7 Greatest Product Analytics Software program in 2025: My Evaluation

B2B enterprise homeowners rely not simply on viewers insights, but additionally on the response of consumers or different stakeholders who make the most of their merchandise to finish an motion.

Inside a B2B startup, it is the information that drives potential selections of builders, product managers, product specialists, and gross sales and advertising and marketing professionals.

As a part of the advertising and marketing crew of a budding B2B startup, I’ve been straight concerned in iterations of merchandise based mostly on real-time client insights, ROI, and consumer engagement. It wasn’t with out struggles. Some main hurdles I skilled have been groups’ siloed operations, the absence of product analytics, and restricted consumer journey visibility. 

That’s the reason I made a decision to judge the very best product analytics instruments myself. These instruments offer you insights into how customers work together together with your product, exhibit constructive or destructive sentiment, and supply belief alerts.

This listing would offer you a whole analysis of the very best product analytics instruments in 2025, as noticed by G2. These instruments provide a unified view of client journey, product utilization metrics, and real-time consumer expertise particulars to optimize your digital purposes.

7 finest product analytics instruments I strongly advocate

Because the backend crew of a B2B product, your future scope of developmental adjustments and product upgrades is determined by what your clients consider you. When you may be monitoring consumer engagement, buyer suggestions, or frequent occasions, your profit lies in monitoring real-time product ROI with superior dashboards and analytics, which is solved with a product analytics software.

Throughout my evaluation, I observed a transparent hole between the metrics that companies attempt to monitor and the patron market metrics that truly matter. You might have your sequence of launch approvals or go-to-market launches, however the core situation lies in understanding the fundamentals: how your software actually works, and whether or not customers are really partaking with it.

What makes a product analytics software value it: my opinion

In keeping with me, step one in selecting a product analytics software is to keep up the established order together with your practical departments — like product, improvement, engineering, and gross sales — and put an exhaustive listing of consumer responses or suggestions that you’ve got to date.

Analyze the uncooked client information, phase it based mostly on demographics, and spot patterns of ceaselessly listed complaints or destructive responses that may assist you to enhance your iteration processes. Whereas product analytics instruments present an in depth report of real-time consumer interplay with the product, there are a couple of different issues to bear in mind earlier than investing in a suitable answer.

If you’re severe about scaling your product and do not wish to danger your income, lose clients, or make blind selections, listed here are six options you completely should demand from any product analytics software program you might be contemplating:

• Occasion-based consumer journey monitoring: I did not contemplate instruments that solely provide fundamental web page views in your product; fairly, I prioritized those that monitor each significant consumer motion, from button clicks to characteristic utilization, throughout the whole buyer journey. With out this characteristic, you will not perceive which a part of your software is driving engagement or drop-offs. This degree of granularity permits you to transfer from guessing to figuring out precisely what behaviours result in conversions, so you’ll be able to double down on what’s working and repair what’s not. 
• Cohort and segmentation evaluation: In case your analytics software cannot phase your cohorts into significant classes, like energy customers, churn dangers, or first week drop-offs, you will not be capable to scale your online business. I listed the options that supply superior segmentation, which helps you to personalize experiences and campaigns based mostly on actual consumer behaviour. This helps you goal the appropriate customers with the appropriate messages on the proper time, bettering each retention and income with much less advertising and marketing waste.
• Funnel visualization and drop-off evaluation: You should see the place precisely your customers drop off in your key funnels, whether or not it’s between sign-up to activation or trial to paid. A software with out this functionality will go away you guessing what’s killing your conversion charges. That’s why I solely went for product analytics instruments that supply clear and actionable funnel breakdowns. With this readability, you’ll be able to prioritize fixes which have the most important income affect and switch leaks in your funnel into progress alternatives.
• Retention and stickiness experiences: One-time customers or churned clients wouldn’t develop your base, however retained and sticky customers will. I made certain that the platform helps you measure not simply who comes as soon as, however who retains coming again and what behaviours correlate with long-term retention. It helps you shift from acquisition to constructing lasting consumer habits, which is the place sustainable progress actually occurs.
• Actual-time insights and dashboards: I intention to spotlight the significance of not taking your buyer information evenly and regulating your pipeline conversions. On this sector, delayed information is wasted information. I regarded for real-time dashboards that replace reside so you can also make quick and knowledgeable selections with out ready on engineering or weekly experiences. This empowers your groups to react within the second, turning insights into actions whereas they nonetheless matter, and never weeks later when the chance is gone.

True to the intel above, product analytics instruments are additionally built-in with session replay software program, digital analytics software program, consumer analysis software program, and heatmap instruments to crack your purchaser alerts and seize that precise stage within the shopping for funnel that results in potential churn or drop-off.

Out of the 40+ product analytics instruments that I examined, I shortlisted the highest 7 that achieved the best G2 scores and bigger reciprocation from the client market.

The listing beneath incorporates real critiques from the product analytics software program class web page. To be included on this class, a software program should:

• Observe consumer interactions with a digital product, together with visits, utilization, occasions, and interactions.
• Present segmentation by demographics, preferences, and even system kind.
• Determine behavioral patterns and funnels to grasp how clients circulate by way of the product.
• Determine ache factors inside a product that will result in churn, or particular steps inside the buyer journey that want enchancment.
• Present dashboards and experiences of visualized quantitative information.

*This information was pulled from G2 in 2025. Some critiques could have been edited for readability.  

Amplitude is a digital analytics product that gives customers with personalised insights about buyer experiences and interactions throughout totally different units. It’s designed to enhance effectivity and productiveness and prioritize conversions.

After I began, it actually stood out to me how straightforward it was to stand up and working. I devoted my time to studying extra in regards to the consumer expertise, like dragging occasions, constructing funnels, segmenting cohorts, and was just about self-sufficient by the top of it.

Not simply me, however even my advertising and marketing teammates discovered the UI to be extraordinarily user-friendly. There was no SQL or backend information wrangling. Simply clear, intuitive, level and click on analytics.

Amplitude thrives on event-based monitoring, which suggests each consumer motion, whether or not it is clicking a button, watching a video, or abandoning a cart, will get logged as an occasion. What’s nice is how one can slice and cube this information nevertheless you need. I discovered the Cohorts characteristic particularly good. It lets me group customers based mostly on behaviours like “customers who watched a product demo however did not join” and evaluate their engagement patterns towards different teams. 

What I additionally cherished about Amplitude is that it provides retention evaluation, which is a set of metrics that allow customers to grasp what makes a purchaser stick round or proceed their contract for the long run.

One other sturdy level? The dashboard and reporting system. It feels quick. I’ve not often confronted delays or annoying load instances, even when working heavy queries on thousands and thousands of occasions. You possibly can construct customized dashboards to trace every thing, from every day lively customers to conversion charges.

Due to the mixing with the buyer information platform (CDP), it feels just like the insights by no means hit a lifeless finish. You possibly can sync your findings with instruments like Braze or Mixpanel for follow-up campaigns.

However there are a couple of areas of enchancment to think about. For starters, Amplitude’s pricing scales based mostly in your information quantity. So, in case your crew will get trigger-happy with occasion monitoring, you’ll be able to unexpectedly go over the finances. 

Additionally, whereas the dashboards are nice, they are a bit inflexible. You can not tweak chart views straight from the dashboard. It’s a must to open every chart individually, make your adjustments, after which save them. It’s a small trouble, however when you’re making an attempt to maneuver quick, it appears like a velocity bump.

What’s extra, Amplitude closely is determined by the standard of your occasion tagging plan. In case your implementation crew would not outline occasions clearly or in case you have inconsistent naming conventions (and, let’s face it, most of us do sooner or later), your information rapidly turns into messy and irritating to work with. Many instances, you may end up wishing for smarter methods to reorganize or rename occasions with out having to re-engineer your total information pipeline.

Additionally, Amplitude is event-focused, and generally, I want it might do a greater job surfacing user-centric insights — issues that transcend counts and timelines. A stronger consumer lens would make the software much more holistic. 

In relation to premium options, I explored the Amplitude Progress and Enterprise plans, and the distinction is noticeable. The premium plan unlocks a number of new options, like Notebooks, Governance Controls, and Predictive Analytics (which makes use of machine studying to forecast consumer behaviour).

Enterprise plans go even additional with customized role-based entry controls, information residency choices, and devoted assist. Actually, if you’re working analytics throughout a number of groups or areas, these premium layers are value it. However if you’re simply beginning out, the free plan is greater than sufficient.

General, Amplitude provides an agile digital analytics platform to trace product utilization, consumer behaviour, buyer retention, and churn to find out subsequent steps of the gross sales funnel and push your advertising and marketing outreach to transform higher.

What I dislike about Amplitude:

• Though Amplitude segments your analytics in a user-friendly method, I feel it’s a little bit of a problem for novices, as it’s a bit sophisticated. 
• I noticed that Amplitude will not be at all times intuitive about how varied charts work. I typically observed customers falling again on segmentation and periods as a result of they do not perceive how the opposite varieties work.

What do G2 customers dislike about Amplitude:

“The inherent complexity of the reporting capabilities could show to be overwhelming at instances, that stated although, Amplitude has been making sturdy developments in organizing their reporting construction and offering a extra intuitive UI that permits the consumer to simply navigate thu pre-established reporting templates and nonetheless will let you dig into the complicated experiences in order for you/have to.”

– Amplitude Evaluation, Max E. S.

LogRocket combines session replay, product analytics, and consumer behaviour in a single dashboard that will help you with a clearer view of consumer interactions and capitalize on profitable conversions by modifying your new upgrades and releases.

What actually blew me away was how easy session replay feels inside LogRocket. You possibly can sit again and actually watch how your customers navigate your web site or app, click on by click on or scroll by scroll.

I might additionally see JavaScript errors in actual time, examine community requests, and view console logs proper alongside consumer periods. This degree of developer tooling integration makes debugging much less cumbersome and extra helpful for client issues.

One in all my favourite options is error monitoring with stack traces. When a consumer hits a bug, they’ll rewind the session to see what precisely led as much as it, together with technical context. This has been a lifesaver when collaborating with my engineering crew. 

LogRocket would not simply cease at session replays both. It integrates neatly with Redux state administration, which is big if you’re coping with complicated React purposes like I do. Seeing state adjustments body by body within the session playback provides a lot readability when tracing points which are in any other case unimaginable to breed.

I additionally appreciated the heatmaps and consumer circulate visualizations, which helped me perceive drop-off factors and excessive engagement zones on our pages. It’s satisfying to have each qualitative and quantitative information on one platform. 

LogRocket’s efficiency monitoring characteristic? An enormous bonus! You get insights on web page load instances, sluggish API responses, and useful resource bottlenecks while not having a separate efficiency monitoring suite.

That stated, not every thing is gold. Premium options like superior filtering, crew collaboration options, and long-term information retention are hidden behind a paywall. I observed that whereas the free model provides fundamental choices, premium options additionally unlock superior integrations with Jira, Slack, and Sentry, making it simpler to push buyer case information into varied workflows. 

One other factor that will get below my pores and skin a bit is that session recordings sometimes fail to seize sure occasions, particularly on mobiles, on single-page purposes. It’s inconsistent sufficient to be annoying while you depend on it to catch every thing.

Whereas session replays are insightful, they don’t scale effectively. Watching lots of of periods to determine traits simply is not sensible with out leveraging the analytics dashboards, which are not as intuitive as I would like them to be.

The platform can generally really feel sluggish, particularly when loading giant periods or filtering by way of in depth logs. Plus, I want historic information retention have been out there on low-tier plans. Proper now, it appears like a little bit of a paywall if you wish to entry older session information.  

One other small gripe is the shortage of offline or downloadable session information, which is tremendous useful for audit periods or sharing periods with individuals exterior your platform.

Nonetheless, LogRocket screens occasion monitoring, web site monitoring, session replays, and different product analytics metrics to judge consumer engagement and interactions and reveal buyer traits and conversion prospects. 

What I dislike about LogRocket:

• Whereas the session replay software program makes you conscious of how customers work together, it takes a while to make the LogRocket periods dependable. 
• I noticed that some periods should not captured. The platform’s information could be complicated or overwhelming.

What do G2 customers dislike about LogRocket:

“The principle situation we’ve is that the information will not be archiving/being accessible after a month. This does damage us when we have to benchmark information and monitor points. It might be useful if we might entry consumer periods even 6 months again. I additionally want there was some form of LogRocket academy hub or coaching accessible to customers as a substitute of only a library of documentation, which could be dense to learn by way of.”

– LogRocket Evaluation, Ashley Ok.

Pendo gives real-time consumer insights and product utilization metrics to ship the very best software program experiences and optimize the productiveness of your crew and shoppers. With Pendo’s in-app dashboard, you’ll be able to drive leads, enhance calling, generate surveys, and do much more to drive satisfaction.

The very first thing that struck me about Pendo was how straightforward it was to get began. Establishing in-app guides and walkthroughs felt virtually easy. I did not have to loop in engineering for each little replace, which made our onboarding course of a lot smoother. 

One in all my favourite issues about utilizing Pendo is granular buyer segmentation. I can filter all the way down to a single buyer account, pull their utilization information, and perceive precisely how they’re interacting with our product. Exporting this information is easy, and I like the way it integrates with different instruments we use throughout our tech stack.

Pendo’s in-app messaging capabilities deserve a shout-out. Whether or not it is tooltips, walkthroughs, or quick-start guides, I can push content material straight into the product expertise. This has been tremendous efficient for rolling out new options or serving to customers get unstuck with out leaving the app. 

On the analytics aspect, Pendo offers me visibility into consumer behaviour that I actually did not suppose was attainable with out complicated BI instruments. I can see adoption traits, monitor utilization patterns, and even accumulate consumer suggestions, all inside one platform. It makes my job simpler and helps my crew make smarter selections.

Nonetheless, Pendo is not excellent. There have been instances when the suggestions dashboard did not load accurately, forcing me to navigate by way of different menus simply to seek out what I used to be in search of. And whereas the product delivers a ton of worth, the price ticket could be fairly steep, particularly if you’re trying to unlock its premium analytics and reporting options. 

A number of the most superior capabilities, like API entry and enterprise-level information visualizations, are gated behind high-tier plans, which could not be accessible for smaller groups.

I’ve additionally encountered a couple of minor bugs right here and there, nothing that broke our workflows, however sufficient to note. Whereas Pendo is usually straightforward to make use of, we did face some challenges by way of accessibility that required back-and-forth with their assist crew. 

However, that being stated, Pendo supplied buyer segmentation capabilities, in-app guides for consumer retention, and software program adoption information to enhance the client expertise in your clients.

What I dislike about Pendo:

• Though Pendo can drastically enhance the end-user expertise based mostly on buyer responses, its export choices could be restricted, making it tough to retrieve survey responses in a format appropriate for detailed exterior evaluation.
• I observed that for some purpose, the preview generally would not replicate the adjustments made to the storyboard.

What do G2 customers dislike about Pendo:

“It takes slightly little bit of trial and error to make use of effectively. The information base is fairly good, however as with all instruments, it may be outdated.”

– Pendo Evaluation, Trina S.

Glassbox is a buyer intelligence answer which consolidates survey responses, buyer suggestions and location-wise information into your product analytics window. It additionally gives information concerning drop offs, engagement and digital interactions for companies. 

I’ve been exploring Glassbox for some time, and actually, it has been a little bit of a sport changer on the subject of understanding buyer behaviour and consumer insights.

What I completely love about this software is the session replay performance. It is like having a front-row seat to each buyer journey on our web site. I can see precisely the place customers transfer their mouse, the place they click on, and even the place they get caught. This characteristic has been invaluable for optimizing consumer expertise.

One other banger is the heatmaps. It permits me to visualize consumer engagement at scale. I can immediately spot which components on our pages appeal to probably the most consideration and which of them are being ignored. This has helped our design and product groups prioritize adjustments that actually matter.

What I even respect extra is how straightforward it’s to navigate Glassbox. Whether or not I’m organising filters to phase periods by system kind, buyer journey stage, or geography, every thing feels intuitive. The skill to go looking and filter periods by consumer actions like “kind submissions” or “error messages” has saved me hours. I not need to manually sift by way of countless information because the software brings probably the most related periods proper to my fingertips.

I’ve used each the usual and premium plans of Glassbox, and I need to say the soar to premium was effectively value it. The premium tier unlocked AI-powered analytics that supplied predictive insights about consumer drop-offs and churn dangers. It additionally gave me entry to cross-channel session stitching, permitting me to see a unified view of a buyer’s journey throughout internet and cell apps, one thing that’s been essential for our omnichannel technique.

In fact, GlassBox does have its justifiable share of limitations. One of many greatest challenges I confronted was the educational curve. Whereas the software is highly effective, it may well really feel overwhelming at first, particularly with out satisfactory coaching. Many customers, together with myself, felt that there must be extra structured onboarding and coaching sources. I needed to spend fairly a while experimenting earlier than I felt assured in leveraging all of the options.

I additionally felt that report customization wants a little bit of enchancment. Though the analytics are wealthy, creating customized experiences with hooked up session replays felt a bit clunky. I typically want there have been extra versatile reporting templates or drag-and-drop performance to simplify this course of.

I’ve observed that real-time session playback can lag, particularly when coping with high-traffic durations or periods with a variety of information factors. This generally disrupts the circulate of my evaluation, forcing me to refresh or watch for the session to load absolutely.

A number of customers additionally talked about a lack of proactive alerting options. Whereas Glassbox provides some alerts, they don’t seem to be at all times as context-aware or actionable as one may anticipate. I personally would like to see extra AI-driven alerts that inform me precisely what wants my quick consideration, fairly than simply flagging generic anomalies.

Lastly, whereas the premium options are improbable, they do come at a better worth level, which could not be justifiable for smaller groups or companies simply beginning out. The subscription tiers may benefit from extra versatile pricing or characteristic bundling to make the superior capabilities accessible to a broader viewers.

All in all, GlassBox is a dependable and agile product analytics software that gives occasion monitoring, consumer engagement metrics, and session replay for cross-platform units. It’s AI-powered reporting amenities analyze the best-performing components of your digital software and double down on what’s working.

What I dislike about GlassBox:

• Although GlassBox gives clear insights on how your product seems to customers, the UI might have been a bit higher and extra partaking.
• I observed that, at present, customers can solely look again on the final 30 days’ data. It makes historic information monitoring tough.

What do G2 customers dislike about GlassBox:

“Knowledge accuracy is at all times the most important matter when discussing Glassbox. I do know that periods are sampled, however generally questions on reliability may happen, particularly when the delta between GA periods and glassbox periods turns into very excessive. Additionally, within the interplay maps part, generally the web page loaded has empty slots, and it is a bit tougher to grasp what’s behind.”

– GlassBox Evaluation, Antonio D. 

Fullstory is a behavioural analytics software that product or digital advertising and marketing groups can make the most of to perceive their buyer necessities and responses higher. From real-time product optimization highlights to personalization of client metrics, Fullstory faucets into actual world buyer information metrics to scale your lead technology.

What actually impressed me was the session replay characteristic. Think about having the ability to replay a consumer’s journey from begin to end. Each faucet, click on, and each rage click on (you already know, when customers furiously click on one thing anticipating it to work). Fullstory would not simply present you the replay; it tags these rage clicks, lifeless clicks, and error clicks so you’ll be able to repair what’s damaged earlier than it prices you your conversions.

I’ve used the deep funnel evaluation instruments to trace drop-offs in our checkout workflow, and having the ability to filter periods by these behaviours saved us hours of guesswork.

The occasion monitoring is subsequent degree. It captures each DOM occasion while not having engineering to arrange handbook monitoring factors. This implies if tomorrow I wish to know the way many individuals click on a random button buried deep within the web site, Fullstory already has that information ready for me.

I additionally love their search and segmentation capabilities. If it is advisable to pull up all periods the place somebody skilled a JavaScript error, Fullstory can do it.

If you wish to construct a phase of customers who deserted their carts after coming into their delivery information, Fullstory gives the area for it. The search syntax can get fairly granular, and whereas that takes a little bit of studying, when you get it, you’re feeling unstoppable.

Now, talking of studying, I will not say it is not one thing to be aware of. There’s a studying curve with the software. After I first jumped in, I used to be overwhelmed by the large quantity of knowledge out there. However when you get the cling of it, it appears like unlocking cheat codes for consumer insights.

One factor value mentioning is the interface. Whereas highly effective, it may well really feel a bit clunky at instances, particularly when managing notes or when making an attempt to leap again to a particular session.  I’ve personally struggled with looking throughout a number of tasks or umbrellas, as they name it, which makes multi-domain administration a bit trickier than it needs to be. 

Actually, I want Fullstory had a Chrome extension that allowed customers to maintain a snapshot of their internet utilization insights and product analytics from a centralized browser..

One other factor that worries me is information retention limits. Fullstory shops information just for a sure time period until you pay extra for prolonged storage. This may be irritating when you’re making an attempt to match consumer behaviour over longer cycles.

Talking of pricing, this isn’t precisely a finances software. Relying on the subscription tier, from the free plan to their extra premium enterprise packages, you get entry to totally different ranges of session historical past, integration capabilities, and crew collaboration options.

I’ve labored with each the Enterprise and Enterprise tiers, and actually, the distinction in information retention and integration choices (like with Salesforce, Slack, and Jira) actually pays off when your crew is determined by cross-functional workflows.

Having stated that, there are some options that I completely love, like privateness and compliance. It provides instruments to mechanically masks private identifiable data (PII) to assist keep GDPR compliant, which provides me peace of thoughts when coping with delicate buyer information. 

In brief, Fullstory is a dependable and agile behaviour analytics software that helps you hint dropoffs, monitor occasions and periods, and double down on buyer satisfaction with superior monitoring.

What I dislike about Fullstory:

• Whereas Fullstory provides insights into each stage of the product funnel, it’s a bit tough for groups to degree up past the introductory degree.
• I noticed that there appears to be a variety of complexity in arranging workflows. Groups wish to see a listing of all current interactions and examine them.  

What do G2 customers dislike about Fullstory:

“The trail of making helpful metrics is slightly complicated in order that should you’re unsure what you are in search of at first, it is laborious to inform should you’re pulling in the appropriate metrics.”

– Fullstory Evaluation, Beth D.

PostHog is an engineering and product analytics software that helps groups seize buyer insights, construct higher software program lifecycles, seize occasions, and monitor buyer engagement through client analytics.

After I first began exploring PostHog, I actually did not anticipate it to be this versatile. What blew me away proper off the bat was the way it bundles a number of important product operations right into a single unified platform.

From product analytics to session replays to characteristic flags and information pipelines, it felt as if I had landed on a goldmine that did not require stitching collectively a bunch of various providers. The setup expertise was surprisingly easy. It may be built-in into the React software in below 10 minutes, which is a dream in comparison with the opposite analytics instruments that take longer.

One characteristic I genuinely cherished, and may sound a bit geeky, is the session replay functionality. Watching actual consumer periods helped my crew spot buyer friction factors virtually immediately. You possibly can minimize down on churn simply by seeing the place the customers get caught. It is like having a direct window into consumer behaviour, which is priceless for a product crew. I additionally discovered their display recording characteristic to be equally spectacular and useful.

Posthog’s detailed funnel and path analytics are worthwhile, too. You need to use it extensively to trace consumer flows in our onboarding course of. The insights we bought have been fairly superior, and even on the free model, it felt like PostHog provided insightful metrics, which normally are accessed with enterprise plans.

I additionally appreciated how they assist self-hosting, which provides us extra management over our information, one thing that is more and more essential in right this moment’s privacy-conscious world.

 Nonetheless, there have been some downsides to the platform. The dashboard, whereas highly effective, can really feel a bit overwhelming, particularly for non-technical people. I observed my much less savvy teammates struggling to determine what metrics to trace and learn how to set issues up correctly. 

The UX felt slightly clunky in locations, making the educational curve steeper than I would like. As an example, while you add your Postgres database to the information pipeline, it could not instantly determine learn how to make the most of that information. It took some trial and error, and actually, it felt as if it might have been a bit extra intuitive.

I additionally want there have been clearer steering on in-app verification to verify if we had configured issues accurately. One other hole I observed was round OpenFeature assist. There’s a point out of open-source integration, however I could not discover clear data on whether or not PostHog gives it or not.

In relation to pricing, PostHog does an awesome job of scaling prices based mostly on utilization, which felt honest. Nonetheless, when you begin exploring premium options, like superior consumer cohorts, granular entry management, or increased session replay limits, you’ll probably want to maneuver to one in all their paid plans.

PostHog provides a number of tiers, however like most SaaS merchandise, the main points round what’s included at every degree may very well be a bit clearer. I’d advocate getting in contact with their gross sales crew should you’re contemplating scaling past the free tier.

General PostHog provides granular buyer insights, engineering assist, and occasion monitoring to consolidate consumer actions into real-time product metrics and enhance your adoption seamlessly.

What I dislike about PostHog:

• Whereas PostHog provides a seamless consumer expertise and tracks analytics simply, the documentation may be laborious to observe and old-fashioned.
• I observed that among the most superior options have a little bit of a studying curve, particularly for people who find themselves new to information evaluation.

What do G2 customers dislike about PostHog:

“It may be a bit overwhelming at first as a result of it provides a variety of options, reminiscent of session replay and occasion flags. You’ll want a while to grasp how every thing works and what every characteristic does.”

– PostHog Evaluation, Muzammil Ok.

Userpilot is an all-in-one platform that gives session replays, engagement metrics, funnels, in-app surveys, and customer support to extend your product adoption. These metrics allow you to visualise your client workflows and construct higher client engagement and pipeline.

Userpilot positions itself as a no-code product adoption platform, and for probably the most half, it lives as much as that promise. 

What I instantly cherished was how ridiculously quick I might arrange in-app experiences with out involving our dev crew. The circulate builder is intuitive — drag and drop easy. It’s straightforward to construct personalised onboarding workflows and power ideas in minutes.

One in all my favourite options is the useful resource middle, which acts as an in-app hub the place our customers can self-serve data, entry tutorials, and even chat with our assist crew, all with out leaving the platform.

Userpilot additionally shines on the subject of behavioral analytics and consumer insights. The viewers focusing on is laser-focused. I might set off experiences based mostly on consumer attributes, behaviour, or occasions tracked by way of the native integrations with instruments like Section, MixPanel, and Amplitude.

This made our engagement campaigns really feel tremendous contextual and well timed. Plus, their heatmaps and session replays gave me a crystal-clear image of how customers navigate our app, which made circulate optimization virtually easy.

Now, let’s talk about the cons. Userpilot’s circulate administration and useful resource middle scaling began to really feel a bit clunky because the setup grew. It is easy to handle when you could have a handful of experiences, however because the library expands, organizing and finding particular recordsdata turns into time-consuming.

Additionally, some customers on my crew observed a lag between expertise steps, which, though minor, can disrupt the fluidity of an onboarding journey.

As for the pricing, Userpilot isn’t precisely low-cost. As soon as you progress previous their fundamental Starter plan, which is fairly restricted by way of characteristic depth and month-to-month lively consumer (MAU) limits, you rapidly end up their Progress and Enterprise plans.

These plans unlock premium options like superior segmentation, multi-language assist, customized occasion monitoring, and devoted buyer success administration. Whereas these options are highly effective, the value soar feels steep, particularly for smaller groups or startups.

General, consumer pilot is an important cog in your product analytics technique. It provides real-time engagement metrics, heatmaps, in-app service, and session replays to gauge your funnels and analyze drop-offs to enhance the top consumer expertise.

What I dislike about Userpilot:

• Whereas Userpilot gives analytics to create nice UX, some superior options (like event-based triggers) require a little bit of studying and experimentation.
• Whereas the platform is highly effective, analytics may very well be a bit extra strong. The crew would have cherished deeper insights into consumer interactions to refine the expertise.

What do G2 customers dislike about Userpilot:

“It isn’t a dislike, however implementing a couple of sure capabilities and roles nonetheless requires dev involvement, which could be difficult if you do not have the technical expertise or have devs simply out there to help you. It is determined by your service/web site, so this won’t apply to everybody.”

– Userpilot Evaluation, Ivan S.

Take a look at my colleague’s current evaluation of electronic mail advertising and marketing instruments and real-time consumer critiques by G2 consultants to assist rating higher offers with electronic mail advertising and marketing campaigns in 2025.