2 days in the past
From residing in a faculty bus to working a TikTok Store company, in the present day’s visitor shares affiliate secrets and techniques, viral content material suggestions, and social commerce methods to develop your model on-line.
Tommy Lynch, the artistic pressure behind Cult Content material, joins us to share his extraordinary journey from crafting furnishings at simply 15 to turning into a social commerce advertising maestro. As we discover the colourful panorama of TikTok Store and e-commerce, Tommy reveals the mix of persistence and tenacity required to beat the hurdles of gradual gross sales and expensive transport. His story is a testomony to resilience, navigating by early Amazon-like techniques to achieve traction and set up his area of interest within the e-commerce house.
Embark on Tommy’s adventurous transition from nearly being banned from faculty premises to embracing a nomadic way of life, residing out of a bus whereas traversing 35 states. The story turns from his preliminary gross sales roles to an surprising profession in content material creation and freelancing. By harnessing the facility of networking, Tommy’s path led him to collaborate with manufacturers, starting with a tough seltzer firm and finally discovering his footing in LA. His narrative underscores the profound influence of constructing real connections whereas highlighting the adaptability wanted to thrive in each artistic and entrepreneurial pursuits.
Dive into the strategic world of digital advertising as Tommy shares insights on leveraging TikTok’s potential to drive e-commerce success. From working with main manufacturers like Infinity Hoop to the beginning of his personal company, Cult Content material, he uncovers the secrets and techniques behind crafting viral-worthy content material and the significance of a robust hook. Discover the unpredictable dynamics of the TikTok store surroundings, the strategic use of associates, and the way making a neighborhood can result in transformative progress. Whether or not you are an aspiring content material creator or a longtime marketer, there’s one thing for everybody in Tommy’s compelling story.
In episode 460 of the AM/PM Podcast, Kevin and Tommy talk about:
- 00:00 – TikTok Store and E-Commerce Journey
- 05:52 – Dwelling in a Transformed College Bus
- 09:26 – Bus Traveler Turned Content material Creator
- 14:39 – Content material Creator Model Partnerships and Pricing
- 20:00 – Unlocking TikTok Store’s Cash-Making Potential
- 25:56 – Creating Viral Video Content material Technique
- 30:43 – Constructing ‘Cult Content material’ Company Success
- 32:54 – Key Takeaways From Occasion Shows
- 38:08 – Challenges of Changing into a Creator
- 43:52 – Setting Expectations for TikTok Promoting
- 44:45 – Methods for TikTok Store Success
- 53:42 – Getting Began on TikTok Store
- 55:47 – TikTok Store Platform and Gross sales Methods
- 1:00:11 – Marketplaces’ Regulatory Evolution for New Platforms
- 1:06:06 – The Energy of Social Commerce
