Thursday Jan 16, 2025
On this episode, we cowl inventive packaging, premium pricing, sustainability, and unboxing methods to spice up shopper notion and e-commerce success.
Rework your model’s presence with the ability of packaging! Be a part of Kitty Lai, a seasoned skilled in design and branding, as she shares her journey from a younger employee in a packaging manufacturing unit to designing for iconic manufacturers like Ted Baker and Cath Kidston. Uncover how efficient packaging can elevate your product, improve model recognition, and even result in viral success. Kitty unpacks the secrets and techniques behind choosing the proper packaging supplies and designs that captivate clients and talk worth.
Think about turning a easy kitchen knife, initially priced at $30, right into a premium product that sells for $129 simply by altering its packaging. Kevin King and Kitty Lai explains how strategic design modifications can justify increased costs and enhance product notion. Dive into the world of e-commerce and learn the way market analysis can uncover buyer willingness to pay extra for perceived worth. Kitty emphasizes sustainability, nudging manufacturers in direction of recyclable and reusable choices that resonate with right this moment’s environmentally-conscious customers.
For these seeking to develop from e-commerce to retail, Kitty affords invaluable insights into choosing and sourcing packaging that aligns along with your model’s id and buyer expectations. She discusses the artwork of the unboxing expertise, the place simplicity and considerate design can rework buyer satisfaction into loyalty. Whether or not you are an Amazon vendor on a price range or a rising model, Kitty’s steerage on sustaining design consistency and leveraging inventive packaging will encourage you to shock and delight your clients.
In episode 430 of the AM/PM Podcast, Kevin and Kitty talk about:
- 00:00 – The Significance of Packaging for Branding
- 03:23 – Profession Path in Design Trade
- 06:02 – Evolution of Design Tendencies
- 11:31 – The Influence of Packaging Design
- 14:11 – Significance of Branding and Packaging
- 22:19 – Packaging Methods for Amazon Companies
- 27:08 – The Worth of Presentation in Advertising
- 29:48 – Enhancing Buyer Expertise By Packaging
- 31:19 – Packaging Design and Person Expertise Significance
- 34:01 – The Energy of Packaging Extras
- 37:39 – Artistic Packaging Options for Shoppers
- 39:57 – Packaging Design and Model Consistency
- 45:29 – Significance of Model Consistency
- 47:07 – Impacts of Artistic Packaging Design
- 49:39 – Exploring Creativity in Model Advertising
- 50:57 – Maximizing Packaging Influence
- 51:45 – Kevin King’s Phrases of Knowledge
