As a marketer, surveys are a core a part of what I do.
Whether or not I am gathering information for my articles, researching market tendencies, or getting suggestions from my workforce on current collaborations and initiatives, surveys information a lot of what I do. However discovering the perfect survey software that is simple to make use of, and adaptable to completely different wants? That is been a journey.
From my faculty days, once I relied on free survey apps like SurveyMonkey and Google Kinds to conduct discipline surveys for sophistication initiatives, to my current work utilizing superior platforms like Qualtrics and Alchemer for market analysis, discovering the perfect survey software that ticks all of the bins has at all times been a little bit of a problem.
Some apps excel at creating visually gorgeous surveys however collapse once I really need to research information. Different type builders have wonderful analytics, however I really feel like they had been designed within the ’90s. And do not even get me began on instruments that promise every thing however restrict questions, responses, and options, giving me frustration.
So, I made a decision sufficient was sufficient. I rolled up my sleeves and examined greater than 30+ survey software program, from classics like Google Kinds and SurveyMonkey to rising gamers like Alchemer and Zoho Survey. My mission? To seek out the greatest survey instruments of 2025 that actually ship and are value our money and time.
12 greatest survey instruments for 2025: My picks
- Google Kinds: Greatest free on-line survey app
Easy setup, simple sharing, Google integration, and fast outcomes for educators and small groups. ($6/person/month). - SurveyMonkey: Greatest general
Superior branching, analytics, and enterprise-grade suggestions assortment. (Begins at $23/month). - Jotform: Greatest for strong customization and information assortment
10,000+ templates, workflow automation, and highly effective integrations. (Begins at $34/month). - Qualtrics Technique & Analysis (previously CoreXM): Greatest for complicated, enterprise-level analysis
Deep analytics, customized dashboards, and predictive insights. (pricing on request). - QuestionPro: Greatest for educational analysis and market evaluation
Superior logic, panel administration, and sentiment evaluation. ($85/person/month). - Microsoft Kinds: Greatest for Microsoft customers
Seamless integration with Microsoft 365, AI-assisted query strategies ($9.99/person/month). - Mentimeter: Greatest for stay polling in shows
Actual-time engagement instruments, phrase clouds, and quizzes for hybrid occasions. ($11.99/person/month). - Consumer Interviews: Greatest for person analysis and product testing
Entry to verified individuals, automated scheduling, and session insights. ($36/session). - SurveySparrow: Greatest for chatbot-style surveys
Chat-like survey expertise, recurring surveys, and offline information assortment ($19/month). - SOCi: Greatest for multi-location suggestions administration
Centralized buyer expertise platform for franchises and enterprises(pricing on request). - Typeform: Greatest for newbies
Interactive types, conditional logic, and model customization. ($25/month). - Zoho Survey: Greatest survey software program for small enterprise
Tight ecosystem integration, multilingual surveys, and superior analytics. ($7.42/month).
*These on-line survey instruments are from the G2’s Winter 2025 Grid report. Most of them include a free plan or free trial. I’ve included their beginning worth to your simple comparability.
I am going to share my expertise, breaking down the professionals and cons of every software I examined so yow will discover the proper match to your wants.
Whether or not you are a small enterprise proprietor or advertising and marketing skilled attempting to attach with clients, a workforce lead searching for inside suggestions, or a instructor constructing partaking quizzes, this information has one thing for you.
12 greatest survey instruments I personally suggest
We normally consider survey instruments as simple options for creating questionnaires, similar to suggestions types, quizzes, or analysis surveys.
However in my expertise, they’re a lot extra. They act as the last word organizers for information interplay. These instruments help me in designing and sharing surveys that aren’t solely exact and clear but additionally partaking and tailor-made to particular wants. Furthermore, these instruments are essential in analyzing the collected information. They transcend mere assortment; they assist me thoughtfully visualize responses to determine tendencies, acknowledge patterns, and make data-driven choices with confidence.
Truthfully, when you begin utilizing the correct survey instruments, it is arduous to think about conducting analysis or gathering suggestions with out them.
Based on G2 Information, survey platforms rating constantly excessive on important options like survey builder (91%), query sorts (90%), survey distribution (89%), and templates (87%), proving that customers worth instruments that make the method intuitive, versatile, and environment friendly from begin to end.
How did I discover and consider these on-line survey instruments?
With over 400 survey software program choices accessible, testing all of them is not possible. So, I relied on G2’s survey software program class web page, grid experiences, and product opinions to create an preliminary checklist of contenders. I used AI to research tons of of G2 opinions to gauge how actual customers rated these instruments based mostly on their experiences, wants, and ache factors and created my preliminary shortlist.
As soon as I had my shortlist, I sat down to check all of them. For me, testing these survey apps wasn’t only a matter of signing up and skimming via options. I arrange every software to run a sensible survey, full with various kinds of questions, skip logic, and conditional branching. This method allowed me to see how every software dealt with completely different survey wants.
I additionally centered on how every software dealt with the survey distribution. This method allowed me to imitate the calls for of precise survey initiatives, guaranteeing that the instruments had been examined in situations much like how they might be utilized in observe.
I additionally used AI-assisted evaluation of G2 assessment information to uncover recurring suggestions themes. In circumstances the place I couldn’t personally take a look at a software on account of restricted entry, I consulted knowledgeable with hands-on expertise and validated their insights utilizing verified G2 opinions. The screenshots featured on this article could also be a mixture of these captured throughout testing and ones obtained from the seller’s G2 web page.
It was throughout these rigorous assessments that I began to develop clear opinions on what distinguishes the perfect survey instruments from the merely good.
What makes the perfect survey instruments: My standards
SurveyMonkey’s report reveals how these instruments are literally used: 58% of surveys are taken on cell, 23% embrace matrix questions, 12% use skip logic, and 21% are multilingual. Briefly, fashionable survey instruments have to be mobile-friendly, well structured, and inclusive to fulfill right now’s expectations.
I look for a similar qualities. One of the best platforms simplify the way you design, distribute, and analyze surveys, whereas guaranteeing correct, high-quality information. Whether or not you’re gathering buyer suggestions, conducting analysis, or attempting to know your viewers higher, the correct software ought to make each step intuitive, collaborative, and safe. Listed here are the factors that I checked out when evaluating the instruments:
- Ease of use: There’s nothing higher than selecting up a brand new software and feeling like an professional immediately. I recognize survey platforms with intuitive interfaces and drag-and-drop functionalities that make survey creation, designing, and deployment a breeze. It is essential that these instruments are simple to navigate.
- Customization choices: I typically modify the appear and feel of my surveys to incorporate logos, colours, and themes that match our firm’s model identification. That is essential as I need our surveys to seem extra skilled and reliable.
- Query sorts and codecs: From multiple-choice to extra complicated codecs like Likert scales or matrix questions, I would like the survey app to supply all these and even permit randomizing query order to maintain responses unbiased. Superior sorts like NPS (internet promotional rating) or sliders assist me dig deeper into what individuals actually suppose.
- Distribution and attain: I must get my surveys on the market, whether or not it is via electronic mail, social media, SMS, and even QR codes. It is also important that my surveys look good on any system, guaranteeing no respondent is turned away due to formatting points.
- Response administration: Seeing responses roll in in real-time is extremely satisfying. Instruments that assist handle responses successfully, stop fraud, and provide each nameless and identifiable response choices are on the high of my checklist.
- Analytics and reporting: As soon as I’ve collected all these responses, having sharp analytics instruments is essential. I would like one thing that simplifies information interpretation and enhances it with visible capabilities. I find it irresistible once I can simply change between fundamental charts and graphs for fast appears to be like and extra intricate analytics, like sentiment or pattern evaluation, for deeper dives. Main bonus factors can be if the software allowed me to export information instantly into applications like SPSS or Tableau. This flexibility helps me benefit from the information, whether or not I am presenting easy outcomes or partaking in complicated statistical evaluation.
- Collaboration options: I wish to simply collaborate with my workforce when designing and analyzing the surveys. So, I actually need a type builder that lets me add customers, assign them roles, and supply any collaborative options.
- Integration and compatibility: Integration with different platforms like Google Workspace or my advertising and marketing and CRM techniques is a should for preserving my workflow easy. API entry for customized integrations provides me the pliability to adapt the instruments to my wants.
- Safety and privateness: That is non-negotiable. I take advantage of instruments that encrypt information in any respect phases and adjust to main information safety rules, like GDPR. Figuring out that my respondents’ information is protected provides me peace of thoughts.
After attempting out 30+ survey instruments, I’ve recognized my high 12 favorites that meet most of those standards. My checklist of greatest software program for creating skilled surveys consists of a wide range of survey instruments, together with devoted type builders like SurveyMonkey, advertising and marketing platforms with built-in survey capabilities like SOCi, and interactive instruments designed for quizzes, polls, and viewers engagement like Mentimeter.
Whereas they might not verify each field on the best options checklist, each brings one thing distinct to the desk.
The checklist under incorporates real person opinions from G2’s survey software program class web page. To be included on this checklist, a software should
- Allow the creation and customization of questions.
- Collect, report on, and archive response information.
- Be shareable and distributable.
* This information was pulled from G2 in 2025. Some opinions might have been edited for readability.
1. Google Kinds (a part of Google Workspace): Greatest free survey app
I’ve been utilizing Google Kinds, which is a part of Google Workspace, since my undergraduate days, and it’s by no means going to go away my arsenal of survey instruments. I do not suppose there is a survey software as easy and built-in as Google Kinds. And the most important plus? It is fully free to make use of with my Google account and has no limits on the variety of responses or questions I can add.
Organising types takes simply minutes. One of many options I like most is the number of query sorts it gives. Whether or not I would like a easy multiple-choice query, a dropdown menu, or perhaps a discipline for file uploads and scores, Google Kinds has all of it.
Query sorts on Google Kinds
One other outstanding facet of Sheets is the real-time collaboration. Identical to different instruments within the Google Workspace suite, I can invite colleagues to edit or construct the shape with me, which is invaluable when engaged on workforce initiatives.

Choices to sharing the survey type with my colleagues to ask them to collaborate
As quickly as responses are available, I can select to view them there with easy information charts or in Sheets, making it extremely simple to research information or share insights with others.

Choices to View in Sheets
Now, Google Kinds has 17 pre-made templates. So, at any time when I am in a rush, whether or not it is an occasion RSVP or a suggestions type, I can get a survey up and operating in minutes with one among these templates.

Templates on Google Kinds
What’s attention-grabbing is that my mother, who’s a instructor, makes use of Google Kinds fairly extensively for quizzes, grading, and even gathering suggestions from college students. She is totally struck by how simple it’s to create and distribute quizzes, and the computerized grading characteristic saves her a lot time. It is an awesome instance of how versatile the software may be for various professions.
There are some things to notice. Based mostly on opinions on G2, Google Kinds is extensively appreciated for its simplicity and ease of setup, although customers be aware it’s greatest suited to simple surveys reasonably than complicated analysis initiatives. The platform consists of important branding choices, like colours, logos, and pictures, however retains customization deliberately easy to take care of consistency and ease of use.
Additionally, customers observe that its logic and branching options are efficient for fundamental conditional questions however might really feel restricted for surveys requiring in depth multi-path logic. Nonetheless, this streamlined construction is precisely what makes Google Kinds reliable for educators, small groups, and anybody who values fast setup and simple information sharing.
On a scale of 1 to 10, I would confidently price it a stable 9 only for the distinctive worth it gives as a free software. And you do not have to take simply my phrases for it. Customers on G2 price it 4.6 out of 5 and acknowledge it as a dependable, user-friendly platform that simplifies suggestions gathering and on a regular basis information assortment.
What I like about Google Kinds:
- Probably the most vital facet for me is how simple it’s to arrange surveys and accumulate responses. The mixing with Google Sheets makes it a breeze to research information, and the number of query sorts means I can customise surveys to suit virtually any state of affairs.
- One other spotlight for me is the simplicity of sharing types. Whether or not I am emailing a hyperlink, embedding a type on a web site, or letting individuals fill it out on their telephones, it is all extremely handy and user-friendly.
What G2 customers like about Google Kinds:
“Google Kind is one thing that permits you to create a questionnaire/survey type/a small organized type, which helped me quite a bit. Sure/No radio buttons are a cherry on the cake. It is extremely simple to deal with and modify the types as required. Textual content Discipline/Strictly Numeric Discipline retains the integrity of the types. One of the best factor is I can create an MCQ set out of those types.”
– Google Kinds Overview, Prashant P.
What I dislike about Google Kinds:
- Based mostly on G2 opinions, customers discover Google Kinds’ design choices easy and useful: preferrred for fast branding with colours, logos, or pictures, however minimal for sooner setup.
- Based on G2 customers, Google Kinds handles simple surveys effectively, although conditional logic is greatest suited to fundamental branching reasonably than multi-layered survey paths.
What G2 customers dislike about Google Kinds:
“They don’t seem to be nice at design and do not provide many integration choices and scripts (arithmetic) as the opposite instruments. It additionally lacks choices to make completely different (fashionable) methods to make a query.”
– Google Kinds Overview, Rafael P.
2. SurveyMonkey: Greatest general
There’s one software I’ve constantly relied on for surveys in addition to Google Kinds; it is SurveyMonkey. I have been utilizing it for a very long time, and I really feel it strikes an awesome stability between user-friendliness and superior options.
SurveyMonkey’s true potential solely turns into evident once you transfer past the free plan. Whereas the free plan is beneficiant with entry to templates and fundamental performance, it is restricted to simply 10 questions per type and 25 responses.
I bear in mind it providing as much as 100 responses and fewer restrictions on questions again in faculty. It was excellent for my faculty initiatives, similar to surveys, classroom workout routines, and casual polling. As of late, although, the restrictions of the free plan make it appropriate for very small-scale use.
Nonetheless, since I’ve upgraded for my skilled wants now, I understand how highly effective SurveyMonkey may be with its paid options. What impressed me about SurveyMonkey is how versatile it’s for various kinds of surveys. Its template library is rather more expansive than Google Kinds, with over 400 templates.

In depth templates on SurveyMonkey
Now, even when there is not one thing within the templates that I might use, SurveyMonkey has the choice to create surveys with AI powered by OpenAI. I generally use it to brainstorm my questions, too.

Constructing surveys with AI on SurveyMonkey
One other characteristic that stands out to me is its branching logic and skip logic capabilities. These permit me to create dynamic surveys during which respondents solely see questions related to their earlier solutions.
The characteristic I actually dig for is the A/B testing we are able to do inside surveys. As somebody who’s at all times testing and tweaking issues, I’ve used this characteristic to experiment with completely different questions or layouts when attempting to know what resonates greatest with respondents. Whether or not I am testing product concepts or refining my messaging to collect suggestions, it has been extremely useful for making data-driven choices.
As soon as I arrange my survey, I favored the little nugget of data it supplied about how lengthy it will take the respondents to finish it. I normally have a look at it to optimize if it is too lengthy.

SurveyMonkey shows particulars on the Estimated Time to finish my survey
What actually stands out, although, is SurveyMonkey’s Viewers characteristic. This enables me to buy focused respondents from their world panel, which has been a lifesaver once I want suggestions from a particular demographic or skilled group.

SurveyMonkey Viewers characteristic to get focused viewers
As a substitute of getting to liaise with a separate market analysis agency to search out respondents, I like how this characteristic makes the method a lot sooner, easier, and extra environment friendly. So, regardless of the added value, I believe the comfort it gives makes it effectively definitely worth the funding for centered analysis initiatives.
From what I noticed on G2 opinions, SurveyMonkey is extremely regarded for its strong query logic, analytics, and wide selection of templates that make skilled surveys simple to create and distribute. However lots of its superior capabilities, like customized branding, information exports, and integrations, can be found in higher-tier plans, which customers be aware is value reviewing prematurely to make sure the correct characteristic match for every workforce’s wants.
Additionally, the interface stays intuitive general, although navigating superior analytics or filtering massive information units can take some getting used to. Nonetheless, the platform’s breadth of options and reliability proceed to make it a best choice for organizations operating detailed suggestions applications or analysis research.
With an general G2 score of 4.4 out of 5, SurveyMonkey stands out as a flexible, data-driven platform constructed for groups looking for depth, construction, and confirmed survey efficiency.
SurveyMonkey is lagging as I click on via a number of choices
General, I would suggest SurveyMonkey for companies, educators, and researchers who want one thing extra strong than Google Kinds however don’t need to spend as a lot on premium instruments like Qualtrics.
Personally, I discover it to be a wonderful center floor for skilled surveys, providing sufficient flexibility and energy to fulfill a wide range of wants.
What I like about SurveyMonkey:
- I extremely worth how simple it’s to create surveys with knowledgeable contact. The in depth template library, branching logic, and A/B testing capabilities make it extremely versatile for various use circumstances, from buyer suggestions to worker engagement.
- The SurveyMonkey Viewers characteristic is a standout for me. It saves a lot time by letting me buy focused respondents from their world panel, particularly once I want insights from a particular demographic.
What G2 customers like about SurveyMonkey:
“I just like the number of choices to ask questions and get the correct solutions. I like the choices to assessment and analyze information, and I like how every query may be personalised in a method that makes it user-friendly. Lastly, I like how simple it’s to make use of the superior logic.”
– SurveyMonkey Overview, Miriam F.
What I dislike about SurveyMonkey:
- Based mostly on G2 opinions, some customers point out that superior choices, like integrations and export codecs, can be found on higher-tier plans, so checking plan particulars prematurely helps guarantee the correct match.
- The interface is usually intuitive and dependable, although occasional slowdowns might happen when switching views or loading analytics.
What G2 customers dislike about SurveyMonkey:
“After I designed my survey, I did not notice some options required a subscription. I spent quite a lot of time creating it, after which I discovered that very fundamental options wanted to be bought, so I type of had no selection however to buy the subscription in an effort to full my undertaking. A few years in the past, the acquisition of a subscription wasn’t even required in an effort to do a fundamental survey.”
– SurveyMonkey Overview, Christy M.
3. Jotform: Greatest for strong customization and information assortment
Relating to survey and form-building instruments, Jotform instantly gave me the impression of being tailor-made for small and medium companies. Its in depth template assortment, even at first look, appears thoughtfully designed to cater to their wants, in contrast to Google Kinds, which I discover extra general-purpose, or SurveyMonkey, which focuses closely on completely different survey sorts.
Now, I’ve discovered Jotform to be a full-fledged type builder that helps superior use circumstances like gathering funds, signing contracts, and creating automated workflows. It feels prefer it’s designed to deal with something from buyer surveys to fee collections —all inside one system.
For me, the software is extremely simple to make use of. Every part feels intuitive, from dragging and dropping components to customizing types, so I can get issues finished rapidly while not having quite a lot of technical know-how.

Including questions on Jotform with the drag-and-drop interface
A core power of JotForm is the template library, in the event you ask me. With over 2,000 templates, it is the most important assortment I’ve seen in a web-based type builder. There’s even a devoted class for Salesforce types.
One other distinctive characteristic of Jotform that amazed me was its widgets part. Whether or not I would like so as to add a signature discipline, create dynamic checklists, or calculate totals throughout the type, the widgets make all of it attainable. As an illustration, I’ve used the Phrases & Circumstances widget to make sure customers acknowledge particular insurance policies. It is this stage of customization that units Jotform aside from instruments like Google Kinds or SurveyMonkey.

Helpful widgets on Jotform starting from calculators to checklists, signatures, images, and phrases and situations that may be included in types
One other spotlight is the power to generate visible experiences instantly from the information utilizing the report builder. This is a significant benefit as a result of I can create visually interesting summaries with out the necessity for an exterior reporting software.
Lastly, I believe it’s super-cool that Jotform gives strong integrations to CRMs, advertising and marketing, and automation instruments, even for its free plan customers. It is extremely interesting as a result of it lets me join my types easily with the techniques I am already utilizing, saving effort and time.

Jotform integrations
From G2 person insights, Jotform is appreciated for its ease of use and suppleness. Some reviewers point out that its plan construction most closely fits people or massive groups, with fewer choices in between, so checking tiers prematurely helps guarantee the correct match.
A couple of reviewers point out that efficiency can often sluggish when dealing with massive, data-heavy types, although general stability stays dependable. On the entire, with a powerful G2 score of 4.7 out of 5, Jotform continues to be acknowledged as a reliable, feature-rich type builder suited to a variety {of professional} and enterprise wants.
What I like about Jotform:
- In my opinion, essentially the most notable facet of Jotform is its versatility. From creating dynamic types to producing detailed experiences proper throughout the platform, it takes care of every thing I would like with out requiring me to make use of further instruments.
- The widget choices are arms down one among my favourite options. I discover it really easy to customise types by including calculations, signature fields, and even superior logic. It makes the entire course of not simply environment friendly but additionally fulfilling to work on.
What G2 customers like about Jotform:
“JotForm is super-easy to be taught – the buttons are obvious and simple. You may add your types and customise them to suit the data you want. You may make sure required objects, so that they have to be accomplished earlier than finalizing. Kinds may be submitted from contained in the doc, and also you get a replica in your inbox.
You may add a great deal of glorious progressive options, similar to auto-calculated fields, automated emails that may go immediately or on a calculated date, and approval flows the place senior employees can approve a particular motion. I take advantage of JotForm each day, making my working life simpler and more practical. The free model is great, and you’ll improve to extra highly effective choices.”
– Jotform Review, Ed S.
What I dislike about Jotforms:
- Based on G2 opinions, Jotform gives a variety of plans designed for people and bigger organizations. Some customers be aware that smaller groups may need for a restricted mid-tier choices when needing a number of further seats.
- As talked about by G2 reviewers, the platform performs reliably for many use circumstances, although complicated or data-heavy types might expertise occasional slowdowns throughout enhancing or loading.
What G2 customers dislike about Jotforms:
“The fee to go from one person to extra is a large hole. It could be good to have the power to simply go from 1 to five customers with out having to enter an enterprise contract.”
– Jotform Overview, Rudy M
4. Qualtrics: Greatest for complicated, enterprise-level analysis
Now, if there’s one software that stands out for its superior survey capabilities, I’d say it is Qualtrics Technique and Analysis (previously CoreXM).
What makes Qualtrics actually superior, in my view, is its skill to cater to extremely particular wants, from complicated survey designs to real-time dashboards and in-depth analytics.
One of many issues that I admired essentially the most about Qualtrics is its customization and suppleness. The platform permits me to design surveys that go far past easy information assortment. As an illustration, I can create dynamic surveys with superior branching logic, embedded information, and complicated conditional paths that adapt based mostly on person responses.
The extent of management it gives is ideal for capturing nuanced insights, whether or not I am conducting buyer satisfaction research, worker engagement surveys, or gathering suggestions on new product launches. I can create superior query sorts like side-by-side comparisons, rank orders, or sliders.
Qualtrics’ survey distribution is one other robust level in my expertise. I might share surveys by way of electronic mail, social media, and even QR codes, making it simple to succeed in my viewers. The platform additionally ensures surveys look nice throughout gadgets, and the preview performance helps me verify that every thing is flawless earlier than I ship them out.

Qualtrics survey distribution choices
What actually units Qualtrics aside for me, although, are superior options like Textual content iQ and Stats iQ. Textual content iQ lets me immediately analyze open-ended responses, pulling out themes, sentiments, and patterns that will have taken me hours to uncover manually. For instance, I’ve used it to research buyer feedback and pinpoint recurring points, which has been invaluable for enhancing our processes. In the meantime, Stats iQ dives even deeper into the information.
As well as, I actually felt the reporting and visualization options had been next-level. Whereas enhancing the survey outcomes, I might toggle between tables, charts, and graphs. I might change between vertical bars, pie charts, line graphs, and even phrase clouds, relying on what greatest represented my information.
Now, that is extremely highly effective for somebody like me who ceaselessly presents survey findings to stakeholders. It saves me a lot effort and time. I not must export information to a different software to create visuals; it is all constructed proper into Qualtrics.

Enhancing the survey outcomes on Qualtrics
Based on suggestions on G2, Qualtrics is extensively appreciated for its skilled design, strong analytics, and excessive stage of customization that helps every thing from educational analysis to enterprise-grade suggestions applications. Whereas customers discover the interface intuitive for fundamental survey creation, many be aware that unlocking the platform’s full analytical and automation capabilities can contain a studying curve. Fortuitously, Qualtrics gives in depth coaching supplies and documentation that make mastering superior options approachable over time.

The information import and export automation we might arrange on Qualtrics
As mirrored in G2 opinions, pricing aligns with its premium positioning: greatest suited to groups and organizations conducting large-scale or extremely complicated analysis initiatives. For smaller groups or easier use circumstances, the funding might really feel greater relative to their quick wants. So, I really feel it is best suited to enterprises and people who want absolute precision and superior survey capabilities, like devoted market analysis corporations.
With an general G2 score of 4.4 out of 5, Qualtrics stands out as a complicated, research-grade survey answer constructed for depth, precision, and superior information evaluation and is most advisable software for enterprise surveys with complicated wants.
What I like about Qualtrics:
- I actually like how customizable Qualtrics is. The superior options permit me to create surveys and experiences tailor-made to my precise wants, a stage of management I have never skilled with different instruments.
- I’m obsessive about analytics options like Textual content iQ and Stats iQ. These instruments make my evaluation extra environment friendly and insightful.
What G2 customers like about Qualtrics:
“There’s so a lot that I can do with Qualtrics – and I carry on determining new methods to make use of the platform to ship worth to my purchasers.”
– Qualtrics Technique and Analysis (previously CoreXM) Overview, Package Okay.
What I dislike about Qualtrics:
- Based on G2 opinions, Qualtrics is positioned as a premium platform with pricing that displays its depth and enterprise-grade capabilities. Customers be aware it delivers robust worth for large-scale or research-driven initiatives, although it could be greater than smaller groups require.
- As highlighted by G2 reviewers, mastering superior analytics, automation, and customization options can take time, however the platform’s in depth coaching sources and documentation assist customers ramp up successfully.
What G2 customers dislike about Qualtrics:
“The person interface is simply too sophisticated, resulting in the need for devoted coaching on the software, which they appear to outsource to different corporations for some cause. The ramp-up is a bit tough, and it is considerably arduous to combine with different instruments. When you’re up and operating, it is nice, however the studying curve is a bit too steep.
I’ve discovered that we make the most of most likely a tenth of the characteristic set that we might use, which is nice and highly effective for us, however it’s a little overbuilt and unnecessarily complicated for our wants.”
– Qualtrics Technique and Analysis (previously CoreXM) Overview, Jake R.
5. QuestionPro: Greatest for educational analysis and market evaluation
For me, QuestionPro stands out as top-of-the-line Qualtrics alternate options. It isn’t costly or overwhelming for a sophisticated survey software.
From designing surveys to analyzing responses, I discovered it extremely simple to hit the bottom operating. As an illustration, the platform gives superior query sorts like complicated grid/flex matrix, side-by-side comparisons, and interactive sliders. Regardless of this depth, the interface is intuitive and user-friendly. I by no means felt like I wanted in depth coaching to begin utilizing these options and creating impactful surveys.
Query sorts on QuestionPro
One other characteristic I actually discovered helpful is the superior branching logic. It permits me to create complicated survey paths based mostly on a number of situations, guaranteeing respondents are solely introduced with the questions which can be most related to them. I might even hyperlink one survey to a different, which added an entire new stage of customization.

Organising skip logic on QuestionPro
A number of the smaller however equally essential options I actually discovered helpful had been the export choices to CSV, Excel, and PDF, in addition to the power to combine effectively with Google Sheets. These made managing and sharing information a lot simpler for me.
One other considerate contact was the customizable thanks web page on the finish of the survey. It allowed me so as to add a private or branded message, which made the general survey expertise really feel extra skilled and interesting for respondents.
Choices to customise the thanks web page on QuestionPro
Based on suggestions shared on G2, QuestionPro is valued for its stability of affordability, superior options, and research-ready performance that appeals to each educational and enterprise customers. Some reviewers point out that the interface might take a while to get absolutely comfy with, particularly for brand new customers exploring its wide selection of choices. As soon as acquainted, nonetheless, most discover the navigation constant and environment friendly.
As mirrored in G2 opinions, the platform’s analytics are robust and detailed, although its visualization instruments are described as extra useful than design-focused. For many groups, this simplicity helps quick, correct reporting with out pointless complexity.
All issues thought-about, QuestionPro stays a go-to possibility for these looking for strong survey capabilities in a cost-efficient package deal, boasting a 4.5 out of 5 score on G2.
What I like about QuestionPro:
- I actually appreciated how customizable the platform is. It let me create surveys that had been tailor-made precisely to my wants, from utilizing superior query sorts to implementing detailed branching logic.
- The convenience of use was a giant plus for me. Even with all of the options it gives, I did not really feel overwhelmed.
What G2 customers like about QuestionPro:
“QuestionPro is a sturdy and highly effective survey software. It has quite a few superior query sorts, together with conjoint and max diff, permits for superior skip and branching logic, and has built-in instruments to flag and assessment poor high quality or fraudulent responses.
A few of my favourite options are the auto-focus mode on matri questions and the convenience of making a shocking dashboard utilizing the BI visualization software. I additionally love that we’ve got a devoted buyer help supervisor who we are able to attain out to instantly once we want help and ship suggestions for product enhancements, bugs, and so forth.
The worth can also be considerably lower than what we had been paying for Qualtrics, and it seems to be designed for analysis companies like ours reasonably than company enterprise customers.”
– QuestionPro Overview, Stewart L.
What I dislike about QuestionPro:
- Based on G2 reviewers, QuestionPro gives a variety of superior options, although some customers be aware that the interface can take a while to get used to, particularly when navigating detailed settings or experiences.
- The platform’s chart and graph choices are clear and useful, although customers point out that further customization might make insights much more visually partaking.
What G2 customers dislike about QuestionPro:
“The reporting instruments are stable, however the visuals might use a lift. Extra dynamic or customizable charts and graphs would make presenting insights simpler and extra impactful.”
– QuestionPro Overview, Brittany W.
6. Microsoft Kinds: Greatest for Microsoft customers
I did not even know Microsoft had type choices till I discovered them on the G2 grid report. After studying constructive opinions, I made a decision to offer Microsoft Kinds, which is a part of the Microsoft Workplace 365 suite, a strive.
I discovered it to be easy and useful. I discovered the templates notably helpful for rapidly creating fundamental surveys, quizzes, invites, or event-related types.

Signing up for Microsoft Kinds
I spotted the vary of query sorts is extraordinarily fundamental, like selection, textual content, score, rating, Likert, date, and NPS. These principally cowl the necessities. Groups wanting superior query sorts would wish to use different instruments to complement although.
Query sorts on Microsoft Kinds
One characteristic I favored was the AI suggestion software. Clicking the AI icon gave me fast query suggestions for the survey I used to be engaged on. Whereas the strategies weren’t at all times excellent, they had been a useful place to begin for constructing my types.
Utilizing AI to create my survey on Microsoft Kinds
I additionally favored how simple it was to take my information to Microsoft Excel or create a PowerPoint report and share it.
Based on insights from G2 opinions, Microsoft Kinds is valued for its simplicity, accessibility, and seamless integration throughout the Microsoft 365 ecosystem, making it preferrred for fast surveys, quizzes, and suggestions assortment. Some reviewers point out that its performance is extra standardized in comparison with devoted survey platforms, with fewer superior choices for automation, integrations, or design customization.
Rated 4.4 out of 5 on G2, Microsoft Kinds stays a reliable, easy-to-use possibility for educators, small groups, and organizations already utilizing the Microsoft suite.
What I like about Microsoft Kinds:
- I actually like how easy and simple Microsoft Kinds is to make use of. Organising a survey or quiz would not require a lot effort, and the mixing with Excel makes analyzing information a breeze.
- The AI-powered query strategies had been a pleasant contact. Whereas not at all times excellent, they helped me rapidly brainstorm and add questions with out overthinking the setup course of.
What G2 customers like about Microsoft Kinds:
“Due to the Kinds software, I can create fast surveys and types to gather data. Additionally it is helpful for gathering unstructured data like workplace requests (parking entry, instruments, tools), undertaking updates (for instance, relating to completed undertaking instances, and so forth.), reporting, and voting (for instance, selecting worker representatives).
Kinds are completely built-in with Microsoft instruments similar to PowerPoint or SharePoint, which facilitates the publication of surveys and the following evaluation and presentation of outcomes.”
– Microsoft Kinds Overview, Przemek P.
What I dislike about Microsoft Kinds:
- Microsoft Kinds is designed for simplicity and fast setup, providing important query sorts and logic. Some customers point out that it’s greatest suited to fundamental surveys reasonably than superior workflows or detailed branching.
- The design choices are streamlined for consistency and ease of use, with restricted flexibility for altering layouts or themes. This makes it preferrred for simple suggestions assortment however much less suited to closely branded or design-driven types.
What G2 customers dislike about Microsoft Kinds:
“It may be clunky, and there are limitations on design. I choose different types that combine extra seamlessly with different software program my group makes use of, like Salesforce.”
– Microsoft Kinds Overview, Michael Okay.
7. Mentimeter: Greatest for stay polling in shows
Now, Mentimeter has develop into my go-to software at any time when I must make my shows extra partaking and interactive. Whether or not I am operating stay polls, gathering real-time suggestions, or including some pleasure to a session, it by no means fails to ship.
It is the first software I consider once I wish to transcend conventional slides and really contain my assembly individuals within the dialog. I’ve discovered it excellent for my workforce conferences, webinars, and workshops we set up. I’ve additionally heard a few of my colleagues in gross sales and buyer success utilizing the software to gauge buyer sentiment throughout and after gross sales calls and product demos.
Utilizing Mentimeter for my workforce’s weekly standup
I am unable to get sufficient of how simply Mentimeter makes this occur. The actual-time interplay options, like polls, phrase clouds, and quizzes, are extremely easy to arrange. Probably the most vital facet for me is that I can show the outcomes immediately and have a dialog about them.
I normally create my slides instantly from Mentimeter utilizing their templates for weekly check-ins, webinars, and brainstorming classes. It saves me quite a lot of time.
Creating shows with questions on Mentimeter
The characteristic that resonated with me essentially the most is the Fast Kinds characteristic, which permits me so as to add a number of questions in a slide like a survey. I discover it extremely helpful throughout webinar classes to get further particulars a few prospect.
From what I gathered from G2 opinions, Mentimeter is extensively appreciated for its partaking visuals, ease of use, and skill to show shows into interactive experiences. Some reviewers point out that whereas importing slides from different platforms like Google Slides is supported, formatting choices may be restricted as soon as imported, making it extra environment friendly to begin instantly with Mentimeter’s built-in templates.
Additionally, the platform’s visualizations are one among its strongest options — clear, polished, and presentation-ready — although customization exterior the platform is minimal.
Nonetheless, Mentimeter has develop into a vital a part of my toolkit for shows and interactive classes. Whether or not I am brainstorming with my workforce, operating a webinar, or just trying to collect suggestions in real-time, Mentimeter constantly delivers.
Incomes a 4.7 score on G2, Mentimeter stands out as an intuitive, presentation-focused platform constructed for groups that worth simplicity, viewers engagement, and visible affect in each session.
So, if you wish to make your shows extra full of life, I would say Mentimeter is a superb match. It is excellent for lecturers attempting to maintain college students concerned, workforce leads operating brainstorming classes, or anybody internet hosting webinars and workshops.
What I like about Mentimeter:
- Mentimeter makes it simple for me to create interactive shows with options like stay polls, phrase clouds, and quizzes. It makes my classes a lot extra partaking, and I can see the viewers getting concerned immediately.
- The templates are a giant win for me. Whether or not I am establishing a webinar or a brainstorming session, they save me a lot time and provides me an awesome place to begin.
What G2 customers like about Mentimeter:
“Whilst a first-time person of the software, it was very clear what I wanted to do to arrange my first ballot. This went down rather well throughout our webinar and helped us acquire some perception into who we had on the decision. It was visually interesting. We bought the vast majority of delegates collaborating. So, I can assume that they discovered it simple to make use of, too.”
– Mentimeter Overview, Stephen B.
What I dislike about Mentimeter:
- Suggestions from G2 customers highlights that Mentimeter’s visuals are skilled and presentation-ready, although customization past the platform is proscribed.
- A number of reviewers on G2 be aware that importing slides from instruments like Google Slides can require some reformatting. Many choose utilizing Mentimeter’s native templates for a cleaner, extra constant look.
What G2 customers dislike about Mentimeter:
“I wish to have extra choices for formatting the textual content within the slide. The second enchancment I would like is how you can extract information. The information output is considerably cumbersome when analyzing completely different applications. I would really like to have the ability to have the likelihood to regulate how the output ought to seem like.
I’d additionally wish to have a stay preview – that I can use to make changes and see the outcomes stay. I wish to incorporate it right into a PowerPoint presentation. The options right now are usually not adequate.”
– Mentimeter Overview, Anders W.
8. Consumer Interviews: Greatest for person analysis and product testing
Now, I do know Consumer Interviews is not a typical survey software for constructing surveys. As a substitute, it is a platform that helps me join with the precise respondents I would like for my analysis. At any time when I am engaged on a undertaking that requires reaching individuals who match a particular demographic or behavioral profile, that is the software I flip to.
As a marketer, I’ve used it to recruit individuals for product suggestions classes and conduct in-depth interviews, which have been extremely useful for shaping our campaigns and refining advertising and marketing methods. It is a vital useful resource for gathering qualitative information that goes far past easy survey responses, giving me deeper insights to make extra knowledgeable choices.
What I worth most concerning the platform is its pace and effectivity in recruiting individuals. I can simply use the filters to slim down my seek for respondents out of 5 million+ accessible individuals.
Organising standards for respondents on Consumer Interviews
On high of that, I can create a screener with extra particular questions to raised qualify candidates. Nonetheless, the screener survey itself might use some enchancment, in my view. Options like skip logic and different superior functionalities do not feel as developed in comparison with different survey instruments.
Including a screener survey on Consumer Interviews
As I see it, the primary USP of Consumer Interviews is the standard of their participant pool. The panel is high-quality, which implies I do not waste time filtering via unqualified respondents. I used to be additionally happy with how simple it’s to handle research, talk with panelists, and even distribute incentives after interviews.
Organising participant incentives on Consumer Interviews
I discover the built-in incentive calculator extremely useful for deciding how a lot I ought to provide individuals for his or her time. As well as, I can personalize participant communications, whether or not it is outlining what to anticipate from the session or sending a thank-you electronic mail. These small touches not solely make the method extra skilled but additionally assist me construct a very good rapport with individuals, which is crucial for significant analysis.
The platform additionally integrates effectively with instruments I already use, like my Google calendar, making scheduling interviews a breeze. It even automates outreach emails, which saves me a ton of time.
Based mostly on insights from G2 opinions, Consumer Interviews is extremely regarded for its huge participant pool, dependable screening instruments, and skill to simplify the complete recruitment course of. Some customers point out that the respondent database is strongest within the U.S., and sourcing individuals from different areas or very particular niches might require further time or focusing on efforts.
Suggestions from G2 customers additionally means that whereas the platform effectively manages participant logistics and scheduling, the post-research course of, similar to conducting interviews, analyzing responses, and summarizing insights, stays a guide effort for researchers. Many discover this setup helpful for sustaining management over evaluation however be aware it provides time to the analysis workflow.
Incomes a 4.7 score on G2, Consumer Interviews continues to be acknowledged as a reliable platform for easy participant recruitment and streamlined analysis coordination.
General, I would suggest Consumer Interviews to anybody searching for a dependable platform to recruit high-quality individuals for usability testing, gathering suggestions on prototypes, or operating in-depth person analysis classes.
What I like about Consumer Interviews:
- The platform makes it extremely simple to recruit individuals with the precise demographic or behavioral standards I would like, saving me hours of effort in comparison with guide recruitment.
- The motivation administration characteristic is a big plus—it streamlines the method of deciding, distributing, and managing rewards, which was a time-consuming process for me.
What G2 customers like about Consumer Interviews:
“We use Consumer Interviews to validate product concepts and consider UIs. They’re simple to make use of and supply quite a lot of flexibility, and I’m a fan of the skilled viewers they provide.
The service of Consumer Interviews is pleasant and proactive; every thing is solved rapidly. Additionally, in the event you want to collaborate together with your workforce, it is simple so as to add individuals to initiatives. They replace their product typically, and the brand new options make the product simpler to make use of.
I like to recommend Consumer Interviews in order for you business consultants in your product growth cycles.”
– Consumer Interviews Overview, Caroline O.
What I dislike about Consumer Interviews:
- Suggestions from G2 customers signifies that Consumer Interviews gives efficient screening instruments for participant choice, although some be aware that extra superior logic choices might make focusing on particular respondent profiles even simpler.
- The platform focuses on recruitment and scheduling, with post-interview evaluation and perception group managed exterior the software, an method that fits groups wanting management over their very own analysis course of.
What G2 customers dislike about Consumer Interviews:
“The screener survey wants a bit of little bit of consideration. The skip logic and some different options aren’t as strong as what you’d get from an organization that’s centered particularly on survey analysis. It does the job of recruiting individuals, however at instances takes an additional step or query to ensure we get the correct individuals in.”
– Consumer Interviews Overview, Garred S.
9. SurveySparrow: Greatest for chatbot-style surveys
Now, SurveySparrow has been on my radar for fairly a while, however I hadn’t tried it earlier than. So, when it surfaced on G2 experiences whereas researching for this text, I made a decision to offer it a spin utilizing its 14-day free trial, and I ought to say it impressed me instantly.
From the second I began exploring the platform, its user-friendly interface and considerate options drew my consideration. One of many options that instantly caught my consideration was the side-by-side edit and preview possibility for every query once I was creating the survey. It is such a time-saver to see precisely how my questions will seem to respondents as and when I’m including questions.
One other key facet was the logic settings. I might arrange conditional query paths simply with each show logic and skip logic options.
Organising show logic and skip logic questions on SurveySparrow
SurveySparrow’s “Wing it with AI” characteristic additionally captured my consideration throughout the trial. It made creating and refining questions a lot simpler. Whether or not I needed to rephrase, increase, or modify the tone—be it formal, casual, and even quirky—it had me lined.

Wing it with AI! in SurveySparrow
What struck me essentially the most, nonetheless, was SurveySparrow’s chat-like survey expertise. It is a refreshing change from conventional static surveys and makes the method really feel extra like an interesting dialog.
After I use this feature to point out my survey, as an alternative of overwhelming respondents with types, questions seem one after the other in a conversational stream. Nonetheless, I did discover that for longer surveys, this method can really feel a bit drawn out. So, I normally use this for shorter surveys or situations the place engagement is my high precedence.
The chat-like survey expertise on SurveySparrow
One other compelling ingredient of SurveySparrow’s platform is its distribution choices. I can create sharable URLs, embed surveys into emails, Slack, and even WhatsApp, or just generate a QR code for offline distribution.
As mirrored in G2 opinions, SurveySparrow’s automated reporting options are appreciated for delivering fast, accessible summaries that simplify information interpretation. Some customers be aware that customizing these experiences for particular views or codecs can take a bit extra setup time, particularly when tailoring insights for shows or inside experiences.
Suggestions from G2 customers additionally highlights the platform’s conversational interface as a significant power, although respondents with weaker web connections might often must refresh and re-enter responses. Branding flexibility, similar to importing logos or customized CSS, is described as extra restricted on the Starter plan however expands with higher-tier subscriptions, giving rising groups room to scale their customization wants.
Rated 4.4 out of 5 on G2, SurveySparrow continues to be acknowledged as a smooth, user-friendly platform and is taken into account as one of many best-rated survey software program for buyer satisfaction that mixes partaking survey design with robust scalability for groups of all sizes.
What I like about SurveySparrow:
- The side-by-side enhancing and preview characteristic was eye-catching for me. It made the survey creation course of a lot smoother by letting me see how every query would look to respondents.
- I loved the chat-style survey expertise. It reworked the way in which I current questions, making the survey really feel like an interesting dialog reasonably than a static type.
What G2 customers like about SurveySparrow:
“What I like greatest about SurveySparrow is how simply and rapidly you may make a personalized survey that’s enticing and makes your targets wish to reply! Lots of the options (bulk questions, how you can lay out the questions, transfer them round, add logic) are frequent to different survey functions.
Nonetheless, the services for making it look “enjoyable” and the services for including your individual background/emblem to make it look yours. AND their gross sales workforce? Particular person consideration, a fast Zoom assembly to ferret out what you want, and an answer personalized to you. As I stated: Wow.”
– SurveySparrow Overview, Pat M.
What I dislike about SurveySparrow:
- Based on G2 reviewers, SurveySparrow’s automated experiences make it simple to generate fast summaries, although some customers point out that customizing report layouts or information views for particular wants can take further effort.
- Suggestions on G2 signifies that branding choices, similar to adjusting themes, colours, and logos, are simple to make use of, although superior design controls are extra restricted.
What G2 customers dislike about SurveySparrow:
“The survey system, sadly, fell considerably wanting expectations on account of a crucial system crash that resulted within the short-term suspension of knowledge assortment. This sudden disruption not solely hindered the progress of our analysis but additionally forged doubts on the reliability of the system for future data-driven initiatives.”
– SurveySparrow Overview, Evelina S.
10. SOCi: Greatest for multi-location suggestions administration
SOCi was actually a brand new discover for me, nevertheless it did not take lengthy to see why it is develop into such a well-liked selection for companies managing buyer suggestions and insights.
What actually caught my eye was how effectively SOCi caters to companies with a number of branches or places. It permits me to gather, analyze, and act on suggestions at each the person location stage and the company stage, which is ideal for guaranteeing that each location stays aligned with buyer expectations.
One factor I actually admire is how effectively SOCi balances customization and ease of use. I can accumulate opinions, monitor buyer satisfaction (CSAT), and even run NPS surveys—all via their pre-built templates.
And if I wish to create one thing extra distinctive, I can design customized surveys and save the branding as a template for future use. This characteristic has been a lifesaver for preserving all our surveys constant and on-brand while not having to recreate designs each single time.
After I used SOCi, I discovered its vary of query sorts—particularly multiple-choice and scores—sensible and helpful for my buyer suggestions surveys. From my commentary, it is sufficient to collect significant insights, even when it is not as superior as another platforms I’ve used.
I additionally worth the logic characteristic, which permits me to arrange fundamental conditional flows, although I am going to admit it is not as strong as what I’ve seen elsewhere.

Organising logic questions on SOCi surveys
What’s extra? I might simply reply to opinions collected via the surveys and from different platforms by way of SOCi.
Responding to opinions collected by way of buyer surveys and different platforms on SOCi
Now, though SOCi gives some stable templates and customization choices for surveys and information reporting, I’ve discovered that there are a number of limitations within the context of design flexibility. Should you’re like me, aiming to craft extremely personalized survey interfaces or distinctive report codecs, you may really feel a bit boxed in by what SOCi permits. It is good, however I undoubtedly felt it to be restrictive for my survey wants.
Based on suggestions from G2 customers, SOCi is acknowledged for its power in buyer expertise and repute administration, providing highly effective instruments for gathering and responding to suggestions throughout social channels. Some reviewers be aware that whereas it performs exceptionally effectively for customer-focused surveys, it’s much less generally used for broader analysis or market evaluation, making it greatest suited to groups centered on engagement and model sentiment monitoring.
Insights from G2 opinions additionally point out that whereas SOCi consists of core integrations with platforms like Salesforce and main social networks, its native connections with CRMs or superior advertising and marketing automation instruments are extra restricted. Many customers discover that third-party connectors similar to Zapier successfully prolong performance when deeper integrations are required.
Incomes a 4.5 score on G2, SOCi stays a trusted selection for multi-location manufacturers and advertising and marketing groups trying to streamline suggestions administration and improve buyer expertise throughout digital channels.
I would suggest SOCi for buyer suggestions administration in the event you handle operations throughout a number of places, similar to retail shops, actual property companies, restaurant chains, and franchises.
Please be aware that SOCi doesn’t provide a free trial or a free plan, nevertheless it gives an interactive demo that provides a whole overview of its survey platform.
What I like about SOCi:
- I actually appreciated how effectively SOCi handles suggestions throughout a number of places. It made it a lot simpler to trace buyer experiences at completely different places.
- One factor I actually favored was how simple it was to customise surveys to suit my model. With the ability to modify colours, fonts, and logos made the surveys look skilled and per our general picture.
What G2 customers like about SOCi:
“SOCI gives quite a lot of data relating to buyer values, sentiment, suggestions, and so forth. They pull information from Google, Yelp, in-house survey applications, Punchh, and so forth. They’ve made it very handy to assessment all of our surveys and statistics.”
– SOCi Overview, Erika L.
What I dislike about SOCi:
- G2 reviewers point out that SOCi integrates easily with key platforms like Salesforce and social networks, although connecting it with further CRMs or automation instruments generally requires third-party options.
- Suggestions on G2 signifies that SOCi performs greatest for buyer expertise and repute administration surveys, whereas it’s much less generally used for detailed market analysis.
What G2 customers dislike about SOCi:
“I want that the survey platform was higher geared for multifamily real-estate companies. I am grateful for the current Yardi integration, however a few of our communities use completely different software program, So it will be good to have full integration capabilities. Additionally, the Canva integration would not pull in our Model Kits. That may be a useful addition.”
– SOCi Overview, Alison M.
11. Typeform: Greatest for newbies
I’ve by no means used Typeform earlier than, aside from filling out some surveys prior to now. This time, I made a decision to discover it additional to see what makes it such a well-liked selection and actually, I get the hype.
The design capabilities of Typeform stand out for me. They give the impression of being fashionable, interactive, and interesting, which, in my view, is a giant step up from the standard static survey codecs.
After I began creating my first type, I used to be greeted with three clear choices: ranging from scratch, importing questions, or letting AI assist me generate questions. I attempted the “Create with AI” possibility, and I used to be not upset.
Choices to create surveys on Typeform
One factor that grabbed my consideration instantly was the logic path questions. I might arrange branching guidelines, outcomes, and even quiz-scoring paths.
What actually made it fulfilling for me was the visible design of the entire course of. The way in which every thing is laid out visually, with a transparent stream of questions and paths, made it so intuitive and easy for me. It felt like I used to be piecing collectively a puzzle, and it was actually so satisfying! It is a kind of little particulars that made creating types really feel much less like work and extra like a enjoyable, inventive course of.

Visualizing logic questions on Typeform
One other characteristic I discovered extremely helpful was “workflow automation.” It let me set off actions based mostly on how individuals responded to my type and the perfect half. It was tremendous simple to arrange. I managed to configure it on my very first strive with none help, which is one thing I actually do not suppose I might pull off on some other survey platform.I managed to configure it on my very first strive with none help, which is one thing I actually do not suppose I might pull off on some other survey platform.
As an illustration, I set it as much as mechanically electronic mail a thank-you be aware to respondents and even sync their responses on to my CRM. It labored like a appeal and saved me a lot time on guide follow-ups. The simplicity of the setup actually stood out for me.

Organising workflow automation on Typeform
Typeform is extensively appreciated for its conversational type design and intuitive person expertise that makes surveys partaking and visually interesting. Some customers point out that whereas the outcomes dashboard gives clear and accessible summaries, further choices for deeper analytics or customizable consequence sharing might additional improve reporting flexibility.
Suggestions from G2 reviewers additionally notes that occasional slowdowns can happen throughout enhancing or information viewing, notably with bigger or media-heavy types. Nonetheless, most customers discover the general efficiency easy and dependable as soon as workflows are established.
Rated 4.5 out of 5 on G2, Typeform continues to face out for its interactive design, robust usability, and skill to make information assortment really feel easy and interesting.
What I like about Typeform:
- The core power of Typeform, for my part, is how intuitive and visually interesting the form-creation course of is.
- The workflow automation characteristic fully received me over. I used to be capable of arrange triggers like sending out thank-you emails and syncing responses to my CRM on my very first strive with none further assist.
What G2 customers like about Typeform:
“Typeform is a type builder I like the place you may create types and embed them in your web site very simply. For web site embedding, they provide numerous choices, similar to displaying your type as a slide-in. With the superior options, you may create types based mostly on logic.”
– Typeform Overview, Merve Okay.
What I dislike about Typeform:
- Suggestions from G2 customers signifies that Typeform usually runs easily, although a number of reviewers point out occasional slowdowns when constructing types or short-term information loss if the web connection drops.
- I discovered the reporting and insights to be a bit fundamental. It could’ve been nice to see extra superior analytics and even customizable data-sharing choices when sending out outcomes.
What G2 customers dislike about Typeform:
“I wish to see extra analytical instruments to assist with evaluation of outcomes and conclusions. I can export the information and use different instruments to do the analytics, however it will be good to have extra on board.”
– Typeform Reivew, Roger W.
12. Zoho Survey: Greatest for small companies
I’ve at all times been interested in Zoho Survey, particularly since I take advantage of different instruments within the Zoho suite. So, I just lately determined to offer it a shot to know the way it stacks up as a survey software.
Zoho, like most different survey instruments, was simple to make use of in my testing. I beloved how its templates had been organized by enterprise departments like advertising and marketing, human sources, and buyer satisfaction, in addition to industries like schooling and e-commerce. I felt it was as very user-friendly survey software program for small groups.

Template themes on Zoho Survey
Constructing a survey with Zoho Survey was fairly simple. The customization choices let me tweak designs to suit my wants, however actually, they felt a bit fundamental in comparison with a number of the extra superior instruments I’ve tried. Whereas it bought the job finished, I discovered myself wishing for extra flexibility to essentially make the surveys stand out.

Creating my survey with Zoho Survey
The software did make it simple for me so as to add workflows like triggering emails based mostly on responses or establishing automated workflows. One other factor that caught my consideration was how effectively it integrates with the remainder of Zoho’s ecosystem. Whereas I do not personally use Zoho’s different instruments, like Zoho CRM or Zoho Analytics, that always, I can see how helpful this is able to be for somebody who does.
Based on insights from G2 opinions, Zoho Survey is appreciated for its ease of use, affordability, and easy integration throughout the Zoho ecosystem, making it a dependable possibility for simple suggestions assortment. Some customers point out that whereas branding choices, similar to including logos and customizing colours, can be found, deeper design management and superior styling options are restricted, although.
Suggestions from G2 customers additionally notes that whereas Zoho Survey consists of skip logic and branching, the performance is extra streamlined, making it greatest suited for easy surveys reasonably than extremely dynamic or multi-path designs.
Rated 4.4 out of 5 on G2, Zoho Survey stays a sensible, and one of many reasonably priced survey platforms with the perfect options.
What I like about Zoho Survey:
- I discovered the drag-and-drop interface very easy to make use of. It did not take a lot time to determine, and I used to be capable of create my first survey rapidly with out feeling overwhelmed.
- The flexibility to faucet into Zoho’s ecosystem is a big plus. Though I do not use their different instruments extensively, understanding that the survey information integrates with apps like Zoho CRM and Zoho Analytics is a superb possibility for future initiatives.
What G2 customers like about Zoho Survey:
“Utilizing this software for the final 2 years. I just like the UI. It is extremely simple to make use of, safe, and strong. We are able to get suggestions from the purchasers utilizing this glorious software. We are able to customise the survey type in accordance with the necessities utilizing the templates accessible within the software. It is extremely simple to combine with Zoho CRM.
Buyer care is at all times accessible and helps you. Integration or implementation is buttery easy. Expertise is unbelievable & unimaginable.”
– Zoho Survey Overview, Namita S.
What I dislike about Zoho Survey:
- Suggestions from G2 customers highlights that Zoho Survey gives important branding instruments like emblem uploads and shade themes, although superior design flexibility and customization are restricted in comparison with higher-end platforms.
- The skip logic works effectively for simple surveys however might really feel simplified for complicated branching or multi-step flows.
What G2 customers dislike about Zoho Survey:
“There seems to be little flexibility in branding surveys. Additionally, most often, their emblem seems on the highest proper nook of the web page, which, for sure forms of analysis similar to client-based surveys, can look unprofessional.”
– Zoho Survey Overview, Ivan M.
Should you’re searching for extra choices to discover past the instruments I’ve reviewed, there are a number of different survey apps value contemplating based mostly on my expertise.
For companies that want superior customization and in-depth reporting options, Alchemer Survey is a unbelievable selection. I discovered Respondent to be an awesome different to Consumer Interviews. For individuals who choose combining surveys with advertising and marketing efforts, platforms like Fixed Contact and Mailchimp provide all-in-one options.
Comparability of the perfect on-line survey instruments
Nonetheless confused? This comparability desk makes it simpler for you.
|
Survey software |
Free plan particulars |
Greatest for |
Paid plan |
|
Google Kinds |
Limitless types and responses |
Free survey software program for easy surveys, fast polls, and quizzes |
Begins at $6/person/month (as a part of Google Workspace) |
|
SurveyMonkey |
Limitless types, 10 questions per type, 25 responses per type, restricted options |
Small surveys, market analysis, buyer satisfaction surveys, worker engagement |
Begins at $23/month |
|
Jotform |
5 lively types, 100 submissions/month, 100MB storage |
Kinds for small companies for registrations, functions, contacts, funds, and so forth |
Begins at $34/month |
|
Qualtrics |
3 lively surveys with 30 questions per survey, 500 responses |
Tutorial analysis, complicated, in-depth surveys, analysis initiatives, and detailed market evaluation |
Customized pricing |
|
QuestionPro |
10 surveys with as much as 100 questions and 200 responses |
Market analysis, worker engagement, and educational research |
$83/person/month |
|
Microsoft Kinds |
As much as 400 types or quizzes, 200 questions per type, 200 responses per type for private accounts, the elevated restrict for enterprise/schooling accounts |
Fast suggestions assortment for these utilizing Microsoft 365 |
Begins at $9.99/month as a part of Microsoft 365 |
|
Mentimeter |
As much as 50 individuals monthly, limitless questions, quizzes, and content material slides, all query sorts besides Query Kinds |
Survey in stay occasions, interactive shows with types and questions |
$11.99/person/month |
|
Consumer Interviews |
Free trial accessible for his or her Analysis Hub plan |
Getting respondents for person analysis, product testing |
Begins at $36/session |
|
SurveySparrow |
3 surveys, 10 questions per survey, 50 responses monthly |
Buyer suggestions, market analysis, worker survey, and chat-like survey expertise |
Begins at $19/month |
|
SOCi |
Solely demo accessible |
Buyer suggestions surveys and administration for multi-location companies, massive enterprises |
Customized pricing |
|
Typeform |
Limitless types, 10 responses monthly |
Interactive types, surveys, quizzes, and suggestions instruments |
Begins at $25/month |
|
Zoho Survey |
Create limitless surveys, as much as 10 questions per survey, and as much as 100 responses per survey |
Survey to gather suggestions, NPS, CSAT, enterprise, and analysis for small companies |
Begins at $7.42/month |
Incessantly requested questions (FAQs) on survey software program
1. How do I select the perfect survey software for my wants?
One of the best survey software relies on your necessities. Think about elements similar to:
- Goal: Is it for buyer suggestions, market analysis, or worker engagement?
- Funds: Free instruments like Google Kinds are nice for fundamental wants, whereas paid instruments like Qualtrics or Typeform provide superior options.
- Options: Search for customization, logic paths, integrations, and reporting capabilities.
- Ease of use: A user-friendly interface is essential for effectivity.
- Viewers dimension: Some instruments have response or participant limits, so make sure the plan matches your viewers dimension.
2. Are free survey instruments efficient?
Sure, free survey instruments like Google Kinds, SurveyMonkey (fundamental plan), and Zoho Survey may be efficient for easy surveys. Nonetheless, free plans typically include limitations like response caps, branding restrictions, and fewer customization choices. For superior wants, upgrading to a paid plan could also be crucial.
3. What are the frequent options of survey software program?
Most survey software program consists of:
- Pre-built templates for numerous survey sorts
- A number of query sorts (e.g., a number of selection, textual content, scores)
- Customization choices (branding, colours, and layouts)
- Logic paths (e.g., skip or department logic)
- Reporting and analytics dashboards
- Distribution choices like electronic mail, social media, or embedded hyperlinks
- Integration with instruments like CRMs or advertising and marketing platforms
4. Can survey software program combine with different instruments?
Sure, many survey platforms combine with CRMs (like Salesforce), advertising and marketing automation instruments (like HubSpot or Mailchimp), and collaboration platforms (like Slack or Microsoft Groups). These integrations assist streamline workflows and make information sharing extra environment friendly.
5. What’s the greatest survey software for newbies?
One of the best survey software program for newbies gives an intuitive interface, easy drag-and-drop functionalities, and fundamental customization choices. Google Kinds and Typeform are extremely advisable for his or her user-friendliness and minimal studying curve.
6. Which survey software gives essentially the most forms of questions?
Qualtrics and SurveyMonkey are recognized for providing all kinds of query sorts, from easy multiple-choice inquiries to extra complicated matrix questions and sliders, catering to extra detailed and various information assortment wants.
7. Which on-line survey maker is greatest for small companies?
For small companies, survey software program like Jotform, Zoho Survey, or SurveySparrow is a superb possibility. They provide reasonably priced plans, ease of use, and enough customization options to create skilled surveys.
8. Is survey software program safe for gathering delicate information?
Most respected survey platforms prioritize safety by providing options like SSL encryption, GDPR compliance, and information safety measures. It is important to confirm the platform’s safety insurance policies earlier than gathering delicate or private data.
9. Can survey instruments deal with multilingual surveys?
Sure, on-line survey apps like Typeform, Qualtrics, and Zoho Survey help multilingual surveys. That is notably helpful for companies or researchers focusing on various audiences.
10. Which is the perfect survey software program for market analysis?
Should you’re searching for superior options like detailed analytics, logic paths, and viewers focusing on, instruments like Qualtrics, QuestionPro, and SurveyMonkey are glorious decisions as widespread survey apps for market analysis. They provide strong capabilities for segmentation, detailed reporting, and integrations with different analytics instruments.
For extra budget-friendly choices, Zoho Survey and Alchemer Survey present nice flexibility and stable options for smaller-scale market analysis initiatives.
Should you need assistance discovering area of interest individuals for qualitative analysis, Consumer Interviews can join you with the correct viewers.
11. Which survey instruments combine with Salesforce?
Should you’re searching for survey instruments that combine with Salesforce, contemplate SurveyMonkey, Qualtrics, Zoho Survey, Typeform, and Alchemer Survey.
12. What is the high survey app for worker suggestions?
SurveyMonkey, Qualtrics, Tradition Amp, TINYpulse, and Workleap Officevibe are among the many high worker survey instruments to think about.
13. What survey software program do companies use?
Companies generally use SurveyMonkey, QuestionPro, Typeform, Google Kinds, and Zoho Survey to collect suggestions and insights. SurveyMonkey and QuestionPro are widespread for enterprise-level analysis and analytics, whereas Typeform is commonly chosen for its interactive, conversational design that enhances engagement. Google Kinds stays a go-to for fast, easy surveys inside groups utilizing Google Workspace, and Zoho Survey suits effectively for small to mid-sized companies already within the Zoho ecosystem.
14. Which survey software has the perfect analytics?
Relating to analytics, Qualtrics is extensively considered essentially the most highly effective survey software, providing superior reporting, predictive analytics, and deep information integration. SurveyMonkey follows carefully, offering robust filtering, segmentation, and export options that make it simpler to attract insights from suggestions at scale. For smaller groups, Jotform gives versatile visualization instruments and easy-to-read dashboards that simplify evaluation with out the complexity of enterprise software program.
Survey finished!
After exploring so many survey instruments, I’ve realized that discovering the correct one is not nearly options; it is about discovering the proper match to your particular wants. For instance, in the event you’re all about simplicity, Google Kinds is a no brainer. However in order for you one thing smooth and interactive, Typeform is perhaps your jam. Must handle suggestions throughout a number of places? SOCi is your go-to.
For me, diving into these platforms felt like assembling a toolkit—every software had one thing distinctive. Some instruments had been distinctive for his or her customization, others for his or her integrations, and some for his or her pure ease of use. And whereas I did not fall in love with each platform (hiya, sudden paywalls!), it is clear there’s one thing on the market for everybody.
The underside line? Attempt a number of out, see what works for you, and calm down with the one which makes your information assortment goals come true. Joyful surveying!
Searching for a software to create surveys to gauge worker satisfaction? Try our checklist of free worker engagement software program.
