15 hours in the past
Geek out on Amazon PPC with Mike Frekey! Study data-driven advert methods, AI’s influence on promoting, and suggestions for optimizing campaigns to spice up your Amazon gross sales. 🚀
Amazon promoting knowledgeable Mike Frekey takes heart stage on this episode, sharing his wealth of expertise from Amazon PPC company trade leaders like IGG and Perch. His journey by means of the world of Amazon promoting for over 100 manufacturers underscores the significance of knowledge over creativity in crafting profitable methods. Mike particulars the collaborative efforts with knowledge scientists at Perch to create sturdy promoting campaigns utilizing sponsored merchandise, manufacturers, and show advertisements, all whereas emphasizing the essential function of numbers in recognizing progress alternatives and fine-tuning promoting efforts.
Listeners will achieve invaluable insights into the meticulous technique of auditing Amazon accounts to highlight top-selling merchandise and optimize advert spend throughout numerous sorts and placements. Mike breaks down the importance of understanding conversion charges and differentiating between model and non-brand targets to maximise incremental gross sales potential. By using model analytics and search question efficiency knowledge, he highlights the right way to successfully assess market positioning and handle product points that will influence efficiency greater than the promoting methods themselves.
Including a forward-looking dimension, Mike explores the evolving panorama of Amazon’s PPC choices and the burgeoning function of AI in promoting. He shares his enthusiasm for Amazon Advertising and marketing Cloud audiences and budding avenues like sponsored TV, whereas candidly declaring challenges similar to viewers focusing on limitations and conversion monitoring hurdles. Wrapping up, Mike imparts strategic knowledge on launching merchandise on Amazon, from danger administration to harnessing social proof, illustrating the right way to use Amazon’s first-party knowledge for long-term success. This episode guarantees a complete have a look at mastering the artwork of Amazon promoting, all seasoned with Mike’s distinctive insights and experience.
In episode 438 of the AM/PM Podcast, Kevin and Mike talk about:
- 00:00 – Knowledge Nerd’s Amazon Promoting Methods
- 02:39 – Amazon Advertising and marketing Methods and Knowledge Evaluation
- 06:11 – Company Age and Automation vs. People
- 09:03 – Analyzing Amazon Promoting Methods
- 12:26 – Gender-Particular Product Line Evaluation
- 16:33 – Amazon PPC Methods and Attribution Challenges
- 18:40 – Amazon Bid Boosting Challenges
- 25:06 – Marketing campaign Monitoring and Evaluation Priorities
- 27:33 – Influence of AI on Amazon Promoting
- 29:15 – Way forward for AI in Amazon Promoting
- 31:41 – AI Transformation in Workforce
- 35:38 – Amazon Algorithm
- 39:31 – Amazon Promoting Launch Technique Suggestions
- 41:59 – Product Critiques for Amazon Success
- 47:15 – Networking and Occasion Promotion on LinkedIn
- 48:30 – Kevin King’s Phrases of Knowledge
