12 Greatest Instagram Analytics Instruments For 2025: Reporting Made Simple

What’s the very best Instagram analytics app available on the market?

I wished to search out out, so I examined out all of them. On this publish, I’ll reveal what I feel the ten greatest Instagram analytics instruments are this yr based mostly on my expertise utilizing them.

I’ll evaluate every of them intimately, share my tackle their execs and cons, focus on pricing, and extra.

#1 – Social Standing

Social Standing is my high decide. It’s one of many solely devoted social analytics instruments available on the market, so it affords a lot deeper insights than you get with different all-in-one apps.

Social Standing kinds its analytics into 4 totally different stories: Profile Analytics, Advertisements Analytics, Competitor Analytics, and Influencer Analytics.

I discovered the Profile Analytics report back to be essentially the most helpful. It supplies all of the metrics you can want to research your Instagram account, posts, Reels, and Tales (in addition to all of your different social media posts and pages throughout totally different networks).

You possibly can monitor issues like natural attain charge (ORR), impressions, replies, faucets again/ahead, and hyperlink clicks. Plus, study extra about your followers with viewers demographic knowledge that inform you their gender, ages, nations, and so forth.

The Advertisements Analytics report is nice too. Plenty of different Instagram analytics instruments focus solely on natural efficiency, so it’s good that you would be able to get insights into each your natural and paid campaigns in a single place with Social Standing.

And let’s not neglect about its glorious Report Builder. Use it to create, automate, and ship customized, multi-channel, white-label stories to your purchasers. You get to decide on precisely the information you wish to present, and you’ll export stories in numerous codecs together with CSV, PDF, and PPTX.

Professionals and cons

Pricing

Free plan obtainable. Paid plans begin from $9/month, and save 3 months with yearly billing. Get began with a 14-day free trial.

#2 – Sendible

Sendible is my favourite all-in-one software. You don’t simply get Instagram analytics, but in addition instruments that can assist you schedule social media posts, handle feedback and replies, curate content material, and extra.

You get a variety of knowledge with Sendible. All in all, there are over 200+ analytics modules, which is greater than most different instruments I’ve tried. 

Analytics modules embrace metrics, graphs, and visualizations of issues like your attain, publish engagements, follower development, and so forth. Plus, insights into your greatest occasions to publish, best-performing posts, follower demographics, and extra.

You possibly can combine and match analytics modules within the report builder to create totally customized stories. Alternatively, begin from a pre-built template. If you’d like, you may even mix your Instagram analytics together with your different social media profiles and pages for cross-channel stories.

And I haven’t talked about my favourite factor about Sendible but, which is the truth that it’s totally white label. Meaning you may add your branding to the app and host it in your web site. Then, onboard purchasers and have them join their socials prefer it’s your personal in-house software program.

I haven’t seen another Instagram analytics software that may do that. It’s unique to Sendible, which makes it an ideal alternative for advertising companies.

Professionals and cons

Pricing

Plans begin from $29/month, save 15% with yearly billing. Get began with a 14-day free trial.

Learn our Sendible evaluate.

#3 – Pallyy

Pallyy is likely one of the extra reasonably priced Instagram analytics instruments on the market. It has an ideal free plan and I like its slick, trendy consumer interface.

You possibly can see Pallyy was constructed with creators in thoughts. It’s tremendous straightforward to make use of and supplies the sort of knowledge influencers must measure their development & efficiency, and higher perceive their viewers.

Within the analytics dashboard, you’ll discover stats about your Instagram profile, posts, tales, and opponents. Plus, you may as well use it to research your efficiency on different networks like Fb and LinkedIn.

I significantly like the truth that Pallyy tells you your greatest time to publish, based mostly on when your viewers is most lively. This might help you to optimize your schedule and get extra views and engagements.

And the report builder is one among my private favorites. It’s a lot simpler to make use of than most different report builders I’ve tried—you simply select your metrics and reporting interval, then generate and export it. 

Sadly, although, I couldn’t see any approach to schedule/automate stories. It seems to be like it’s a must to do it manually every time, which is a bit disappointing.

Apart from analytics, Pallyy additionally offers you different helpful Instagram instruments together with a bio hyperlink builder, scheduling/publishing instruments, unified inbox, workforce collaboration options, and extra.

Whereas Pallyy’s premium plan is tremendous reasonably priced for particular person customers, it’s a must to pay an additional $29/month per further consumer, which makes it not so good for groups.

Professionals and cons

Pricing

Free plan obtainable. Premium plan prices $25/month per social set. Get began with a 14-day free trial.

Learn our Pallyy evaluate.

#4 – Iconosquare

Iconosquare is likely one of the strongest Instagram analytics instruments available on the market. It affords industry-leading analytics, publishing, and extra. Along with Instagram, it additionally helps different networks.

You possibly can monitor over 100+ metrics with Iconosquare, together with stats about your attain, engagement, viewers, and follower development. All metrics might be changed into knowledge visualizations (i.e. graphs and charts) in a single click on.

My favourite characteristic is the customizable dashboard. It helps you to select what widgets you wish to show and rearrange them in no matter order you need. The outcome is a customized web page that exhibits you all of the statistics and metrics you’re most all in favour of, with not one of the noise.

I additionally like the truth that Iconosquare sends stories robotically straight to your inbox (or your consumer’s inbox), so that you don’t should manually construct them every week/month/quarter/yr.

One other cool characteristic: Iconosquare affords social listening, which suggests it may well monitor and analyze mentions of specified key phrases, hashtags, opponents, and so forth. throughout Instagram and past. And it may well pull in knowledge about these mentions into your stories.

Professionals and cons

Pricing

Paid plans begin from $59/month and save as much as 22% with annual billing. Get began with a 14-day free trial.

Learn our Iconosquare evaluate.

#5 – Agorapulse

Agorapulse affords a variety of metrics you don’t get with different Instagram analytics instruments. 

For instance, it’s one of many solely instruments I’ve tried that may measure the ROI of your Instagram efforts in precise {dollars} and cents, making it a good selection for social media managers who wish to present their manufacturers the influence they’re having on their backside line.

Its stories are tremendous detailed too. Relying on what you wish to analyze, you may pull up stories in your Instagram viewers, content material, tales, neighborhood administration, and so forth. in a few clicks.

Every of these stories comes with a wealth of information, together with all of the metrics you’d count on to see  (like engagement charges, follower development, impressions, viewers demographics, and so forth.) plus numerous deeper insights.

I significantly like the truth that Agorapulse pulls knowledge from its social listening software into your stories to serve up metrics like your ‘model consciousness rating’ (which is predicated on the variety of mentions and shares you get within the chosen interval).

Apart from Instagram analytics, Agorapulse additionally affords stories for all of your different social media profiles and pages. Plus, instruments for social media publishing, inbox administration, listening, worker advocacy, and extra.

It has some fairly incredible workforce collaboration options too. And you’ll even analyze every workforce member’s efficiency in Agorapulse (replies despatched, duties accomplished, and so forth.) alongside your Instagram analytics. All that being stated, it’s somewhat dear for groups as you pay per consumer.

Professionals and cons

Pricing

Free plan obtainable. Paid plans begin from $69 per consumer, per 30 days. Stand up to 30% off whenever you pay yearly, and check out it out with a 30-day free trial. 

Learn our Agorapulse evaluate.

#6 – Metricool

Metricool is an industry-leading Instagram analytics software. Like different instruments, it helps different networks and affords extra social media-related options past Instagram analytics. There’s additionally a free plan.

The Instagram analytics in Metricool are extraordinarily detailed. You get entry to extremely visible knowledge that gives insights into the expansion of your Instagram viewers, demographic data, account efficiency, and extra.

You too can view detailed metrics that cowl the efficiency of your posts. We’re speaking metrics like engagement, impressions, likes, feedback, saves, and so forth. And, these engagement metrics are tremendous necessary for the Instagram algorithm!

There are overviews so you may see efficiency at a look, and in-depth views that present you the way every publish performs. With further analytics for Instagram Tales and Reels.

However that’s not all. There’s a report builder that means that you can pull in your Instagram analytics knowledge and mix it with knowledge from different social networks. The outcome? A report that can impress your purchasers. You too can export stories as PDF or PPT information.

Manufacturers and creators operating occasions will admire the hashtag monitoring characteristic. This can be a paid add-on but it surely’s extraordinarily highly effective.

As well as, you’ll discover an Instagram bio hyperlink software, and Instagram scheduling capabilities. When scheduling posts on the calendar, analytics out of your accounts can be used to offer greatest occasions to publish on Instagram and different social networks.

Professionals and cons

Pricing

Free plan obtainable. Paid plans begin from $22/month and save as much as 20% with yearly billing.

Learn our Metricool evaluate.

#7 – Viraly

Viraly began out as a publish scheduler however has since added a set of analytics instruments. They provide each publish and profile analytics for Instagram.

Simply join your Instagram account to get detailed insights into your efficiency and viewers. 

You get all the essential stats—likes, follows, views, feedback, shares, and so forth.—plus some deeper insights that you just don’t get with Instagram’s native analytics characteristic. 

As an example, Viraly doesn’t simply inform you what number of likes and shares you’ve had, it additionally shows graphs to indicate you the way these engagements are distributed throughout various kinds of Instagram posts (Reels, Advertisements, Carousels, Tales, and so forth.).

You’ll additionally have the ability to see who your posts are reaching and interesting with, with a breakdown of your high viewers demographics (nations, cities, gender, age, and so forth.), and loads of different helpful insights.

Apart from analytics, you may as well use Viraly to schedule and auto-publish posts to a number of social networks from one unified content material calendar. I just like the calendar UI quite a bit—it’s quite simple and straightforward to work with.

One other factor I like about Viraly is that it helps you to manage your related accounts into social units, and hold social units siloed in separate workspaces. Should you’re a social media supervisor or company that works with a number of manufacturers, you’ll discover this convenient.

Professionals and cons

Pricing

Plans begin at $19 per 30 days, with reductions obtainable if you happen to select to pay yearly. Get began without cost with a 14-day trial.

#8 – Brand24

Brand24 is nice for locating out who’s speaking about your model on Instagram, in addition to measuring total model consciousness and sentiment.

It’s a devoted internet monitoring software, which suggests it ‘listens out’ for mentions of any key phrases you wish to monitor throughout the net, together with on Instagram, and allows you to learn about them.

Plus, it additionally analyzes the context of these mentions to offer deeper insights. For instance, it may well detect whether or not a point out is constructive, damaging, or impartial, and use that knowledge to measure your model sentiment. 

A method I like to make use of Brand24 particularly for Instagram is to search out influencers. It tells you the most well-liked posts and profiles that point out your goal key phrases, and assigns every profile an ‘influencer rating’, making it straightforward to search out the influencers which can be having the largest influence.

You could possibly additionally use it to trace subjects and uncover tendencies, monitor your opponents, and analyze the influence your Instagram efforts are having on model consciousness.

Simply remember that Brand24 doesn’t present different, extra normal Instagram analytics, like details about the efficiency of your posts and your follower development. It’s only for mentions.

Professionals and cons

Pricing

Plans begin from $149/month, save 2+ months with yearly billing. Get began with a 14-day free trial.

Learn our Brand24 evaluate.

#9 – Hopper

Hopper affords glorious worth for bigger groups because it’s one of many solely instruments that permits you to add limitless customers with out paying additional. There’s only one plan, and it consists of all the pieces (all options, limitless posts, limitless customers).

Hopper isn’t simply an Instagram analytics software—it’s extra of an all-in-one social media toolkit because it additionally affords different options like publish scheduling, hyperlink in bio, and hashtag analysis.

Its analytics dashboard affords insights into your viewers, account efficiency, and content material efficiency.

From the Viewers tab, you’ll have the ability to see a breakdown of the nations/places your followers are in, what ages they’re, once they’re most lively, and different helpful insights to assist information your technique.

The Account Efficiency tab affords graphs, charts, and visualizations to indicate you your attain, impressions, views, web site clicks, and followers gained/misplaced over time.

And on the Content material Efficiency dashboard, you may see at a look which of your content material is performing the very best. Metrics inform you every publish’s attain, engagements, engagement charge, and so forth.

One other characteristic I like is Hopper’s Hashtag Analysis software. Use it to find, generate, and analyze hashtags to spice up your attain. 

Metrics inform you what number of every day posts on Instagram use every hashtag, what number of feedback/likes they get, how aggressive they’re (from very low to excessive), and extra. This all lets you establish the very best hashtags that’ll aid you to get extra eyes in your posts.

Professionals and cons

Pricing

Plans begin from $19 per 30 days, per social set. Lower your expenses with annual billing. Get began without cost with a 14-day trial.

#10 – SocialBlade

SocialBlade is a helpful free social media analytics software that gives primary statistics for Instagram, in addition to YouTube, twitch, Twitter, and extra.

I like how straightforward SocialBlade is to make use of. You don’t even want to enroll and log in to get began.

You simply load up the location, then enter the @username of the Instagram profile you wish to analyze within the search field and hit search.

It’ll load up a report with numerous Instagram statistics. Beneath the Person Abstract web page, you may see top-level metrics like followers/following, common engagement charge, likes, feedback, followers gained, rank, and so forth.

And if you happen to swap over to the Detailed Statistics tab, you’ll see a extra thorough breakdown with graphs as an instance follower development and media shares over time.

You don’t get the extra superior insights you do with different instruments, like ‘greatest time to publish’ suggestions and such. And I discover the consumer interface tremendous irritating—it’s riddled with pop-up adverts and banner adverts.

However if you happen to simply need primary Instagram analytics and also you don’t wish to spend money on a paid answer, it’s price testing.

Professionals and cons

Pricing

Free plan obtainable. Paid plans begin from $3.99/month and it can save you 2 months whenever you pay yearly.

#11 – Instagram Insights 

Instagram Insights is the native analytics you may entry from inside the IG app. It’s free to make use of in case you have a Enterprise or Creator account and supplies primary efficiency and viewers statistics that you would be able to feed again into your Instagram advertising technique.

My principal grievance with Instagram Insights is that you would be able to solely look again over 90 days of analytics knowledge. So if you happen to’re making an attempt to trace long-term tendencies and evaluate efficiency and development yr over yr, you’re out of luck.

Plus, you may solely view analytics inside the app. You possibly can’t construct and export stories like you may with premium Instagram analytics instruments. That’s most likely going to be a deal-breaker if it’s essential share insights externally together with your purchasers.

That stated, if you happen to simply wish to view primary metrics and insights like complete accounts reached and engaged, complete reel performs, follower demographics, and so forth. and also you don’t want any of the opposite bells and whistles, it does the job.

Professionals and cons

Pricing

Instagram Insights is free to make use of.

#12 – Sprout Social

Sprout Social is likely one of the most costly Instagram analytics apps I’ve tried. The beginning value will doubt be too excessive for many customers, but it surely could possibly be a good selection for manufacturers and companies which have an even bigger finances to work with.

Sprout is designed to be an all-in-one social media administration software with all the pieces it’s essential handle your entire social media presence in a single place. 

So, it’s not only for Instagram analytics. You additionally get a bunch of different instruments for issues like Instagram scheduling, inbox administration, social listening, worker advocacy, influencer advertising, and so forth. And you’ll join all of your profiles and pages from totally different social networks.

Its analytics are spectacular too. You get deeper insights than most different instruments with all of the statistics you can need about your Instagram profile, posts, viewers, opponents, hashtags, adverts, and so forth. I significantly like the way in which it tells you the greatest time to publish on Instagram for optimum attain/engagement.

You even have the choice of paying additional for Sprout’s Premium Analytics. This provides you with entry to 150+ extra metrics, in addition to interactive knowledge visualizations and the report builder. 

Professionals and cons

Pricing

Plans begin from $249/seat/month and save as much as 25% with yearly billing. Get began with a 30-day free trial.

Learn our Sprout Social evaluate.

Remaining ideas

These are my high picks for the ten greatest Instagram analytics instruments.

Unsure which one to go along with?

Your best option for you’ll depend upon many elements, together with the metrics you wish to analyze, the analytics options you want (e.g. reporting, consumer dashboards, and so forth.), the opposite instruments you need (e.g. publishing, inbox administration, and so forth.), and so forth.

I’d recommend making the most of the free trials obtainable to attempt a couple of of your favorites and see which one you want greatest.

Yow will discover extra choices in our roundup of the greatest social media reporting instruments. You may additionally like these Instagram instruments and bio hyperlink instruments. 

Hoping to monetize your viewers on Instagram? Be taught learn how to get extra followers right here, and discover out what number of Instagram followers it’s essential begin getting cash.

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