2 days in the past
Discover ways to defend your Amazon model from abroad knockoffs. In the present day’s visitor shares actual IP battles, counterfeiting techniques, and techniques for safeguarding your e-commerce success.
Can your Amazon model survive the onslaught of 153 knockoffs? Hear from Chris Keef, our professional visitor, as he unravels the harrowing story of an Amazon vendor who confronted this actual nightmare and navigated the turbulent waters of account suspension regardless of a fortress of patents and emblems. Chris brings a wealth of data from his twin experiences within the company and e-commerce worlds, providing listeners a roadmap for sustaining a aggressive edge by sturdy mental property methods and distinctive product choices.”
In a world the place unauthorized sellers and ‘hijackers’ lurk round each nook of on-line marketplaces, defending your Amazon itemizing turns into a high-stakes recreation. We dive into the systemic points inside on-line marketplaces, shedding gentle on the stark distinction between e-commerce and conventional retail environments. By means of gripping case research, Chris and Kevin expose how low limitations to entry typically result in shortcuts and unethical practices, and the way sellers can strategically plan and fortify their defenses with instruments like Amazon’s model registry and the Apex program.
Uncover strategic approaches for combating false promoting and counterfeit threats whereas studying learn how to leverage model safety companies like AMZ Watchdog. Not solely will we emphasize the significance of resilience and assertiveness in safeguarding your model, however we additionally discover modern methods for thriving within the e-commerce panorama. From making a digital moat round your merchandise to using rising platforms like TikTok for model development, this episode is filled with insights to empower you in opposition to unfair practices and place your model for achievement.
In episode 454 of the AM/PM Podcast, Kevin and Chris talk about:
- 00:00 – Defending Your Amazon Itemizing Methods
- 00:04 – Rising Competitors in On-line Gross sales
- 06:42 – Considerations About Knowledge Safety
- 13:32 – Navigating IP Safety in World E-Commerce
- 16:54 – Mental Property Rights Throughout Borders
- 18:55 – Combatting False Promoting in E-Commerce
- 20:11 – Retail vs E-Commerce Development Variations
- 30:12 – Strategic Approaches to IP Safety
- 40:32 – Negotiating for Launch of Product
- 41:33 – Navigating Model Safety in E-Commerce
- 45:11 – Navigating E-Commerce Challenges and Improvements
- 47:15 – Aggressive Methods in World Enterprise
- 52:48 – Using TikTok for Model Success
- 53:59 – Defending Manufacturers in E-Commerce
- 59:13 – Supporting Amazon Sellers By means of AMZ Watchdog
- 1:00:40 – Kevin’s Phrases of Knowledge
