Have you ever been pondering the concept of changing into a content material creator? We have now 10 enjoyable and worthwhile content material creation niches so that you can discover in your journey.
After I first examined the net content material creation waters as a household blogger about **checks watch** 17 years in the past, I used to be instantly hooked. Like so many creators on the market, I beloved the chance to share my distinctive perspective with readers, and inside only a few years, I used to be a daily blogger for an award-winning parenting journal.
Nowadays, I nonetheless write household blogs, however I’ve additionally transitioned right into a full-time freelance content material creator, the place I share my experience on a couple of of my favourite matters, like journey and TV, by means of function articles, information items, and YouTube movies. Top-of-the-line issues about my job helps different aspiring creators get began within the enterprise.
I usually speak to of us who would like to enter the world of content material creation, however they’re fearful they’re beginning too late and all the things has already been executed. However one factor I’ve discovered is that it’s not nearly what you say however the way you say it — when you have a singular voice, there’s a worthwhile area of interest on the market for you.
Right here’s a brief and candy intro to the world of content material creation, adopted by an inventory of 10 nice content material concepts that can assist you get began.
Fast Primer on Content material Creation
For the entire years I psyched myself out over whether or not I had something beneficial to contribute or if anybody would go for my pitches, one factor I discovered fairly shortly is that it’s not that onerous to get into content material creation when you get a deal with on a couple of fundamentals.
1. Understanding and connecting along with your target market
That is a kind of issues that most likely seems like a no brainer however is simply too usually neglected by starting content material creators. That’s as a result of it’s all too simple to get hyper-focused on simply attempting to get one thing on the market whenever you’re simply getting began within the content material enterprise.
Whether or not you’re creating make-up tutorials for YouTube, posting on social media, or growing 3,000-word options for an leisure web site like I do, connecting along with your target market is at all times the primary purpose for doing it. Not solely does that imply considering of how to make your content material fascinating, recent, and accessible, however it additionally means placing collectively well-organized content material in an approachable voice that your readers or viewers will take one thing away from, to not point out wish to come again for extra.
Anytime you’re creating a brand new function, put up, or video, one in every of your biggest investments will at all times be the time and power you spend enthusiastic about how your viewers will obtain it.
2. Integrating SEO
Whether or not you’re purchasing pitch items as a freelancer or growing your personal YouTube channel, SEO (web optimization) is the bread and butter of your small business. In a nutshell, web optimization refers back to the belongings you do to make your content material extra seen to search engines like google, which in flip drives visitors to your content material.
Whether or not your monetization technique facilities round affiliate internet marketing, the place you earn a fee for each buyer that clicks by means of out of your content material, or your host web site earns cash by means of advert income, all roads result in web optimization.
Within the writing world, it’s normally only a matter of together with a sure variety of key phrases, headers, backlinks, and exterior hyperlinks. For video and social media, it usually means together with the precise key phrases and tags in your description. I like to recommend watching a handful of movies from web optimization specialists to realize a grasp of the idea.
The great factor is that you simply don’t want a level in advertising and marketing to know the fundamentals of web optimization, particularly since what’s thought-about web optimization finest practices in the future can change with a single Google algorithm replace. And in case you’re freelancing, web optimization technique can fluctuate from one writer to the following.
3. Elevating your content material high quality
Top-of-the-line issues you are able to do as a content material creator is to think about your content material high quality a piece in progress and decide to continually honing your craft. Though I’ve been writing professionally in a single capability or one other for many years now, I’m continually pushing myself to supply higher content material.
For me, this implies studying and consuming content material from content material creators I take into account to be higher than myself and contemplating what makes their work stand out. It additionally means studying as a lot as I can concerning the matters I cowl and taking the time to carry out high-quality analysis anytime I current new info.
A Few Phrases on Publishing Content material
To a sure diploma, the kind of content material you’re creating will inform the medium and platform (or platforms) you select to publish on. Whereas it’s vital to think about issues like monetization potential and digital advertising and marketing whenever you’re a full-time self-published content material creator, don’t let overthinking preserve you from getting began.
My first weblog was actually only a low-grade Blogspot web page. In full transparency, it wasn’t nice, and I even received a handful of snarky feedback every so often. However I’d do all of it once more as a result of it gave me a venue to study importing content material and to experiment with the kind of content material I needed to create till I discovered my voice and area of interest.
Most significantly, it gave me a spot to indicate that I may do it, which finally led to different jobs down the street.
For those who’re within the “nearly” part I as soon as was, right here’s a brief and certainly not complete record of concepts for the place to get began publishing your content material:
- Weblog Platforms: Platforms like Blogger, Medium, Substack, WordPress, and even Tumblr are all nice locations to put up weblog posts and even share pattern content material in case you’re an aspiring freelance content material author, significantly since most publishers wish to see reside hyperlinks earlier than hiring you.
- Dwell-streaming Platforms: My teenage avid gamers love watching different avid gamers do walkthroughs on websites like Twitch, Discord, and Steam.
- Quick Video Platforms: Shorts are the most effective methods to choose up an viewers, since most of us love endlessly (and sometimes mindlessly) scrolling by means of them on websites like Fb, Instagram, TikTok, and YouTube. And producing shorts is a heckuva much less funding than long-form video content material.
- Podcasts: For those who’d like to begin a podcast however you’re undecided methods to go from the concept part to Apple’s High 10, begin by releasing it on YouTube or Substack.
Selecting a Worthwhile Area of interest
I can’t overemphasize the truth that nearly any area of interest subject has the potential to be worthwhile when you have a singular voice and are dedicated to placing within the work. And it’s okay to shift gears if what looks like an amazing concept at first doesn’t turn into essentially the most worthwhile area of interest — a number of of my favourite YouTubers began off making one sort of content material earlier than shifting on to search out success with one other.
I genuinely imagine that the most effective content material will both be one thing you’ve received a powerful experience in or it’s simply one in every of your life’s passions — a declare that comes from my very own expertise taking deep dives into fandom TV reveals like “Severance” and penning Disney journey recommendation.
Nonetheless, some content material niches simply at all times appear to have room for a gradual stream of recent creators. Listed below are 10 of the most effective of the most effective content material creation niches, together with a couple of hyperlinks to creators I really like in every class to encourage you:
1. Private Growth
The non-public improvement umbrella is a fairly broad one, encompassing a variety of matters, however all of them need to do with enhancing your viewers’s lives in an space like funds, entrepreneurship, profession, or relationships. For those who’ve at all times had a present for motivating others or a common curiosity in self-improvement, this could be a incredible area to get into.
One in every of my favourite content material creators on this class is Caleb Hammer, a hilarious and plain-spoken YouTuber who has laborious conversations about funds along with his company to assist them get free from debt. Or take a look at Midwest Magic Cleansing, a YouTube account that shares movies of themselves cleansing folks’s houses, together with encouraging content material.
2. House Decor
As somebody who spent many of the mid-2010s obsessing over my Pinterest feed, I do know all too nicely the countless attract of residence decor content material. It’s an space that folks can’t appear to get sufficient of, most likely as a result of it provides nice escapism, and we may all use a bit assist with our houses. It helps to have a background in structure or inside design, like Cliff Tan, the architect behind Expensive Trendy, a YouTube channel that makes use of feng shui rules to assist folks design their interiors. However you can even discover a great deal of nice content material on the internet from of us who simply have a eager eye for design.
3. True Crime
There appears to be nearly no restrict to what number of true crime creators can match on the web. Three of my favourite creators really began off producing one thing extra benign solely to shift into producing delicate, victim-centered, true crime content material as a result of it was one thing that them personally. And I’ll say it once more louder for the parents within the again, the most effective content material is content material you’re all in favour of.
Take Bailey Sarian, who began off doing make-up content material that finally led to her ‘Homicide, Thriller & Make-up’ sequence, which in flip led to extra true crime content material. There’s additionally Mike Oh of That Chapter, who began off creating conspiracy principle content material and now has a real crime YouTube channel and podcast, and Stephanie Soo, a real crime creator who received her begin producing mukbang (consuming meals) content material.
4. DIY Initiatives
Whether or not they’re watching it to unwind after an extended day at work or actively making an attempt to be taught a brand new talent, folks love DIY content material. House renovation and restore creators like House RenoVision DIY can train you to grow to be your personal contractor. However loads of of us (myself included) simply love following another person’s private journey by means of a DIY renovation. Try Skote Outside to see a pair who rebuilt a house in Newfoundland.
Or you can share different kinds of DIY content material, instructing of us methods to make something from DIY residence decor to greenback retailer initiatives.
5. Vogue
Vogue content material is a good area of interest for aspiring bloggers, Instagram creators, and brief kind video creators to get into. Individuals love accounts that present them methods to type outfits, like Andrea’s Vogue Galaxy. And there’s at all times a marketplace for snark accounts that poke enjoyable at over-the-top runway trend like Refashioned Hippie.
6. Journey
I really like writing journey content material for Discover and Islands as a result of it offers me an opportunity to be taught (and share) the easiest journey ideas with my readers. It’s additionally one other space that appears to do nicely, irrespective of how the economic system is doing, as a result of even when of us can’t afford a trip, they’ll nonetheless get a great deal of enjoyment out of studying or watching movies about it.
7. Animal Content material
I can’t inform you what number of hours of my life I’ve misplaced (and beloved shedding) to watching different folks’s pets. In a time when the world is more and more divisive, there’s simply one thing completely soul-soothing about having fun with the straightforward sweetness of our animal buddies. Whether or not you’ve received tiny cows or a speaking canine, someone on the market would most likely take pleasure in your pet content material.
8. Product Critiques
Individuals love product overview content material as a result of it offers them an opportunity to study how a product works and holds up with out really having to lose their very own cash. It’s an amazing job for somebody with a very analytical thoughts like my husband, who opinions tech merchandise for SlashGear.
Whether or not you’re into make-up, on-line outfitters, toys, and even one thing like artwork provides, I can nearly assure there’s somebody on the market in search of that sort of content material. There’s even a marketplace for creators who purchase large plenty of Amazon returns or bizarre, unrealistic AI commercial merchandise. It’s me. I’m that market.
9. Wellness
If this class makes you cringe and consider pseudoscience, concern not. There’s a world of content material within the wellness sphere that offers with issues like exercise routines and common self-care. I’ve received a member of the family who creates completely beautiful mindfulness content material and affirmations on her Instagram account, Gradual Mel Wellness.
10. Meals
That is one other area of interest class the place you don’t need to be an skilled to constantly create good content material. Certain, you possibly can share recipes like my favourite meals historical past professor, Max, over at Tasting Historical past. However you can additionally do issues like evaluate each single model of orange soda at your native grocery retailer or study questionable on-line recipes like Tanara Double Chocolate Productions of “All people’s so artistic!” fame.
Content material Creation Niches Wrapup: Time to Make Content material Magic
Now that your head is hopefully swimming with concepts for the following finest worthwhile YouTube channel or weblog, I can’t wait to see what you create! Keep in mind, the toughest step is simply selecting to get began, so what are you ready for?
Are you a creator with a weblog, podcast, or YouTube channel you’d like to share? Tell us within the feedback, and pleased creating!
