18 hours in the past
Many Amazon sellers from China excel at provide chain and operations, however wrestle with branding and Western tradition. This episode uncovers the hidden hole and the way bridging East and West can change the sport.
Be a part of us as we welcome Feng Xiaoxiao, a distinguished chief within the Chinese language e-commerce neighborhood and a driving pressure behind 4,000 Amazon sellers in Shenzhen. Generally known as Professor Xiaoxiao, Feng shares her compelling journey from Shenzhen to New York, the place she is at the moment pursuing a grasp’s in built-in advertising at NYU. Feng gives insightful views on the hurdles Chinese language Amazon sellers face, equivalent to excessive promoting prices and cultural misunderstandings, which impede their efforts to determine sturdy manufacturers within the U.S. market. Her dedication to bridging these cultural gaps provides a singular lens into the e-commerce challenges confronted by each Chinese language and American sellers.
Pay attention in as we discover the complexities of mental property (IP) consciousness amongst Chinese language sellers, heightened by Amazon’s strict IP insurance policies. By schooling and adaptation, many at the moment are prioritizing innovation and registering patents, though IP infringement stays a big concern. We talk about the contrasting strengths of American and Chinese language sellers, the place Individuals shine in innovation and branding, and Chinese language sellers excel in product enhancement and value discount. This episode additionally touches on the misconceptions Individuals could have about fashionable China and the potential for cross-cultural studying to boost e-commerce methods on platforms like Amazon.
In an enchanting dialog about cross-cultural advertising, we dive into the intersection of Chinese language and American e-commerce sellers, emphasizing the need of mutual studying. Feng shares success tales and highlights the significance of cultural understanding and aesthetic alignment in enhancing model attraction. We additionally talk about methods for concentrating on particular U.S. audiences, utilizing instruments like Fb knowledge to seek out distinctive market positions. As we wrap up, the dialogue turns to the alternatives for collaboration between Chinese language and American sellers, aiming to foster truthful competitors and mutual development within the aggressive panorama of worldwide e-commerce.
In episode 462 of the AM/PM Podcast, Kevin and Xiaoxiao talk about:
- 00:00 – Challenges of Chinese language Amazon Sellers
- 02:33 – World Connections By Know-how
- 06:20 – Challenges of Constructing US Model
- 14:39 – Chinese language Amazon Sellers & IP Infringements
- 19:01 – Cross-Cultural Advertising and marketing in E-Commerce
- 22:59 – Cultural Affect on Conversion Charges
- 29:08 – Market Analysis and Cultural Understanding
- 33:06 – Advertising and marketing Methods and Client Knowledge
- 37:25 – Reliability of Educational vs AI Knowledge
- 41:27 – Alternatives for Chinese language and American E-Commerce Vendor Collaboration
- 48:01 – Amazon Enterprise Proprietor Seeks Branding Assist
- 54:07 – Frequent Floor Between East and West
