s strict channel restrictions and lack of attribute/worth inheritance felt limiting at instances, particularly when working with associated merchandise that shared overlapping knowledge.

Regardless, Akeneo has been a recreation changer in how I handle product info. In case you are in search of a contemporary, versatile PIM constructed with managers and builders in thoughts, it is value a shot.

What I dislike about Akeneo PIM:

• Whereas Akeneo PIM focuses on managing and enriching product info, I seen it nonetheless has restricted built-in analytics and reporting options.
• I came upon that Rule Engine and Shared Catalogs are restricted in it is use. For each options, it’s fascinating to have extra choices in a fancy setting.

What do G2 customers dislike about Akeneo PIM:

“Some options are nice however can nonetheless be fleshed out extra: the power to observe up the completeness and high quality stage of your enriched merchandise is nice, nonetheless, not versatile sufficient. Customers who need to tweak this themselves will probably be disenchanted. Similar with the automation guidelines: an incredible instrument, however I wish to see extra options added (complexity in formulation, and so on.)

–Akeneo PIM Overview, Sabrina C.

Pimerly SaaS PIM and DIM is a cloud-based PIM instrument that manages product knowledge throughout a number of channels. It’s designed to optimize product workflows for gross sales, advertising and marketing and e-commerce functions and is utilized by a number of industries throughout style, retail, e-commerce, and banking to load and handle product knowledge.

I’ve analyzed Pimberly for fairly some months now, and actually, it’s made managing product knowledge really feel approach much less chaotic. What stood out to me first was how easy the export and import performance is, particularly once you’re juggling 1000’s of SKUs. It makes onboarding new merchandise tremendous straightforward, and bulk uploads are quick sufficient that I do not discover myself ready round looking at a loading display.

The UI is slick. It feels prefer it was designed with precise customers in thoughts; the search perform really finds what you are in search of, and the entire platform is extraordinarily intuitive.

I am not an excellent technical particular person, so the truth that I may simply dive in with no need to name IT each 5 minutes says loads. That stated, for the parents on our workforce who do the  precise work, the system is configurable.

The flexibility to tailor feeds and channels primarily based on particular markets or retailers is a game-changer. For individuals working with multilingual and multichannel product content material, and relaxation assured, Pimberly handles that complexity very well.

Now, I received’t faux it’s all good. One factor that bugs me is the occasional sluggishness throughout uploads. I do know that most likely comes with the territory of working with massive datasets and media-rich digital property, but it surely’s nonetheless irritating once you’re making an attempt to maneuver rapidly.

Additionally, whereas automation is obtainable, it is a bit restricted in the case of extra area of interest workflows. We’ve needed to manually verify or tweak a couple of steps that I want we may totally automate.

Nonetheless, I’ve been genuinely impressed with the help workforce — they’re responsive and clearly know the product inside out. Throughout implementation, they helped us map out all our knowledge constructions and metadata necessities with out making it really feel like an enormous slog.

It’s clear they’ve constructed the system to evolve. We’re on one of many extra superior plans, and whereas I don’t know each tier by coronary heart, I can say we’re getting strong worth for the superior knowledge modeling and channel customization capabilities included.

One function that stunned me is the built-in digital asset administration (DAM). It’s seamlessly tied into the PIM, so linking product knowledge with photos, movies, and paperwork occurs robotically when you arrange the logic. Which may save your inventive workforce a lot time. Plus, permissions and person roles are straightforward to handle throughout departments, which is big should you’re working in a much bigger workforce.

General, Pimberly performs a key function in organizing your SKUs, automating gross sales and advertising and marketing workflows, and integrating product knowledge with the appropriate commerce channel to provide a supreme buyer expertise.

What I dislike about Pimberly SaaS PIM and DIM:

• Whereas Pimberly is a standout resolution, I noticed that some customers may initially discover the intensive options overwhelming.
• I seen that a number of the automation within the channels shouldn’t be straightforward to make use of and would require you to study workflows and automations.

What do G2 customers dislike about Pimberly SaaS PIM and DIM:

““The AI product description assistant might be higher, OpenAI is sort of good at this, it may be value integrating into Pimberly sooner or later. Pimberly may be fairly technical as properly, so coaching for it does take longer with product listings than different software program.””

– Pimberly SaaS PIM and DIM Overview, Nick T. 

1WorldSync is a worldwide PIM resolution that helps handle SKUs, multi-channel syndication, and product knowledge centralization for your corporation functions. It’s designed to advertise ease of working in your groups and keep product integrity.

On the first look, 1WorldSync appeared a bit overwhelming. There are such a lot of fields, configurations, and syncing choices that I wasn’t certain the place to start. However as soon as I acquired the hold of it, it began to make much more sense, and now I can’t think about going again to the messy Excel sheets we used to depend on.

What actually drew me in was how straightforward it’s to publish and sync product info throughout a number of retailers. Whether or not it’s small-scale distributors or massive retailers, the platform appears to adapt properly, particularly with automation baked in. I don’t have to fret about manually copying product knowledge anymore: as soon as I replace one thing, it’s mirrored throughout the channels I’ve built-in. That’s an enormous win when it comes to effectivity.

One other factor I’ve come to understand is the help. The customer support workforce is genuinely useful and straightforward to achieve. If it’s a must to work on some time-sensitive tasks, the help workforce will come by means of with exact recommendation and fast turnarounds. It is reassuring realizing that assistance is only a name or message away, particularly once you’re working with tight deadlines.

From a technical standpoint, 1WorldSync’s potential to deal with detailed merchandise knowledge is spectacular. Every product web page permits me to add enriched metadata like photos, specs, Search engine optimisation-friendly descriptions, GTINs, and even retailer-specific templates. It’s a centralized platform that reduces redundancy and retains every thing version-controlled.

For bigger catalogs, particularly once you’re managing SKUs within the 1000’s, that form of granularity is important.

Nonetheless, as anticipated, some options are hidden behind the premium paywall. With the higher-end plans, you get entry to superior workflow automation, expanded API capabilities for {custom} integrations, and dimensional asset administration (that’s what the DIM within the title refers to).

The DIM options assist you to deal with wealthy media, like 360-degree product views and HD movies, throughout platforms with out compression points or reformatting. It’s constructed for enterprise-level content material syndication, and in case your model prioritizes constant storytelling throughout markets, that’s a game-changer.

Nonetheless, there are areas that would use sprucing. The UI, though purposeful, has a little bit of a studying curve. You may really feel a bit misplaced, particularly when making an attempt to hyperlink associated merchandise or variants. The error messages may positively be extra descriptive, too, or else you won’t know what hit you.

Additionally, whereas the system is highly effective, there’s an absence of built-in onboarding tutorials. When you’re not skilled or don’t have somebody guiding you, it’d really feel intimidating.

General, should you get previous the preliminary hurdles, the productiveness enhance is actual. 1WorldSync can prevent numerous hours on product setup, syndication, and corrections. With versatile knowledge modeling, you possibly can tailor the platform to fit your enterprise logic.

What I dislike about 1WorldSync:

• Whereas 1WorldSync shops your product credentials successfully, it’s nonetheless a bit overwhelming. There are such a lot of choices and makes use of that it may be complicated as to what precisely that you must be utilizing on the time.
• I seen that customers encountered challenges in pinpointing errors of their latest work and felt caught and uncertain of the place the problems had been.

What do G2 customers dislike about 1WorldSync:

“I consider what may be improved is the UI for the platform. The person interface does look a bit archaic. Most different GDSN platforms have a cleaner, sharper look the person expertise of their platform.””

– 1WorldSync Overview, Richard C.

PIMworks is a complete product administration instrument that manages your product knowledge throughout channels, secures your digital asset administration workflows, and centralizes core product info throughout a number of channels.

What drew me in initially was the promise of streamlined product info administration, and in that regard, it completely delivers. One of many standout options is the way it centralizes all our product knowledge, like descriptions, photos, SKUs, specs, every thing, right into a single platform. This has made managing our catalog of over 6,000 merchandise a lot simpler.

I like that I can update content material for a number of SKUs without delay with the majority product knowledge instruments. It’s fairly neat how PIMworks permits content material enrichment with a centralized strategy, which has helped us keep constant throughout a number of gross sales channels.

The UI is unquestionably purposeful, primary however usable, and the educational curve wasn’t too steep. I didn’t really feel overwhelmed when onboarding, which is greater than I can say for another PIM instruments I’ve examined.

Options like asset and vendor administration, help for multichannel syndication, and the product hierarchy instruments had been all actually useful for our use case. One of many core highlights has been their content material optimization engine, which helped enhance our visibility on on-line marketplaces after we expanded to new nations.

The help workforce additionally deserves a shoutout; responses had been fast, and we had a devoted buyer success rep who guided us throughout implementation. The proactive follow-ups and availability of chat-based assist added to the expertise.

That stated, it’s not with out its points. Whereas the help workforce has usually been nice, there have been instances, significantly in the course of the early implementation, the place communication gaps actually slowed issues down.

Some customers acknowledged that they needed to repeat themselves a number of instances and felt like inner coordination was missing on their aspect. One of many reviewers acknowledged that they disappeared for weeks, and so they needed to escalate points greater than as soon as to get traction. It positively examined their endurance.

Whereas I respect the platform’s performance, some duties, like product syndication, require too many clicks and really feel unnecessarily tedious. That is the place they may critically enhance UX design. Plus, efficiency can lag generally; loading instances aren’t all the time snappy, particularly when dealing with massive datasets.

By way of pricing tiers, whereas the G2 critiques didn’t explicitly record every plan, it’s clear from person suggestions that the higher-tier plans include superior options like multi-user roles, detailed product taxonomies, API entry for integrations, and automation for content material workflows.

When you’re a part of a mid-sized to massive group with complicated product constructions and multi-channel methods, these premium options are most likely well worth the funding. However should you’re a small workforce in search of simply the fundamentals, the lower-tier plans appear greater than ample.

General, PIMworks provides a sensible and sustainable platform for internet hosting your product particulars and specs throughout all product traces and syndicating knowledge as and when wanted throughout channels.

What I dislike about PIMworks:

• Whereas the general customer support was passable, generally communication with the workforce was tough at greatest. Customers needed to repeat themselves a number of instances however no motion was taken.
• I noticed that updating and syndicating a product requires a handful of clicks, which may be lowered.

What do G2 customers dislike about PIMworks:

“Its a bit gradual and another instances shouldn’t be responsive in different gadgets. We dont use this with often as a result of variety of options in there.”

– PIMworks Overview, Jacobo S. 

Salsify PXM is a cloud-based product expertise platform that gives enriched choices like photos, SKUs, specs, variations, and so on. to retailer product knowledge, optimizes product operations throughout channels, and shops particulars precisely. 

What I like most about it’s how straightforward it’s to centralize and enrich product knowledge throughout our total catalog. The content material administration options are rock strong. You may construct a number of catalogs, assign digital property, and push knowledge to retailers or marketplaces with out continuously switching instruments.

It’s like having a command heart for all product experiences. For instance, their DAM system lets me tag and observe picture utilization throughout channels. Every part syncs completely with retailer specs, which cuts down on handbook errors huge time.

One other standout is how collaborative the instrument is. Our workforce, throughout advertising and marketing, gross sales, and ecommerce, can all work inside the identical interface, and updates replicate immediately. The flexibility to set roles and permissions additionally retains issues safe. I particularly respect the platform’s knowledge modeling options, which allow us to customise fields and hierarchies to match our inner programs with no need IT each step of the best way.

On the technical aspect, their API and syndication instruments are extremely versatile. You may automate exports, sync updates with retailer endpoints, and customise product feeds. That is clutch should you’re working with platforms like Amazon, Walmart, Goal, or Google Purchasing. Their enhanced content material builder even permits wealthy media publishing on to supported retailers, which is big for conversion.

That stated, Salsify isn’t good. Whereas it does loads, the UI may be overwhelming at first, particularly for brand new customers. Some workflows aren’t very intuitive, and I’ve needed to depend on documentation and buyer help greater than I’d like.

Whereas their help workforce is mostly useful, response instances can lag throughout peak durations. Additionally, the pricing mannequin is not essentially the most clear. Smaller function additions or connector integrations generally include shock costs, and that stings once you’re scaling up.

I analyzed each normal and enterprise tiers of Salsify, and the distinction in premium options is noticeable. The bottom plan provides you important PIM and DAM capabilities, however as you progress up, you unlock superior workflow automation, real-time analytics dashboards, and custom-built integrations.

One in all my favourite premium options is their Expertise Builder, which helps you to create customizable product touchdown pages proper from the platform. It’s a lifesaver for fast merchandising pushes.

General, if you’re in search of a sturdy and no-nonsense product expertise platform that handles product centralization, content material syndication, knowledge modeling, and structuring multi function platform, look no additional than Salsify PXM.

What I dislike about Salsify PXM:

• Whereas Salsify PXM provides intensive product catalogues and directories, generally throughout importing or importing knowledge, the system is gradual or lags on account of a lot of different imports queued forward of you.
• I noticed that generally it takes longer than anticipated to get bugs fastened on some options.

What do G2 customers dislike about Salsify PXM:

“It could be good if there have been the power to have extra customization within the catalog creation and promote sheet creation setups.”

– Salsify PXM Overview, Nathan S.

As your functions host and retailer product knowledge, be taught how one can keep them with my colleague’s evaluation on greatest software monitoring software program in 2025.