Monday, August 4, 2025

6 Greatest Cellular Advertising and marketing Software program: My Overview for 2025


Selecting cell advertising software program isn’t nearly discovering a device that works; it’s about discovering one which works for you. 

Whether or not you are driving re-engagement by means of in-app messaging, scaling SMS campaigns, or optimizing multichannel workflows, the proper platform can immediately impression your KPIs, akin to consumer retention, conversion charges, and lifelong worth.

However not each device suits each staff. Some platforms excel at push notifications however lack depth in personalization. Others supply strong segmentation however fall brief in multichannel orchestration or actionable reporting. That’s precisely why I evaluated the greatest cell advertising software program in hands-on workflows. I in contrast their capabilities, evaluated their strengths and gaps, and analyzed G2 critiques to uncover how they carry out.

The outcome: a curated checklist of instruments that don’t simply examine containers, they resolve issues. Plus, G2’s AI Advertising and marketing Thoughts 2025 Report highlights why groups are turning to AI-powered options to automate repetitive duties, streamline multi-touch nurturing, and optimize engagement in actual time.

When you’re prepared to decide on a cell advertising platform that matches your corporation objectives, let’s dive in.

6 greatest cell advertising software program for 2025: My prime picks

Software program Greatest for Standout function Pricing
Insider Omnichannel personalization and buyer journey orchestration  AI-powered segmentation, predictive intent, and real-time engagement throughout internet, app, electronic mail, and messaging Pricing on request; Free trial accessible
Braze Cross-channel messaging and marketing campaign automation Dynamic segmentation, Canvas Stream (drag-and-drop journey builder), and real-time behavioral triggers Pricing on request; Free trial accessible
CleverTap Retention-focused cell advertising and lifecycle analytics Wealthy consumer analytics, cohort monitoring, and A/B testing built-in with messaging channels Pricing on request for superior plans; Free trial accessible
Textedly Straightforward-to-use SMS advertising for rising groups Excessive-volume texting, key phrase opt-ins, and limitless customized contact teams Begins at $26/month for 600 texts; Tiered plans accessible
Attentive SMS and cell messaging for e-commerce  Textual content-to-buy, personalised promotions, and deep Shopify integration Pricing on request; Free demo accessible
AppsFlyer Cellular attribution and marketing campaign efficiency analytics Granular attribution information, fraud prevention, and strong companion integrations Free plan accessible; Premium pricing on request

These cell advertising platforms are top-rated of their class, in line with G2 Grid Stories. I’ve added pricing particulars that will help you examine extra simply.

6 greatest cell advertising software program I suggest

To me, cell advertising software program is the management middle for creating buyer moments that really stick. It’s the place push, SMS, in-app messaging, and electronic mail all come collectively — not as siloed blasts, however as coordinated conversations. The very best platforms assist me ship the proper message to the proper consumer on the proper time with out guessing what would possibly work nicely.

What separates nice cell advertising instruments from the remainder isn’t automation or marketing campaign quantity. It’s how shortly they assist me acknowledge when engagement is slipping, determine who’s falling off, and take motion to repair it. I don’t wish to juggle 5 instruments or rebuild segments manually. A fantastic platform already is aware of my viewers, adapts to habits in actual time, and makes it straightforward to reply with relevance.

As a result of on the finish of the day, that’s the entire level: connection. Whether or not I’m nudging a consumer again into the app or driving urgency throughout a promotion, I need a system that makes it simpler to behave with context.

How did I discover and consider the most effective cell advertising instruments?

I spent weeks evaluating cell advertising platforms, narrowing down the most effective choices primarily based on options, ease of use, pricing, and actual consumer suggestions. I additionally used AI-driven analysis to investigate software program updates, purchaser preferences, and customary challenges to make sure these suggestions are as correct and useful as potential.

 

In instances the place I couldn’t personally check a device because of restricted entry, I consulted an expert with hands-on expertise and validated their insights utilizing verified G2 Opinions. The screenshots featured on this article could also be a mixture of these captured throughout testing and people obtained from the seller’s G2 web page.

 

Every device on this checklist is dependable, straightforward to make use of, and constructed to assist create personalised experiences, have interaction customers throughout channels, and drive significant motion, whether or not you are centered on in-app messaging, lifecycle campaigns, or B2C re-engagement. My analysis and evaluation are additionally primarily based on real-time purchaser sentiment and the proprietary G2 Scores awarded to every of those cell advertising options.

What makes the most effective cell advertising platform: My standards

As a substitute of chasing lengthy function checklists, I centered on what issues in actual advertising workflows. From my analysis and conversations, these are the standards I saved coming again to:

  • Velocity to launch and optimize: Velocity is mission-critical. I regarded for platforms that make it quick to launch campaigns, check variations, and optimize efficiency with out requiring dev assist or infinite setup time. Whether or not you’re constructing a journey, sending a push notification, or tweaking an SMS sequence, the most effective instruments cut back lag between perception and motion.
  • Segmentation and focusing on energy: The flexibility to outline and attain the proper viewers got here up in practically each dialog. I prioritized platforms that assist behavior-based triggers, real-time segmentation, and dynamic personalization so that you’re not simply sending extra messages however smarter ones that really convert.
  • Cross-channel coordination: Push, SMS, in-app, electronic mail — it’s all linked. However not each platform handles multichannel nicely. I regarded for instruments that make it straightforward to coordinate messaging throughout channels, keep away from overlaps, and ship a constant expertise. Bonus factors in the event that they assist orchestration flows that reply to consumer actions in actual time.
  • Analytics and marketing campaign reporting: Advertising and marketing with out measurement is guesswork. I favored platforms that floor outcomes shortly, present which messages are driving outcomes, and allow you to slice information by channel, viewers, or occasion. Granular supply metrics, income attribution, A/B check reporting, and conversion funnels have been all issues I regarded for.
  • Personalization at scale: Templated blasts don’t minimize it anymore. I regarded for platforms that allow you to insert dynamic content material, reference previous behaviors, and adapt messaging to completely different viewers segments without having to hard-code logic. Some even use AI to optimize ship time or message variation primarily based on consumer habits.
  • Scalability and efficiency: Some platforms are nice for startups, however begin to creak when message quantity spikes or audiences develop. I prioritized instruments constructed for scale: They’ll deal with thousands and thousands of messages, adapt to advanced logic, and keep efficiency throughout campaigns with out dropping key alerts.
  • Usability for entrepreneurs: Not each staff has a devoted cell engineer. So I checked out how straightforward it’s for entrepreneurs with out a technical background to construct journeys, regulate flows, and monitor efficiency. Drag-and-drop builders, visible automation instruments, and clear UX have been big differentiators right here.

After evaluating 15+ platforms, I narrowed it right down to the 6 greatest cell advertising instruments. Each stands out for various causes, however all of them align with the wants of mobile-first advertising groups.

The checklist beneath accommodates real consumer critiques from the cell advertising software program class. To be included on this class, an answer should:

  • Allow the consumer to succeed in customers by means of their cell gadgets
  • Attain customers by means of internet browsers, push notifications, and in-app or in-game adverts
  • Present templates or design platforms for cell advert campaigns
  • Observe interplay information associated to every commercial
  • Be suitable with or supply proximity analytics software program that helps goal adverts

*This information was pulled from G2 in 2025. Some critiques could have been edited for readability.  

1. Insider: Greatest for omnichannel personalization and buyer journey orchestration 

After digging into Insider’s function set and studying by means of G2 critiques, the attraction actually clicked for me. This isn’t only a device for sending SMS or emails — it’s a full-stack cell advertising platform constructed for segmentation, dynamic content material, geo-targeting, predictive viewers constructing, and coordinated campaigns throughout internet, app, messaging, and extra. And in case you’re making an attempt to personalize at scale, it’s one of many strongest I’ve come throughout.

The segmentation engine stood out most to me. Entrepreneurs speak about how straightforward it’s to focus on audiences primarily based on habits, geography, lifecycle stage, and previous interactions, then construct campaigns that mirror these particulars. I additionally noticed reward for AI-driven predictive segments, which assist entrepreneurs determine churn-prone customers or high-value audiences with out infinite handbook setup.

Insider’s personalization and automation instruments got here up often, too. Folks talked about utilizing dynamic content material blocks, interactive widgets, and suggestion engines to tailor experiences in actual time. The Internet Suite performs a giant function right here, serving to groups optimize web sites so the consumer expertise feels each dynamic and related. Past that, reviewers persistently appreciated journey automation, having the ability to coordinate campaigns throughout electronic mail, SMS, push notifications, in-app messages, and internet from a single place.

And integrations? Insider performs surprisingly nicely right here. Its integration APIs and information import/export instruments each maintain a 94% satisfaction score on G2, primarily based on 450+ critiques, displaying how dependable the platform is at connecting with different instruments and programs. Many entrepreneurs additionally appreciated the breadth of companion purposes accessible, making it simpler to suit Insider into current stacks with out heavy IT work.

That mentioned, there’s nonetheless room for enchancment. A number of customers talked about that reporting and analytics might go deeper, particularly for surfacing granular or cross-regional efficiency insights. Whereas the present dashboards cowl most wants, superior groups typically need extra flexibility for slicing and exporting information.

One other level was the preliminary studying curve. Insider packs a whole lot of performance, and for groups new to lifecycle advertising platforms, it will probably really feel overwhelming at first. Nevertheless, reviewers famous that the documentation and assist staff assist bridge that hole throughout onboarding.

When you get previous these preliminary friction factors, the channel breadth and orchestration actually stand out. Groups reported measurable wins throughout electronic mail, SMS, internet, and push — not simply working campaigns in silos, however making channels work collectively seamlessly. And Insider’s buyer assist? It persistently earns appreciation for being strategic, proactive, and genuinely useful in setup and optimization.

If personalization at scale is your precedence, Insider is without doubt one of the most feature-rich and forward-looking platforms I’ve examined. It’s not simply constructed for multichannel advertising; it’s constructed to make these channels work collectively in ways in which truly drive retention and income.

What I like about Insider: 

  • Segmenting audiences feels easy. I saved seeing reward for the way straightforward Insider makes it to phase customers primarily based on habits, geography, or different attributes. 
  • Personalization truly works throughout channels. I like that I can tailor messaging for various audiences with out rebuilding campaigns from scratch each time.

What G2 customers like about Insider: 

The Insider staff and the real-time expertise personalization function, primarily primarily based on consumer habits, are extraordinarily helpful. The number of automation, segmentation, and A/B testing instruments permits for working with nice precision in CRM methods and digital efficiency. Moreover, the mixing with channels akin to electronic mail, internet push, and app is clean and really nicely structured.”

 

Insider Overview, Alexandro O.

What I dislike about Insider:
  • I observed that whereas Insider covers most reporting wants, superior analytics might go deeper, particularly in case you’re in search of granular or cross-regional efficiency insights. Groups wanting extra flexibility in slicing or exporting information would possibly discover the dashboards a bit limiting.
  • There’s additionally an preliminary studying curve. With so many options packed into one platform, it will probably really feel overwhelming for groups new to lifecycle advertising instruments. That mentioned, the documentation and assist staff do assist bridge the hole throughout onboarding.
What G2 customers dislike about ZoomInfo Gross sales:

Our tech stack prompted extra points than anticipated when implementing Insider’s device. Because of this, the onboarding timeline was offered too optimistically. We should always have ready higher upfront to handle inside expectations extra successfully.”

Insider Overview,  Marijn P. 

2. Braze: Greatest for cross-channel messaging and marketing campaign automation

Braze is rated 4.5 out of 5 stars on G2, primarily based on 1,200+ critiques, and after testing it myself, I can see why it’s such a trusted title in cell advertising. It’s the platform that comes up when groups want critical cross-channel messaging energy, with a repute for being each strong and scalable.

The platform is full of superior performance, but it surely doesn’t really feel locked behind layers of complexity. What stood out most to me was the depth in segmentation, orchestration, and personalization. Sure, there’s a studying curve, however when you’re over that, the payoff is huge.

The Canvas journey builder was a private favourite. Reviewers rave about it! It’s a clear, visible drag-and-drop interface the place you may map onboarding flows, re-engagement campaigns, transactional messages — something, actually. Paired with Braze’s highly effective segmentation engine, you may construct nuanced viewers teams primarily based on habits, occasions, and attributes, then have interaction customers throughout push, electronic mail, in-app, and extra, multi functional circulation.

Personalization is one other standout. Braze makes use of Liquid templating to allow you to insert dynamic content material and tailor experiences in actual time. When you’re on top of things, it’s extremely efficient, whether or not you are referencing previous behaviors in your messaging, adjusting ship instances, or customizing content material primarily based on location or app exercise.

G2 customers additionally appreciated onboarding. Braze doesn’t simply hand over the keys and need you luck; they pair you with a buyer success supervisor, stroll you thru a structured setup, and assist information each technical and strategic implementation. That sort of assist makes a distinction once you’re studying a platform this strong.

braze

That mentioned, Braze isn’t with out challenges. The documentation is thorough, but it surely assumes some technical know-how, particularly round Liquid scripting and API integrations. In case your staff is newer to buyer engagement platforms or gentle on technical assets, anticipate to spend a while ramping up.

A number of customers additionally talked about that whereas UI is feature-rich, it may not be beginner-friendly. There’s a whole lot of energy beneath the hood, and typically it feels such as you’re simply scratching the floor. Some reviewers wished for extra contextual suggestions and guided walkthroughs to assist velocity up the educational course of.

Nonetheless, in case you’re in search of a critical cell advertising platform with the flexibleness to scale throughout channels and groups, Braze delivers. It’s ideally suited for corporations working advanced buyer journeys, experimenting often, and personalizing at scale. When you’re within the rhythm, the management and readability it provides you’re well worth the preliminary studying curve.

What I like about Braze:

  • I see G2 customers worth Canvas, Braze’s visible marketing campaign builder. It lets customers map out multi-step messaging flows throughout push, in-app, and electronic mail, and see how every part connects. For somebody managing advanced campaigns, that sort of visibility is a game-changer.
  • Many entrepreneurs (myself included) admire that Braze helps Liquid templating. It means I can personalize messages with consumer information (names, final actions, or preferences), without having heavy engineering assist.

What G2 customers like about Braze:

Braze simply will get it. It’s tremendous straightforward to make use of and implement, brings all of your channels collectively, and allows you to construct sensible, personalised campaigns with out the tech headache. Excellent for busy groups who wish to transfer quick and make actual connections. There are tons of assets, and I additionally love the group function.”

 

Braze Overview, Sanjana M.

What I dislike about Braze:
  • Some documentation assumes technical information. Whereas the docs are thorough, they typically anticipate you to already perceive ideas like API calls or Liquid syntax. For entrepreneurs with out a technical background, this will make the educational course of slower.
What G2 customers dislike about Braze:

There’s room for enchancment within the UX of a few of its options. For instance, heatmaps of your emails to see clicks are solely accessible for desktop view, not cell view. Within the Canvas and Campaigns homepages, there are too many columns taking over house, and once you unselect some columns from view, there isn’t any method to save this as your default – you want to unselect these each time.

Braze has a whole lot of potential to enhance its reporting options, as these are missing and clunky.” 

Braze Overview, Emma N. 

3. CleverTap: Greatest for retention-focused cell advertising

CleverTap is a kind of platforms that quietly powers a ton of retention and engagement methods, particularly for mobile-first groups. After digging by means of G2 critiques and actual consumer suggestions, it grew to become clear to me why it stands out. It’s ranked fifth best to make use of within the cell advertising software program class on G2, out of 100+ merchandise, which says so much about how approachable it feels for groups centered on quick execution.

At its core, CleverTap is constructed for cell advertising groups that care deeply about consumer journeys, churn discount, and lifecycle automation. And from what I’ve seen, it excels at combining engagement, analytics, and messaging into one unified platform.

One of many first issues that stood out to me and to G2 reviewers is how structured and intuitive the segmentation and marketing campaign instruments really feel. CleverTap makes it straightforward to create personalised messages, whether or not it’s electronic mail, push notifications, or in-app alerts, and tie them to real-time behavioral information. Lots of entrepreneurs described it as versatile and quick, particularly once you’re constructing segments on the fly or reacting to consumer drop-offs.

I additionally noticed repeated mentions of CleverTap being a real companion for progress. G2 customers talked about decreasing churn, enhancing retention, and even monitoring app uninstall charges — one thing many platforms overlook. What I appreciated was how clearly CleverTap surfaces these insights and hyperlinks them to actions, like sending a re-engagement message or triggering an onboarding reminder.

On the inventive facet, the drag-and-drop builder is a fan favourite, and I can see why. It’s not only for electronic mail; it powers push and in-app campaigns, too. G2 reviewers persistently referred to as out how straightforward it was to construct polished campaigns with out leaning on a designer. Automation flows earned reward for being clear, customizable, and dependable as soon as they’re arrange.

clevertap

That mentioned, CleverTap isn’t with out trade-offs. The largest friction level I observed — each in my expertise and in G2 critiques — is pricing. A number of customers talked about that whereas they love the function set, the associated fee could be a barrier for smaller or early-stage corporations, particularly in case you’re not working high-volume campaigns but.

I additionally encountered suggestions about usability. Despite the fact that CleverTap is ranked extremely for ease of use, some G2 reviewers famous that the platform’s breadth can really feel overwhelming at first. The documentation helps, however the studying curve is there, notably in case you’re managing each the analytics facet and the marketing campaign logic with out prior expertise.

That mentioned, CleverTap holds a robust 4.6/5 score on G2, with excessive marks for personalization, automation, and analytics. It integrates with main cell and internet frameworks, provides real-time information monitoring, and helps multi-channel engagement throughout push, electronic mail, in-app, and SMS. They provide personalised demos and structured onboarding, which many G2 customers mentioned helped them ramp up efficiently.

In case your staff is scaling quick and able to dive deep into lifecycle advertising, CleverTap has actual potential. I’d suggest it most to product entrepreneurs, progress groups, and mobile-first companies that need deeper management over retention methods and buyer journeys. Simply be ready to spend money on onboarding and finances accordingly in case you’re a smaller staff.

From what I’ve seen and what G2 reviewers persistently say, CleverTap is a strong platform that brings your engagement, segmentation, and behavioral information beneath one roof, providing you with the instruments to behave sooner, personalize higher, and retain smarter.

What I like about CleverTap:

  • One of many issues I admire most is how CleverTap helps monitor uninstall charges, perceive consumer drop-off factors, and act on that information. It’s not only a messaging device, it truly helps me maintain onto customers longer.
  • I actually worth that I don’t have to modify between platforms to know consumer habits, construct campaigns, and monitor efficiency. CleverTap brings these items collectively, which makes my workflow a lot smoother.

What G2 customers like about CleverTap:

What I like greatest about CleverTap is the way it makes connecting with prospects really feel much less like a guessing sport and extra like a clean dialog. It’s tremendous sensible at understanding what customers need, sending the proper message on the proper time, and serving to companies develop with out all the trouble. Mainly, it’s like having a advertising genius in your staff who by no means sleeps.”

 

CleverTap Overview, Achyuth F.

What I dislike about CleverTap:
  • The pricing feels out of attain for smaller companies. I got here throughout a number of feedback about how costly CleverTap is, particularly for startups or early-stage groups. It’s full of options, however you’ll positively really feel the associated fee in case you’re not utilizing it at scale.
  • A number of famous that whereas the platform is extremely succesful, getting absolutely on top of things takes time, particularly when managing each analytics and marketing campaign logic with out prior expertise.
What G2 customers dislike about CleverTap:

“When I attempt to ship notifications to customers, I often encounter an error referred to as ‘Chrome: failed.” This minor problem has value me helpful time. Moreover, when making an attempt to ship a notification focusing on a single consumer, I see a number of “Ship Push” choices within the desk, however solely certainly one of them truly works. This may be complicated and inefficient.”

CleverTap Overview, Dennis J.  

4. Textedly: Greatest for easy-to-use SMS advertising for rising groups

Textedly wasn’t the primary SMS advertising platform I explored, but it surely stunned me with how streamlined it makes day-to-day texting. In an area crowded with full-stack advertising suites, Textedly focuses on what many small and mid-sized groups really need: quick, no-fuss texting with out an enormous studying curve. And primarily based on the G2 critiques I learn, a whole lot of customers agree.

The benefit of sending bulk textual content messages and organising auto-responses with key phrase triggers got here up repeatedly in G2 suggestions. I noticed customers repeatedly reward how easy it was to configure one thing like “TEXT JOIN to 12345” and immediately add a contact to their checklist or set off an automatic follow-up. On G2, this Bulk SMS function holds a powerful 93% G2 Satisfaction Rating, primarily based on 492 critiques. It’s the sort of small function that saves critical time once you’re managing outreach at scale.

Contact administration and message scheduling have been one other spotlight. Whether or not individuals have been importing CSV recordsdata, segmenting lists, or organising recurring campaigns, G2 reviewers talked about how clean the method felt. For busy groups working appointment reminders, flash gross sales, or occasion notifications, that sort of velocity to launch actually issues. The Textual content Scheduler function is rated 90% by 463 reviewers, displaying how a lot customers worth the flexibility to automate messages on particular dates and instances.

I additionally observed G2 customers persistently name out Textedly’s two-way messaging. You may handle buyer replies proper within the dashboard, which makes it straightforward to show a one-way textual content blast into an actual dialog. A number of service companies talked about how useful that is when answering buyer questions on the fly.

And one of many largest positives? The assist staff. Throughout dozens of G2 critiques, customers praised Textedly’s assist for being responsive, clear, and genuinely useful. Whether or not it was migrating from one other platform, troubleshooting deliverability points, or strolling by means of the 10DLC registration course of, the assist staff confirmed up as a key purpose individuals caught with Textedly.

textedly

That mentioned, no device is with out trade-offs. One of many downsides I noticed was how emojis and particular characters impression message counts. A number of G2 reviewers talked about that including a single emoji might break up your textual content into a number of messages, consuming into your month-to-month plan sooner than anticipated. For groups who like including persona to their texts, that’s one thing to observe.

The opposite friction level was 10DLC registration. Whereas that is an industry-wide course of, some G2 customers mentioned the steps might be clearer, they usually leaned closely on the assist staff to get every part sorted. I additionally got here throughout suggestions from groups migrating from older platforms. Whereas most individuals efficiently made the change, a number of felt the migration course of might have been smoother and extra hands-on.

General, I’d suggest Textedly for small and mid-sized groups who wish to run SMS campaigns with out hiring an ops staff. It’s particularly helpful for companies centered on sending clear, on-brand messages moderately than constructing advanced buyer journeys.

Pricing begins round $26/month for smaller plans and scales primarily based on message quantity. There’s a free trial if you wish to take it for a spin earlier than committing.

What I like about Textedly:

  • The intuitive dashboard is superb. It permits customers to succeed in members immediately by means of SMS campaigns, which is far more handy immediately. I like the convenience of use when navigating by means of the dashboard. 
  • I noticed a whole lot of reward for the way shortly the assist staff jumps in to assist. Whether or not it’s organising a marketing campaign or troubleshooting message supply, they don’t go away you hanging.

What G2 customers like about Textedly:

I like how straightforward it’s to compose and ship a message! There aren’t a whole lot of steps to take, and the issues it’s important to full to ship a message are all on the identical display. Virtually regardless of which web page you are on, you at all times have your present message rely in view, so there is no query about what’s accessible to make use of. When you want extra messages for the month, there is a clear space to improve or just purchase what you want in the meanwhile. The platform is simple to navigate and prepare another person to make use of. If there’s something we’d like assist with, there’s at all times a buyer assist bubble on the backside proper of the display to succeed in out and ask questions.” 

 

Textedly Overview, Daneisha S.

What I dislike about Textedly:
  • I noticed a number of G2 reviewers point out that including emojis unexpectedly will increase your message rely. For small companies, this will add up shortly, particularly when sending messages at scale, resulting in higher-than-expected prices.
  • The 10DLC registration course of additionally prompted some friction. Whereas it’s an industry-wide requirement, a number of customers felt the steps lacked readability and wanted further assist from the assist staff.
What G2 customers dislike about Textedly:

The migration from Textingbase to Textedly and the dearth of documentation for finishing the migration course of, I used to be requested to finish by myself. Thank goodness the client assist staff was there to help and information me by means of the method. Completion of the 10DLC course of was painful and overly sophisticated. Bizarre system hiccups in among the processes (for ex bulk contact import).” 

Textedly Overview, Ed H. 

5. Attentive: Greatest for SMS and cell messaging for e-commerce

Attentive is without doubt one of the first names I hear when individuals speak about SMS and cell advertising for e-commerce. It’s a platform designed to drive conversions, develop subscriber lists, and assist manufacturers personal their cell relationship with prospects. 

And with a 4.7 out of 5 score on G2, primarily based on 600+ critiques, the outcomes converse for themselves.

The very first thing I observed throughout critiques and in my very own testing is how shortly groups scale SMS with Attentive. G2 reviewers persistently talked about how briskly they launched campaigns, grew subscriber lists utilizing pop-ups, and turned SMS into certainly one of their highest-performing channels. I additionally noticed a whole lot of love for the AI-powered content material solutions, which assist entrepreneurs craft higher messages with out having to start out from scratch each time.

Buyer assist was one other standout. I learn dozens of G2 critiques highlighting how proactive, responsive, and strategic their buyer success managers are. Whether or not throughout onboarding or when refining a marketing campaign technique, customers mentioned they by no means felt like they have been figuring issues out alone.

The platform additionally makes it straightforward to create on-brand signup models like pop-ups and banners, and to automate key flows akin to welcome collection and deserted cart reminders. A number of G2 customers talked about they have been capable of ditch third-party businesses or further instruments as a result of Attentive lined every part they wanted to run a full SMS program in-house.

Attentive

That mentioned, not every part is seamless. Some of the frequent critiques in G2 critiques was that the admin dashboard isn’t absolutely optimized for cell. Customers talked about that launching or modifying campaigns works greatest on desktop, because the cell expertise can really feel a bit restricted compared.

Pricing additionally got here up as some extent of friction, notably for smaller groups or manufacturers with seasonal dips in gross sales. A number of G2 reviewers talked about that the associated fee feels steep throughout slower months, and a few mentioned they dedicated to long-term contracts that felt bold at first however limiting in a while.

Lastly, a number of entrepreneurs flagged the attribution window settings as one thing to observe. By default, the attribution window is pretty lengthy, and except you regulate it, you would possibly find yourself with inflated outcomes in comparison with platforms like Klaviyo. It’s a easy setting change, however one thing a number of G2 reviewers mentioned they wished they’d caught earlier.

Even with these watch-outs, Attentive holds sturdy. It’s one of many top-rated platforms on G2, and the variety of e-commerce manufacturers making SMS certainly one of their most worthwhile channels says so much. When you’re critical about SMS and need a platform that’s constructed particularly for e-commerce, Attentive is tough to beat.

I’d suggest it for DTC manufacturers, on-line retailers, and ecommerce entrepreneurs seeking to scale SMS income with out stitching collectively a number of instruments. Simply go in with a transparent understanding of your contract phrases, and plan your spend round seasonal quantity shifts. When you’re a marketer like me who values personalization, effectivity, and sensible instruments, Attentive is constructed to assist your SMS and electronic mail channels thrive.

What I like about Attentive:

  • It’s nice for rising your SMS subscriber checklist. A number of entrepreneurs have talked about how efficient the signup models and pop-ups are at driving opt-ins. Checklist progress is clearly one of many platform’s actual strengths.
  • I noticed dozens of G2 reviewers say that Attentive makes it easy to construct campaigns, launch pop-ups, and automate messages, with out a steep studying curve.

What G2 customers like about Attentive:

Attentive is probably the most complete SMS platform I’ve come throughout. It is user-friendly, has tons of nice options and capabilities, is fairly priced, and the client assist you obtain is incredible. They’re at all times enhancing and making the platform higher, too, which is nice. Extremely suggest Attentive!”


Attentive Overview, Roman B. 

What I dislike about Attentive:
  • I noticed a number of customers point out that Attentive’s pricing feels excessive in comparison with different SMS platforms, particularly in case your gross sales dip seasonally otherwise you’re simply getting began.
  • One other level that got here up was the attribution window settings. By default, it’s set a bit longer than some entrepreneurs anticipate, which might result in inflated outcomes in comparison with different platforms. It’s a straightforward repair as soon as you already know the place to regulate it, however a number of reviewers wished they’d caught it earlier.
What G2 customers dislike about Attentive:

It’s a bit costly, and I really feel it particularly when gross sales are low/gradual. I am additionally in a 3-year contract, which was bold and good at first, however now that enterprise is gradual, I am nonetheless caught with my contract. Gross sales have been extraordinarily low for me general, which is mirrored in my internet site visitors, so for the final a number of months, I’ve despatched fewer campaigns to maintain my app prices down. My checklist hasn’t grown as a lot as I believed it will both, however I am undecided why. Even earlier than gross sales slowed down.”

Attentive Overview, Brianna D.

6. AppsFlyer: Greatest for cell attribution and marketing campaign efficiency analytics

AppsFlyer is broadly adopted by cell entrepreneurs seeking to measure, analyze, and optimize their app efficiency. It’s a preferred selection throughout industries like gaming, e-commerce, and fintech, the place correct attribution and engagement information are essential for scaling consumer acquisition. AppsFlyer holds a powerful 85% G2 Satisfaction Rating for engagement monitoring primarily based on critiques, reflecting its reliability in measuring metrics like session size, retention, and exit monitoring.

One factor that stood out repeatedly in critiques was how clear and easy-to-view the information is. A number of customers talked about that AppsFlyer’s dashboards present a complete snapshot of campaigns, serving to groups shortly determine efficiency developments with out toggling between a number of instruments. For entrepreneurs managing multi-channel campaigns, this readability is an actual time-saver.

AppsFlyer

One other generally praised function is granular engagement measurement. Reviewers valued how the platform precisely captures the place and when customers drop off, which is essential for optimizing the app expertise. Metrics like retention charges and bounce monitoring have been highlighted as notably helpful for groups making an attempt to enhance lifecycle advertising efforts.

I additionally got here throughout optimistic mentions of AppsFlyer’s attribution monitoring. Customers appreciated having the ability to see precisely the place app downloads originated, whether or not from adverts, UTMs, or natural sources. This made it simpler to allocate budgets and double down on high-performing acquisition channels.

However there have been a number of recurring factors of suggestions to bear in mind. Some reviewers felt the dashboard customization might be extra versatile, particularly for groups that needed deeper segmentation or extra superior reporting. Others talked about that whereas the platform is highly effective, it will probably really feel overwhelming at first and should require time to totally perceive its extra superior options.

Even so, AppsFlyer persistently earns excessive marks for its information accuracy, marketing campaign insights, and breadth of measurement capabilities. For cell entrepreneurs who need dependable attribution and actionable analytics in a single place, it stays a top-tier selection.

What I like about AppsFlyer:

  • AppsFlyer is a dependable, real-time attribution throughout all our advertising channels. It provides us a transparent, unified view of efficiency, serving to us make smarter selections and allocate finances extra successfully.
  • Seamless stats and evaluation on cell promoting monitoring. Appsflyer provides you a whole lot of information to investigate your campaigns. The info is simple to know and accessible in several codecs for consumption.

What G2 customers like about AppsFlyer:

“I have been utilizing Appsflyer for fairly a while now, and it has made my life simpler by offering fast evaluation and reporting. One other nice half about it’s that it permits integrations with all the main platforms like Meta, Google, and so on.”

 

AppsFlyer Overview, Simran H. 

What I dislike about AppsFlyer:
  • There’s additionally an preliminary studying curve, because the platform packs a whole lot of highly effective attribution and engagement options. New customers might have time to totally perceive its superior capabilities.
  • I additionally got here throughout a number of feedback concerning the default dashboard feeling restricted. It lacks some polish and adaptability, and customization choices aren’t as strong as customers anticipated.
What G2 customers dislike about AppsFlyer:

Knowledge Downloading is a big problem; you may solely obtain information for 90 days at a time. The assist staff retains including to 1 one other once we escalate points to them. Nevertheless, model integration takes a whole lot of time.”

AppsFlyer Overview, Dixita P. 

Click to chat with G2s Monty-AI

Greatest cell advertising software program: Ceaselessly requested questions (FAQs)

Bought extra questions? G2 has the solutions!

Q1. What’s the most effective device for cell advertising in retail?

Attentive is a best choice for retail and e-commerce manufacturers. It provides personalised SMS campaigns, deep Shopify integration, and even text-to-buy performance, making it extremely efficient for driving conversions in retail environments.

Q2. What are the best-rated cell advertising service for small companies? 

Textedly is extremely rated amongst small companies for its simplicity, fast setup, and affordability. Its high-volume SMS assist, key phrase opt-ins, and limitless contact teams make it straightforward for lean groups to execute highly effective textual content campaigns with out a steep studying curve.

Q3. What are the main apps for cell advertising automation?

Braze and Insider each lead in cell advertising automation. Braze shines with Canvas Stream, a drag-and-drop journey builder that automates buyer engagement throughout cell, internet, and messaging. Insider leverages AI-powered segmentation and predictive triggers for real-time engagement, making it a robust enterprise contender.

This autumn. Which cell advertising software program is most popular by ecommerce manufacturers?

Attentive is purpose-built for e-commerce manufacturers. Options like personalised product suggestions, SMS promos, and seamless Shopify sync make it a favourite for on-line shops seeking to scale cell income.

Q5. What are some easy-to-use cell advertising apps for tech corporations? 

CleverTap is a superb match for tech corporations centered on consumer retention and engagement. It combines consumer analytics, in-app messaging, and A/B testing in a single intuitive platform, serving to fast-moving product groups iterate shortly.

Q6. Reasonably priced cell advertising options for native companies?

Textedly is probably the most budget-friendly choice right here. With plans beginning at $26/month for 600 texts, it’s ideally suited for native companies who wish to keep linked with prospects by means of SMS with out overspending.

Q7. Which cell advertising software program has the most effective buyer assist?

Whereas all of the instruments supply buyer assist, Braze and Insider are often praised by mid-market and enterprise groups for his or her devoted onboarding and resolution engineers. For smaller groups, Textedly is thought for responsive assist and simple setup, serving to non-technical customers succeed shortly.

Able to dial up your engagement?

After evaluating 15+ cell advertising platforms and digging into what actual customers on G2 needed to say, it’s clear there’s no one-size-fits-all resolution right here both. The very best cell advertising software program relies on what your staff’s making an attempt to resolve. Some instruments prioritize simplicity and velocity. Others go deeper on personalization, orchestration, or analytics, however take extra time to grasp.

What issues most is discovering a platform that helps you construct significant buyer moments with out slowing your staff down. If it helps you join sooner, phase smarter, and drive measurable outcomes, it’s doing its job. This checklist is a place to begin. The appropriate choose? It’s the one that matches your staff’s measurement, channel combine, and progress objectives.

Wish to take your cell technique one step additional? Take a look at the greatest location-based advertising software program to ship much more focused, real-time experiences.



Related Articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest Articles