Thursday Jun 06, 2024
How do you transition from company life to entrepreneurial success whereas harnessing the facility of selling and social media? Be part of us as we chat with Michelle Barnum-Smith, a advertising maven who has mastered ManyChat flows in Amazon e-commerce and now thrives on TikTok. Michelle unravels her fascinating journey, sharing actionable insights on leveraging Instagram automation with ManyChat to skyrocket your engagement and conversion charges. When you’re an Amazon vendor or a social media fanatic, Michelle’s methods to faucet into Instagram’s algorithm and enhance your visibility are pure gold.
Reflecting on her profession, she recounts her 12-year stint in company advertising with business giants like Lenovo, IBM, and Comcast. The leap from company stability to entrepreneurship was riddled with challenges and studying curves. From founding a consulting enterprise to embracing chatbot advertising in 2017, Michelle found a distinct segment inside the Amazon vendor group that catapulted her to business prominence. By means of candid anecdotes, we unpack the trials and triumphs of leaving the company world to construct a model and achieve recognition, resulting in talking engagements and a thriving enterprise.
TikTok has revolutionized social commerce, effortlessly mixing leisure and buying. We dissect why TikTok’s impulse-buying atmosphere outshines Fb and Instagram, and the way it creates a seamless buying expertise. Delving into the nuances of promoting on TikTok, we emphasize the significance of collaborating with creators and optimizing product listings. With decrease referral charges and revolutionary options like TikTok Store, the platform presents uncharted alternatives for sellers. We discover whether or not it is time to leap on the TikTok bandwagon or undertake a wait-and-see strategy, contemplating potential regulatory challenges. This episode equips you with methods and insights to navigate TikTok’s commerce panorama successfully.
Additionally, be a part of the upcoming workshop the place Michelle talks about TikTok Store. To register, go to www.ttshopsellers.com
In episode 398 of the AM/PM Podcast, Kevin and Michelle talk about:
- 00:00 – Exploring E-Commerce Advertising Tendencies
- 07:10 – Using Instagram for Advertising Automation
- 08:40 – Company Profession to Amazon Advertising
- 10:45 – Company Profession to Entrepreneurial Mom
- 17:39 – Exploring Advertising Methods for Amazon
- 19:12 – Constructing Manufacturers By means of Advertising Methods
- 31:39 – TikTok’s Success in Social Commerce
- 37:22 – Effectiveness of TikTok for Gross sales
- 41:16 – The Way forward for TikTok Commerce
- 43:07 – Navigating TikTok’s Creator and Affiliate Heart
- 48:19 – Leveraging TikTok for Enterprise Success
- 53:51 – Optimizing Listings and Adverts on TikTok
- 55:14 – Product Store Advert Technique for TikTok
- 1:05:40 – Kevin King’s Phrases Of Knowledge
