5 Finest Income Operations Software program on G2: My Go-to Picks

Each time I discuss to somebody in gross sales or advertising and marketing, I hear the identical story: income seems like a shifting goal. One quarter, the pipeline appears strong; the following, conversion charges dip, and nobody’s certain whether or not it’s course of, pricing, or folks. Experiences don’t line up, metrics lose context, and each staff has its personal model of “the reality.”

I’m not in gross sales myself, however I analysis software program for a residing, and I’ve seen how the suitable RevOps platform can flip messy knowledge and disconnected methods right into a single, dependable supply of perception.

That’s why after I dug into the greatest income operations software program, I regarded for platforms constructed to attach go-to-market knowledge, workflows, and groups, so everybody lastly sees the identical image.

One of the best instruments don’t simply centralize data; they automate handoffs, uncover pipeline friction, and make forecasting one thing you may truly belief.

Whether or not you’re a RevOps supervisor making an attempt to unify reporting, a gross sales chief chasing cleaner forecasts, or a advertising and marketing staff bored with proving pipeline affect, this record will assist you to discover the suitable platform to convey alignment, accountability, and predictability to your income engine, backed by 10,000+ G2 critiques.

5 greatest income operations software program for 2025: My high picks

*These income operations and intelligence software program are top-rated of their class, in keeping with G2’s Fall 2025 Grid Report. All provide customized pricing and a demo on request. 

5 greatest income operations software program methods I like to recommend

I nonetheless bear in mind when “RevOps” felt like a buzzword floating round LinkedIn after which immediately, each SaaS and B2B firm I talked to was hiring a Head of RevOps and on the lookout for instruments to make sense of their go-to-market chaos. Since then, the class has developed quick.

At its core, income operations (RevOps) software program unifies gross sales, advertising and marketing, and buyer success knowledge so each staff works towards the identical targets. It helps organizations forecast precisely, handle pipeline well being, enrich CRM knowledge, and analyze efficiency from one linked platform. You may also hear it referred to as RevOps software program or income intelligence platforms, totally different names for a similar mission: constructing a single, reliable view of income.

One of the best platforms transcend knowledge centralization. They carry automation and intelligence into the combo: scoring deal well being, surfacing insights, and powering AI-driven forecasting to assist groups transfer sooner and make smarter choices.

In line with G2 Information, adoption spans all enterprise sizes: 24% small enterprise, 56% mid-market, and 19% enterprise customers. On common, RevOps software program delivers a payback interval of simply 9 months with round 70% person adoption. That steadiness of effectivity, visibility, and scalability is strictly why extra groups are making RevOps platforms the spine of their income technique.

What makes the very best income operations software program: My standards

Between G2 Information, skilled interviews, and lots of of person critiques, I discovered constant alerts about what separates good RevOps instruments from nice ones. These are the elements that formed my analysis: 

• Unified knowledge mannequin: The muse of any nice RevOps instrument is how effectively it brings collectively knowledge from gross sales, advertising and marketing, and buyer success. I regarded for platforms that sync with CRMs, advertising and marketing automation methods, and assist instruments to create one constant view of income.
• Forecasting accuracy: RevOps platforms ought to make forecasting smarter, not more durable. One of the best ones use AI and historic knowledge to foretell income outcomes, establish at-risk offers, and present how pipeline adjustments will have an effect on future targets, all in actual time.
• Deal and pipeline well being insights: I prioritized instruments that transcend static alternative monitoring. The strongest platforms rating deal well being, floor stalled alternatives, and present exercise tendencies that reveal which offers are gaining or dropping momentum.
• CRM knowledge enrichment: Clear knowledge is the spine of dependable income reporting. I regarded for platforms that robotically enrich and replace CRM data, fill lacking fields, and take away duplicates so gross sales and finance aren’t constructing forecasts on dangerous knowledge.
• Automation and workflow orchestration: Guide handoffs kill pace. I favored instruments that automate duties like deal stage updates, exercise logging, and lead routing, guaranteeing groups spend much less time sustaining methods and extra time optimizing income.
• Integrations and tech stack compatibility: A RevOps platform ought to match seamlessly into the instruments groups already use. I prioritized software program that integrates natively with CRMs like Salesforce and HubSpot, knowledge warehouses, BI instruments, and communication apps like Slack.
• Ease of use and adoption: With G2 Information exhibiting common person adoption round 70%, usability could make or break ROI. I regarded for clear interfaces, intuitive dashboards, and versatile reporting that assist groups ramp rapidly and truly use the platform day-to-day.
• Analytics and visibility: Reporting isn’t sufficient anymore. I targeted on platforms with superior analytics like customized dashboards, cohort evaluation, and income intelligence that proactively spotlight what’s driving or delaying offers.

After researching deep into the class, I’ve rounded up the very best income operations software program that stood out for affect, innovation, and value. No single platform does all of it, however every solves a essential piece of the RevOps puzzle. So take into consideration the place your staff wants probably the most assist, whether or not it’s forecasting accuracy, workflow automation, or unified reporting, and choose the one which’s best suited in your wants.

The record beneath incorporates real person critiques from the Income Operations and Intelligence Software program class. To be included on this class, an answer should:

• Combine with gross sales and advertising and marketing software program to seize all interactions all through the shopper’s lifecycle throughout a number of channels
• Leverage AI to unify buyer interplay knowledge throughout numerous enterprise methods
• Be supposed to be used all through the income group as the one supply of reality
• Analyze account engagement and supply AI-driven insights and steering
• Present analytics and insights to boost forecasting accuracy and pipeline administration, in addition to enrich inside enterprise knowledge
• Present efficiency metrics on income KPIs

*This knowledge was pulled from G2 in 2025. Some critiques could have been edited for readability.  

I don’t suppose there’s a RevOps dialog the place Salesforce Gross sales Cloud doesn’t come up. It’s a type of platforms practically each income staff has both used, evaluated, or constructed their technique round, and after reviewing G2 Information and person suggestions, it’s straightforward to see why.

With a 4.4 out of 5 score on G2, Salesforce continues to steer the pack within the income operations and intelligence class.

What stood out most to me is how effectively it balances forecasting precision with flexibility. Salesforce’s predictive forecasting instruments use historic knowledge, AI modeling, and real-time pipeline alerts to estimate income with stunning accuracy.

Customers point out with the ability to run “what-if” situations, see how quota adjustments ripple by way of future income, and monitor gross sales velocity or pipeline protection from customizable dashboards. That is mirrored in its highest-rated options on G2: dashboard analytics (rated 90%) and multi-device visualization (89%). It’s clear that forecasting right here isn’t a spreadsheet train; it’s a residing, data-driven course of.

Gross sales groups additionally love the contact seize (89%) capabilities and CRM enrichment options, which pull in knowledge from interactions, emails, and linked methods to maintain deal data updated. That form of automation means fewer handbook updates and cleaner knowledge flowing throughout the RevOps stack. Mixed with AI-led deal insights, the platform reveals what’s occurring and why offers transfer or stall and what actions to take subsequent.

And relating to usability, customers constantly fee ease of use at 85% and ease of doing enterprise with Salesforce at 88%, which is spectacular for an enterprise-grade system.

The place Salesforce actually shines, although, is in scalability and ecosystem depth. Mid-market and enterprise groups, which make up over 80% of its person base in keeping with G2 Information, profit from its tight integration with the broader Salesforce suite. For organizations already utilizing Gross sales Cloud, Service Cloud, or Advertising and marketing Cloud, the flexibility to attach all go-to-market knowledge into one system is a serious benefit.

Whereas Salesforce Gross sales Cloud presents spectacular depth and adaptability, in keeping with G2 critiques, groups on the lookout for a easy, plug-and-play setup would possibly discover Salesforce extra concerned than they want. Its flexibility and depth are designed for organizations that may make investments time in configuration and ongoing administration. The payoff is big as soon as it’s tailor-made, nevertheless it’s not the form of instrument you turn on and grasp in a single day.

Additionally, customers word that between licensing prices and implementation assets, Salesforce makes probably the most sense for firms planning to scale or already working throughout a number of areas, merchandise, or income fashions. For leaner groups, it might merely provide extra horsepower than crucial proper now.

Nonetheless, for companies able to spend money on a unified, data-driven income engine, the return speaks for itself. On the entire, Salesforce Gross sales Cloud earns its spot among the many greatest income operations software program for groups that need predictable forecasting, clear CRM knowledge, and deep analytics beneath one roof. In case your group is scaling quick or managing multi-product income streams, this can be a platform that may develop with you.

What I dislike about Salesforce Gross sales Cloud:

• Customers on G2 say Salesforce’s flexibility means setup can take time. Groups with out devoted RevOps or admin assist may have extra effort upfront to tailor automation and reporting.
• Reviewers word that Salesforce is greatest fitted to groups with advanced gross sales motions or plans to scale, slightly than smaller organizations with restricted price range.

What G2 customers dislike about Salesforce Gross sales Cloud:

“What I dislike about Salesforce Gross sales Cloud is that whereas it’s a strong platform, it will possibly really feel overly advanced and generally overwhelming to navigate, particularly for brand spanking new customers. The extent of customization out there is a power, nevertheless it additionally means setup and ongoing configuration usually require devoted admin assist or technical experience, which could be pricey. The person interface, although improved over time, isn’t at all times intuitive, and easy duties can take a number of clicks. Moreover, the platform can grow to be costly as extra options, add-ons, and integrations are wanted, which will not be ultimate for smaller companies. Lastly, reporting, whereas strong, can have a steep studying curve, and operating superior stories isn’t at all times easy with out correct coaching.“

– Salesforce Gross sales Cloud evaluate,  Bhavna C.

Flip gross sales knowledge into choices. Uncover the 6 top-rated gross sales analytics platforms for 2025, from streamlining your pipeline to predicting income with confidence.

The primary time I heard about Gong was from a gross sales chief who mentioned, “It’s like having a second set of ears in each deal.” That caught with me. With a 4.8 out of 5 score on G2, Gong has constructed a loyal following amongst gross sales and income groups searching for readability on what truly drives income.

As a substitute of relying solely on CRM knowledge, Gong acts as a income intelligence platform, capturing calls, emails, and conferences to research actual interactions. That context supplies RevOps, enablement, and gross sales leaders with a extra complete image of deal well being, rep efficiency, and buyer sentiment. It helps groups see not solely what’s occurring within the funnel however why.

Its higest-rated options on G2, dialog intelligence (93%), calendar sync (91%), and e mail exercise seize (90%), present how effectively it automates the seize of gross sales interactions. Each name, assembly, and follow-up will get logged robotically, eliminating handbook knowledge entry and bettering CRM accuracy. From there, Gong applies AI to detect shopping for alerts, measure talk-to-listen ratios, and establish danger patterns that might have an effect on conversion charges or deal velocity.

For RevOps leaders, that interprets to higher forecasting and training visibility. You possibly can see which offers are prone to shut based mostly on actual interplay knowledge slightly than rep-reported notes, and spot early warning indicators when engagement drops. Its dashboards are extremely visible, giving groups real-time views into pipeline tendencies, deal stage progress, and even how rep efficiency compares throughout segments.

Customers additionally fee ease of use and high quality of assist at 94%, which says loads for a platform filled with AI and automation. Even the setup course of earns reward, with ease of setup at 91%.

It’s particularly standard with mid-market RevOps groups, which make up about 66% of its G2 person base, although loads of enterprise (18%) and small enterprise (16%) groups depend on it too.

For groups that want knowledge the second a gathering ends, although, Gong’s recordings and analytics could take some time to seem, based mostly on G2 critiques. Nonetheless, most customers love how correct and detailed Gong’s insights are as soon as conversations are processed.

Additionally, groups that rely closely on historic knowledge or handle massive name libraries would possibly discover Gong’s search expertise for older recordings takes just a little extra getting used to. Nonetheless, for many customers, these trade-offs really feel minor in comparison with the readability, precision, and time financial savings Gong delivers.

General, Gong strikes a uncommon steadiness. It’s technical sufficient for RevOps leaders who want knowledge you may belief, but intuitive sufficient for gross sales managers who simply need visibility into what’s working. For groups that need to join dialog knowledge with forecasting, efficiency, and deal execution, Gong simply earns its place among the many greatest income operations software program available on the market as we speak.

What I dislike about Gong:

• Customers word on G2 that for fast-moving groups that want prompt visibility, Gong’s recordings and insights seem shortly after conferences slightly than in actual time. It’s a small delay, however one which prioritizes accuracy and depth over pace.
• Gong scales effectively, although groups coping with intensive name histories could discover that looking by way of older recordings takes just a little extra getting used to.

What G2 customers dislike about Gong: 

 “One space that might be improved is how lengthy it takes for name evaluation to finish. In some circumstances, ready as much as an hour for a name to completely course of can disrupt the circulation for reps who need to comply with up rapidly. Sooner processing, and even partial summaries out there sooner, would go a good distance.

We’ve additionally seen occasional hiccups with the HubSpot integration. For instance, not all name summaries are logged constantly, which might trigger some confusion. Whereas Gong’s assist has been wonderful at troubleshooting, extra consistency would assist guarantee smoother day-to-day use.”

– Gong evaluate, Kelly L.  

With a 4.6 out of 5 score,Clari continues to be probably the most trusted names within the income operations class. It’s particularly standard amongst enterprise groups (48%) and mid-market firms (45%), with smaller companies (7%) adopting it as they scale. 

What makes Clari stand out is its skill to unify forecasting, pipeline administration, and analytics into one clever system. Like Gong, it robotically captures knowledge from CRMs and linked instruments, then applies its proprietary RevAI engine to floor insights and predict outcomes with outstanding accuracy.

Customers regularly spotlight its pipeline administration (92%), dashboard analytics (87%), and rep efficiency (85%) as game-changers, serving to leaders visualize deal well being, establish dangers early, and forecast with confidence.

From what I’ve seen, Clari turns income administration right into a proactive course of. Reps and RevOps groups can monitor pipeline adjustments in actual time, see which offers are trending upward or slipping, and use AI-guided suggestions to concentrate on high-impact actions. Its Income Cadences make an enormous distinction for bigger groups, guiding weekly execution with tailor-made playbooks and process solutions.

Usability is one other power. G2 customers fee Clari’s ease of use at 92%, ease of admin at 85%, and ease of setup at 84%, exhibiting its approachability regardless of its enterprise depth. Integrations with Salesforce, HubSpot, and communication instruments make onboarding smoother, whereas visible dashboards make insights simpler to digest throughout departments, from gross sales and advertising and marketing to finance and operations.

Clari’s depth and precision make it an important match for organizations that need full management over their income course of, although that very same sophistication means setup takes time, in keeping with G2 critiques I learn. The platform is designed for RevOps and gross sales groups managing advanced pipelines, so configuring forecasts, cadences, and permissions requires some upfront effort. As soon as in place, although, that construction scales fantastically. making it ultimate for groups that worth accuracy over prompt setup.

Additionally, as a result of Clari offers such a complete view of pipeline knowledge, some groups additionally want for much more flexibility in customizing dashboards to mirror their distinctive forecasting fashions or gross sales frameworks. It’s already probably the most configurable platforms on this area, however those that stay deep in knowledge usually need to push that flexibility additional. For many groups, although, the built-in modules already present the suitable steadiness of management and readability.

General, Clari delivers on its promise of accuracy and visibility. For groups managing world pipelines, recurring income fashions, or multi-product portfolios, Clari is likely one of the greatest income operations software program choices on the market, combining AI precision, actionable insights, and a person expertise constructed for progress.

What I dislike about Clari:

• Some customers point out that as a result of Clari is such a strong platform, it will possibly take a little bit of time for groups to completely discover and use all its options successfully, although most say the payoff is price it.
• A number of reviewers word that customization and setup can really feel extra advanced in comparison with easier instruments, however in addition they spotlight that after configured, it turns into an indispensable a part of their workflow.

What G2 customers like about Clari: 

“I discover the setup course of difficult, particularly when migrating fields from Salesforce, as it will possibly’t deal with formulation fields straight. This requires creating and sustaining duplicate fields, which provides complexity and workload. Moreover, I’m dissatisfied with the restricted configurability of dashboards, which really feel too fundamental and lack customization choices. Additionally, Clari’s integration capabilities are insufficient, notably in pulling in name transcripts, which requires working with different instruments. Moreover, the flexibleness in organising hierarchies is missing, because it depends on CRM’s static hierarchy that does not accommodate midyear staff adjustments effectively..“

– Clari evaluate, Josiah R. 

Substrata was a brand new discover for me, and actually, probably the most intriguing platforms I’ve come throughout whereas researching the very best income operations software program. With a 4.9 out of 5 score on G2, it’s earned a fame as a rising favourite amongst gross sales and RevOps groups on the lookout for a aggressive edge.

It’s particularly standard with small companies (59%), adopted by mid-market groups (29%) and enterprise organizations (21%).

What makes Substrata stand out is the way it blends AI-driven emotional intelligence with basic income analytics. As a substitute of focusing solely on numbers and pipeline knowledge, it reads between the traces of each gross sales interplay, like calls, emails, and conferences, to uncover the alerts behind purchaser conduct.

Its SoundWave function analyzes tone, pauses, and conversational circulation throughout digital conferences to detect confidence, hesitation, or resistance. In the meantime, Mood immediately profiles purchaser personalities, serving to reps tailor their communication type to match how every prospect prefers to make choices. This method goes past forecasting. It’s about studying the room digitally.

The platform additionally presents sentiment evaluation for emails to disclose sentiment shifts, intent cues, and energy dynamics inside ongoing deal conversations. Reps may even simulate emails earlier than hitting ship to know the emotional and persuasive affect of their message, get suggestions, and edit it to make sure it lands excellent. Collectively, these capabilities make Substrata really feel much less like a CRM add-on and extra like an AI gross sales coach constructed for contemporary hybrid promoting.

On G2, customers rave about its ease of use (99%), ease of setup (98%), and high quality of assist (97%), together with excessive marks for income historical past, dashboard analytics, and account optimization (all 97%). It’s the form of instrument that makes superior behavioral evaluation accessible, even for smaller groups with no devoted RevOps perform. 

Customers love how intuitive Substrata feels as soon as they’ve explored its options and seen the insights in motion. For first-time customers, although, it takes a number of periods to get comfy deciphering behavioral cues. Groups that make investments time in onboarding rapidly unlock deeper worth and stronger deal intelligence.

Additionally, Substrata has a standardized workflow that is appropriate for many gross sales and RevOps groups. That breadth means it already serves the wants of a variety of customers, although some groups in area of interest or extremely specialised sectors point out wanting extra industry-specific customization. Even so, its flexibility makes it straightforward for many organizations to adapt insights to their distinctive workflows with out a lot additional effort.

General, Substrata feels refreshingly totally different. It’s not making an attempt to switch your CRM or BI instrument; it’s augmenting them with behavioral and conversational intelligence that the majority income platforms overlook. For groups that promote by way of belief, relationships, and nuanced communication, Substrata delivers insights that really feel nearly human.

In case your income course of depends on high-touch gross sales, lengthy deal cycles, or strategic consumer relationships, Substrata is likely one of the greatest income operations software program choices that can assist you learn alerts that knowledge alone can’t.

What I dislike about Substrata:

• Substrata’s depth means there’s a brief studying curve firstly. It’s straightforward to navigate, nevertheless it takes a number of periods to get comfy deciphering behavioral cues, which is price it for groups that worth precision over plug-and-play simplicity.
• The platform works fantastically throughout industries, however groups in area of interest sectors generally need extra industry-specific customizations. Its broad design makes it versatile, although, and most groups can tailor it simply to their workflows.

What G2 customers dislike about Substrata: 

“A few of the deeper analytics take follow to actually soak up. I might love for there to be extra fast suggestions or tutorials to assist the onboarding course of for busy executives who’re making an attempt to handle a number of offers.”

– Substrata evaluate, Getro J. 

MaxIQ could be one of many latest names within the RevOps area, nevertheless it’s already making a powerful impression. It’s rapidly earned an ideal 5 score on G2.

It’s particularly standard with enterprise groups (75%), with mid-market customers (25%) additionally discovering worth, exhibiting that it’s constructed to deal with advanced income environments from the beginning.

What stood out to me is how MaxIQ combines AI-powered forecasting with collaboration and visibility. Its MaxIQ Workspaces unify knowledge from a number of methods into one central dashboard, even from different RevoOps instruments, whereas Max360° delivers real-time visibility under consideration exercise, person engagement, and efficiency tendencies. Collectively, they provide RevOps groups a holistic view of what’s occurring throughout the pipeline, serving to them forecast with confidence and act sooner on insights.

The platform’s power lies in automation and integration. It captures and syncs knowledge throughout gross sales and advertising and marketing methods, serving to groups eradicate reporting silos. I additionally like the way it helps collaborative notes, process administration, and efficiency analytics in a single place, making it simpler for groups to align and execute.

On G2, customers fee its ease of use (98%), ease of setup (98%), and ease of doing enterprise with (100%) among the many highest in its class. Its predictive forecasting (97%), calendar sync (97%), and historic win/loss sample evaluation (96%) are particularly praised for driving knowledge accuracy and serving to groups study from previous efficiency.

Most customers reward how complete MaxIQ is as soon as every thing’s up and operating. A number of customers on G2 point out that it will possibly take a number of weeks to completely ramp and tailor workflows to their course of, which appears to be fairly widespread amongst most of those income intelligence platforms. The excellent news is that customers additionally word that MaxIQ’s onboarding and enablement assist constantly earn excessive marks for being hands-on and responsive, serving to groups get worth rapidly.

Some customers additionally shared that whereas integrations with main CRMs and analytics instruments work seamlessly, they’d like to see deeper connectivity with area of interest platforms of their tech stack. For many organizations, MaxIQ’s present integrations cowl the core methods that drive forecasting, collaboration, and reporting successfully.

On the entire, MaxIQ is greatest for income groups that desire a single, clever workspace for forecasting, collaboration, and pipeline visibility with out the litter of disconnected instruments.

What I dislike about MaxIQ:

• As a result of MaxIQ is such a sturdy platform, customers observe that onboarding can take a number of weeks, however that’s additionally what allows the depth and management enterprise groups want.
• Reviewers word that whereas MaxIQ’s current integrations already assist the core methods driving forecasting and reporting, groups utilizing extra area of interest or specialised instruments would possibly wish to see deeper connectivity sooner or later.

What G2 customers like about MaxIQ: 

“It’s a sturdy platform, so it took a number of weeks for our staff to completely ramp. However their staff did hands-on enablement periods that basically helped.“

– MaxIQ evaluate, Amiteshwar M. 

Curious how analytics matches into the larger image? G2’s information to the 9 greatest gross sales efficiency administration software program dives into instruments that mix forecasting, teaching, and efficiency, and lots of the platforms I’ve reviewed seem there, too.

In case you are curious how RevOps matches into your organization’s progress technique, discover top-rated RevOps service suppliers on G2 and discover the suitable companion to convey your methods and technique collectively.